Reputable Health

What Reputable Health does

Reputable Health (legal entity: Reputable Labs Inc.) operates a decentralized, wearable-native clinical research platform that runs the full research lifecycle — protocol design, IRB submission, recruitment, biometric monitoring, statistical analysis, and clinical study reporting — for supplement brands, ingredient developers, and wellness device companies. The platform integrates continuous biometric capture from consumer wearables (Oura, Apple Watch, Whoop, Garmin, Fitbit) and EEG headbands (Muse) with validated patient-reported outcome instruments (PSQI, GAD-7, PHQ-9, PROMIS, SF-36, FSFI), enabling dual-validation of outcomes in real-world conditions rather than clinic-controlled environments. A pre-recruited community of 10,000+ identity-verified, wearable-equipped participants, accessed through a consumer mobile app on iOS and Android, compresses recruitment cycles from months to days and supports an >80% average completion rate.

The company monetizes through two professional-services tiers: a 4-week decentralized pilot starting at $5,000 (Verified Evidence Program) for fast marketing-ready claims, and full IRB-approved Authority Research starting at $30,000+ with 6-12 month timelines and publication-grade outputs. A freemium consumer app tied to the Heartbeats rewards program generates the participant side of a two-sided marketplace, with referral incentives of $5-$20 and gamified point accumulation. Go-to-market combines direct B2B sales (Calendly strategy calls, 2-minute online assessment), content marketing (peer-reviewed publications, case studies, white papers), industry event presence (SupplySide Global 2025), and the NutriSelect.ai CRO Consortium channel. Reputable Health holds HIPAA, GDPR, and CCPA compliance certifications and has been operating as a privately held, founder-led company since 2020 with 1-10 employees and only $100,000 in disclosed seed funding from Outlier Ventures in 2022.

Name

Reputable Health

Legal name

Reputable Labs Inc.

Website

https://reputable.health

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Reputable Health runs a decentralized, wearable-native clinical research platform for supplement brands, ingredient developers, and wellness device companies, pairing continuous biometrics from Oura, Apple Watch, Whoop, and others with validated PRO instruments via a 10,000+ participant community.

Ownership category

akta.pro rank

Product category

Decentralized Clinical Research Services

SIC

Services-Commercial Physical & Biological Research (8731), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

eCOA/ePRO/eDiary & Patient-Facing Data Collection (HLACAOAB)

Keywords

• Decentralized clinical trials
• Wearable health research
• Real-world evidence generation
• Supplement clinical studies
• Patient-reported outcomes

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. Verified Evidence Program: Entry-level 90-day study program generating platform-compliant claims for Amazon, Meta, and FTC. Includes Participant Cards for marketing, live dashboards, and compliance documentation. Serves as a starting point for brands before scaling to clinical research.
2. Authority Research (Full Clinical Studies): IRB-approved, publication-grade clinical research with custom protocols, biomarker collection (blood draws, labs), statistical analysis plans, clinical study reports, and manuscript preparation for peer-reviewed publication. Priced at $30k+ with 6–12 month timelines.
3. Decentralized Pilot Studies: 4-week remote IRB-approved studies using wearable + validated survey data to detect real-world signal before committing to full clinical protocols. Serves as a lower-cost entry to the full research funnel.
4. App Platform Services: Free basic services for participants to track sleep and discover patterns between health factors and outcomes. Fee-based subscription services provide additional functionalities. App distributed via Apple App Store and Google Play.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Reputable Health runs decentralized, IRB-approved clinical research for wellness brands, ingredient developers, and health-device manufacturers. It captures continuous biometric data from consumer wearables (Oura, Apple Watch, Whoop) and validated patient-reported outcomes in remote, real-world conditions, and delivers marketing-ready claims, statistical analyses, and peer-review-ready manuscripts across a tiered pathway from 4-week pilots to 6–12-month clinical studies. A participant-facing mobile app and Heartbeats rewards program feed enrollment into a built-in 10,000+ person community.

Product overview

Reputable Health operates a decentralized research platform combining two service tiers: the Verified Evidence Program (90-day, $5k starting) for fast marketing-ready claims, and Authority Research (6-12 month clinical trials, $30k+) for IRB-approved publication-grade evidence. Both tiers leverage continuous biometric data from integrated wearables (Oura, Apple Watch, Whoop) paired with validated PRO instruments (PSQI, PROMIS, GAD-7, PHQ-9). The platform also includes a participant-facing mobile app integrated with the Heartbeats rewards program, enabling direct consumer enrollment and engagement.

