MakeLoveNotPorn
MakeLoveNotPorn is a user-generated, human-curated video platform founded in 2009 that lets consenting adults share and rent authentic real-world sex videos, serving both adult consumers seeking alternatives to mainstream porn and content creators who earn a 50% revenue share.
- Company typePrivate
- Founded2009
- HeadquartersNew City, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What MakeLoveNotPorn does
MakeLoveNotPorn (MLNP) operates a user-generated, human-curated social video platform positioned as "the YouTube of real world sex," founded in 2009 by Cindy Gallop following her TED Talk on technology's impact on human sexuality. The platform enables consenting adults to upload, browse, and rent videos depicting authentic sexual experiences, with every submission reviewed in full by curators before publication and no self-publishing permitted. All participants must provide government-issued ID proving age 18+ and individually confirm consent. The company serves two primary segments: adult consumers seeking authentic sexual content as an alternative to performative porn, and content creators ("MakeLoveNotPornstars") who monetize their videos through a 50/50 revenue share with the platform.
The core technology is a web-based video platform (makelovenotporn.tv) built around human-driven content moderation rather than algorithmic systems, with payment processing integrated via Visa, Mastercard, and a third-party payment service for creator payouts. Products include Pay-Per-Rental (21-day unlimited viewing windows), monthly subscription tiers (e.g., 30-film plans), the MakeLoveNotPornstar creator program, referral credits, promotional bundles, and branded merchandise sold through TeePublic. The platform maintains full 18 U.S.C. 2257 compliance via custodian 2257Sentry, LLC and operates a DMCA takedown process.
The business model is direct-to-consumer digital content sales with no intermediaries, operating globally from a New York-headquartered LLC. Marketing relies on organic social media, founder-led PR (TED Talks, book), refer-a-friend mechanics, and public advocacy campaigns. The company has raised $2M in a single 2018 funding round and operates with a 1-10 person team, suggesting a small, community-rooted operation rather than a venture-scale enterprise.
MakeLoveNotPorn firmographics
Firmographics- Name
- MakeLoveNotPorn
- Legal name
- Make Love Not Porn, LLC
- Website
- https://makelovenotporn.tv
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MakeLoveNotPorn is a user-generated, human-curated video platform founded in 2009 that lets consenting adults share and rent authentic real-world sex videos, serving both adult consumers seeking alternatives to mainstream porn and content creators who earn a 50% revenue share.
- Ownership category
- akta.pro rank
MakeLoveNotPorn industry classification
Industry- Product category
- Adult Content Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Short-Form User-Generated Video Platforms (MPACABAB)
- akta.pro secondary industries
- Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), Subscription Fan Membership Platforms (Paid Communities) (MPACAFAA), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)
Keywords
Where MakeLoveNotPorn is headquartered
LocationHeadquarters
- HQ city
- New City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MakeLoveNotPorn business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Pay-Per-Rental (PPR): Users rent individual videos for a specified period (currently 21 days of unlimited viewing). Revenue split 50/50 between platform and content creator.
- Subscription: Monthly subscription providing access to a set number of subscription films. Auto-renews unless cancelled. Credit card required.
- Subscription (Trial): Trial subscriptions offered at reduced or no cost for a specified period. Automatically converts to paid subscription if not cancelled before trial ends.
- Merchandise: Sale of branded merchandise including t-shirts, hoodies, mugs, and phone cases through third-party print-on-demand platform (TeePublic).
- Bundle Sales: Special promotional bundles like Cindy's Birthday Bundle offering 66 videos for $66.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-Per-Rental (PPR) |
| Subscription | Monthly | Monthly Subscription |
| One time/ perpetual license | Pay-as-you-go | Cindy's Birthday Bundle |
| Unit Pricing | Pay-as-you-go | Merchandise |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
MakeLoveNotPorn product offering
Product offeringCore offering
MakeLoveNotPorn is a user-generated, human-curated social sex video platform where real people submit videos of their real world sexual experiences. Every submission is watched in full by human curators before publication, with no self-publishing allowed, and all participants must verify consent and government-issued age ID. Members access the catalog via Pay-Per-Rental (21 days of unlimited viewing) or monthly subscription, while content creators (MakeLoveNotPornstars) receive 50% of rental revenue.
Product overview
MakeLoveNotPorn is a single, unified platform - the world's first user-generated, human-curated social sex video platform, often described as the 'YouTube of real world sex.' The core MakeLoveNotPorn.tv Platform enables users to watch, share, and create real world sex videos through multiple access models: Pay-Per-Rental (PPR) individual video rentals and Subscription Service plans. Content creators participate through the MakeLoveNotPornstar Program with a 50% revenue-sharing model. The platform is distinguished by its Human Curation Service where every video and comment is manually reviewed. Additional offerings include Refer-a-Friend Program, Cindy's Birthday Bundle promotional deals, branded Merchandise, and Cindy's Book about the platform's founding.
Differentiator
Problem solved
Functional benefit
Products and services
- MakeLoveNotPorn.tv Platform User-generated, human-curated social sex video platform where real people submit videos of their real world sexual experiences. Every video is watched in full by curators before approval; no self-publishing is allowed. Members access content via pay-per-rental or monthly subscription, with content creators receiving 50% of rental revenue.
- Pay-Per-Rental (PPR) Videos Individual video rental service where members rent specific videos for 21 consecutive days of unlimited viewing at set price points, paid by credit card (VISA or Mastercard). Each rental generates a 50% revenue share paid to the contributing MakeLoveNotPornstar.
- Subscription Service Monthly subscription plans (e.g., 30 film subscription) that grant members access to a designated number of subscription films per period, with unlimited viewing during the subscription term. Auto-renews monthly and requires a valid VISA or Mastercard; trial subscriptions auto-convert to paid unless cancelled.
