Demac Steel

What Demac Steel does

Demac Steel, operating under the legal name NewMalayalam Steel Limited, is an India-based manufacturer of steel tubes and pipes headquartered in Thrissur, Kerala. Founded in 2017, the company produces a comprehensive range of galvanized and mild steel products, including GP (Galvanized) and MS (Mild Steel) rectangular, circular, and square tubes, as well as GI pipes and tubes, MS pipes and tubes, steel plates, steel bars, steel sheets, and specialized tubing for hydraulic, medical, and aerospace applications. Manufacturing is conducted at two facilities, the Thrissur headquarters and a multiboard factory at Palakkad, using integrated steelmaking processes including electric arc furnaces, continuous casting, hot and cold rolling, galvanizing, and rigorous quality control including non-destructive testing. Products are positioned around high-quality zinc coating for corrosion resistance, weld-friendliness from low-carbon steel, reduced weight with enhanced strength, and custom tube lengths to reduce fabrication scrap; the portfolio holds ISO and ISI certifications and has received the COSIDICI National Award and the Kerala Financial Corporation State Award for best industry.

The company operates a direct sales-led go-to-market model through an in-house sales team comprising a Sales Manager overseeing 8-10 sales executives, reaching contractors, builders, homeowners, and industrial clients across Kerala and the broader South Indian market. Pricing is quote-based with no publicly disclosed price list, and the firm relies on a regional direct-distribution footprint rather than third-party resellers. Customers in testimonials are concentrated in construction, engineering, and fabrication, with one cited multi-year relationship of five-plus years. The corporate group encompasses four wholly-owned subsidiaries (Demac Roofing, Jaihind Steel, Jaihind Tubes, and Vytilla Steel), and in 2024 the parent entity completed an IPO on the NSE under the ticker NMSTEEL, with active investor relations infrastructure including DRHP/RHP filings and shareholding disclosures. The company has 11-50 employees.

Name

Demac Steel

Legal name

NewMalayalam Steel Limited

Website

https://demacsteel.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Demac Steel (NewMalayalam Steel Limited) is a Kerala-based manufacturer of GP and MS galvanized and mild steel tubes and pipes, serving contractors, builders, and industrial clients across South India through direct sales and two production facilities in Thrissur and Palakkad.

Ownership category

akta.pro rank

Product category

Steel tubes and pipes manufacturing

NAICS

Iron and Steel Pipe and Tube Manufacturing from Purchased Steel (331210)

SIC

Steel Pipe & Tubes (3317), Steel Works, Blast Furnaces & Rolling & Finishing Mills (3310)

akta.pro primary industry

Pipe & Tube Manufacturing (Seamless & Welded OCTG/Line Pipe/Structural Tube) (IMAKABAI)

akta.pro secondary industry

Pipes & Tubing (Metal, Plastic & Composite) (IMADALAC)

Keywords

• Galvanized steel tubes
• Mild steel pipes
• Steel tube manufacturing
• Construction steel products
• Industrial steel tubing

Headquarters

HQ city

Thrissur

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Steel Tubes and Pipes Sales: Demac Steel manufactures and sells a comprehensive range of galvanized steel pipes (GI pipes), galvanized iron tubes (GI tubes), mild steel pipes (MS pipes), and mild steel tubes (MS tubes). Products are sold directly to contractors, builders, and homeowners. Revenue is generated through product sales, with quotes provided on a per-project basis. The company also serves industrial and manufacturing clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Demac Steel manufactures and supplies GP (Galvanized) and MS (Mild Steel) tubes and pipes in rectangular, circular, and square profiles, alongside GI pipes, MS pipes, steel plates, bars, sheets, and specialized tubing, serving construction, plumbing, infrastructure, and industrial clients across South India. Products are produced in-house using cold forming, hot/cold rolling, and zinc galvanizing, and sold directly through an in-house sales team on a per-project quote basis.

