What Krux Analytics does

Krux Analytics is a Calgary-based SaaS company, founded in 2016 by Jody Conrad, that builds cloud-based drilling analytics software for the metals and mining industries. The platform consists of two core products: KruxLog, a mobile and desktop application for drillers to capture Program Log of Operations and Deliverables (PLOD) and Daily Shift Reports (DSR) online and offline, replacing paper logs and spreadsheets; and KruxMetrix, a configurable analytics platform used by both mining resource owners and drilling service providers for real-time performance validation, KPI tracking, billing reconciliation, and benchmarking across rigs, drillers, contractors, and sites. Add-on modules include Krux Scheduler (historical-data-driven planning), Hole Task Manager, the Advanced Core Recovery Calculator, Per Contract Consumables, and the upcoming KruxDAQ for hardware-agnostic real-time rig telemetry. The platform integrates with IMDEXHUB-IQ, Maxgeo DataShed, Seequent Imago, and acQuire via Plan and Export APIs.

Name

Krux Analytics

Legal name

Krux Analytics Inc.

Website

https://kruxanalytics.com

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

51–100 employees

Short description

Krux Analytics builds cloud-based SaaS for the metals and mining industries, providing drilling data capture (KruxLog) and analytics (KruxMetrix) used by mining resource owners and drilling contractors across 100+ customers and 800+ rigs globally.

Ownership category

akta.pro rank

Product category

Mining Drilling Analytics Software

NAICS

Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Drilling analytics software
• Mining data management
• Drilling performance optimization
• Shift report digitization
• Rig data collection

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription: Subscription-based software-as-a-service model with three tiers: Basic, Premium, and Enterprise subscriptions with different features available per tier. Service provider and drilling clients with full subscription or companion license have access to both KruxLog and KruxMetrix. Mining clients have access to KruxMetrix for approvals and analytics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Krux Analytics provides a cloud-based SaaS platform that captures drilling data directly at the rig through its KruxLog mobile/desktop app (replacing paper PLODs and spreadsheets with online/offline digital shift reports) and consolidates the data into KruxMetrix, an analytics platform used by both mining Resource Owners and drilling Service Providers to track, validate, and analyze drilling performance in real time. The platform operates on a subscription model with Basic, Premium, and Enterprise tiers, and is supported by APIs, integrations, and complementary modules including Krux Scheduler, Hole Task Manager, and upcoming KruxDAQ real-time data acquisition.

Product overview

Krux Analytics offers a cloud-based drilling analytics platform with two core products: KruxLog for field data collection (mobile/desktop app for entering PLOD/DSR shift reports) and KruxMetrix as the SaaS analytics platform for Resource Owners and Service Providers to track and analyze drilling performance. These integrate with IMDEXHUB-IQ and Maxgeo for data synchronization. The platform operates on a subscription model with Basic, Premium, and Enterprise tiers, collecting data directly at the rig and consolidating drilling data across all projects with real-time validation and standardized formats.

Differentiator

Problem solved

Functional benefit

Products and services

• KruxMetrix SaaS analytics platform for tracking and analyzing drilling performance, fully configurable for both mining Service Providers and Resource Owners, providing real-time performance analytics with data flowing directly from the KruxLog field collection app.
• KruxLog Data collection mobile and desktop application for drillers to enter and submit shift reports (PLOD/DSR), replacing paper logs or Excel spreadsheets; features online and offline capabilities, multiple languages, and configurable to unique drilling operations.
• Krux Scheduler Drill planning optimization tool that calculates Efficiency Rate from real historical data, predicts remaining hole duration, and provides drag-and-drop scheduling with calendar views for drill program planning.
• Hole Task Manager Task management tool for pre- and post-drilling tasks that centralizes and organizes tasks with real-time hole status visibility, customized task lists, and flexible status updates across multiple holes.
• Advanced Core Recovery Calculator Automated core recovery calculation feature embedded in KruxLog that delivers real-time calculations based on rig barrel configuration, eliminating manual entry and reducing human error for drilling contractors.
• Krux APIs (Plan API, Export API, Smart API) Documented APIs (Plan API, Export API with new SMART /api/V2/Export/get-data endpoint) enabling drill plan import from systems like acQuire and operational data export including DSRs, timesheets, employee hours, and consumables.

Quantifiable outcome

• 90% faster monthly reporting, saving up to 40 hours per month
• +7 more outcomes

Named customers18 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability4 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• MaxgeocoreTechnology or Integration · 1 August 2025Integration with Maxgeo DataShed creates seamless flow of drilling data from capture to storage and analysis. Data synced from Krux into maxgeo for easy analysis. Reduces manual handling and improves data integrity across drilling projects.
• IMDEXHUB-IQcoreTechnology or Integration · 1 August 2025Integrated workflow from drill to decision. Drilling data flows from IMDEXHUB-IQ into Krux for survey data entry. Seamless approvals with survey tool data integrating via API. Hole path visualization including deviation and plans available in KruxMetrix.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• acQuire Technology Solutions: acQuire is a geological data management platform for mining, focused on capturing, storing, and managing drill hole and sample data. It is a direct comparable as a geoscientific information management solution serving the same mining resource owner and contractor personas that Krux targets, and is integrated with Krux via the Plan API.
• Maxgeo (DataShed): Maxgeo's DataShed is a drill hole data management solution widely used across the mining industry. It directly competes with Krux in the drilling data management category and is integrated with Krux for downstream analytics, indicating overlapping customer use cases and product scope.
• Deswik: Deswik delivers specialized mining planning and scheduling software, including drill and blast and geological modules. While more focused on planning than operational analytics, it overlaps with Krux in serving mining drill planning personas and competes for the same drilling-related software budget.

Broad incumbents

• Seequent (Bentley Systems): Seequent, now part of Bentley Systems, provides geological modeling and geoscience software (Leapfrog, Imago) used widely by the same mining customers Krux serves. While broader than Krux, it competes in the geological data and drill hole interpretation workflows adjacent to Krux's analytics.
• Datamine: Datamine offers an end-to-end mining software suite covering geological modeling, mine planning, production, and drill and blast optimization. It overlaps with Krux in drilling and geological data workflows but serves as a broader platform competitor for mining majors consolidating software vendors.
• Hexagon Mining: Hexagon Mining provides enterprise mine planning, fleet management, and geoscience solutions. Its drill and blast and geological data offerings overlap with Krux's analytics scope, but as part of a much broader mining technology portfolio aimed at large enterprise customers.
• MICROMINE: MICROMINE delivers integrated mining software spanning geological modeling, resource estimation, mine planning, and drilling. It serves similar mining resource owner personas as Krux but offers a broader solution suite, positioning it as a comprehensive alternative rather than a specialized drilling analytics vendor.
• Maptek: Maptek provides mining technology solutions including geological modeling, mine planning, and operations management. It targets the same mining majors as Krux and competes for analytics and operational visibility spend, but covers a broader workflow footprint.
• RPMGlobal: RPMGlobal is a mining software provider covering geology, mine planning, scheduling, and operational analytics. It competes for software wallet share at the same mining majors as Krux, offering broader enterprise solutions beyond drilling-specific analytics.

Others

• Datarock: Datarock provides AI-powered drill core and sample image analysis for mining, also owned by IMDEX. It is a sister company to Krux within IMDEX's portfolio and an ecosystem participant rather than a direct competitor, offering complementary capabilities in the drilling-to-decision workflow.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Krux Analytics