MOVES

Mobile Veterinary Specialty Servicesvetmoves.com

MOVES (Mobile Veterinary Specialists) is a U.S. mobile veterinary specialty practice that deploys board-certified surgeons, internists, cardiologists, oncologists, and radiologists to partner general practice and emergency animal hospitals across 30+ cities. The company pairs on-site clinical delivery with an online referral and clinic portal platform.

Company typePrivate
Founded2018
HeadquartersDavidson, United States
Headcount51–100
GTM typeB2B
OfferingServices

What MOVES does

MOVES (legal name Mobile Veterinary Services, Inc., operating as MOVES® and Mobile Veterinary Specialists) is a U.S. mobile veterinary specialty practice founded in 2018 and headquartered in Davidson, North Carolina. The company deploys board-certified veterinary specialists — in surgery, internal medicine, cardiology, oncology, and radiology — who travel to partner general practice and emergency animal hospitals to deliver advanced consultations, diagnostics, and procedures on-site. As of the available data, MOVES operates a network of 50+ specialists across 30+ U.S. cities spanning both coasts, with named presences in markets including Seattle, Portland, Los Angeles, Denver/Front Range, Chicago, Boston, New York, Dallas, Houston, Atlanta, Savannah, Jacksonville, Pittsburgh, and Asheville.

The company pairs this mobile clinical delivery model with a digital platform layer: a 100% paperless online referral system that exposes specialist calendars to partner clinics, a clinic-facing web portal (my.vetmoves.com) for booking and patient record submission with unique clinic codes, and an online application platform for recruiting specialists and technicians. Specialists arrive with their own equipment — surgeons with their own tools, implants, and sterile goods; cardiologists with cardiac ultrasound machines; internists with multi-attachment endoscopes and ultrasounds — eliminating the capital and equipment burden on partner practices.

MOVES generates revenue primarily through transaction-based specialist service fees billed to partner hospitals, supplemented by a recurring, scheduled-service-day (franchise-like) model in which specialists operate designated territories and serve partner clinics on predictable recurring days. Partner hospitals retain billing for ancillary services (anesthetic support, diagnostics, lab work, post-operative recovery), creating a split-economics arrangement. The company is privately held and founder-led by co-founder, President & CEO David Hoe and COO Ginger Templeton; it has reported a single funding round of $690,000 (October 2022) and has no disclosed institutional investors, indicating a bootstrapped, capital-light growth profile.

MOVES firmographics

Firmographics

Name: MOVES
Legal name: Mobile Veterinary Services, Inc.
Website: https://vetmoves.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 51–100 employees
Short description: MOVES (Mobile Veterinary Specialists) is a U.S. mobile veterinary specialty practice that deploys board-certified surgeons, internists, cardiologists, oncologists, and radiologists to partner general practice and emergency animal hospitals across 30+ cities. The company pairs on-site clinical delivery with an online referral and clinic portal platform.
Ownership category
akta.pro rank

MOVES industry classification

Industry

Product category: Mobile Veterinary Specialty Services
NAICS: Veterinary Services (54194)
SIC: Services-Specialty Outpatient Facilities, Nec (8093)
akta.pro primary industry: Mobile & House-Call Veterinary Services (HLAMAAAF)
akta.pro secondary industries: Veterinary Specialty Referral Hospitals (Multi-specialty) (HLAMACAB), Referral, Collaboration & Care Coordination Networks (Specialist Referrals, Record Sharing) (HLAMAGAJ)

Keywords

Mobile veterinary specialists
Veterinary specialty services
Mobile animal surgery
Veterinary cardiology services
Partner clinic referrals

Where MOVES is headquartered

Location

Headquarters

HQ city: Davidson
HQ country: United States
HQ region: North America

Offices6 records

Markets served

MOVES business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

Mobile Specialty Services: MOVES specialists provide fee-for-service consultations, procedures, and treatments at partner veterinary hospitals. Partner hospitals retain billing for ancillary services (anesthetic support, diagnostics, radiographs, lab work, post-operative recovery) while MOVES bills for specialist services. Follow-up appointments are typically built into the cost of procedures. NET15 payment terms with no credit check required for partner hospitals.
Specialist Placement & Partnership: MOVES provides a franchise-like model where specialists operate in designated territories, generating recurring revenue through scheduled service days at partner clinics. The model creates new revenue streams for general practices by enabling them to offer specialty services in-house rather than referring out.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Pay-as-you-go	Specialist Service Fees

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

MOVES product offering

Product offering

Core offering

MOVES operates a mobile veterinary specialty practice in which board-certified surgeons, internists, cardiologists, oncologists, and radiologists travel with their own advanced equipment to partner general practice and emergency animal hospitals, performing consultations, procedures, and diagnostics on-site. The practice is supported by a 100% paperless online referral system and individual clinic portals that let partner hospitals book appointments and submit patient records.

Product overview

MOVES (Mobile Veterinary Specialists) is a mobile specialty veterinary services company that operates as a platform connecting general practice and emergency animal hospitals with board-certified veterinary specialists who travel directly to partner clinic locations. The portfolio consists of five core specialty services — Mobile Surgery, Mobile Internal Medicine, Mobile Cardiology, Mobile Oncology, and Mobile Radiology — supported by two digital platform components: an Online Referral System for case submission and appointment scheduling, and a Clinic Portal for partner hospitals to manage specialist calendars and patient records. The company also operates a recruiting platform for hiring specialists and technicians. All services are delivered on-site at partner veterinary hospitals rather than at MOVES-owned facilities.

