HYPERS
HYPERS is a Shanghai-based data intelligence company that operates an AI marketing cloud platform combining a CDP, AI agents, industry-specialized LLMs, and omnichannel automation for enterprise brand customers in beauty, healthcare, FMCG, and financial services globally.
- Company typePrivate
- Founded2008
- HeadquartersHongkou, China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What HYPERS does
HYPERS is a Shanghai-headquartered data intelligence company that operates the HYPERS AI Marketing Cloud Platform — an enterprise SaaS suite combining a Customer Data Platform (CDP / HAC), omnichannel analytics (HOA), marketing automation (HCS), privacy consent management (HCM), BI Cockpit, and Algorithm Insight consulting, all built on a patented ID-Mapping (OneID) identity resolution engine that supports billion-level data governance. The 2025 platform rebrand adds three AI-first layers: an autonomous AI Agent for conversational customer engagement, industry-specialized large language models (Industry LLMs) trained for vertical marketing, and a GEO AI Monitoring product for brand visibility in generative AI search.
The company serves enterprise and mid-market brand customers globally, with named customers including L'Oréal, Shiseido, Coty, PHISKIN, Sony, Nike, Suntory, YUM, Budweiser, Pepsi, LVMH, Unilever, ICBC, CITIC Securities, and Bicester. Primary verticals are beauty and cosmetics, medical aesthetics and consumer healthcare, food & beverage / FMCG, and financial services, with secondary content coverage in fashion, automotive, education, travel, B2B, and government/public sector. The privacy policy states that products and services are 'in principle provided to enterprise-level customers'.
HYPERS operates a hybrid go-to-market combining a self-serve 'Start Free Trial' product-led growth funnel with enterprise field sales (pre-sales hotline 400-8282-815, [email protected]) and project-based professional services including BI Cockpit consulting, algorithm modeling, and consent management deployments. Pricing is quote-based and not publicly disclosed. The company is registered as Shanghai HYPERS Intelligent Information Technology Co., Ltd. (上海嗨普智能信息科技股份有限公司), holds 30+ patents and 79+ software copyrights, has 51–100 employees, and is certified under ISO9001, ISO27001, ISO/IEC27701, and China's MLPS.
HYPERS firmographics
Firmographics- Name
- HYPERS
- Legal name
- Shanghai HYPERS Intelligent Information Technology Co., Ltd. (上海嗨普智能信息科技股份有限公司)
- Website
- https://hypers.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HYPERS is a Shanghai-based data intelligence company that operates an AI marketing cloud platform combining a CDP, AI agents, industry-specialized LLMs, and omnichannel automation for enterprise brand customers in beauty, healthcare, FMCG, and financial services globally.
- Ownership category
- akta.pro rank
HYPERS industry classification
Industry- Product category
- AI Marketing Cloud / Marketing Technology Software
- NAICS
- Custom Computer Programming Services (541511), Software Publishers (5132)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industries
- Robotic Process Automation (RPA) & Hyperautomation Platforms (HDAEAKAF), Advertising, Marketing & Customer Personalization (HDAAAGAC)
Keywords
Where HYPERS is headquartered
LocationHeadquarters
- HQ city
- Hongkou
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
HYPERS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- AI Marketing Cloud SaaS Subscriptions: Recurring SaaS revenue from the AI Marketing Cloud Platform (CDP, omnichannel analytics, marketing automation, consent management, BI Cockpit, algorithm insight) sold to enterprise brands; supports a free trial model that funnels prospects into paid subscriptions.
- Implementation, Consulting & Custom Development Services: Professional services revenue from BI Cockpit consulting & implementation (index system design, full-chain data construction, BI report design & development), algorithm model & analytics consulting, and custom development for the marketing cloud suite.
- Privacy & Compliance Consulting: Revenue from enterprise-grade Consent & Preference Management deployments and related privacy compliance consulting for brands operating under China's Personal Information Protection Law (PIPL).
