Masaba

What Masaba does

House of Masaba Lifestyle Private Limited (operating as House of Masaba) is an India-based designer fashion label founded by Masaba Gupta, headquartered in Mumbai, and incorporated in 2014. The company designs and sells a unified portfolio of womenswear (sarees, kurta sets, kaftans, lehengas, dresses, coord sets), menswear (kurta sets, bandis, sherwanis, raja kotis, shirts), a bridal collection, and a fine jewellery line, all built around an in-house print library (including signature motifs such as The Buttercup, The Vintage Fiona, and The Bunch of Birds) that is unavailable from competing designers.

The business runs on a direct-to-consumer model: a Shopify-powered e-commerce platform (houseofmasaba.com) supported by native iOS and Android apps, 17 flagship physical stores across India, and same-day delivery in Mumbai, Delhi, and Bengaluru. International shipping extends the reach to the US, UK, and other global markets with multi-currency support. Revenue is generated through one-time unit-pricing across ready-to-ship pret (from Rs. 6,000), designer sarees (Rs. 20,000–Rs. 130,000), ready-to-ship lehengas (Rs. 30,000–Rs. 68,000), bridal lehengas (Rs. 220,000–Rs. 795,000), and the Kinda Kooture couture line (Rs. 30,000–Rs. 175,000), with ready-to-ship assortment supporting faster-turnover sales alongside made-to-order bridal and festive occasion wear.

Since 2022, Aditya Birla Fashion and Retail has held a 51% majority stake, providing strategic capital, retail expertise, and distribution leverage. The company operates LoveChild as an affiliated sister brand under Masaba Gupta, which reported 116% CAGR FY24–FY26. Marketing relies on social media (Instagram, Facebook, YouTube, Pinterest, LinkedIn), celebrity endorsements and PR, email newsletters, and live video consultations. Future distribution plans include quick-commerce channels and experiential stores.

Name

Masaba

Legal name

House of Masaba Lifestyle Private Limited

Website

https://houseofmasaba.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

101–250 employees

Short description

House of Masaba is an India-based designer fashion label founded by Masaba Gupta, selling womenswear, menswear, bridal wear, and fine jewellery through 17 flagship stores, a Shopify e-commerce site, mobile apps, and international shipping to US/UK.

Ownership category

akta.pro rank

Product category

Designer Apparel & Fashion

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Bridal & Occasionwear (CRAAAFAI)

akta.pro secondary industry

Custom Bridal & Engagement Design (CRAKAHAB)

Keywords

• Designer fashion
• Indian occasion wear
• Bridal couture
• Fine jewellery
• Premium menswear

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Designer Fashion Product Sales: One-time purchase model for designer womenswear, menswear, bridal wear, and accessories sold through owned retail and e-commerce channels
2. Fine Jewellery: Premium jewellery collection sold alongside fashion offerings through the same distribution channels

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

House of Masaba designs, produces, and retails designer Indian fashion across womenswear (sarees, kurtas, kaftans, lehengas, dresses, coord sets, fusion wear), menswear (kurta sets, bandi sets, sherwanis, raja kotis, shirts), a bridal collection, the Kinda Kooture couture line, and a fine jewellery collection. The brand sells direct-to-consumer through its own e-commerce platform, 17 flagship stores across India, and mobile apps, with same-day delivery in Mumbai, Delhi, and Bengaluru. Products are priced from Rs. 6,000 for ready-to-ship pret to Rs. 795,000 for bridal couture, supported by an in-house print library and a single designer vision.

Product overview

House of Masaba is a designer fashion label founded by Masaba Gupta, offering a unified brand portfolio comprising the main House of Masaba label and the LoveChild sub-brand. The core offering centers on Indian occasion wear and luxury fashion across womenswear (sarees, kurtas, kaftans, lehengas, dresses, coord sets), menswear (kurtas, bandis, sherwanis, raja kotis, shirts), and bridal collections. Premium offerings include the Kinda Kooture couture line and Fine Jewellery collection. The brand operates 17 flagship stores in India with same-day delivery in Mumbai, Delhi, and Bengaluru, and sells through its Shopify-powered e-commerce platform and mobile apps for iOS and Android. Aditya Birla Fashion and Retail acquired a 51% majority stake in 2022.

