B.Good
B.Good is a Boston-based fast casual restaurant chain operating four locations across Massachusetts and Maine, serving health-conscious consumers with grain bowls, salads, burgers, sandwiches, smoothies, and catering using transparent ingredient sourcing.
- Company typePrivate
- Founded2004
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What B.Good does
B.Good is a Boston and New England-based fast casual restaurant chain founded in 2004 and legally organized as B.GOOD LLC, a Massachusetts-domiciled private company. The company operates four physical restaurant locations: one in Cambridge's Kendall Square, two at Boston Logan Airport (Terminals A and B), and one in South Portland, Maine. Its core product line consists of health-oriented menu items including craft burgers (grass-fed beef, all-natural turkey, black bean veggie, and plant-based Beyond patties), harvest grain bowls, gathered greens salads, acai bowls, signature sandwiches and wraps, smoothies and shakes, market sides, and kids meals. The menu emphasizes ingredient transparency through a published "No-No" ingredient list, detailed nutritional and allergen disclosure, and a scratch-kitchen preparation methodology.
The technology underpinning the business is conventional for a small fast-casual operator: a consumer-facing website (bgood.com) and an online ordering platform (order.bgood.com) accessible via web and mobile/tablet applications, with third-party payment processing handling transactions. No public API, no proprietary AI/ML systems, and no disclosed data flywheels are part of the offering. The business also operates an active corporate catering service ([email protected]) targeting office meetings and events with customizable group menus.
Revenue is generated through three streams: (1) direct-to-consumer restaurant food sales at the four physical locations, (2) corporate catering orders for group events, and (3) digital pickup and delivery transactions via the online ordering platform. Pricing for menu items is not publicly disclosed, and labor pricing for hourly staff is set at $16-22/hr with benefits including health/dental/vision insurance, 401k company match, free shift meals, and short/long-term disability. The company markets itself as a "meritocratic" employer with internal promotion pathways; co-founders Tony Rosenfeld (Chef) and Jon Olinto lead the business. Only one funding event is disclosed: a $3,434,366 round on 2016-06-14 with unknown investors. No subsequent funding rounds, institutional investors, parent company, or acquisition activity are referenced in the available data.
B.Good firmographics
Firmographics- Name
- B.Good
- Legal name
- B.GOOD LLC
- Website
- https://bgood.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B.Good is a Boston-based fast casual restaurant chain operating four locations across Massachusetts and Maine, serving health-conscious consumers with grain bowls, salads, burgers, sandwiches, smoothies, and catering using transparent ingredient sourcing.
- Ownership category
- akta.pro rank
B.Good industry classification
Industry- Product category
- Fast Casual Restaurants
- NAICS
- Limited-Service Restaurants (722513), Snack and Nonalcoholic Beverage Bars (722515), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
- akta.pro secondary industries
- Sandwiches & Wraps Fast Casual (THAFABAG), Burger Fast Casual (THAFABAA), Health & Wellness / Functional Fast Casual (macro-counted, high-protein, allergen-friendly) (THAFABAO)
Keywords
Where B.Good is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
B.Good business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Restaurant Food Sales: Revenue generated from walk-in customers at restaurant locations purchasing menu items including Acai Bowls, Harvest Bowls, Gathered Greens, Craft Burgers, Signature Sandwiches, Market Sides, Smoothies, Shakes, and Kids Meals.
- Catering Services: Corporate catering orders for meetings and events, featuring menu options like Harvest Bowls, Gathered Greens, Craft Burger Bar, Signature Sandwiches & Wraps, Market Sides, Breakfast items, Yogurt Bowls, and Farmstand Bowls. Orders placed through app or [email protected].
- Online Ordering: Digital ordering platform (order.bgood.com) for individual pickup orders and catering delivery, with third-party payment processing for transactions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Hourly restaurant staff positions |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
B.Good product offering
Product offeringCore offering
B.GOOD operates a fast casual restaurant chain serving health-focused menu items — Craft Burgers, Harvest Grain Bowls, Gathered Greens salads, Acai Bowls, Signature Sandwiches & Wraps, Smoothies & Shakes, Market Sides, and Kids Meals — at company-owned and franchised locations in Massachusetts and Maine. The chain complements dine-in and pickup service with corporate/event catering and a digital online ordering platform (order.bgood.com) plus mobile applications for pickup and delivery orders.
Product overview
B.GOOD is a Boston and New England-based fast casual restaurant chain offering a menu of health-conscious food options. The core product portfolio includes Craft Burgers (with grass-fed beef, turkey, veggie, and plant-based options), Harvest Bowls, Gathered Greens salads, Acai Bowls, Signature Sandwiches & Wraps, Smoothies & Shakes, and Market Sides. The company also offers a Catering service for corporate events with customizable group menus, and operates an Online Ordering System via its website and mobile applications for pickup and delivery. Menu items emphasize seasonal, local ingredients with transparency around nutrition and allergens. B.GOOD operates both corporate locations and franchised restaurants in Massachusetts, Maine, and airport terminals.
Differentiator
Problem solved
Functional benefit
Products and services
- Craft Burgers Handcrafted burgers made with 100% grass-fed and finished local beef, all-natural turkey, black bean veggie, plant-based Beyond patties, or antibiotic & hormone-free chicken, served on Brioche or Gluten Free bun. Available at B.GOOD restaurant locations for dine-in, pickup, and delivery.
- Harvest Bowls Nourishing grain bowls built on marinated kale and quinoa with a choice of proteins or plant-based options such as buffalo cauliflower bites or eggplant meatballs. Served in restaurant and via corporate catering.