- Freemium / Free Trial Funnel: Free trial entry point (Start Free Trial) on the website drives top-of-funnel acquisition, with conversion to paid enterprise subscriptions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | — | Free Trial (self-serve signup) |
| Other | — | Quote-based Enterprise / Consulting |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
HYPERS product offering
Product offeringCore offering
HYPERS provides an enterprise AI Marketing Cloud that combines a Customer Data Platform (HAC/OneID), omni-channel analytics (HOA), marketing automation (HCS), privacy/consent management (HCM), BI Cockpit, and Algorithm Insight tools into a single platform. On top of this, it sells AI Agent products, vertical Industry LLM models for marketing, and GEO AI Monitoring for managing brand presence on generative AI search. Customers are enterprise consumer brands and retailers that use the platform to unify customer data, orchestrate personalized marketing campaigns, automate execution, and analyze performance across channels.
Product overview
HYPERS offers the HYPERS AI Marketing Cloud Platform — a unified AI marketing cloud that combines an autonomous AI Agent, Industry LLM-based Models, GEO AI Monitoring, and a suite of AI Marketing Cloud Tools. The AI Marketing Cloud Tools are built on a CDP-powered foundation and comprise six modules: Customer Data Platform (CDP / HAC), Omni-channel Analytics (HOA), Marketing Automation (HCS), Privacy Management (HCM / Consent Manager), BI Cockpit, and Algorithm Insight. The AI Agent delivers conversational engagement, the Industry LLMs provide industry-vertical intelligence, and GEO AI Monitoring manages brand visibility in the AI search era. All modules share the underlying unified customer profile (OneID / ID-Mapping) to enable personalized, scalable, life-long consumer operation.
Differentiator
Problem solved
Functional benefit
Brands
- Hypers CDP (Customer Data Platform / HAC): Enterprise customer data platform product line marketed under the HAC product code, unifying customer data across touchpoints as the data foundation for the AI marketing cloud.
- HOA (Omni-channel Analytics / 全渠道分析 / 全域用户行为分析平台)
- HCS (Marketing Automation / 营销自动化平台 MA)
- HCM (Privacy Consent Management / 用户同意与偏好管理平台 / CPM)
- BI Cockpit (BI驾驶舱)
- Algorithm Insight (算法洞察 / Algorithm & Analytics Consulting)
- AI Agent (AI 智能体)
- Industry LLM-based Models (行业大语言模型)
- GEO AI Monitoring (GEO AI 内容优化监测)
Products and services
- HYPERS AI Marketing Cloud
Quantifiable outcome
- 40% increase in conversion rates (L'Oréal testimonial)
- +7 more outcomes
Companies that use HYPERS
Customer profileNamed customers17 records
Segments11 records
Ideal customer profiles1 record
HYPERS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability11 records
Feature11 records
HYPERS partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- 尼洱研究 (In-Neo Research)minorFriend-link partner (友情链接) on the HYPERS content site. In-Neo is described as an 'independent, third-party monitoring company' (独立公正的第三方监测公司) — likely a referral / link-exchange partner. HYPERS also independently links to In-Neo as an 'ad monitoring and attribution services' partner from its Beauty & Health content site.
Scale indicators11 records
Recent moves5 records
Expansion highlights6 records
HYPERS competitors and assessment
Company assessmentBroad incumbents
- Salesforce (Marketing Cloud / CDP): Salesforce offers CDP, marketing automation, and AI-powered marketing through its Marketing Cloud and Data Cloud. It competes broadly with HYPERS for enterprise marketing-tech budgets, though it serves a much wider portfolio of CRM, sales, and service use cases.
- Adobe Experience Cloud: Adobe Experience Cloud bundles CDP (Real-Time CDP), marketing automation (Marketo), analytics, and content management. It is a direct competitor for HYPERS's enterprise brand-customer segment, especially for global Fortune 500 brands like Nike and Unilever.
- Oracle (Eloqua / Responsys / Infinity): Oracle competes with HYPERS through Eloqua, Responsys, and Oracle Infinity for B2B and B2C marketing automation, customer data, and analytics. It targets the same global enterprise marketing-tech buyers and has deep reach into financial services customers like ICBC.