Differentiator

Problem solved

Functional benefit

Products and services

Mobile Surgery Services Board-certified mobile veterinary surgeons who travel to partner general practice hospitals to perform advanced surgical procedures on-site, including TPLO, FHO, fracture repair, mass removals, cystotomy, perineal urethrostomy, laparotomy, and thoracotomy.
Mobile Internal Medicine Services Board-certified mobile veterinary internists who travel to partner hospitals to provide consultations, abdominal and thoracic ultrasound, FNA, biopsy, diagnostic and therapeutic endoscopy, and treatment planning for complex multi-system cases.
Mobile Cardiology Services Board-certified mobile veterinary cardiologists who bring cardiac ultrasound machines and related equipment to partner hospitals to perform consultations, echocardiography, ECG, blood pressure measurement, Holter monitoring, and cardiology-related treatment plans.
Mobile Oncology Services Board-certified mobile veterinary oncologists (medical and radiation) who provide cancer diagnostics, treatment planning, chemotherapy, electrochemotherapy, immunotherapy, and supportive oncology care for pets at partner hospital locations.
Mobile Radiology Services Board-certified mobile veterinary radiologists who provide advanced diagnostic imaging support including abdominal, cervical, thoracic, and musculoskeletal ultrasounds, ultrasound-guided sampling, CT imaging interpretation, and collaborative case guidance directly within partner hospitals.

Quantifiable outcome

Discount from specialty hospital pricing
+1 more outcomes

Companies that use MOVES

Customer profile

Named customers6 records

Segments3 records

Ideal customer profiles2 records

MOVES technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature3 records

MOVES partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

PrideVMCminorStrategic or Co-development PartnerMOVES is an organizational signatory of the PrideVMC Gender Identity Bill of Rights, demonstrating commitment to inclusive practices for transgender and gender-diverse individuals in veterinary medicine.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

MOVES competitors and assessment

Company assessment

Broad incumbents

BluePearl Veterinary Partners: One of the largest networks of specialty and emergency veterinary hospitals in the US, offering surgery, internal medicine, cardiology, oncology, and radiology. Direct overlap with MOVES on all five specialty disciplines, but delivers care in owned brick-and-mortar facilities rather than at partner clinics.
MedVet: Veterinary specialty and emergency hospital network providing the same multi-specialty disciplines as MOVES (surgery, internal medicine, cardiology, oncology, radiology). Operates owned hospitals rather than a mobile model, so it competes for the same specialist talent pool and pet-owner referrals.
VCA Animal Hospitals: Large US veterinary services chain owned by Mars that includes general practices and specialty hospitals across all relevant disciplines. Competes with MOVES for both specialist talent and downstream referrals from general practice clinics.
Thrive Pet Healthcare: National veterinary services platform combining general practice, specialty, and emergency hospitals under one network. Competes with MOVES for partner clinic relationships and specialty referrals, with deeper capital and larger facility footprint.
National Veterinary Associates (NVA): Large veterinary services management company that owns and operates hundreds of general practice and specialty hospitals across the US. Provides the same specialty disciplines as MOVES through owned facilities and is a likely incumbent competitor for partner clinics and specialists.

Direct peers

Veterinary Emergency Group (VEG): Veterinary emergency care company that similarly disrupts the traditional specialty hospital model with a customer-experience-forward approach to specialty and ER care. While VEG operates owned facilities rather than a mobile model, it shares MOVES's mission of bringing specialty care closer to pet owners.

Emerging players

PetCure Oncology: Specialty veterinary oncology network offering radiation therapy and medical oncology across multiple US locations. Direct overlap with MOVES's mobile oncology service line, though PetCure operates fixed radiation centers rather than traveling to partner clinics.
IndeVets: Veterinary staffing and services company that places veterinarians into general practice hospitals on a flexible schedule. Similar mobile-on-site-to-partner-clinic model to MOVES, but focused on general practice rather than board-certified specialty services.

Regional players

VetStrategy: Canadian veterinary services platform with a network of general and specialty hospitals. Operates a similar hub-and-spoke specialty referral ecosystem as MOVES, but exclusively in Canada with no US presence.

Others

PetIQ: Veterinary wellness services provider focused on routine and preventive care (vaccinations, diagnostics) delivered through retail and mobile formats. Adjacent to MOVES through shared mobile veterinary service delivery, though focused on lower-acuity preventive care rather than board-certified specialty services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

MOVES financial estimates

Financial estimate

Revenue estimate

Valuation estimate

MOVES leadership team

Management profile

Number of profiles

Profiles6 records

MOVES funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

MOVES M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOVES

What does MOVES do?

Is MOVES a public or private company?

MOVES is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was MOVES founded?

MOVES was founded in 2018. It employs 51 to 100 people.

Where is MOVES based?

MOVES is headquartered in Davidson, United States, in the North America region.

How does MOVES make money?

Two revenue lines are on record. Mobile Specialty Services are the primary driver. The others are specialist Placement & Partnership.

Who are MOVES's main competitors?

Broad incumbents on record are BluePearl Veterinary Partners, MedVet, VCA Animal Hospitals, Thrive Pet Healthcare and National Veterinary Associates (NVA). Veterinary Emergency Group (VEG) is listed as a direct peer. Emerging players are PetCure Oncology and IndeVets. VetStrategy is listed as a regional player. PetIQ is listed as an others.

Does MOVES have an API?

No public API is recorded for MOVES.

What industry is MOVES in?

MOVES's product category is Mobile Veterinary Specialty Services. Its primary akta.pro industry code is HLAMAAAF, Mobile & House-Call Veterinary Services, with a secondary code of HLAMACAB, Veterinary Specialty Referral Hospitals (Multi-specialty). Its NAICS code is 54194 and its SIC code is 8093.