Australian Made Campaign
Australian Made Campaign Limited is a non-profit founded in 1999 that administers Australia's only registered country-of-origin certification trademark — the green and gold Australian Made logo — licensing it to manufacturers and growers on annual turnover-based fees and promoting it through major Australian retailers and federal export programs.
- Company typePrivate
- Founded1999
- HeadquartersSouthbank, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Australian Made Campaign does
Australian Made Campaign Limited (AMCL) is an Australian not-for-profit organization founded in 1999 and headquartered in Southbank, Victoria. It administers Australia's only registered country-of-origin certification trademark — the green and gold 'Australian Made, Australian Grown' (AMAG) logo — and operates a third-party accreditation system that certifies products as genuinely Australian-made or Australian-grown. The legal entity is governed under Victorian law (ABN 20 086 641 527) and is led by Chief Executive Ben Lazzaro with approximately 20 staff organized across finance and operations, compliance, international, marketing, social media, and regional sales functions covering VIC/SA/WA/TAS, NSW/ACT/NT, and QLD.
The core product is the logo certification program itself, delivered alongside a B2B licensee portal for account management, a consumer-facing searchable product directory, the free 'Aussie Made Club' consumer membership, an 'Australian Makers' video series, and free school kits for educators. Distribution is primarily direct B2B via regional Sales & Relationship Managers, supplemented by point-of-sale visibility through major Australian retail partners including Woolworths, Coles, ALDI, Harvey Norman, Forty Winks, and South Melbourne Market. Pricing is not publicly disclosed; annual licensee fees are calculated based on product turnover and business type via an online fee calculator.
The business model is licensee-funded: AMCL operates as a not-for-profit where every dollar of core operating revenue comes from annual licensing fees paid by manufacturers and growers. In March 2025, the campaign received a $5 million federal government grant over three years via the Australian Made Makes Australia Grant 2025-2026 to promote the logo internationally and expand into China, Singapore, Thailand, and Vietnam, as well as new verticals including beauty, health, wellness, and pet care.
Australian Made Campaign firmographics
Firmographics- Name
- Australian Made Campaign
- Legal name
- Australian Made Campaign Limited
- Website
- https://australianmade.com.au
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Australian Made Campaign Limited is a non-profit founded in 1999 that administers Australia's only registered country-of-origin certification trademark — the green and gold Australian Made logo — licensing it to manufacturers and growers on annual turnover-based fees and promoting it through major Australian retailers and federal export programs.
- Ownership category
- akta.pro rank
Australian Made Campaign industry classification
Industry- Product category
- Country-of-Origin Certification Services
- akta.pro primary industry
- Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support) (BPAGALAL)
- akta.pro secondary industries
- Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable) (IMALAJAM), Cosmetics & Personal Care Plastic Packaging Manufacturing (IMANAEAL)
Keywords
Where Australian Made Campaign is headquartered
LocationHeadquarters
- HQ city
- Southbank
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Australian Made Campaign business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Licensee Fees: As a not-for-profit, Australian Made Campaign Ltd is funded entirely by licensees who pay annual fees to use the Australian Made logo. Fee calculation examples and tiers are available to prospective licensees. This is the primary revenue stream.
- Government Grant Funding: The campaign received a $5 million federal government grant over three years to promote the Australian Made logo and support Australian exporters, focusing on China, Singapore, Thailand, and Vietnam, and expanding into global beauty, health, wellness, and pet-care industries.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Licensee fee structure based on product turnover and business type |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Australian Made Campaign product offering
Product offeringCore offering
Australian Made Campaign Limited (AMCL) administers the Australian Made, Australian Grown logo — Australia's only registered country-of-origin trade mark. The organization operates a third-party accreditation system that certifies products as genuinely Australian-made or Australian-grown, allowing eligible manufacturers and growers to license the iconic green and gold kangaroo logo for use on their products and marketing materials. The program is supported by the Australian Government Department of Industry, Science and Resources and underpinned by Australian Consumer Law.
