Nicolet National Bank
Nicolet National Bank is a Green Bay, Wisconsin-based community bank (founded 2000; parent Nicolet Bankshares, NYSE: NIC) serving individuals, businesses, agricultural producers, and high-net-worth clients across Wisconsin, Michigan, Minnesota, Iowa, and Colorado through 110+ branches, offering deposit, lending, treasury management, and wealth services.
- Company typePublic
- Founded2000
- HeadquartersGreen Bay, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Nicolet National Bank does
Nicolet National Bank is a community bank headquartered in Green Bay, Wisconsin, founded in 2000 and operated as a wholly-owned subsidiary of publicly traded Nicolet Bankshares, Inc. (NYSE: NIC). The bank serves individuals, small and mid-market businesses, agricultural producers, and high-net-worth clients across Wisconsin, Michigan, Minnesota, Iowa, and Colorado through a 110+ branch network and 30,000 fee-free ATMs (post MidWestOne merger). Product lines span personal checking and savings (Real Rewards Checking at 3.00% APY, CDs at 4.25% APY, MVP Money Market at 2.55% APY), home lending, vehicle loans, credit cards, business and commercial banking with treasury management, dedicated ag banking, and wealth management delivered through affiliated Nicolet Advisory Services, LLC.
The bank runs on a core banking platform with the Nicolet Bank Digital mobile and online channel, integrated Zelle P2P payments (no Nicolet fees), remote deposit capture for business clients (same-day credit, next-day availability for deposits up to 8 p.m. CST), card controls, bill pay, and embedded credit card rewards via uChoose Rewards. Wealth management integrates with TIAA Individual Participant Advice, eMoney planning tools, and Schwab Alliance SSO. The technology stack is standard for the regional banking sector — no AI/ML capabilities or developer API are disclosed.
Revenue is generated primarily through net interest income (Q1 2026 quarterly revenue of $104.4M, 12.4% YoY growth) with supplementary non-interest fee income from deposits, treasury management, and wealth services. Customer acquisition combines relationship-based community banking through physical branches with direct-to-consumer digital onboarding and event-driven community sponsorships (e.g., Back Waters Amp at Q Casino + Resort). The most significant recent event was the February 13, 2026 completion of the $864 million all-stock MidWestOne Financial Group merger, which roughly doubled Nicolet's asset base to approximately $15 billion and is being followed by an August 2026 system conversion and the divestiture of Denver-area branches to Sunwest Bank.
Nicolet National Bank firmographics
Firmographics- Name
- Nicolet National Bank
- Legal name
- Nicolet National Bank
- Website
- https://nicoletbank.com
- Company type
- Public
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Nicolet National Bank is a Green Bay, Wisconsin-based community bank (founded 2000; parent Nicolet Bankshares, NYSE: NIC) serving individuals, businesses, agricultural producers, and high-net-worth clients across Wisconsin, Michigan, Minnesota, Iowa, and Colorado through 110+ branches, offering deposit, lending, treasury management, and wealth services.
- Ownership category
- akta.pro rank
Nicolet National Bank industry classification
Industry- Product category
- Community Banking
- NAICS
- Depository Credit Intermediation (5221)
- SIC
- State Commercial Banks (6022)
- akta.pro primary industry
- Affluent / Mass-Affluent Private Banking (FSABADAC)
- akta.pro secondary industry
- Real Estate (Commercial Property, REITs) (FSABACAH)
Keywords
Where Nicolet National Bank is headquartered
LocationHeadquarters
- HQ city
- Green Bay
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Nicolet National Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Net Interest Income: Primary revenue stream for the bank from lending activities and interest on loans. Q1 2026 reported net interest income growth of 21.9% annualized with 65 basis points of margin expansion over two years. Q1 2026 quarterly revenue of US$104.4 million represented 12.4% year-on-year growth.