- MakeLoveNotPornstar Program Content creator program enabling users to become MakeLoveNotPornstars by submitting real world sex videos. Includes curation support, promotional assistance, and a 50% revenue share on rentals. Creators must be 18+, provide government-issued IDs, and all content must be legal, consensual, and authentic.
- Branded Merchandise Store Branded merchandise including t-shirts, hoodies, mugs, and phone cases distributed through the TeePublic third-party print-on-demand platform at varying unit prices.
- Cindy's Birthday Bundle One-time promotional bundle priced at $66 for 66 videos, including access to thousands of intro videos. Credits expire one year from purchase date.
- Cindy's Book - Technology's Hardcore Impact On Human Behavior Book by founder Cindy Gallop priced at $4.99 that documents the origin story of MakeLoveNotPorn, based on her TED Talk experience with technology's impact on human sexual behavior.
Quantifiable outcome
- 50% of rental revenue goes directly back to MakeLoveNotPornstars
Companies that use MakeLoveNotPorn
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
MakeLoveNotPorn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
MakeLoveNotPorn partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Cindy Gallop / MakeLoveNotPorncoreCindy Gallop, founder of MakeLoveNotPorn, is collaborating with Labour MP Samantha Niblett on the 'Yes Sex Please, We're British!' campaign to make 2026 the UK's 'summer of sex.' The initiative aims to reshape UK sex education by encouraging open discussion about consent, relationships, and sexual health across society.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
MakeLoveNotPorn competitors and assessment
Company assessmentDirect peers
- OnlyFans: Subscription-based UGC adult content platform where creators monetize via fan subscriptions and PPV. Most direct analog to MakeLoveNotPorn's creator-monetization model, though at vastly larger scale and without MLNP's human-curation gate.
- Bellesa: Ethical-porn platform curating premium adult content aimed at women and couples, with a paid subscription tier. Comparable positioning around authentic, female-friendly, ethically produced adult content rather than free mainstream porn.
- ManyVids: UGC adult video marketplace where independent creators upload, sell, and stream content with revenue share. Direct competitor on the creator-economy and PPR model for explicit video.
- Fansly: Creator-monetization platform for adult UGC with subscription, PPV, and tips. Closely comparable business model and target creators, positioned as an OnlyFans alternative after the 2021 adult content scare.
- Clips4Sale: Marketplace where independent creators sell individual adult video clips on a per-clip / store basis. Direct analog to MLNP's pay-per-rental unit economics and creator-direct distribution.
Emerging players
- Lust Cinema: Ethical-porn streaming service curating indie adult films with a subscription model. Comparable in the curated/ethical niche but operates with professionally produced content rather than UGC.
- Erika Lust Films: Independent ethical adult film producer with a streaming subscription platform. Competes for the same ethically-minded consumer and shares MLNP's positioning against mainstream porn aesthetics.
- Unbound: Sextech retailer and content publisher focused on sexual wellness and pleasure-positive sexual education. Adjacent in mission (destigmatizing sexuality) and shares overlap in target demographic.
Others
- Realbotix: Sextech company developing AI companion robots; adjacent in the broader sextech ecosystem and frequently co-mentioned with MLNP in sextech press and conferences. Comparable as a category peer in sextech, not as a direct content competitor.
Broad incumbents
- Pornhub (Aylo / MindGeik): Dominant mainstream adult video platform with a freemium model and creator program (Modelhub). Operates at vastly larger scale and opposite end of the curation spectrum (no human review of all uploads); competes for the same consumer wallet share.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
MakeLoveNotPorn social profiles
Digital presenceMakeLoveNotPorn compliance and trust
Trust signalCompliance3 records
MakeLoveNotPorn financial estimates
Financial estimateRevenue estimate
Valuation estimate
MakeLoveNotPorn leadership team
Management profileNumber of profiles
Profiles4 records
MakeLoveNotPorn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MakeLoveNotPorn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MakeLoveNotPorn
What does MakeLoveNotPorn do?
MakeLoveNotPorn is a user-generated, human-curated social sex video platform where real people submit videos of their real world sexual experiences. Every submission is watched in full by human curators before publication, with no self-publishing allowed, and all participants must verify consent and government-issued age ID. Members access the catalog via Pay-Per-Rental (21 days of unlimited viewing) or monthly subscription, while content creators (MakeLoveNotPornstars) receive 50% of rental revenue.
Is MakeLoveNotPorn a public or private company?
MakeLoveNotPorn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MakeLoveNotPorn founded?
MakeLoveNotPorn was founded in 2009. It employs 1 to 10 people.
Where is MakeLoveNotPorn based?
MakeLoveNotPorn is headquartered in New City, United States, in the North America region.
How does MakeLoveNotPorn make money?
Five revenue lines are on record. Pay-Per-Rental (PPR) is the primary driver. The others are subscription, subscription (Trial), merchandise and bundle Sales.
Who are MakeLoveNotPorn's main competitors?
Direct peers on record are OnlyFans, Bellesa, ManyVids, Fansly and Clips4Sale. Emerging players are Lust Cinema, Erika Lust Films and Unbound. Realbotix is listed as an others. Pornhub (Aylo / MindGeik) is listed as a broad incumbent.
Does MakeLoveNotPorn have an API?
No public API is recorded for MakeLoveNotPorn.
What industry is MakeLoveNotPorn in?
MakeLoveNotPorn's product category is Adult Content Streaming. Its primary akta.pro industry code is MPACABAB, Short-Form User-Generated Video Platforms, with a secondary code of MPAFAIAI, Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts). Its NAICS code is 516210 and its SIC code is 7822.