Masaba
House of Masaba is an India-based designer fashion label founded by Masaba Gupta, selling womenswear, menswear, bridal wear, and fine jewellery through 17 flagship stores, a Shopify e-commerce site, mobile apps, and international shipping to US/UK.
- Company typePrivate
- Founded2014
- HeadquartersMumbai, India
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Masaba does
House of Masaba Lifestyle Private Limited (operating as House of Masaba) is an India-based designer fashion label founded by Masaba Gupta, headquartered in Mumbai, and incorporated in 2014. The company designs and sells a unified portfolio of womenswear (sarees, kurta sets, kaftans, lehengas, dresses, coord sets), menswear (kurta sets, bandis, sherwanis, raja kotis, shirts), a bridal collection, and a fine jewellery line, all built around an in-house print library (including signature motifs such as The Buttercup, The Vintage Fiona, and The Bunch of Birds) that is unavailable from competing designers.
The business runs on a direct-to-consumer model: a Shopify-powered e-commerce platform (houseofmasaba.com) supported by native iOS and Android apps, 17 flagship physical stores across India, and same-day delivery in Mumbai, Delhi, and Bengaluru. International shipping extends the reach to the US, UK, and other global markets with multi-currency support. Revenue is generated through one-time unit-pricing across ready-to-ship pret (from Rs. 6,000), designer sarees (Rs. 20,000–Rs. 130,000), ready-to-ship lehengas (Rs. 30,000–Rs. 68,000), bridal lehengas (Rs. 220,000–Rs. 795,000), and the Kinda Kooture couture line (Rs. 30,000–Rs. 175,000), with ready-to-ship assortment supporting faster-turnover sales alongside made-to-order bridal and festive occasion wear.
Since 2022, Aditya Birla Fashion and Retail has held a 51% majority stake, providing strategic capital, retail expertise, and distribution leverage. The company operates LoveChild as an affiliated sister brand under Masaba Gupta, which reported 116% CAGR FY24–FY26. Marketing relies on social media (Instagram, Facebook, YouTube, Pinterest, LinkedIn), celebrity endorsements and PR, email newsletters, and live video consultations. Future distribution plans include quick-commerce channels and experiential stores.
Masaba firmographics
Firmographics- Name
- Masaba
- Legal name
- House of Masaba Lifestyle Private Limited
- Website
- https://houseofmasaba.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- House of Masaba is an India-based designer fashion label founded by Masaba Gupta, selling womenswear, menswear, bridal wear, and fine jewellery through 17 flagship stores, a Shopify e-commerce site, mobile apps, and international shipping to US/UK.
- Ownership category
- akta.pro rank
Masaba industry classification
Industry- Product category
- Designer Apparel & Fashion
- NAICS
- Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)
- SIC
- Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Luxury Bridal & Occasionwear (CRAAAFAI)
- akta.pro secondary industry
- Custom Bridal & Engagement Design (CRAKAHAB)
Keywords
Where Masaba is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Masaba business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Designer Fashion Product Sales: One-time purchase model for designer womenswear, menswear, bridal wear, and accessories sold through owned retail and e-commerce channels
- Fine Jewellery: Premium jewellery collection sold alongside fashion offerings through the same distribution channels
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Ready-to-Ship Pret Wear |
| Unit Pricing | Pay-as-you-go | Designer Sarees |
| Unit Pricing | Pay-as-you-go | Ready-to-Ship Lehengas |
| Unit Pricing | Pay-as-you-go | Bridal Lehengas |
| Unit Pricing | Pay-as-you-go | Kaftans |
| Unit Pricing | Pay-as-you-go | Menswear Kurta Sets |
| Unit Pricing | Pay-as-you-go | Sherwani Sets |
| Unit Pricing | Pay-as-you-go | Bandi Sets |
| Unit Pricing | Pay-as-you-go | Kinda Kooture Collection |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Masaba product offering
Product offeringCore offering
House of Masaba designs, produces, and retails designer Indian fashion across womenswear (sarees, kurtas, kaftans, lehengas, dresses, coord sets, fusion wear), menswear (kurta sets, bandi sets, sherwanis, raja kotis, shirts), a bridal collection, the Kinda Kooture couture line, and a fine jewellery collection. The brand sells direct-to-consumer through its own e-commerce platform, 17 flagship stores across India, and mobile apps, with same-day delivery in Mumbai, Delhi, and Bengaluru. Products are priced from Rs. 6,000 for ready-to-ship pret to Rs. 795,000 for bridal couture, supported by an in-house print library and a single designer vision.