- Core Fee Income: Non-interest fee income from deposit accounts, treasury management, and other banking services. Q4 2025 results noted stronger core fee income alongside stronger net interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Real Rewards Checking - 3.00% APY on balances up to $25,000 |
| Other | Other | Certificate of Deposit - 4.25% APY |
| Other | Monthly | MVP Money Market - 2.55% APY |
| Other | Monthly | Real Cash Back Checking - earn up to $108/year |
| Other | Monthly | Value Checking - simple checking account |
| Other | Monthly | Platinum Checking - interest-bearing for high net-worth |
| Other | Monthly | Student Checking - ages 15-25 |
| Other | Monthly | Personal Savings |
| Other | Monthly | Junior Savings - ages 0-20 |
| Other | Monthly | Health Savings Account (HSA) |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Nicolet National Bank product offering
Product offeringCore offering
Nicolet National Bank is a community bank providing personal banking (checking, savings, money market, CDs, IRAs, HSAs), home and vehicle lending, credit cards, business banking (checking, savings, commercial lending), agricultural banking (operating lines, real estate loans, ag treasury management), and wealth management (financial planning, investment management, trust and fiduciary services). It distributes these products through 110+ branches across the Upper Midwest, Colorado, and Florida, the Nicolet Bank Digital mobile and online banking platform, dedicated ag and commercial relationship teams, and affiliated wealth management offices.
Product overview
Nicolet National Bank operates as a unified community banking platform comprising a core consumer and business deposit franchise, lending products, and an integrated Nicolet Bank Digital channel (mobile and online banking with Zelle). Personal Banking modules include the Real Rewards Checking, Real Cash Back Checking, Value, Platinum, and Student checking accounts, alongside Personal Savings, Junior Savings, CDs, IRA, HSA, and Money Market deposit products. Lending modules span Home Lending (Purchase, Refinance, Construction Loan, HELOC), Vehicle Loans, and three credit cards (Classic, Nicolet, Rewards). Business Banking modules include Small Business, Business, Corporate, Professional Services, and Non-Profit Checking, Business Savings, CDs, Money Market, and Commercial Platinum Plus, complemented by Commercial Banking, Treasury Management, Retirement Plan Services, and Ag Banking with dedicated ag loans, ag deposit accounts, ag treasury management, ag insurance, and Ag Digital Banking. Wealth Management is delivered through Nicolet Advisory Services, LLC (dba Nicolet Wealth Management) and encompasses Financial Planning, Investment Management, Trust & Fiduciary Services, and TIAA Individual Participant Advice. Operational support modules include Remote Deposit Capture (for businesses), secure document transfer via LeapFile, the Zelle® peer-to-peer payment service, and a Mobile & Online Banking portal branded Nicolet Bank Digital.
Differentiator
Problem solved
Functional benefit
Brands
- Nicolet Wealth Management: Brand name under which Nicolet National Bank and Nicolet Advisory Services, LLC provide investment advisory, trust, retirement plan, and insurance services.
- Nicolet Bank Digital
- Nicolet Insurance Services
- The Vault Blog
- Be Real with Nicolet Bank
Products and services
- Real Rewards Checking High-yield personal checking account earning 3.00% APY on balances up to $25,000, with no monthly service fee, free mobile banking, and access to 30,000 fee-free ATMs nationwide.
- Real Cash Back Checking Personal checking account that earns cash-back rewards of up to $108 per year, with no monthly service fee and free mobile banking.
- Value Checking Simple personal checking account with $4 monthly service fee waived with electronic statements and $2,500 daily balance; free mobile banking and mobile deposits.
- Platinum Checking Interest-bearing personal checking account targeted at high net-worth customers, with free mobile banking and mobile deposit.
- Student Checking Personal checking account for students ages 15-25, with no monthly service fees or minimum balance, free online banking, free electronic bill pay, and 5 free non-Nicolet ATM transactions per billing cycle.
- Personal Savings Standard personal savings account with $100 minimum to open and a $5 monthly service charge if balance falls below $100; unlimited deposits and transfers, and competitive interest on the entire balance.
