GeeTest
GeeTest is a China-based bot-management and CAPTCHA vendor, founded in 2012, that sells adaptive CAPTCHA, device fingerprinting and a no-code Business Rules Engine to over 360,000 enterprises across e-commerce, finance, gaming, travel and blockchain.
- Company typePrivate
- Founded2012
- HeadquartersWuhan, China
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What GeeTest does
GeeTest (legal entity Wuhan Jiyi Network Technology Co., Ltd.) is a privately held Chinese bot-management and CAPTCHA vendor founded in 2012 and headquartered in Wuhan, Hubei Province. It sells an all-in-one platform built around three integrated modules: GeeTest CAPTCHA v4, an adaptive behavior-verification product with 7-layer dynamic protection; Device Fingerprinting, which claims up to 99.78% accuracy on iOS, 98.97% on Android and 98.01% on Web; and the Business Rules Engine (BRDE), a no-code/low-code decision engine introduced in late 2025 that lets customers codify automated risk policies. The underlying stack combines behavioral biometrics, device fingerprinting, ML-based anomaly detection (neural networks, random forest, gradient boosting) and a real-time monitoring dashboard.
The company reports 360,000+ protected enterprises, 670,000+ protected scenarios and 12 years of continuous operation, with named enterprise customers including Airbnb, Agoda, IHG, TripAdvisor, Binance, Xapo Bank, Nike, Xiaomi, Axie Infinity, DHgate, VIPKID and Imperva. It goes to market via a hybrid PLG-plus-enterprise motion: a self-serve free trial, SDK/API distribution across Web, WAP, iOS, Android, HarmonyOS and HTML5, developer documentation at docs.geetest.com, plus Contact Sales/Contact Experts CTAs for larger deployments. Revenue is generated through recurring SaaS subscriptions on a quote-based, non-publicly disclosed pricing model, with certifications (ISO 27001, ISO 27701, ISO 9001, CMMI Level 3, China Class III Cybersecurity Protection, GDPR-aligned DPA) used to unlock regulated enterprise buyers. No funding rounds have been disclosed since the $24 million Series B in 2016 from HSG and IDG Capital, leaving capital structure, cap table and current revenue undisclosed.
GeeTest firmographics
Firmographics- Name
- GeeTest
- Legal name
- Wuhan Jiyi Network Technology Co., Ltd.
- Website
- https://geetest.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GeeTest is a China-based bot-management and CAPTCHA vendor, founded in 2012, that sells adaptive CAPTCHA, device fingerprinting and a no-code Business Rules Engine to over 360,000 enterprises across e-commerce, finance, gaming, travel and blockchain.
- Ownership category
- akta.pro rank
GeeTest industry classification
Industry- Product category
- Bot Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Fraud Prevention & Identity Verification (IDV/KYC) (BPAMAEAI)
- akta.pro secondary industries
- Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling) (FSAPAJAM), Digital Asset Risk, Security & Audit Tooling (Smart Contract Audit, Threat Monitoring) (FSAGAMAJ)
Keywords
Where GeeTest is headquartered
LocationHeadquarters
- HQ city
- Wuhan
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
GeeTest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscription (CAPTCHA & Bot Management): GeeTest provides cloud-based bot detection and mitigation services on a subscription basis. The platform offers free trials for self-serve onboarding and enterprise pricing for larger deployments. Revenue is generated through recurring subscription fees based on usage volume and enterprise feature requirements.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
GeeTest product offering
Product offeringCore offering
GeeTest sells an all-in-one bot management platform that combines adaptive behavior verification (CAPTCHA v4 with 7-layer dynamic protection), device fingerprinting, and a no-code Business Rules Engine to protect websites, mobile apps, and APIs from automated bot threats. The platform is delivered as cloud SaaS via SDKs and APIs and serves enterprises across e-commerce, finance, gaming, travel, social media, and blockchain with use cases spanning account takeover prevention, credential stuffing, payment fraud, web scraping, scalping, and ad fraud.