Differentiator

Problem solved

Functional benefit

Brands

• LoveChild: Fashion and beauty brand operated by Masaba Gupta alongside House of Masaba, achieving 116% CAGR from FY24 to FY26

Products and services

• House of Masaba Womenswear Designer women's clothing including sarees, kurta sets, kaftans, lehengas, fusion sets, dresses, coord sets, and skirts featuring signature in-house prints (Bunch of Birds, Buttercup, Vintage Fiona) across fabrics such as raw silk, organza, georgette, and crepe. Targeted at Indian women shopping for festive, bridal, and contemporary occasion wear.
• House of Masaba Menswear Designer men's ethnic wear including kurta sets, bandi sets, sherwani sets, raja koti sets, and shirts, designed for festive occasions, weddings, and receptions in fabrics such as silk, tissue, crepe, and georgette. Targeted at modern Indian men seeking designer ethnic wear.
• House of Masaba Bridal Collection Bridal lehengas, sarees, fusion sets, kurta sets, gowns, and groom wear designed for wedding ceremonies and receptions, priced from Rs. 220,000 to Rs. 795,000. Targeted at brides, grooms, and wedding families seeking designer ceremonial wear.
• Masaba Fine Jewellery Premium fine jewellery collection featuring Maharani-style diamond necklaces and other statement pieces designed to complement House of Masaba garments. Targeted at consumers seeking coordinating luxury jewellery for weddings, festive events, and gifting.
• Kinda Kooture Couture High-end couture collection featuring cocktail sarees, trophy jackets, corset sets, and designer dresses, priced Rs. 30,000 to Rs. 175,000. Targeted at fashion-forward consumers seeking statement high-fashion pieces.
• LoveChild Fashion and beauty brand by Masaba Gupta positioned as a separate label from House of Masaba, achieving 116% CAGR from FY24 to FY26. Targeted at consumers in adjacent fashion and beauty categories.

Quantifiable outcome

• Same day delivery available in Mumbai, Delhi, and Bengaluru for ready-to-ship collection

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• LoveChild (Masaba Gupta Brand)coreOthersLoveChild is a separate fashion and beauty brand also founded by designer Masaba Gupta. The brand achieved 116% CAGR from FY24 to FY26 and operates alongside House of Masaba under the designer.

Scale indicators3 records

Recent moves4 records

Expansion highlights7 records

Direct peers

• Sabyasachi: India's most prominent luxury bridal and couture designer brand, offering bridal lehengas, menswear, and accessories. Directly comparable in category (luxury Indian bridal and occasion wear), customer base (aspirational brides and grooms), and price point (top tier).
• Manish Malhotra: Celebrity-driven Indian designer brand for bridal, couture, and occasion wear with deep Bollywood connections. Comparable target customer (celebrity-influenced, premium Indian buyer) and overlapping category focus on bridal and occasion lehengas/sarees.
• Anita Dongre: Indian designer brand spanning bridal, couture, pret, menswear, and sustainable fashion. Comparable scale, multi-category portfolio, and DTC plus flagship store distribution; broadens the price ladder from accessible to premium.
• Tarun Tahiliani: Indian luxury designer known for bridal couture, occasion wear, and fusion Indian wear. Comparable in bridal and couture category, premium price points, and India-based DTC retail model.
• Abu Jani Sandeep Khosla: Indian luxury designer duo known for bridal couture, menswear sherwanis, and occasion wear with strong Bollywood following. Directly comparable in bridal/lehernga category, celebrity endorsement engine, and couture price points.

Broad incumbents

• Ritu Kumar: One of India's oldest designer brands offering bridal, couture, and pret across a wider price range. Broader portfolio than Masaba with longer operating history; provides comparison point for scaling Indian designer brands.
• Tanishq (Titan Company): India's largest organized fine jewellery retail chain. Directly comparable to House of Masaba's fine jewellery line as a complementary bridal purchase, with substantially larger scale and distribution.

Emerging players

• Jade by Monica and Karishma: Indian contemporary and bridal designer brand targeting younger, fashion-forward brides. Comparable in modern Indian bridal aesthetic and DTC-led growth strategy, but smaller scale.
• CaratLane (Titan Company): India's leading online-first fine jewellery brand targeting younger, design-conscious buyers. Comparable in fine jewellery category to Masaba's Maharani-style line, with stronger digital-native D2C playbook.

Regional players

• Pernia's Pop-Up Shop: Indian multi-designer online platform offering curated Indian designer wear including bridal and couture. Comparable customer base (India-based aspirational shoppers) and category overlap, though multi-brand rather than single-designer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@houseofmasaba_
• Facebookfacebook.com/houseofmasaba
• LinkedInlinkedin.com/company/house-of-masaba
• Instagraminstagram.com/houseofmasaba
• Pinterestin.pinterest.com/hofmasaba
• Xx.com/houseofmasaba

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masaba