- Junior Savings Savings account for youth ages 0-20 with $50 minimum to open and a $5 monthly service charge if balance falls below $50; free online banking included.
- Individual Retirement Account (IRA) Retirement savings account supporting Traditional and Roth IRAs with unlimited additional deposits.
- Health Savings Account (HSA) Health Savings Account with an optional debit card and a $5 monthly fee for paper statements.
- Certificates of Deposit (CDs) Personal and business certificates of deposit with rate options of up to 4.25% APY.
- MVP Money Market High-interest money market account earning 2.55% APY among the bank's high-interest accounts.
- Home Purchase Mortgage First-time homebuyer and down-payment assistance programs including 100% financing and no-down-payment options, government-sponsored mortgages (WHEDA, VA, MSHDA), jumbo loans, fixed-rate investment properties, vacant land loans, and construction loan options.
- Home Refinance Refinancing product enabling customers to keep their term and reduce monthly payments or keep monthly payments and reduce the term.
- Home Equity Line of Credit (HELOC) Variable-rate home equity line of credit usable for home renovations, college tuition, weddings, debt consolidation, and other significant expenses.
- Auto Loans Personal auto loan product offered under the vehicle loans portfolio.
- Motorhome and Trailer Loans Vehicle loan product for motorhomes and trailers offered by Nicolet National Bank.
- Boats and Personal Watercraft Loans Recreational vehicle loan product for boats and personal watercraft offered by Nicolet National Bank.
- Classic Credit Card Classic personal credit card offered under the credit cards portfolio, integrated with the uChoose Rewards platform for points redemption.
- Nicolet Credit Card Nicolet-branded personal credit card with uChoose Rewards points integration through Nicolet Bank Digital.
- Rewards Credit Card Personal credit card focused on rewards, redeemable through the uChoose Rewards platform accessible via Nicolet Bank Digital.
- Small Business Checking Checking account tailored for small business customers within Nicolet's business banking suite.
- Business Checking Core business checking account offered within Nicolet's business banking portfolio.
- Corporate Checking Corporate-tier checking account offered within Nicolet's business banking portfolio.
- Professional Services Checking Business checking account designed for professional services firms.
- Non-Profit Checking Checking account designed for non-profit organizations within Nicolet's business banking portfolio.
- Business Savings Savings account product for business customers, offered alongside business CDs, business money market, and Commercial Platinum Plus.
- Business Money Market Money market account offered to business customers.
- Commercial Platinum Plus Premium commercial-tier savings/deposit account within the business banking savings suite.
- Commercial Banking Commercial banking services for larger business clients, distinct from small-business and treasury management services.
- Treasury Management Services Treasury management services for business clients, accessible via the Business Online (Treasury Management) login in Nicolet Bank Digital.
- Retirement Plan Services Business retirement plan services for employer-sponsored retirement programs.
- Remote Deposit Capture Remote deposit capture solution integrated within the business online banking portal, providing same-day credit and next-day availability for deposits received up to 8 p.m. CST; clients receive a check scanner and on-site setup/training. A monthly fee applies.
- Ag Loans Agricultural lending portfolio offering operating and capital lines of credit, crop input loans, intermediate/equipment loans, real estate loans, and construction loans for agribusinesses.
- Agri-Business Checking Agri-business checking account offered within Nicolet's agriculture banking deposit accounts.
- Ag Treasury Management Agricultural treasury management tools, including Ag Accounts Receivable and Ag Accounts Payable services for agribusinesses.
- Ag Insurance Insurance products tailored for agricultural customers, provided as part of the ag banking suite.
- Financial Planning Financial planning services provided by Nicolet Wealth Management, including retirement planning calculators and TIAA individual participant advice.
- Investment Management Investment management services delivered through Nicolet Advisory Services, LLC (dba Nicolet Wealth Management), a registered investment advisor.
- Trust & Fiduciary Services Trust and fiduciary services, including The Select Service Team for high-net-worth clients, provided by Nicolet National Bank as a national bank with trust powers.