Differentiator

Problem solved

Functional benefit

Brands

• Verified Evidence: A 90-day program for wellness brands to build proof that protects listings and powers marketing, generating platform-compliant claims backed by wearable data.
• Heartbeats

Products and services

• Decentralized Pilot A 4-week, wearable-enabled, IRB-approved remote study service for research sponsors to detect real-world signal in wearable + validated survey data before committing to a full clinical protocol. Includes automated participant engagement and real-world cohort analysis.
• Authority Research (Full Clinical Research) IRB-approved, publication-grade clinical research programs spanning 1 to 6 months with multi-arm and parallel designs. Includes custom protocol design, biomarker collection, statistical analysis plans, clinical study reports, and publication manuscript preparation. Priced at $30,000+ per study.
• Verified Evidence Program A 90-day real-world study program generating platform-compliant claims (Amazon, Meta, FTC) for wellness brands through objective wearable data and validated surveys. Delivers Participant Cards for marketing, a live dashboard, and FDA/FTC-compliant documentation. Starts at $5,000 per study.
• Heartbeats Rewards Program A participant rewards system where health-engaged users earn Heartbeats points for daily check-ins, wearable syncing, study completion, and successful friend referrals (1,000–4,000 Heartbeats per referral, $5–$20 value), redeemable for gift cards and exclusive products.
• Reputable Health Mobile App A consumer-facing mobile application (iOS via Apple App Store and Android via Google Play) that enables participants to join studies, sync wearables, track sleep and biometric data, complete daily check-ins, view insights, and earn Heartbeats rewards. Distributed via Apple App Store (apps.apple.com/us/app/reputable-health/id6451213618) and Google Play (com.reputablelabs.reputable.rn.android).

Quantifiable outcome

• REM Sleep improved by +28 min (p=0.014) in functional coffee RCT vs. +5 min placebo
• +6 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature5 records

Partnerships

One partnership is on record.

• NutriSelect.aicoreStrategic or Co-development Partner · 20 October 2025Reputable Health joined the NutriSelect CRO Consortium, an alliance that already includes Radicle Science and the Centers for Applied Health Sciences. The consortium is designed to strengthen scientific validation for supplement brands through both traditional and real-world research models. Reputable Health brings decentralized wearable-enabled research methodology to the consortium, complementing existing CRO capabilities. The consortium was announced publicly at SupplySide Global 2025 in Las Vegas.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Radicle Science: Radicle Science runs decentralized, real-world clinical studies on supplements and wellness products, with a participant pool and a similar SMB-brand customer base. It is a direct peer — both are co-members of the NutriSelect CRO Consortium serving the same market.
• Science 37: Science 37 is a pioneer in decentralized clinical trials, running fully remote site-less studies with patient-facing data capture. It competes for the same decentralized trial mandate, though primarily in pharma rather than wellness.
• Curebase: Curebase is a decentralized clinical trial software platform with eConsent, ePRO, and a site network that supports fully remote studies. It targets similar use cases (virtual research operations) and competes for sponsor research dollars.
• ObvioHealth: ObvioHealth runs fully decentralized clinical trials with a participant app, virtual site, and wearable/sensor integrations. It serves nutrition, wellness, and pharma sponsors and competes for the same decentralized research budget.
• Thread (now part of Medable): Thread Research built a decentralized clinical trial platform combining telehealth, eCOA, and connected devices. It is directly comparable to Reputable on decentralized trial methodology and is now part of Medable.
• Medable: Medable provides a decentralized clinical trial platform with eCOA, ePRO, and wearable integrations used by sponsors and CROs. It is comparable in technology stack (ePRO + wearables + dashboards) and in targeting decentralized trial customers.
• Concentrics Research: Concentrics Research is a decentralized and hybrid clinical research organization running remote and site-based studies. It is comparable in service model and CRO positioning, though with a broader therapeutic focus.

Emerging players

• Evidation Health: Evidation operates a large health-engaged participant community (Achievement) and runs real-world health studies using wearable and survey data. It overlaps with Reputable on participant recruitment and wearable-native study design, but operates at a much larger scale.
• VivoSense: VivoSense specializes in wearable and sensor-based clinical outcome assessments for decentralized trials. It overlaps with Reputable's wearable-native methodology and serves as a technology peer for biometric capture in research.

Broad incumbents

• Signant Health (formerly CRF Health): Signant Health is an established eCOA/ePRO provider serving large pharma clinical trials. It overlaps with Reputable's patient-reported outcome and electronic data capture capabilities but operates in higher-value, regulated pharma trials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=_eVpH8SBGe8
• Xx.com/follow
• Facebookfacebook.com/ReputableDAO

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reputable Health