- Alibaba Alimama / Tmall Marketing Cloud: Alibaba's marketing cloud and Alimama platform offer CDP, marketing automation, and AI-powered personalization to Chinese enterprise brands. It is a broad incumbent competing with HYPERS in the same Chinese enterprise marketing-tech market, particularly for retail and FMCG.
Direct peers
- Appier: Appier is an APAC-based AI marketing platform offering CDP, cross-channel marketing automation, and AI-driven personalization. It directly competes with HYPERS across similar verticals (beauty, FMCG, retail) and geographies (Japan, Taiwan, Southeast Asia, China).
- Tealium: Tealium is a dedicated customer data platform with tag management and real-time identity resolution. It competes directly with HYPERS's CDP / OneID offering for enterprise customers needing cross-channel data unification and activation.
- Segment (Twilio): Segment is a leading CDP that unifies customer data across touchpoints and routes it to marketing and analytics tools. It competes directly with HYPERS's CDP / ID-Mapping core for developer-centric and mid-market enterprise customers.
- Insider: Insider is an AI-native marketing platform offering CDP, personalization, and cross-channel journey orchestration. It is a direct peer with comparable product breadth to HYPERS's marketing cloud, particularly strong in retail and consumer verticals.
- Conversion.com: Conversion.com is an AI-driven personalization and CDP platform focused on enterprise brands. It competes with HYPERS in providing individualized cross-channel customer experiences powered by identity resolution and predictive modeling.
Regional players
- Whale Cloud (云徙科技 / 鲸云): Whale Cloud is a Chinese digital transformation and marketing-tech vendor serving telecom, retail, and consumer brands. It is a regional peer competing in the same China enterprise market as HYPERS, with overlap in CDP and omnichannel engagement capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
HYPERS social profiles
Digital presenceHYPERS compliance and trust
Trust signalCompliance4 records
HYPERS financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYPERS leadership team
Management profileNumber of profiles
Profiles3 records
HYPERS subsidiaries and ownership
Company hierarchySubsidiaries2 records
HYPERS funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYPERS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYPERS
What does HYPERS do?
HYPERS provides an enterprise AI Marketing Cloud that combines a Customer Data Platform (HAC/OneID), omni-channel analytics (HOA), marketing automation (HCS), privacy/consent management (HCM), BI Cockpit, and Algorithm Insight tools into a single platform. On top of this, it sells AI Agent products, vertical Industry LLM models for marketing, and GEO AI Monitoring for managing brand presence on generative AI search. Customers are enterprise consumer brands and retailers that use the platform to unify customer data, orchestrate personalized marketing campaigns, automate execution, and analyze performance across channels.
Is HYPERS a public or private company?
HYPERS is a private company. It is classified as venture growth investor backed and is currently operating.
When was HYPERS founded?
HYPERS was founded in 2008. It employs 51 to 100 people.
Where is HYPERS based?
HYPERS is headquartered in Hongkou, China, in the Asia region.
How does HYPERS make money?
Four revenue lines are on record. AI Marketing Cloud SaaS Subscriptions are the primary driver. The others are implementation, Consulting & Custom Development Services, privacy & Compliance Consulting and freemium / Free Trial Funnel.
Who are HYPERS's main competitors?
Broad incumbents on record are Salesforce (Marketing Cloud / CDP), Adobe Experience Cloud, Oracle (Eloqua / Responsys / Infinity) and Alibaba Alimama / Tmall Marketing Cloud. Direct peers are Appier, Tealium, Segment (Twilio), Insider and Conversion.com. Whale Cloud (云徙科技 / 鲸云) is listed as a regional player.
Does HYPERS have an API?
Yes. HYPERS CDP supports API-based integration (CDP API integration / 技术架构与实践 is documented in company technical articles); BI cockpit supports deployment via mainstream BI tools (PowerBI, Tableau) and custom React-based architectures. No public developer portal, SDK, or authentication/rate-limit details are stated in the available sources.
What industry is HYPERS in?
HYPERS's product category is AI Marketing Cloud / Marketing Technology Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of HDAEAKAF, Robotic Process Automation (RPA) & Hyperautomation Platforms. Its NAICS code is 541511 and its SIC code is 7311.