- Nicolet Bank Digital (Mobile & Online Banking) Unified mobile and online banking platform providing account access, alerts, bill pay, eStatements, mobile check deposit, Zelle enrollment, credit card management, debit card controls, travel notices, and uChoose Rewards.
- Zelle Peer-to-Peer Payments Peer-to-peer money transfer service integrated within Nicolet Bank Digital; users send and receive money in minutes using email address or U.S. mobile number.
- Nicolet Bank Digital Mobile App Mobile banking application available on iOS (App Store id 6504625826) and Android (Google Play package com.ifs.banking.fiid1767); supports enrollment in Zelle, mobile check deposit, card controls, travel notices, alerts, transfers, and uChoose Rewards redemption.
Quantifiable outcome
- 21.9% annualized net interest income growth
- +5 more outcomes
Companies that use Nicolet National Bank
Customer profileSegments4 records
Ideal customer profiles4 records
Nicolet National Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
Feature4 records
Nicolet National Bank partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor, flagship and core.
- Sunwest BankminorSunwest Bank entered into a definitive agreement to acquire the former MidWestOne and Bank of Denver branches from Nicolet National Bank. The transaction targets approximately $390M loans and $380M deposits and is expected to close in Q3 2026. This expands Sunwest's Colorado presence while Nicolet divests the Denver-area branches acquired in the MidWestOne deal.
- Q Casino + ResortminorNicolet National Bank is the presenting sponsor of Back Waters Amp, an outdoor amphitheater at Q Casino + Resort in Dubuque, Iowa, expected to open in July 2026. The venue will hold up to 8,000 guests with state-of-the-art sound and lighting, attracting national and regional artists.
- MidWestOne Financial Group, Inc.flagshipNicolet Bankshares, Inc. completed an all-stock merger with MidWestOne Financial Group, Inc. on February 13, 2026, valued at approximately $864 million. The transaction added approximately $6 billion in assets, bringing Nicolet's total assets to approximately $15 billion. MidWestOne Bank operates as a division of Nicolet National Bank until a planned system conversion in August 2026, when all 50+ MidWestOne locations will transition to the Nicolet brand. Four former MidWestOne directors joined the Nicolet Board.
- Zelle (Early Warning Services, LLC)coreNicolet National Bank has partnered with Zelle (operated by Early Warning Services, LLC) to provide a fast and easy way to send and receive money with friends, family, and people the customer knows. Zelle is integrated into Nicolet Bank Digital mobile and online banking with no Nicolet fees for use. As of March 31, 2025, all Zelle users must be enrolled through one of the more than 2,300 banks and credit unions that offer Zelle.
- Nicolet Advisory Services, LLC (dba Nicolet Wealth Management)flagshipNicolet Advisory Services, LLC is an SEC-registered investment advisor and affiliate of Nicolet National Bank, doing business as Nicolet Wealth Management. It provides investment advisory services and operates the Investment Committee overseeing model portfolios. Securities offered through Private Client Services, LLC (PCS), member FINRA/SIPC. Trust and retirement plan level services are offered through Nicolet National Bank as a national bank with trust powers.
- Deluxe ChecksminorNicolet partners with Deluxe Checks to allow customers to order personal checks online through the Deluxe Checks website, integrated with Nicolet Bank Digital and branch services.
- TIAAcoreNicolet Wealth Management offers TIAA Individual Participant Advice as part of its wealth management services through a partnership with TIAA, supporting retirement planning for participants.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Nicolet National Bank competitors and assessment
Company assessmentDirect peers
- Associated Banc-Corp: Wisconsin-headquartered regional bank holding company (NYSE: ASB) with overlapping Wisconsin and Midwest branch footprint, comparable community/commercial banking model, and similar asset size band to Nicolet post-merger.
- Old National Bancorp: Indiana-based Midwest regional bank holding company (NASDAQ: ONB) with community banking, commercial lending, and wealth management focus and overlapping Midwest geography with Nicolet.
