Florentine Opera company
- Company typePrivate
- Founded1933
- HeadquartersWisconsin Rapids, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Florentine Opera company firmographics
Firmographics- Name
- Florentine Opera company
- Legal name
- The Florentine Opera Company
- Website
- https://florentineopera.org
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Florentine Opera company industry classification
Industry- Product category
- Performing Arts
- NAICS
- Performing Arts Companies (7111), Musical Groups and Artists (711130), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Theater, Musicals & Performing Arts (THAJAFAB)
- akta.pro secondary industries
- Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB), Regional & Repertory Theatre Companies (MPAGABAB)
Keywords
Where Florentine Opera company is headquartered
LocationHeadquarters
- HQ city
- Wisconsin Rapids
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Florentine Opera company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Ticket Sales: Revenue from mainstage productions, subscription packages, and single tickets to performances and events.
- Donations and Fundraising: Philanthropic support from individual donors, corporate sponsors, and foundation grants including annual fundraising events like Bella Notte.
- Event Sponsorships: Corporate sponsorship of specific events and programs, with named sponsors for productions like Pasta and Puccini.
- Educational Programs: Revenue from school shows, student performances, and educational outreach programming.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | General Reservation for Pasta and Puccini event |
| One time/ perpetual license | Multi-year contract | Amici Friend of Pasta and Puccini premium tier |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Florentine Opera company product offering
Product offeringCore offering
The Florentine Opera Company produces and presents professional opera performances for the Milwaukee community, including full-scale mainstage productions featuring live orchestral accompaniment, elaborate sets and costumes, and acclaimed national and international artists. The organization complements its productions with an emerging-artist development program (Baumgartner Studio Artist Program), outdoor summer concert series, educational school shows, holiday concerts, and annual fundraising events. Tickets and subscriptions are sold directly to the public, primarily through Ticketmaster.
Product overview
The Florentine Opera Company is Milwaukee's oldest professional performing arts organization, founded in 1933 as the Italian Opera Chorus. The company operates as a single unified performing arts organization offering professional opera productions and a comprehensive portfolio of educational, community, and fundraising programs. The core offering consists of mainstage opera productions at venues like Marcus Performing Arts Center, supported by the Baumgartner Studio Artist program which develops emerging talent. The portfolio includes intimate performance series (Al Fresco outdoor concerts, An Aria Extravaganza, Versed pre-show talks), community outreach (Summer Tour/Mozart in the Park free performances, School Show programs), seasonal events (Holiday concert series), and major fundraisers (Pasta and Puccini, Bella Notte). The company also presents contemporary programming including the Covers series blending opera with modern genres. Ticket sales are managed through Ticketmaster.
Differentiator
Problem solved
Functional benefit
Brands
- Baumgartner Studio Artist Program: Young artist development program featuring emerging opera singers who perform with the company and receive professional training.
- Wayne & Kristine Lueders Opera Center
- Al Fresco Series
- Versed Series
- Pasta and Puccini
- Bella Notte
- Summer Studio Ensemble
- Carols & Classics
- Opera for Students
Products and services
- Mainstage Opera Productions Full-scale professional opera performances with elaborate sets, costumes, lighting, and live orchestral accompaniment, including classic repertoire such as La Traviata, Don Giovanni, Tosca, Carmen, and contemporary works; presented at Marcus Performing Arts Center and other partner venues for Milwaukee audiences and subscribers.
- Baumgartner Studio Artist Program Professional development program for emerging opera singers providing training, mentorship, and performance opportunities; artists appear in mainstage productions and present their own recitals and chamber performances.
- Al Fresco Series Intimate outdoor summer concert series featuring opera artists performing arias and operatic repertoire in private gardens and outdoor venues across southeastern Wisconsin, with optional picnic dining packages.
- Summer Tour / Mozart in the Park Free outdoor performances of opera scenes and Mozart repertoire presented at community venues including Summerfest, parks, and public spaces throughout the Milwaukee area.
- Pasta and Puccini Annual fundraising event at the Wayne and Kristine Lueders Opera Center combining an Italian dinner with opera performances under the stars, featuring the Summer Studio Ensemble; sold at general ($275) and Amici Friend ($550) tiers.
- Bella Notte Annual fundraising gala featuring cocktails, live entertainment, opera performance, and a late-night afterparty with surprise elements.
- School Show Program Educational opera performances designed for students and families, presented at schools, libraries, and the Wilson Center as part of the Beyond the Classroom and Kaleidoscope Education Series.
- Holiday Concert Series Seasonal holiday performances including Carols & Classics, Caroling at the Fireplace, and Celebrating the Season in Song featuring holiday music performed by studio artists at various Milwaukee venues.
- Covers Contemporary performance series blending opera with modern music styles, featuring collaborations with artists from various genres; some productions are co-curated with external artists and aimed at younger audiences.
