Fluido

What Fluido does

Fluido is a European Salesforce consulting firm founded in 2009 in Espoo, Finland, delivering implementation, development, integration, and training services across the Salesforce platform. The company operates 11 offices in 9 countries (Finland, Sweden, Norway, Denmark, Germany, Slovakia, Netherlands, United Kingdom, and Ireland) and employs over 500 experts, with disclosed metrics including 1,100+ completed projects and a 4.9/5.0 customer satisfaction score over the prior 18 months. Since 2021, Fluido has been a wholly-owned subsidiary of Infosys while retaining its brand and operational independence.

The core offering is professional services across Sales Cloud, Service Cloud, Marketing Cloud, Education Cloud, Data Cloud, and Tableau, supplemented by official Salesforce training and SAFe/DevOps training. Recent productization efforts include the Fluido Service Agent (Agentforce enablement), the Infosys Customer Experience Suite for Salesforce (combining Infosys Topaz with Agentforce), Email-to-Case AI automation using Prompt Builder, and Tableau Next implementations with semantic layer and Agentforce. Primary customer segments are higher education (e.g., London School of Economics, Aalto University, a Danish 7-university consortium) and enterprise/B2B (e.g., Financial Times, Stora Enso, Wärtsilä, Fazer, Nemko, Jotron, ZF Aftermarket, POP Bank).

Fluido makes money through quote-based, multi-year consulting engagements priced on scope, team composition, and duration, with no public pricing disclosed. The go-to-market combines direct enterprise sales via regional offices, Salesforce World Tour Gold sponsorship, webinars, training events, and content marketing. A 2016 funding round of approximately $3.57M from Norvestia Growth Equity and Salesforce Ventures preceded the 2021 strategic acquisition by Infosys; Fluido's earlier 2014 acquisition of Bitlayer expanded its development capabilities. As a subsidiary of Infosys (NYSE: INFY), Fluido combines regional Nordic delivery with parent-level AI platform access (Topaz) and global enterprise relationships.

Name

Fluido

Legal name

Fluido

Website

https://fluidogroup.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Fluido is a European Salesforce Platinum consulting partner, headquartered in Espoo, Finland, and wholly-owned by Infosys since 2021. With 500+ experts across 11 European offices, it delivers Salesforce implementation, AI/Agentforce enablement, and training to enterprises and higher education institutions.

Ownership category

akta.pro rank

Product category

Salesforce CRM Consulting

NAICS

Custom Computer Programming Services (541511)

akta.pro primary industry

CRM Implementation & Systems Integration (BPAFAFAB)

akta.pro secondary industries

Sales Force Automation (SFA) CRM (HDAEAFAA), Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Salesforce consulting services
• CRM implementation
• Salesforce training
• AI agent deployment
• Cloud integration services

Headquarters

HQ city

Espoo

HQ country

Finland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Salesforce Consulting Services: Professional consulting services including CRM implementation, development, integration, and customization for Salesforce platform across sales, service, marketing, and analytics.
2. Salesforce Training Services: Official Salesforce training including Administration, Marketing Cloud, Developer courses, and end-user training. Also includes SAFe & DevOps Training.
3. AI & Analytics Services: Specialized AI implementation services including Agentforce, Einstein, Prompt Builder implementations and data analytics solutions using Tableau and Data Cloud.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Fluido is a Nordic Salesforce Platinum Consulting partner delivering CRM consulting, development, integration, and training services. The company offers end-to-end Salesforce implementation across Sales Cloud, Service Cloud, Marketing Cloud, Education Cloud, Data Cloud, and Tableau, supplemented by AI and Agentforce enablement, professional services automation, and official Salesforce training. With 500+ experts across 11 European locations, Fluido also provides packaged AI solutions such as Fluido Service Agent and Email-to-Case AI.

Product overview

Fluido is a leading European Salesforce consulting partner operating as a unified services platform offering consulting, development, integration, and training. The portfolio centers on Salesforce Solutions for sales, marketing, and customer service, supported by Salesforce Services for professional implementation. Add-on offerings include Salesforce Training (Administration, Marketing Cloud, Developer courses), SAFe & DevOps Training, and specialized sub-products like Fluido Service Agent for Agentforce enablement, Tableau Next analytics implementation services, Infosys Customer Experience Suite leveraging Agentforce and Infosys Topaz, and Email-to-Case AI solutions using Prompt Builder. With 500+ experts across 11 European locations, Fluido serves as a strategic Salesforce advisor helping enterprises transform customer experiences through AI-powered solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Fluido Service Agent: Packaged approach for enabling businesses to leverage Salesforce Agentforce capabilities, including 24/7 customer interactions and complex case resolution.
• Fluido Moments Podcast