Product overview
House of Masaba is a designer fashion label founded by Masaba Gupta, offering a unified brand portfolio comprising the main House of Masaba label and the LoveChild sub-brand. The core offering centers on Indian occasion wear and luxury fashion across womenswear (sarees, kurtas, kaftans, lehengas, dresses, coord sets), menswear (kurtas, bandis, sherwanis, raja kotis, shirts), and bridal collections. Premium offerings include the Kinda Kooture couture line and Fine Jewellery collection. The brand operates 17 flagship stores in India with same-day delivery in Mumbai, Delhi, and Bengaluru, and sells through its Shopify-powered e-commerce platform and mobile apps for iOS and Android. Aditya Birla Fashion and Retail acquired a 51% majority stake in 2022.
Differentiator
Problem solved
Functional benefit
Brands
- LoveChild: Fashion and beauty brand operated by Masaba Gupta alongside House of Masaba, achieving 116% CAGR from FY24 to FY26
Products and services
- House of Masaba Womenswear Designer women's clothing including sarees, kurta sets, kaftans, lehengas, fusion sets, dresses, coord sets, and skirts featuring signature in-house prints (Bunch of Birds, Buttercup, Vintage Fiona) across fabrics such as raw silk, organza, georgette, and crepe. Targeted at Indian women shopping for festive, bridal, and contemporary occasion wear.
- House of Masaba Menswear Designer men's ethnic wear including kurta sets, bandi sets, sherwani sets, raja koti sets, and shirts, designed for festive occasions, weddings, and receptions in fabrics such as silk, tissue, crepe, and georgette. Targeted at modern Indian men seeking designer ethnic wear.
- House of Masaba Bridal Collection Bridal lehengas, sarees, fusion sets, kurta sets, gowns, and groom wear designed for wedding ceremonies and receptions, priced from Rs. 220,000 to Rs. 795,000. Targeted at brides, grooms, and wedding families seeking designer ceremonial wear.
- Masaba Fine Jewellery Premium fine jewellery collection featuring Maharani-style diamond necklaces and other statement pieces designed to complement House of Masaba garments. Targeted at consumers seeking coordinating luxury jewellery for weddings, festive events, and gifting.
- Kinda Kooture Couture High-end couture collection featuring cocktail sarees, trophy jackets, corset sets, and designer dresses, priced Rs. 30,000 to Rs. 175,000. Targeted at fashion-forward consumers seeking statement high-fashion pieces.
- LoveChild Fashion and beauty brand by Masaba Gupta positioned as a separate label from House of Masaba, achieving 116% CAGR from FY24 to FY26. Targeted at consumers in adjacent fashion and beauty categories.
Quantifiable outcome
- Same day delivery available in Mumbai, Delhi, and Bengaluru for ready-to-ship collection
Companies that use Masaba
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Masaba technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Masaba partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LoveChild (Masaba Gupta Brand)coreLoveChild is a separate fashion and beauty brand also founded by designer Masaba Gupta. The brand achieved 116% CAGR from FY24 to FY26 and operates alongside House of Masaba under the designer.
Scale indicators3 records
Recent moves4 records
Expansion highlights7 records
Masaba competitors and assessment
Company assessmentDirect peers
- Sabyasachi: India's most prominent luxury bridal and couture designer brand, offering bridal lehengas, menswear, and accessories. Directly comparable in category (luxury Indian bridal and occasion wear), customer base (aspirational brides and grooms), and price point (top tier).