- An Aria Extravaganza Intimate performance event featuring Baumgartner Studio Artists presenting operatic arias in an up-close setting with cocktail service and socializing.
Companies that use Florentine Opera company
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Florentine Opera company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Florentine Opera company partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Opera AmericacoreProfessional organization membership providing industry standards, resources, and professional development for opera companies. Florentine Opera is listed as a professional member organization.
- United Performing Arts Fund (UPAF)coreCornerstone member of UPAF, Milwaukee's primary arts funding coalition. Provides operational support and community visibility for member arts organizations.
- Marcus Performing Arts CentercoreCo-production partner for Carols & Cocoa and primary venue host for mainstage productions at Uihlein Hall and Bradley Pavilion. Deep collaborative relationship for performances and community events.
- Milwaukee Symphony OrchestracoreOrchestral partner providing live music for opera productions, performing alongside Florentine Opera Chorus in mainstage productions.
- SummerfestminorAnnual festival venue hosting Florentine Opera summer performances. Opera brings programming to large festival audience at Johnsonville Summerville Stage.
- Festa ItalianaminorItalian cultural festival hosting Florentine Opera performances at Henry Maier Festival Park. Partnership bringing opera to festival audiences.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Florentine Opera company competitors and assessment
Company assessmentDirect peers
- Arizona Opera: Multi-city regional opera company comparable in size and repertoire strategy. Useful benchmark for nonprofit opera economics and touring-residency models.
- Madison Opera: Wisconsin-based regional opera company of broadly similar size. Direct comparable on scale, single-metro geographic focus, and reliance on a mix of ticket and contributed revenue.
- Pittsburgh Opera: Regional US opera company producing mainstage repertoire with resident artist training. Comparable in scope, nonprofit funding mix, and community-outreach orientation.
- Lyric Opera of Chicago: Major US opera company serving a Midwest metropolitan market. Comparable as a regional professional opera producer with similar repertoire, season-based subscription model, and educational/community programming.
- Minnesota Opera: Mid-size regional opera company and an active Florentine resource-sharing partner (sets). Closely comparable scale, repertoire, and operating model for a Midwest city.
Broad incumbents
- Washington National Opera: Larger, nationally recognized opera company and an active Florentine partner (costume sharing). Comparable in artistic activity but materially larger in scale and budget.
- Houston Grand Opera: Tier-one US opera company with substantially larger scale and a broader national/international profile. Comparable as an opera producing organization but operates well above Florentine's scale.
Regional players
- Milwaukee Symphony Orchestra: Major Milwaukee performing arts organization and direct orchestral partner for Florentine productions. Comparable as a fellow southeastern Wisconsin arts institution reliant on subscription, ticket, and contributed revenue.
- Milwaukee Repertory Theater: Large regional theater company operating in the same Milwaukee market with overlapping audience, subscription, and donor pools. Comparable in nonprofit performing-arts economics.
- Skylight Music Theatre: Milwaukee-based music theater company producing musicals and opera-adjacent repertoire. Comparable as a smaller regional performing arts nonprofit competing for overlapping audience and donor support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Florentine Opera company social profiles
Digital presenceFlorentine Opera company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Florentine Opera company leadership team
Management profileNumber of profiles
Profiles2 records
Florentine Opera company funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Florentine Opera company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Florentine Opera company
What does Florentine Opera company do?
The Florentine Opera Company produces and presents professional opera performances for the Milwaukee community, including full-scale mainstage productions featuring live orchestral accompaniment, elaborate sets and costumes, and acclaimed national and international artists. The organization complements its productions with an emerging-artist development program (Baumgartner Studio Artist Program), outdoor summer concert series, educational school shows, holiday concerts, and annual fundraising events. Tickets and subscriptions are sold directly to the public, primarily through Ticketmaster.
Is Florentine Opera company a public or private company?
Florentine Opera company is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Florentine Opera company founded?
Florentine Opera company was founded in 1933. It employs 11 to 50 people.
Where is Florentine Opera company based?
Florentine Opera company is headquartered in Wisconsin Rapids, United States, in the North America region.
How does Florentine Opera company make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are donations and Fundraising, event Sponsorships and educational Programs.
Who are Florentine Opera company's main competitors?
Direct peers on record are Arizona Opera, Madison Opera, Pittsburgh Opera, Lyric Opera of Chicago and Minnesota Opera. Broad incumbents are Washington National Opera and Houston Grand Opera. Regional players are Milwaukee Symphony Orchestra, Milwaukee Repertory Theater and Skylight Music Theatre.
Does Florentine Opera company have an API?
No public API is recorded for Florentine Opera company.
What industry is Florentine Opera company in?
Florentine Opera company's product category is Performing Arts. Its primary akta.pro industry code is THAJAFAB, Theater, Musicals & Performing Arts, with a secondary code of MPAGALAB, Theater & Performing Arts Venue Operations (Playhouses, Opera Houses). Its NAICS code is 7111 and its SIC code is 7900.