Brix
Brix is a Las Vegas-based insurtech founded in 2019 that offers fully digital group life insurance, targeting employers and benefits brokers. The company raised $500,000 in seed funding in 2021, and its primary domain is currently parked.
- Company typePrivate
- Founded2019
- HeadquartersLas Vegas, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Brix firmographics
Firmographics- Name
- Brix
- Website
- https://brix.co
- Company type
- Private
- Founded year
- 2019
- Headcount range
- 1–10 employees
- Short description
- Brix is a Las Vegas-based insurtech founded in 2019 that offers fully digital group life insurance, targeting employers and benefits brokers. The company raised $500,000 in seed funding in 2021, and its primary domain is currently parked.
- Ownership category
- akta.pro rank
Brix industry classification
Industry- Product category
- Group Life Insurance
- NAICS
- Direct Life Insurance Carriers (524113), Insurance Carriers (5241)
- SIC
- Insurance Agents, Brokers & Service (6411), Life Insurance (6311)
- akta.pro industry
- Embedded Insurance & Affinity Distribution PlatformsFinancial & Insurance/Financial Technology (Fintech)/Insurtech Platforms (Digital Insurance Enablement)Group Life Administration/Enrollment Platforms (TPA & Benefits Admin)Basic Group Term Life (Employer-Paid)
Keywords
Where Brix is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Markets served
Brix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Brix product offering
Product offeringCore offering
Brix provides fully digital group life insurance designed for employers to offer as an employee benefit. The product replaces the traditional paperwork-driven process of buying and administering group life coverage with an online experience for employers and their workforce. It is positioned as an insurtech solution within the U.S. group benefits market.
Differentiator
Problem solved
Functional benefit
Products and services
- Fully Digital Group Life Insurance A group life insurance product offered entirely through a digital platform, allowing U.S. employers to purchase and administer life insurance coverage for their employees online instead of through traditional paper-based group benefits processes.
Companies that use Brix
Customer profileIdeal customer profiles1 record
Brix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Brix competitors and assessment
Company assessmentDirect peers
- Benefitfocus: Benefits administration platform that offers online enrollment for group life, health, and voluntary benefits to employers and brokers. Directly comparable to Brix as a digital intermediary streamlining group life and benefits purchasing.
Emerging players
- Bumo (employee benefits): Digital-first group benefits platform focused on small and mid-sized employers, offering life and ancillary benefits through a streamlined online experience. Closely aligned with Brix's digital group life thesis and target buyer.
- Forma: Modern employee benefits platform that enables flexible, personalized benefits spending including life and supplemental coverage. Adjacent emerging competitor pursuing a digital-first employer benefits experience similar to Brix's thesis.
- League: Digital employee benefits and health platform serving mid-market and enterprise employers with integrated life, health, and supplemental benefits. Comparable in being a digital-first platform challenging legacy benefits administration incumbents.
Broad incumbents
- Gusto: Payroll, HR, and benefits platform for SMBs that bundles group life, health, and retirement products from partner carriers. Competes with Brix by offering group life embedded within a broader payroll/benefits suite.
- Unum Group: Major U.S. group disability and life insurance carrier that underwrites group life products distributed through brokers and employers. Direct comp on the underlying insurance product and a strategic investor in Brix.
- MetLife: One of the largest U.S. group life and dental insurers, with a sizable employer benefits book distributed via brokers and digital self-service portals. Represents the incumbent scale player Brix would need to displace.
- Prudential Financial: Major U.S. life insurance carrier and group benefits provider offering group life, disability, and voluntary benefits to employers of all sizes. Direct competitor on the underwriting/distribution of group life products.
- Lincoln Financial Group: U.S. insurance and annuities carrier with a sizable group protection business including group life and disability sold through brokers. Comparable group life product set distributed through employer benefit plans.
- Voya Financial: Retirement, investment, and employee benefits company that now owns Benefitfocus and offers group life and disability products to mid-market and large employers. Direct competitor combining carrier products with a benefits administration platform.
Market position
Customer concentration
Brix social profiles
Digital presenceBrix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brix leadership team
Management profileNumber of profiles
Brix funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brix
What does Brix do?
Brix provides fully digital group life insurance designed for employers to offer as an employee benefit. The product replaces the traditional paperwork-driven process of buying and administering group life coverage with an online experience for employers and their workforce. It is positioned as an insurtech solution within the U.S. group benefits market.
When was Brix founded?
Brix was founded in 2019. It employs 1 to 10 people.
Where is Brix based?
Brix is headquartered in Las Vegas, United States, in the North America region.
Who are Brix's main competitors?
Benefitfocus is listed as a direct peer. Emerging players are Bumo (employee benefits), Forma and League. Broad incumbents are Gusto, Unum Group, MetLife, Prudential Financial, Lincoln Financial Group and Voya Financial.
Does Brix have an API?
No public API is recorded for Brix.
What industry is Brix in?
Brix's product category is Group Life Insurance. Its primary akta.pro industry code is FSAGAGAL, Embedded Insurance & Affinity Distribution Platforms, with a secondary code of FSAIADAJ, Group Life Administration/Enrollment Platforms (TPA & Benefits Admin). Its NAICS code is 524113 and its SIC code is 6411.