Serendipity

What Serendipity does

Serendipity Holding B.V. is a Dutch professional services firm founded in 2020 and headquartered at High Tech Campus in Eindhoven, Netherlands. The company provides consulting and advisory services to European public sector organizations through three core service offerings: Innovation Strategy (supporting local authorities with strategy development and roll-out), Progress Management (expertise for multiparty European projects involving research, framework development, and cross-government compliance), and User Experience (design of reliable interfaces for government decision-makers and coherent digital service journeys for citizens and businesses). The firm specializes in managing complex, multiparty government digitalization projects that span multiple EU member states, regulatory bodies, and stakeholder networks.

The firm's project portfolio demonstrates deep engagement across European public sector digitalization initiatives. Notable engagements include the Flying Forward project (Urban Air Mobility implementation across 5 EU living labs, partnered with Brainport), the Semgem project (automated legislation compliance with Nalantis and NSX supporting the EU Digital Decade), the LDT Procurement Helpdesk (a pilot across 150 cities in 27 EU member states with Deloitte and Capgemini), Greening without Borders (neighborhood greening fund platform with Municipality of Rotterdam), and Living-in.EU (European digital transformation network with ENoLL and CEMR). Named clients and partners include Municipality of Rotterdam, Municipality of Den Bosch, VNG, OASC, Eurocities, Brainport, Nalantis, NSX, ENoLL, Deloitte, and Capgemini.

Serendipity operates a sales-led, quote-based professional services revenue model with engagements structured around consulting mandates for public sector digitalization projects. The firm received approximately $967,358 in non-dilutive funding from the European Commission in February 2021, likely tied to specific project work. The team consists of 11 named professionals spanning business development (Jonas Onland, Founder/Business Development Director), executive leadership (Madelon Strijbos, CEO), product, design, content, legal expertise, and finance functions. The company operates without disclosed AI capabilities, proprietary technology platforms, patents, or material software revenue, positioning it as a boutique consultancy rather than a scalable software business.

Name

Serendipity

Legal name

Serendipity Holding B.V.

Website

https://serendipity.buzz

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Public Sector Consulting

NAICS

Other Management Consulting Services (541618), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Strategy & IT Advisory (BPAEAAAA)

akta.pro secondary industries

Government Digital Service & eGovernment (Service Delivery, IDs, Portals) (BPAIAAAE), Technical Enablement & Adoption Services (Change Management, Adoption, Champions) (BPAEANAC)

Keywords

• Public sector consulting
• Innovation strategy
• Progress management
• User experience design
• Government digitalization

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting and Advisory Services: The company generates revenue through consulting engagements with European public sector organizations, providing innovation strategy support, progress management expertise, and user experience design services for government digitalization projects.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Serendipity provides three integrated consulting services to European public sector organizations: Innovation Strategy (supporting local authorities with strategy development and roll-out), Progress Management (providing expertise for complex multiparty European research and framework development projects), and User Experience (designing reliable, stable interfaces for government decision-makers and coherent digital service journeys for citizens and businesses). Services are delivered by a multidisciplinary team of strategists, legal experts, designers, and developers to address complexity in government digitalization projects.

Product overview

Serendipity is a professional services firm offering three integrated consulting services to facilitate actionable innovation in the European public sector: Innovation Strategy (supporting local authorities with strategy development and roll-out), Progress Management (providing expertise for multiparty research and framework development projects), and User Experience (designing reliable interfaces for decision-makers and citizen-facing digital services). These services are delivered by a multidisciplinary team of experts and are designed to work together to address complex public sector digitalization challenges.

Differentiator

Problem solved

Functional benefit

Products and services

• Innovation Strategy Consulting service that supports local authorities with developing and rolling out their overall innovation strategy as well as addressing specific innovation challenges. Covers innovation subject-matter expertise, stakeholder management, content creation, dissemination, and interface design.
• Progress Management Expertise and management services for European projects that include extensive research and development of new concepts and frameworks. Typically addresses challenges related to user-interface, interoperability, and compliance across multiple governments and regulatory bodies.
• User Experience Design and development of reliable interfaces for public sector decision-makers and coherent digital service journeys for citizens and businesses. Focuses on stability, clarity, and privacy over aesthetics and persuasion, including user research, personas, journey maps, wireframes, design systems, prototypes, usability testing, accessibility review, and privacy/ethics checks.