- Heartland Financial USA: Dubuque, Iowa-based community bank holding company (NASDAQ: HTLF) with multi-state community banking franchise, commercial banking, and wealth management directly comparable to Nicolet's regional model and product breadth.
- Stock Yards Bancorp: Kentucky-based regional bank (NASDAQ: SYBT) with comparable personal, business, and wealth management product mix and similar middle-market commercial banking focus as Nicolet.
- First Merchants Corporation: Indiana-based community bank holding company (NASDAQ: FRME) with similar size band, community/commercial banking mix, and wealth management offering comparable to Nicolet's diversified regional bank model.
- Wintrust Financial Corporation: Chicago-based specialty/community bank holding company (NASDAQ: WTFC) with similar community banking, wealth management, and specialty lending (including mortgage and niche verticals) mix, operating across the Upper Midwest.
- Park National Corporation: Ohio-based community-focused regional bank holding company (NYSEAm: PRK) with similar size, community banking emphasis, and proven serial-acquirer M&A strategy paralleling Nicolet's roll-up approach.
Broad incumbents
- Cullen/Frost Bankers: Texas-headquartered regional bank holding company (NYSE: CFR) with broader geographic and product scope, but analogous commercial/wealth/community banking strategy and similarly strong NIM and profitability profile to Nicolet.
- Commerce Bancshares: Missouri-based regional bank holding company (NASDAQ: CBSH) with broader Midwestern footprint, larger asset base, and community/commercial banking model that overlaps Nicolet's products at scale.
- Glacier Bancorp: Montana-based community bank holding company (NYSE: GBCI) operating across the Western US with comparable community banking, ag/commercial lending, and serial-acquirer M&A history similar to Nicolet's growth playbook.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nicolet National Bank social profiles
Digital presenceNicolet National Bank compliance and trust
Trust signalCompliance5 records
Nicolet National Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nicolet National Bank leadership team
Management profileNumber of profiles
Profiles5 records
Nicolet National Bank subsidiaries and ownership
Company hierarchySubsidiaries3 records
Nicolet National Bank funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nicolet National Bank M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nicolet National Bank
What does Nicolet National Bank do?
Nicolet National Bank is a community bank providing personal banking (checking, savings, money market, CDs, IRAs, HSAs), home and vehicle lending, credit cards, business banking (checking, savings, commercial lending), agricultural banking (operating lines, real estate loans, ag treasury management), and wealth management (financial planning, investment management, trust and fiduciary services). It distributes these products through 110+ branches across the Upper Midwest, Colorado, and Florida, the Nicolet Bank Digital mobile and online banking platform, dedicated ag and commercial relationship teams, and affiliated wealth management offices.
Is Nicolet National Bank a public or private company?
Nicolet National Bank is a public company. It is classified as public and is currently operating.
When was Nicolet National Bank founded?
Nicolet National Bank was founded in 2000. It employs 501 to 1,000 people.
Where is Nicolet National Bank based?
Nicolet National Bank is headquartered in Green Bay, United States, in the North America region.
How does Nicolet National Bank make money?
Two revenue lines are on record. Net Interest Income is the primary driver. The others are core Fee Income.
Who are Nicolet National Bank's main competitors?
Direct peers on record are Associated Banc-Corp, Old National Bancorp, Heartland Financial USA, Stock Yards Bancorp, First Merchants Corporation, Wintrust Financial Corporation and Park National Corporation. Broad incumbents are Cullen/Frost Bankers, Commerce Bancshares and Glacier Bancorp.
Does Nicolet National Bank have an API?
No public API is recorded for Nicolet National Bank.
What industry is Nicolet National Bank in?
Nicolet National Bank's product category is Community Banking. Its primary akta.pro industry code is FSABADAC, Affluent / Mass-Affluent Private Banking, with a secondary code of FSABACAH, Real Estate (Commercial Property, REITs). Its NAICS code is 5221 and its SIC code is 6022.