KEI Industries

What KEI Industries does

KEI Industries Limited is an Indian publicly listed wires and cables manufacturer and EPC contractor headquartered in New Delhi, with manufacturing operations dating to 1968 and a current portfolio spanning Extra High Voltage (EHV) cables up to 400 kV, High Voltage and Low Voltage power cables, control and instrumentation cables, thermocouple cables, rubber cables, marine and offshore cables, ESP cables, solar cables, fire survival cables, communication cables, stainless steel wires, medium voltage covered conductors, and EV charging cables. Manufacturing is carried out across plants in Bhiwadi, Chopanki, Pathredi, Silvassa, and Chinchpada, with a greenfield Sanand (Gujarat) facility under development backed by up to Rs 900 crore of capex in the upcoming fiscal year. The company's EHV capability is built on a long-standing technical collaboration with BRUGG KABEL A.G. (Switzerland), extended in 2013-2014 to cover cables above 220 kV and up to 400 kV — a tier of capability held by only a handful of Indian manufacturers.

KEI serves two principal customer segments. The institutional segment supplies central power utilities (NTPC, NHPC, NPCIL, Powergrid), state electricity boards and discoms across 15+ Indian states, private power and industrial players (Siemens, ABB, TATA Power, Essar), renewable energy developers (Suzlon, Inox Wind, Wind World, ENERCON), and EPC turnkey projects including international wins such as SP Powergrid (Singapore) and the Tesla Australia battery storage plant. The retail segment reaches more than 60 countries and over 2,000 Indian channel partners through 34 branch offices and 26 warehouses, with house-wire sub-brands HomeCab-FR, BanFire-ZHFR, and ConFlame-FRLS anchoring consumer demand. The distribution model is hybrid: domestic channel partner network plus direct institutional sales, supplemented by four overseas offices in Dubai, Singapore, Nigeria, and Kazakhstan.

KEI generates revenue primarily through hardware sales of cables and wires plus professional services from EPC contracts; pricing is quote-based and project-specific with a raw material (copper, aluminium) cost pass-through model that buffers margin from commodity volatility. The company is led by Chairman & Managing Director Anil Gupta, has approximately 2,050 employees, and raised approximately Rs 2,000 crore via a Qualified Institutional Placement in November 2024 to fund the next phase of capacity expansion. FY26 consolidated revenue was Rs 11,747.77 crore, with EBITDA margins expanding and the company guiding to 17-18% volume growth for FY27-FY28.

Name

KEI Industries

Legal name

KEI Industries Limited

Website

https://kei-ind.com

Company type

Public

Founded year

1968

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

KEI Industries is an Indian publicly listed wires and cables manufacturer (founded 1968) producing EHV up to 400 kV, LV, specialty, and EPC solutions for power utilities, oil and gas, renewables, infrastructure, and retail customers across 60+ countries.

Ownership category

akta.pro rank

Product category

Electrical Wires & Cables

NAICS

Electrical Equipment Manufacturing (33531), Communication and Energy Wire and Cable Manufacturing (33592), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Electrical Industrial Apparatus (3620)

akta.pro primary industry

Overhead Transmission Line EPC (HV/EHV) (EUAEABAA)

akta.pro secondary industries

Transmission line EPC & construction (overhead) (EUADAKAA), Utility & Underground Distribution Cable (URD/Substation) (IMADAMAG)

Keywords

• Wires and cables
• Power cables
• EHV cables
• House wires
• EPC solutions

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturing & Sale of Wires and Cables: Primary revenue stream from manufacturing and marketing Extra High Voltage (EHV), High Voltage, Low Voltage power cables, control & instrumentation cables, thermocouple cables, rubber cables, house wires, solar cables, fire survival cables, marine cables, stainless steel wires and EV charging cables. Served through retail and institutional channels with FY26 consolidated revenue of Rs 11,747.77 crore.
2. EPC (Engineering, Procurement & Construction) Services: Turnkey EPC solutions for power sector projects, including sub-station and power transmission contracts. EPC business serves as a one-stop shop for both retail and institutional markets, with capabilities expanded through EHV cable segment entry.
3. Exports / International Sales: Export revenue from supplying customized cables to 60+ countries across Australia, Africa, Middle East, Europe, Asia-Pacific and the Americas. Key markets include Singapore, Australia, Saudi Arabia, Nigeria, Kazakhstan and other emerging markets.
4. Retail / Institutional Cable Sales: Sales through 2000+ channel partners and direct institutional sales covering retail segment (electricians, dealers) and institutional segment (EHV + EPC clients including utilities, industries and infrastructure projects).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels13 records

Core offering

KEI Industries manufactures and sells a comprehensive range of electrical wires and cables, including extra-high voltage (EHV) cables up to 400 kV, high voltage and low voltage power cables, control and instrumentation cables, and house wires. The company also provides engineering, procurement, and construction (EPC) solutions for power transmission and distribution projects, serving utilities, industrial customers, and infrastructure developers.

Product overview

KEI Industries Limited operates a vertically integrated wires and cables manufacturing platform with a broad portfolio of more than 20 distinct cable and wire product lines grouped into institutional (EHV, HV, LV, MV, Control, Instrumentation, Thermocouple, EPC), specialty (Marine & Offshore, ESP, Fire Survival, Rubber, Solar, EV Charging Cables and Guns, Medium Voltage Covered Conductors, Communication, Winding), retail (House Wire sub-brands HomeCab-FR, BanFire-ZHFR, ConFlame-FRLS), single/multicore flexibles, and Stainless Steel Wires (Wires for General Purpose, Fine Stainless Steel Wires, Cold Heading Wires, Hard Stainless Steel Wire, Welding Wire). The portfolio is supplemented by an EPC Solution service line for power-sector turnkey projects, and a KEI Connect mobile app for customer and channel-partner engagement. Manufacturing spans Bhiwadi, Chopanki, Pathredi, Silvassa, Chinchpada and a greenfield Sanand plant, with products supplied across more than 60 countries.