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• BrainportcoreStrategic or Co-development PartnerPartner in Flying Forward project focused on Urban Air Mobility implementation and compliance integration, validated across 5 EU living labs. Brainport serves as a key collaborator in multiparty government innovation projects.
• NalantiscoreStrategic or Co-development PartnerPartner in Semgem project for automated legislation compliance. Collaboration to develop compliance and legal compatibility search interface for municipalities supporting EU Digital Decade.
• NSXcoreStrategic or Co-development PartnerPartner in Semgem project for automated legislation compliance. Collaboration to develop compliance and legal compatibility search interface for municipalities supporting EU Digital Decade.
• OASCcoreStrategic or Co-development PartnerPartner in LDT Procurement Helpdesk project for Local Digital Twin and human-centered services. OASC is a network of cities collaborating on digital transformation.
• EurocitiescoreStrategic or Co-development PartnerPartner in LDT Procurement Helpdesk project. Collaboration supporting procurement platform development for cities.
• DeloittecoreImplementation/ SI/ Consulting PartnerPartner in LDT Procurement Helpdesk project, contributing to pilot with 150 cities in 27 EU member states.
• CapgeminicoreImplementation/ SI/ Consulting PartnerPartner in LDT Procurement Helpdesk project, contributing to pilot with 150 cities in 27 EU member states.
• ENoLLminorStrategic or Co-development PartnerPartner in Living-in.EU European digital transformation network, providing content and platform support.
• ERINNminorStrategic or Co-development PartnerPartner in Living-in.EU European digital transformation network.
• CEMRminorStrategic or Co-development PartnerPartner in Living-in.EU European digital transformation network, providing content and platform support.
• Municipality of RotterdamcoreStrategic or Co-development PartnerFunding and collaboration on Greening without Borders project - developing replicable neighborhood greening fund model and platform.
• Municipality of Den BoschcoreStrategic or Co-development PartnerClient for innovation strategy and innovation infrastructure guidance, providing senior leadership direction on delivery of innovation strategy and building blocks.
• VNGcoreStrategic or Co-development PartnerClient for Digital Decade strategy, program, and stakeholder guidance as well as innovation infrastructure projects.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• BABLE Smart Cities: BABLE is a European smart-cities consultancy that helps municipalities design, procure, and implement digital urban solutions. Directly comparable to Serendipity's work on Urban Air Mobility (Flying Forward), Local Digital Twins, and innovation strategy for cities.
• Connected Places Catapult: UK government-backed innovation accelerator for urban and transport digitalization, running living labs and city pilots across Europe. Comparable to Serendipity's Flying Forward (5 EU living labs) and Living-in.EU network work.

Broad incumbents

• Deloitte Government & Public Services: Global Big-4 practice serving European ministries, cities, and EU institutions on digital transformation and procurement. Currently co-delivers with Serendipity on LDT Procurement Helpdesk but also competes for similar EU framework contracts.
• BearingPoint: European-origin management and technology consultancy with a strong public-sector practice spanning digital government, procurement, and regulation. Operates at the broader portfolio level Serendipity occupies at the niche level.
• Capgemini Public Sector: Large SI with dedicated European public-sector practice covering digital government, smart cities, and data spaces. Co-delivers LDT Procurement Helpdesk with Serendipity and competes for similar EU procurements.

Others

• Open & Agile Smart Cities (OASC): European network of cities collaborating on digital transformation standards and procurement. Currently a partner of Serendipity on LDT Procurement Helpdesk; included as a peer because it operates in the same ecosystem and shapes the demand Serendipity serves.
• Eurocities: Network of major European cities driving collaborative digital transformation and EU funding influence. Partner of Serendipity on LDT Procurement Helpdesk; included because it both shapes demand and signals the same city-network ecosystem Serendipity operates in.

Regional players

• Berenschot: Large Dutch consultancy with established public-sector practice serving municipalities, ministries, and EU institutions. Comparable in Dutch public-sector client base and innovation-strategy work, though operates at significantly larger scale.
• Andersson Elffers Felix (AEF): Dutch consultancy advising municipalities and ministries on public-sector strategy, governance, and innovation. Comparable in client base (Dutch municipalities, VNG-style associations) and advisory positioning, though broader than Serendipity's digital focus.
• Ecorys: Dutch-rooted research and consulting firm with deep EU institutional funding experience and public-sector evaluation practice. Comparable in geographic anchoring and EU program familiarity, but operates at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/serendipitynl
• Xx.com/EUserendipity

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Serendipity