Products and services

• Salesforce Consulting Services Comprehensive Salesforce CRM consulting, development, integration, and customization services delivered by certified experts across Europe. Targeted at enterprise and mid-market organizations seeking Salesforce implementation and digital transformation.
• Salesforce Training
• SAFe & DevOps Training
• Fluido Service Agent Packaged offering built on Salesforce Agentforce that enables businesses to automate 24/7 customer interactions and accelerate resolution of complex service cases. Targeted at enterprise customer service organizations.
• Infosys Customer Experience Suite for Salesforce Comprehensive AI-powered suite combining Infosys Topaz with Salesforce Agentforce to automate service inquiries, sales tasks, and employee support. Targeted at enterprises seeking AI-driven customer experience transformation.
• Email-to-Case AI Solution AI-powered solution using Salesforce Prompt Builder that analyzes emails and attachments, identifies intent, classifies cases, and generates structured data to trigger automated workflows. Targeted at customer service teams handling high email volumes.
• Tableau Next Implementation Services Analytics implementation services combining Tableau Next with the Data 360 semantic layer and Agentforce AI to enable natural language queries against unified business data. Targeted at sales, service, marketing, and executive analytics users.
• Certinia PS Cloud Implementation

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability13 records

Feature6 records

Partnerships

One partnership is on record.

• InfosyscoreOthersInfosys is the parent company of Fluido. Fluido operates as a subsidiary within the Infosys group, leveraging Infosys's AI platform (Topaz), global delivery capabilities, and enterprise relationships. The partnership enables Fluido to offer AI-enhanced solutions combining Salesforce expertise with Infosys's broader technology portfolio. Fluido is described as 'a Salesforce advisory leader' working alongside Infosys on major transformations.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Slalom: Slalom is a mid-size, region-focused consulting firm with a large Salesforce practice and similar Platinum-tier delivery model. Like Fluido, Slalom emphasizes local-market presence, industry specialisms, and high customer satisfaction, making it the closest analog in size and GTM motion.
• Persistent Systems: Persistent Systems operates a sizable Salesforce delivery practice serving enterprise customers globally, with comparable capabilities in cloud migration, CRM, and AI integration. It is a relevant direct competitor for multi-region Salesforce implementation work.

Broad incumbents

• Accenture: Accenture is the largest global systems integrator with a substantial Salesforce practice and the ability to bundle Salesforce with broader cloud, ERP, and managed services offerings. Fluido competes with Accenture on multinational Salesforce RFPs, though Fluido's regional focus and boutique positioning differ.
• Deloitte Digital: Deloitte Digital operates a major Salesforce practice as part of its broader consulting portfolio, often leading multi-workstream transformation deals that include Salesforce alongside other enterprise systems. It competes with Fluido on large enterprise Salesforce implementations.
• Capgemini: Capgemini has a global Salesforce practice and serves many European enterprise customers, including overlapping industry verticals. Notable because a Fluido team lead previously worked at Capgemini, suggesting talent flow between the two.
• IBM Consulting: IBM Consulting runs a large Salesforce practice (formerly Bluewolf) delivering implementations across Europe. It is a relevant broad incumbent for enterprise Salesforce deals where Fluido may also be in consideration.
• Cognizant: Cognizant is a global IT services major with a dedicated Salesforce practice, providing direct competition for European enterprise Salesforce deals and overlaps with Fluido on AI-driven Salesforce implementations.

Regional players

• TietoEVRY: TietoEVRY is a leading Nordic-headquartered IT services firm with a CRM and Salesforce-related practice serving the same Nordic geographies as Fluido. It is a key regional competitor for enterprise customers in Finland, Sweden, Norway, and Denmark.
• CGI Group: CGI is a large Canada-headquartered IT consulting firm with significant Nordic and European operations, including CRM, ERP, and digital transformation practices. It competes for the same mid-market and enterprise customers across Fluido's geographies.

Others

• Infosys: Infosys is Fluido's parent company and itself operates a global Salesforce practice. While not a direct competitor to Fluido (which operates semi-independently), Infosys is a related entity through which enterprise deals may be routed, and whose Salesforce capabilities Fluido can leverage via the Topaz AI platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/fluidotweets
• Facebookfacebook.com/Fluidogroup
• LinkedInlinkedin.com/company/fluido
• Instagraminstagram.com/fluidogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluido