Push Sports
Push Sports is a Delhi NCR-based multi-sport academy network offering structured coaching in Cricket, Football, Badminton, Basketball, and other sports across 20+ venues for children aged 4+, with B2B school programs and franchise expansion.
- Company typePrivate
- Founded2017
- HeadquartersDelhi, India
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Push Sports does
Push Sports is a Delhi-based multi-sport academy network operating as Push Sports Arenas Pvt Ltd (founded 2017). It runs 20+ own and franchise venues across Delhi, Gurugram, Noida, and Greater Noida, delivering structured coaching in Cricket, Football, Badminton, Basketball, Swimming, Table Tennis, and Taekwondo to children aged 4 through adults. Programs are organized into four tiers (Grassroots 4–8 yrs, Foundation 9–13 yrs, Performance 14–17 yrs, Senior 18+) and run at a 15:1 student-to-coach ratio, with 6,000+ children impacted and 70+ athletes progressed to district, state, or international representation since 2020.
The company operates multiple revenue streams: subscription coaching programs (annual fees from ₹60,000, plus monthly and session plans), pay-as-you-go facility access (cricket nets, turfs, grounds), franchise/licensing revenue from technical partners, and B2B School Hub curriculum delivery plus sports infrastructure development for educational institutions. Its technology stack includes gamified assessment tools (badges such as Consistent Champion and Competitive Stalwart, peer leaderboards), video analysis with skill benchmarks and digital progress reports, and an upcoming mobile app for parent-facing progress tracking, subscription management, and trial booking.
Distribution and brand strategy leverage high-visibility partnerships and media: an official Super Kings Academy collaboration with Chennai Super Kings brings IPL-level cricket coaching methodology to Delhi NCR, additional alliances with Padukone Badminton and LaLiga extend the multi-sport credential, and a Shark Tank India Season 3 appearance in February 2024 secured Rs 80 lakh from Vineeta Singh and Peyush Bansal, following an undisclosed November 2022 seed round led by Singapore-based BeyondSeed with Moonshine Technologies (Pokerbaazi) and Ah! Ventures. The company reports 11–50 employees, a 4.8/5 average parent rating, and is led by co-founder Nitin Pahuja alongside senior coaches including Head Coach Sriram Krishnamurthy and Director of Cricket Louis Mariano.
Push Sports firmographics
Firmographics- Name
- Push Sports
- Legal name
- Push Sports Arenas Pvt Ltd
- Website
- https://pushsports.in
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Push Sports is a Delhi NCR-based multi-sport academy network offering structured coaching in Cricket, Football, Badminton, Basketball, and other sports across 20+ venues for children aged 4+, with B2B school programs and franchise expansion.
- Ownership category
- akta.pro rank
Push Sports industry classification
Industry- Product category
- Sports Coaching Academies
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (713940), Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
- akta.pro secondary industries
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF), Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Interscholastic Athletics (Varsity/JV Teams) (EDAJAJAA)
Keywords
Where Push Sports is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices9 records
Markets served
Push Sports business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Academy Coaching Programs: Annual and term-based subscription programs for structured sports coaching in Cricket, Football, Badminton, Basketball, Swimming, Table Tennis, and Taekwondo. Programs structured into Grassroots (4-8 yrs), Foundation (9-13 yrs), Performance (14-17 yrs), and Senior (18+ yrs) tiers.
- Pay-n-Play: Pay-as-you-go bookings for cricket nets, grounds, football turfs, and other facilities. Provides flexible access to high-quality venues.
- Franchise Revenue: Revenue from franchise partners who operate venues under the Push Sports brand, including technical support and brand licensing.
- School Hub / Infrastructure Services: In-school sports curriculum programs and sports infrastructure development services for educational institutions, including creation and monetization of sports arenas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Annual Coaching Programs |
| Subscription | Monthly | Monthly and Session Plans |
| Usage-based | Pay-as-you-go | Pay-n-Play |
| Freemium | Pay-as-you-go | Free Trial Classes |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Push Sports product offering
Product offeringCore offering
Push Sports operates a multi-sport academy network across Delhi NCR offering structured coaching programs in Cricket, Football, Badminton, Basketball, Swimming, Table Tennis, and Taekwondo for ages 4 and above. The company also delivers in-school sports curriculum (School Hub), sports infrastructure development services for educational institutions, pay-as-you-go facility access (Pay-n-Play), and operates Super Kings Academy cricket centers under a partnership with Chennai Super Kings.
Product overview
Push Sports is India's leading multi-sport academy network offering professional coaching in Cricket, Football, Badminton, and Basketball across 12+ venues in Delhi NCR. The company operates through several interconnected offerings: multi-sport academies providing structured coaching programs for athletes aged 4 and above; a School Hub delivering in-school sports curriculum; Sports Infrastructure services for educational institutions; and Pay-n-Play flexible access. The company also operates Super Kings Academy in partnership with Chennai Super Kings, providing IPL-level cricket coaching. A franchise program enables partners to establish Push Sports academies. The company is developing a mobile app for parents to track progress and manage subscriptions. Push Players League (PPL) provides competitive match exposure for students.
Differentiator
Problem solved
Functional benefit
Brands
- Super Kings Academy: Official cricket training arm of Chennai Super Kings, operated in partnership with Push Sports in Delhi NCR. Provides IPL-standard coaching methodology and infrastructure.
Products and services
- Multi-Sport Academies Structured professional coaching in Cricket, Football, Badminton, Basketball, Swimming, Table Tennis, and Taekwondo across age tiers (Grassroots 4-8, Foundation 9-13, Performance 14-17, Senior 18+) at 12+ venues in Delhi NCR for children and youth.
- School Hub In-School Sports Curriculum Program designed to integrate sports education into schools' academic frameworks, providing schools with a practical and profitable solution for delivering multi-sport programs without hiring specialist coaches across disciplines.
- Sports Infrastructure Sports arena creation, transformation, and maintenance services for educational institutions, helping schools build world-class sports environments with ROI-focused solutions; 65+ projects covering 2 lakh sq. ft. transformed across India.
- Pay-n-Play Pay-as-you-go facility access program offering flexible booking of cricket nets, football turfs, and other sports venues for casual players, families, corporate teams, and event organizers without long-term commitment.
- Super Kings Academy (CSK Cricket Training) Official cricket training arm of Chennai Super Kings operated by Push Sports in Delhi NCR, delivering IPL-standard coaching curriculum, world-class infrastructure with multiple pitches and floodlights, and CSK methodology access to young cricketers.
- Franchise Program Franchise offering that lets entrepreneurs and investors establish Push Sports-branded multi-sport academies in their regions, providing established curriculum, branding, operational framework, and ongoing technical support.
Quantifiable outcome
- 70+ athletes have represented at district, state, and international levels since 2020
- +4 more outcomes
Companies that use Push Sports
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Push Sports technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Push Sports partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and minor.
- Chennai Super Kings (Super Kings Academy)flagshipOfficial partnership to operate Super Kings Academy cricket training centers in Delhi NCR. Push Sports uses CSK's training methodology, curriculum, and brand with access to IPL-level coaching expertise.
- Padukone BadmintonminorStrategic partnership for badminton coaching programs at Push Sports venues.
- LaLigaminorPartnership with Spanish football league for football coaching methodology and programs.
- District by ZomatominorPartnership for venue discovery and customer acquisition through Zomato's sports venue platform.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
Push Sports competitors and assessment
Company assessmentDirect peers
- EduSports: School sports curriculum and physical education provider operating across India. Directly comparable because it sells structured sports programs into schools—the same B2B channel Push Sports targets via its School Hub offering.