Product overview

Demac Steel operates as a steel tubes and pipes manufacturer and supplier, offering a comprehensive range of high-quality steel products. The product portfolio includes GP (Galvanized) and MS (Mild Steel) Rectangular Tubes, Circular Tubes, and Square Tubes as the core product lines. Additionally, the company offers GI Pipes and Tubes, MS Pipes and Tubes, Steel Plates, Steel Bars, Steel Sheets, and specialized Steel Tubing for special applications. The products serve diverse industrial and construction needs, including seamless, galvanized, and black steel variants available in various sizes, wall thicknesses, and specifications for plumbing, structural, industrial, and infrastructure applications.

Differentiator

Problem solved

Functional benefit

Products and services

• GP & MS Rectangular Tubes Cold drawn GP and MS steel tubes in rectangular shape, available in standard and customized specifications for engineering, structural, and fabrication applications.
• GP & MS Circular Tubes Round GP and MS pipes and tubes fabricated with precision for architectural, infrastructural, industrial, and general engineering applications.
• GP & MS Square Tubes Steel square tubes used in construction and industrial applications, with strict quality testing at procurement and delivery.
• GI Pipes (Galvanized Iron Pipes) Zinc-coated steel pipes designed for corrosion resistance in water supply, construction, and agricultural uses.
• GI Tubes (Galvanized Iron Tubes) Zinc-coated steel tubes offering corrosion resistance and strength for furniture, scaffolding, and handrail applications.
• MS Pipes (Mild Steel Pipes) Mild steel pipes known for strength and versatility in industrial pipelines, structural applications, and automotive uses.
• MS Tubes (Mild Steel Tubes) Mild steel tubes offering high tensile strength and machinability for construction, furniture, and engineering applications.
• Steel Plates Flat, thick steel pieces available in various grades and thicknesses for structural, shipbuilding, and heavy equipment applications.
• Steel Bars Long, straight steel pieces with uniform cross-section used for reinforcement, construction, and manufacturing.
• Steel Sheets Thin, flat steel pieces available in various thicknesses for automotive, construction, and consumer goods applications.
• Steel Tubing for Special Applications Specialized steel tubes designed for hydraulic cylinders, medical equipment, and aerospace components.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• APL Apollo Tubes: India's largest structural steel tube manufacturer producing GI, MS, and GP tubes across rectangular, square, and circular sections. Directly comparable to Demac's core product line, though at vastly larger national scale.
• Ratnamani Metals & Tubes: Indian manufacturer specializing in stainless steel and carbon steel pipes and tubes for industrial and structural applications. Comparable in product technology and end-market focus to Demac's industrial segment.
• Jindal Pipes Limited: Manufacturer of ERW and seamless steel pipes serving construction, plumbing, and industrial applications. Direct competitor in the GI/MS pipe segment that Demac targets.
• Nezone Tubes Limited: Eastern India-focused manufacturer of GI pipes, MS pipes, and structural tubes serving similar construction and plumbing end markets. Comparable regional mid-cap profile to Demac.
• Surya Roshni: Established Indian manufacturer of GI pipes, MS pipes, and steel tubes serving construction and plumbing markets nationwide. Comparable product mix and customer segments to Demac, with broader geographic reach.
• Hi-Tech Pipes Limited: Indian steel pipe and tube producer with ERW and galvanized pipe offerings for construction and infrastructure. Comparable product mix and customer base in the regional Indian market.

Broad incumbents

• Tata Steel Limited: India's largest integrated steel producer with a tubes and pipes division offering galvanized and structural steel tubes. Operates at vastly larger scale with national distribution competing head-to-head in the same product categories.
• Welspun Corp: Large Indian steel pipe manufacturer with a global footprint in line pipes and structural tubes. Broader scale and product range than Demac, but overlapping in steel tube and pipe categories serving infrastructure.
• JSW Steel Limited: Major Indian integrated steelmaker with downstream products including coated steel and tubes. Competes indirectly with Demac through its tube/pipe offerings to construction customers in South India.
• Steel Authority of India Limited (SAIL): India's largest state-owned steel producer with broad product offerings including tubes. Represents a large-scale incumbent in the same broad category, competing through national distribution and pricing power.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Demacsteel
• Facebookfacebook.com/demacgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Demac Steel