- Gathered Greens Salads Fresh salad offerings including Southwest Chicken, Classic Cobb, and Kale Chicken Caesar with a variety of toppings and dressings, available in restaurant and for catering.
- Acai Bowls Acai superfruit blend base bowls including GOOD Vibes, The Aloha, and PB & B, topped with granola, fruit, and honey. Sold at B.GOOD restaurant locations.
- Signature Sandwiches & Wraps Handheld sandwiches including Grilled Chicken Pesto, Chipotle Bacon Chicken, Crispy Chicken Sandwich, and Avocado BLT served at B.GOOD locations and via catering.
- Smoothies & Shakes Fruit smoothies and ice cream shakes including Kale Crush, Power Up, Nutty Strawberry Banana, and Berry Smoothie, plus shakes made with Toscanini's ice cream, sold at B.GOOD locations.
- Market Sides Accompaniments including Classic Fries, Sweet Potato Fries, Crisp Veggies, Eggplant Meatballs, Buffalo Cauliflower Bites, and Crispy Chicken Tenders sold at B.GOOD locations and in catering.
- Kids Meals Child-friendly meals including Kids Grass-Fed Burger Meal, Kids Chicken Sandwich Meal, Kids Grilled Cheese Meal, and Kids Chicken Tenders Meal, served with a side and choice of organic milk or apple juice.
- B.GOOD Catering Catering service offering customizable menus for corporate events and gatherings, including Harvest Bowls, Gathered Greens, Craft Burger Bar, Signature Sandwiches & Wraps, Market Sides, Breakfast items, Yogurt Bowls, and Farmstand Bowls, with individually labeled meals and custom options.
- Online Ordering System Digital ordering platform accessible via order.bgood.com and mobile/tablet applications, enabling individual pickup orders and catering delivery orders at participating B.GOOD and franchised restaurant locations with third-party payment processing.
Companies that use B.Good
Customer profileSegments2 records
Ideal customer profiles2 records
B.Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
B.Good partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
B.Good competitors and assessment
Company assessmentDirect peers
- Sweetgreen: National fast casual chain specializing in grain bowls and salads with a similar health-forward, ingredient-transparent positioning. Direct competitor for B.GOOD's core bowl/salad menu in the Boston market.
- CAVA: Fast casual Mediterranean bowls, salads, and pitas with a comparable customizable bowl model and health positioning. Operates in the same Boston-area trade area as B.GOOD.
- Shake Shack: Premium fast casual burger chain competing head-to-head with B.GOOD's Craft Burgers on quality ingredients (grass-fed beef) and a similar 'better fast food' positioning.
- Just Salad: Fast casual salad and bowl chain with sustainability and health positioning similar to B.GOOD. Comparable menu architecture (customizable bowls, wraps, salads) and target customer.
Broad incumbents
- Chipotle Mexican Grill: Largest scaled fast casual chain with a customizable bowl format that overlaps directly with B.GOOD's Harvest Bowl and Gathered Greens offerings. Brings national scale and digital ordering advantages that small regional chains cannot match.
- Panera Bread: Established fast casual chain offering soups, salads, sandwiches, and bowls with strong catering and digital ordering infrastructure. Directly comparable to B.GOOD on menu breadth, catering, and health positioning.
- Noodles & Company: Multi-concept fast casual chain offering bowls, salads, sandwiches, and pasta. Comparable to B.GOOD as a multi-category fast casual operator with similar daypart and catering use cases.
- MOD Pizza: Fast casual chain with a customizable, made-to-order model. Similar operational philosophy to B.GOOD's scratch/customize approach and comparable price point.
Emerging players
- Dig: Fast casual bowl/salad concept that originated in New York and is expanding into Boston. Competes with B.GOOD for the same health-conscious, ingredient-aware customer in an overlapping trade area.
Others
- sweetgreen (catering / restaurant tech vendors): ezCater is a leading corporate catering marketplace that competes for the same B2B catering demand B.GOOD targets with its catering channel. It is an enabling/competing platform rather than a restaurant operator, but is highly relevant to B.GOOD's catering strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
B.Good social profiles
Digital presenceB.Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
B.Good leadership team
Management profileNumber of profiles
Profiles2 records
B.Good funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B.Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B.Good
What does B.Good do?
B.GOOD operates a fast casual restaurant chain serving health-focused menu items — Craft Burgers, Harvest Grain Bowls, Gathered Greens salads, Acai Bowls, Signature Sandwiches & Wraps, Smoothies & Shakes, Market Sides, and Kids Meals — at company-owned and franchised locations in Massachusetts and Maine. The chain complements dine-in and pickup service with corporate/event catering and a digital online ordering platform (order.bgood.com) plus mobile applications for pickup and delivery orders.
Is B.Good a public or private company?
B.Good is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B.Good founded?
B.Good was founded in 2004. It employs 11 to 50 people.
Where is B.Good based?
B.Good is headquartered in Boston, United States, in the North America region.
How does B.Good make money?
Three revenue lines are on record. Restaurant Food Sales are the primary driver. The others are catering Services and online Ordering.
Who are B.Good's main competitors?
Direct peers on record are Sweetgreen, CAVA, Shake Shack and Just Salad. Broad incumbents are Chipotle Mexican Grill, Panera Bread, Noodles & Company and MOD Pizza. Dig is listed as an emerging player. sweetgreen (catering / restaurant tech vendors) is listed as an others.
Does B.Good have an API?
No public API is recorded for B.Good.
What industry is B.Good in?
B.Good's product category is Fast Casual Restaurants. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls), with a secondary code of THAFABAG, Sandwiches & Wraps Fast Casual. Its NAICS code is 722513 and its SIC code is 5810.