Product overview
The Australian Made Campaign operates a single unified offering: the Australian Made logo certification program, which serves as a third-party accreditation system administered by Australian Made Campaign Limited (AMCL). The organization provides a consumer-facing website directory where certified products are showcased, a licensee portal for manufacturers to manage their certifications, the free Aussie Made Club membership for consumers, educational school kits, and the Australian Makers video series. The certification program is funded entirely by licensees and underpinned by strict criteria requiring products to meet Australian content requirements.
Differentiator
Problem solved
Functional benefit
Products and services
- Australian Made Logo Certification Program Third-party accreditation system that certifies products as genuinely Australian, allowing eligible manufacturers and growers to license the iconic green and gold kangaroo logo (Australia's only registered country-of-origin trade mark) for use on their products and marketing materials.
- Aussie Made Club Free membership program for Australian consumers allowing members to win prizes, access special offers, and receive news about Australian Made products. Joinable via Facebook or email.
- Australian Made Website Directory Online searchable directory of certified Australian Made products, allowing consumers to find and purchase Australian-made goods across categories including food, beverages, clothing, home goods, and industrial products. Searchable by category, company, state, and industry.
- Licensee Portal (B2B Portal) Online portal for licensees to manage their Australian Made certification, update product listings, access marketing resources, and administer their accounts.
- School Kits Educational resources for teachers and students including animated e-books, activity sheets, fact sheets, and lesson ideas about Australian Made products and the logo.
- Australian Makers Video Series Video series showcasing behind-the-scenes stories of Australian manufacturing businesses, featuring innovative making processes and product stories.
Companies that use Australian Made Campaign
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles2 records
Australian Made Campaign technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Australian Made Campaign partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered minor and core.
- Andy LeeminorAndy Lee (comedian and TV personality, formerly of Hamish and Andy) is the ambassador for Australian Made Week 2026 (18-24 May 2026), promoting the campaign to Australian consumers to swap their shop to Australian Made products.
- WoolworthscoreMajor Australian retailer and one of the campaign's key retail partners. Woolworths features the Australian Made logo on qualifying products at point of sale, making the logo visible to millions of Australian consumers shopping in-store and online.
- ColescoreMajor Australian retailer and key retail partner of the Australian Made Campaign. Coles features Australian Made logo products in-store, supporting consumer identification of locally-made goods.
- ALDIcoreMajor Australian supermarket chain and retail partner of the Australian Made Campaign. ALDI stocks Australian Made certified products and supports the campaign's retail presence.
- Harvey NormancoreMajor Australian retailer (electronics, furniture, and home goods) and retail partner of the Australian Made Campaign, featuring the logo on qualifying products.
- Forty WinksminorAustralian bedding and sleep retailer and retail partner of the Australian Made Campaign.
- South Melbourne MarketminorIconic Melbourne market and retail partner of the Australian Made Campaign, supporting local Australian producers and makers.
- Roy Morgan ResearchminorAustralian market research firm listed as a partner supporting the Australian Made Campaign. Provides research and consumer insights into brand awareness and consumer attitudes.
- Bevmarks AustraliaminorListed as a partner supporting the Australian Made Campaign and the strength of the logo.
- Berkowitz FurnitureminorAustralian furniture retailer listed as a partner supporting the Australian Made Campaign.
- Sini AustraliaminorListed as a partner supporting the Australian Made Campaign and the strength of the logo.
- Handmade CanberraminorCanberra-based handmade products retailer and partner of the Australian Made Campaign, supporting local artisans and makers.
Scale indicators1 record
Recent moves7 records
Expansion highlights5 records
Australian Made Campaign competitors and assessment
Company assessmentDirect peers
- Made in Britain: Made in Britain is the UK's registered collective certification trademark and member organization for British-made goods, operating a directly comparable country-of-origin accreditation and licensing model that serves the same function as Australian Made Campaign for UK manufacturers and consumers.
- Made in Germany / 'Grundig' style German origin marks: Germany operates origin certification and quality marks (e.g., German Design Council, 'Made in Germany' labeling standards) administered by industry bodies, serving a comparable function of certifying country of origin for premium consumer goods.