- Manish Malhotra: Celebrity-driven Indian designer brand for bridal, couture, and occasion wear with deep Bollywood connections. Comparable target customer (celebrity-influenced, premium Indian buyer) and overlapping category focus on bridal and occasion lehengas/sarees.
- Anita Dongre: Indian designer brand spanning bridal, couture, pret, menswear, and sustainable fashion. Comparable scale, multi-category portfolio, and DTC plus flagship store distribution; broadens the price ladder from accessible to premium.
- Tarun Tahiliani: Indian luxury designer known for bridal couture, occasion wear, and fusion Indian wear. Comparable in bridal and couture category, premium price points, and India-based DTC retail model.
- Abu Jani Sandeep Khosla: Indian luxury designer duo known for bridal couture, menswear sherwanis, and occasion wear with strong Bollywood following. Directly comparable in bridal/lehernga category, celebrity endorsement engine, and couture price points.
Broad incumbents
- Ritu Kumar: One of India's oldest designer brands offering bridal, couture, and pret across a wider price range. Broader portfolio than Masaba with longer operating history; provides comparison point for scaling Indian designer brands.
- Tanishq (Titan Company): India's largest organized fine jewellery retail chain. Directly comparable to House of Masaba's fine jewellery line as a complementary bridal purchase, with substantially larger scale and distribution.
Emerging players
- Jade by Monica and Karishma: Indian contemporary and bridal designer brand targeting younger, fashion-forward brides. Comparable in modern Indian bridal aesthetic and DTC-led growth strategy, but smaller scale.
- CaratLane (Titan Company): India's leading online-first fine jewellery brand targeting younger, design-conscious buyers. Comparable in fine jewellery category to Masaba's Maharani-style line, with stronger digital-native D2C playbook.
Regional players
- Pernia's Pop-Up Shop: Indian multi-designer online platform offering curated Indian designer wear including bridal and couture. Comparable customer base (India-based aspirational shoppers) and category overlap, though multi-brand rather than single-designer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Masaba social profiles
Digital presenceMasaba financial estimates
Financial estimateRevenue estimate
Valuation estimate
Masaba leadership team
Management profileNumber of profiles
Profiles2 records
Masaba subsidiaries and ownership
Company hierarchySubsidiaries2 records
Masaba funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Masaba M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Masaba
What does Masaba do?
House of Masaba designs, produces, and retails designer Indian fashion across womenswear (sarees, kurtas, kaftans, lehengas, dresses, coord sets, fusion wear), menswear (kurta sets, bandi sets, sherwanis, raja kotis, shirts), a bridal collection, the Kinda Kooture couture line, and a fine jewellery collection. The brand sells direct-to-consumer through its own e-commerce platform, 17 flagship stores across India, and mobile apps, with same-day delivery in Mumbai, Delhi, and Bengaluru. Products are priced from Rs. 6,000 for ready-to-ship pret to Rs. 795,000 for bridal couture, supported by an in-house print library and a single designer vision.
Is Masaba a public or private company?
Masaba is a private company. It is classified as corporate owned and is currently operating.
When was Masaba founded?
Masaba was founded in 2014. It employs 101 to 250 people.
Where is Masaba based?
Masaba is headquartered in Mumbai, India, in the Asia region.
How does Masaba make money?
Two revenue lines are on record. Designer Fashion Product Sales are the primary driver. The others are fine Jewellery.
Who are Masaba's main competitors?
Direct peers on record are Sabyasachi, Manish Malhotra, Anita Dongre, Tarun Tahiliani and Abu Jani Sandeep Khosla. Broad incumbents are Ritu Kumar and Tanishq (Titan Company). Emerging players are Jade by Monica and Karishma and CaratLane (Titan Company). Pernia's Pop-Up Shop is listed as a regional player.
Does Masaba have an API?
No public API is recorded for Masaba.
What industry is Masaba in?
Masaba's product category is Designer Apparel & Fashion. Its primary akta.pro industry code is CRAAAFAI, Luxury Bridal & Occasionwear, with a secondary code of CRAKAHAB, Custom Bridal & Engagement Design. Its NAICS code is 458 and its SIC code is 5600.