Differentiator

Problem solved

Functional benefit

Brands

• HomeCab-FR: Multi-stranded flexible housewire with flame retardant properties, formulated insulation with high oxygen and temperature index. Sub-brand of KEI House Wire.
• BanFire-ZHFR
• ConFlame-FRLS

Products and services

• EHV Cables (up to 400 kV)

Quantifiable outcome

• FY26 consolidated revenue of Rs 11,747.77 crore with 31.88% YoY net profit growth
• +8 more outcomes

Named customers42 records

Segments9 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship, major and minor.

• Lucknow Super Giants (IPL Season 19)flagshipGTM or Marketing Partner · 26 February 2026KEI Industries Ltd. became the Principal Partner of Lucknow Super Giants for Indian Premier League Season 19 starting March 26, 2026. Under the deal, KEI gains exclusive logo placement on the front right chest of team jerseys, rights to use team and player imagery for marketing, and integrated campaign access across print, outdoor, television, digital, and social media platforms. The partnership aims to strengthen KEI's brand visibility across Indian markets, leveraging the franchise's large fan base and the IPL's extensive viewership.
• BRUGG KABEL A.G., SwitzerlandflagshipStrategic or Co-development Partner · 1 January 2005Technical Know-how agreement with BRUGG KABEL A.G., Switzerland for EHV cables (66kV to 220kV) and subsequent commercial production. Extended in 2013-2014 to manufacture EHV cables above 220kV and up to 400kV. This technology partnership has been a cornerstone of KEI's high-voltage capability, enabling the company to manufacture and market Extra High Voltage cables used in power transmission utilities, water, renewable energy, distribution networks, nuclear and thermal power stations, airports, railways and manufacturing industries.
• Royal Challengers Bangalore (RCB)majorGTM or Marketing PartnerKEI RCB Partnership. KEI Industries entered into a brand partnership with Royal Challengers Bangalore IPL franchise, as documented in a dedicated 'KEI RCB Partnership' page on KEI's official website featuring partnership imagery and promotional assets. Used as part of KEI's sports sponsorship portfolio for IPL brand activation.
• Rajasthan Royals (IPL)flagshipGTM or Marketing PartnerPrincipal Partnership for Rajasthan Royals covering IPL 2019, IPL 2020 (Rajasthan Royals Challenge, Virtual Guest Box, Man of the Match, AR Face Filter Contest), and IPL 2023. Multi-year brand partnership leveraging the IPL platform for visibility across India. Featured imagery, Man of the Match sponsorships, and integrated digital/print/outdoor campaigns.
• Hero Football League / I-Hero Football League AizawlminorGTM or Marketing PartnerSponsorship of the I-Hero Football League Aizawl as part of KEI's regional brand-building and sports marketing portfolio, including Man of the Match and team activations.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Finolex Cables: Long-established Indian cables manufacturer competing with KEI in house wires, power cables, communication cables, and specialty cables. Competes on retail brand strength and industrial cable portfolio in similar end markets.
• Havells India: Leading Indian electrical equipment player with 8% market share in cables and conductors, competing with KEI in house wires, industrial cables, and broader electricals. Overlaps significantly in retail and institutional segments, with a comparable distribution footprint.
• Polycab India: India's largest cables and wires manufacturer with 21% market share in cables and conductors, the closest direct competitor to KEI across EHV, HV, LV, house wires, and EPC. Competes head-to-head in retail, institutional, and export markets with overlapping product portfolios.
• Universal Cables: Indian power and EHV cable manufacturer, historically a leader in EHV segment. Competes with KEI in high-voltage and extra-high-voltage power cables for utilities and industrial customers.
• RR Kabel: Indian wires and cables manufacturer with strengths in house wires, industrial cables, and flexible wires; an emerging direct peer to KEI in retail and SME segments with growing institutional presence.
• Cords Cable Industries: Indian manufacturer of power, control, and instrumentation cables serving utilities, refineries, and process industries. Directly comparable to KEI in the institutional and specialty cables segment.

Broad incumbents

• Legrand India: Global electrical and digital building infrastructure company with an India presence in wiring devices, cable management, and data centre solutions. Adjacent competitor to KEI in building and infrastructure cables.
• Bajaj Electricals: Large Indian consumer durables and electrical company with a wires and cables offering. Overlaps with KEI in retail house wires and lighting segments but operates as a broader electricals portfolio player.
• Schneider Electric India: Global energy management and automation major with significant Indian presence in power distribution and industrial cables. Overlaps with KEI in institutional power, EPC, and infrastructure segments including railways and data centres.

Emerging players

• V-Guard Industries: Diversified Indian electrical products company expanding its wires and cables portfolio. While broader in stabilizers and pumps, it has growing overlap with KEI in house wires and switches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/keicable
• YouTubeyoutube.com/user/keiwire
• Facebookfacebook.com/pages/KEI-industries-limited/345628391203
• LinkedInlinkedin.com/company/kei-industires-ltd
• Instagraminstagram.com/keicables

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KEI Industries