- Buy American (Made in America)': The Buy American / Made in America campaign and U.S. government initiative promotes American-made products through country-of-origin labeling and procurement guidance, directly comparable as a federally-supported country-of-origin certification and consumer-awareness program.
- NZ Made: NZ Made is the New Zealand country-of-origin trademark administrator that licenses the 'Kiwi' and 'Made in New Zealand' marks to qualifying New Zealand manufacturers, mirroring AMCL's single-trademark certification and consumer-recognition model in a closely neighboring market.
- Swissness / Swiss Made: The Federation of the Swiss Watch Industry and Swiss Made regulations administer country-of-origin rules and a registered certification mark for Swiss products, particularly watches; comparable as a legally-backed origin certification body with consumer-recognition value.
Others
- Australian Competition and Consumer Commission (ACCC): The ACCC is the Australian federal regulator enforcing Australian Consumer Law, including country-of-origin claims that AMCL's logo certification relies upon; comparable as the regulatory enabler whose legal framework underpins the value of AMCL's certification trademark.
- Productivity Commission (Australia): The Productivity Commission is an Australian federal policy review agency whose reports and recommendations on Australian manufacturing competitiveness directly affect AMCL's strategic context and federal funding environment; relevant ecosystem participant rather than a direct competitor.
Broad incumbents
- Fairtrade International: Fairtrade International administers the FAIRTRADE certification mark for ethically sourced products globally, broader in scope and global in geography but operating a comparable third-party certification and licensing model that supports producer claims to consumers.
- B Lab (Certified B Corporation): B Lab administers the B Corp certification, a third-party standard covering social and environmental performance; comparable as a non-profit certification body licensing a trust mark to businesses, though focused on social/environmental claims rather than country of origin.
Regional players
- Standards Australia: Standards Australia is Australia's peak non-government standards body developing and accrediting standards; comparable as a domestic standards and accreditation administrator in the same regulatory ecosystem, though broader in scope beyond country-of-origin.
Market position
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Australian Made Campaign social profiles
Digital presenceAustralian Made Campaign financial estimates
Financial estimateRevenue estimate
Valuation estimate
Australian Made Campaign leadership team
Management profileNumber of profiles
Profiles19 records
Australian Made Campaign funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Australian Made Campaign M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Australian Made Campaign
What does Australian Made Campaign do?
Australian Made Campaign Limited (AMCL) administers the Australian Made, Australian Grown logo — Australia's only registered country-of-origin trade mark. The organization operates a third-party accreditation system that certifies products as genuinely Australian-made or Australian-grown, allowing eligible manufacturers and growers to license the iconic green and gold kangaroo logo for use on their products and marketing materials. The program is supported by the Australian Government Department of Industry, Science and Resources and underpinned by Australian Consumer Law.
Is Australian Made Campaign a public or private company?
Australian Made Campaign is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Australian Made Campaign founded?
Australian Made Campaign was founded in 1999. It employs 11 to 50 people.
Where is Australian Made Campaign based?
Australian Made Campaign is headquartered in Southbank, Australia, in the Oceania region.
How does Australian Made Campaign make money?
Two revenue lines are on record. Licensee Fees are the primary driver. The others are government Grant Funding.
Who are Australian Made Campaign's main competitors?
Direct peers on record are Made in Britain, Made in Germany / 'Grundig' style German origin marks, Buy American (Made in America)', NZ Made and Swissness / Swiss Made. Others are Australian Competition and Consumer Commission (ACCC) and Productivity Commission (Australia). Broad incumbents are Fairtrade International and B Lab (Certified B Corporation). Standards Australia is listed as a regional player.
Does Australian Made Campaign have an API?
No public API is recorded for Australian Made Campaign.
What industry is Australian Made Campaign in?
Australian Made Campaign's product category is Country-of-Origin Certification Services. Its primary akta.pro industry code is BPAGALAL, Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support), with a secondary code of IMALAJAM, Sustainable Cosmetic Packaging (Refillable, PCR, Mono-material, Reusable).