- Leapstart Academy: Multi-sport after-school academy network for children in India, offering structured coaching across multiple sports. Direct peer given the same child-targeted multi-sport academy model and subscription-based pricing approach.
- Sportz Village: India's leading school sports and physical education program provider, operating multi-sport curriculum in 1,000+ schools. Direct peer because it competes for the same B2B School Hub and grassroots coaching opportunity that Push Sports addresses.
- Super Kings Academy (Chennai / Tamil Nadu): Original CSK-branded cricket academy network operating 12+ centers in Tamil Nadu, run directly by Chennai Super Kings. Same brand and coaching methodology that Push Sports operates in Delhi NCR—essentially the parent program Push Sports replicates.
- Padukone Badminton Academy: Premium badminton academy founded by Prakash Padukone. Push Sports lists Padukone as a strategic coaching partner, making them both competitors and collaborators in the Indian badminton coaching category.
Others
- Sports Authority of India (SAI): Government body that runs national sports training academies across India. Indirect competitor/ecosystem player: SAI's subsidized academies serve the same grassroots athlete pool but operate under government mandate rather than commercial subscription model.
Broad incumbents
- Smaaash: Sports entertainment and active entertainment venue chain in India combining sports with food and gaming. Broader incumbent because while it operates sports venues, its primary value proposition is entertainment rather than coaching—a wider scope than Push Sports.
- Procam International: Organizer of mass-participation sporting events (marathons, cycling, triathlons) in India. Broader incumbent in the Indian sports services ecosystem, relevant for understanding how organized sports participation is being commercialized at scale.
- Decathlon India: Largest sporting goods retailer in India operating 100+ stores plus in-store sports workshops. Broader incumbent in the Indian sports ecosystem: while not a coaching competitor, it shapes consumer expectations around organized sports participation.
Emerging players
- Mary Kom Boxing Academy / Olympic Gold Quest: Celebrity-athlete-branded sport-specific academies and foundations supporting elite Indian athletes. Comparable as the celebrity-coach-led premium academy model that Push Sports replicates in cricket and other sports.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Push Sports social profiles
Digital presencePush Sports financial estimates
Financial estimateRevenue estimate
Valuation estimate
Push Sports leadership team
Management profileNumber of profiles
Profiles4 records
Push Sports funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Push Sports M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Push Sports
What does Push Sports do?
Push Sports operates a multi-sport academy network across Delhi NCR offering structured coaching programs in Cricket, Football, Badminton, Basketball, Swimming, Table Tennis, and Taekwondo for ages 4 and above. The company also delivers in-school sports curriculum (School Hub), sports infrastructure development services for educational institutions, pay-as-you-go facility access (Pay-n-Play), and operates Super Kings Academy cricket centers under a partnership with Chennai Super Kings.
Is Push Sports a public or private company?
Push Sports is a private company. It is classified as venture growth investor backed and is currently operating.
When was Push Sports founded?
Push Sports was founded in 2017. It employs 11 to 50 people.
Where is Push Sports based?
Push Sports is headquartered in Delhi, India, in the Asia region.
How does Push Sports make money?
Four revenue lines are on record. Academy Coaching Programs are the primary driver. The others are pay-n-Play, franchise Revenue and school Hub / Infrastructure Services.
Who are Push Sports's main competitors?
Direct peers on record are EduSports, Leapstart Academy, Sportz Village, Super Kings Academy (Chennai / Tamil Nadu) and Padukone Badminton Academy. Sports Authority of India (SAI) is listed as an others. Broad incumbents are Smaaash, Procam International and Decathlon India. Mary Kom Boxing Academy / Olympic Gold Quest is listed as an emerging player.
Does Push Sports have an API?
No public API is recorded for Push Sports.
What industry is Push Sports in?
Push Sports's product category is Sports Coaching Academies. Its primary akta.pro industry code is MPAKAJAB, Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.), with a secondary code of MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues). Its NAICS code is 61162 and its SIC code is 7997.