Product overview
GeeTest offers an all-in-one bot management and CAPTCHA platform for web and mobile applications. The product portfolio consists of three core integrated modules: GeeTest CAPTCHA v4 (adaptive behavior verification), Device Fingerprinting (advanced device identification with up to 99.78% accuracy), and the Business Rules Decision Engine (no-code/low-code risk control automation). These modules work together within the GeeTest Bot Management Platform to provide multi-layered protection against automated threats including account takeover, credential stuffing, payment fraud, web scraping, scalping, and ad fraud. The platform serves over 360,000 enterprises worldwide across finance, e-commerce, gaming, travel, social media, and blockchain industries.
Differentiator
Problem solved
Functional benefit
Brands
- GeeTest CAPTCHA v4: Adaptive behavior verification CAPTCHA with 7-layer dynamic protection for seamless user experience and security.
- GeeTest Device Fingerprinting
- GeeTest Business Rules Engine (BRDE)
- GeeTest Bot Management Platform
Products and services
- GeeTest CAPTCHA v4 (Adaptive CAPTCHA) Behavior-based verification system using adaptive security strategies and 7-layer dynamic protection to distinguish human users from bots while delivering a frictionless experience. Analyzes user interaction patterns including mouse movements, click dynamics, and drag speed. Designed for integration across WEB, WAP, iOS, Android, and HTML5 for enterprises that need to block automated abuse without degrading conversion.
- GeeTest Device Fingerprinting Advanced device identification technology that generates unique device identifiers and risk labels using multi-dimensional device and traffic attributes. Achieves 99.78% accuracy on iOS, 98.97% on Android, and 98.01% on Web. Detects botnets, proxy users, and headless browsers while preserving privacy by reducing reliance on IMEI/IDFA. Provides account analysis, deduplication, and fraud detection for enterprises.
- GeeTest Business Rules Decision Engine (BRDE) No-code/low-code automation platform that separates business decision logic from application code and combines existing risk management capabilities with configurable business rules. Enables real-time, automated risk control and dynamic rule adjustment without coding, supporting industries such as finance, e-commerce, and gaming.
Quantifiable outcome
- iOS device fingerprinting accuracy: 99.78%; Android: 98.97%; Web: 98.01%
- +4 more outcomes
Companies that use GeeTest
Customer profileNamed customers20 records
Segments6 records
Ideal customer profiles5 records
GeeTest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature5 records
GeeTest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ImpervacoreImperva, a leading cybersecurity company specializing in web application security and data protection, appears as a customer logo on GeeTest's homepage. Imperva uses GeeTest's bot management capabilities to complement its own security stack, suggesting an integration or technology partnership relationship.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
GeeTest competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
GeeTest social profiles
Digital presenceGeeTest compliance and trust
Trust signalCompliance7 records
GeeTest financial estimates
Financial estimateRevenue estimate
Valuation estimate
GeeTest leadership team
Management profileNumber of profiles
Profiles2 records
GeeTest funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GeeTest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GeeTest
What does GeeTest do?
GeeTest sells an all-in-one bot management platform that combines adaptive behavior verification (CAPTCHA v4 with 7-layer dynamic protection), device fingerprinting, and a no-code Business Rules Engine to protect websites, mobile apps, and APIs from automated bot threats. The platform is delivered as cloud SaaS via SDKs and APIs and serves enterprises across e-commerce, finance, gaming, travel, social media, and blockchain with use cases spanning account takeover prevention, credential stuffing, payment fraud, web scraping, scalping, and ad fraud.
Is GeeTest a public or private company?
GeeTest is a private company. It is classified as venture growth investor backed and is currently operating.
When was GeeTest founded?
GeeTest was founded in 2012. It employs 51 to 100 people.
Where is GeeTest based?
GeeTest is headquartered in Wuhan, China, in the Asia region.
How does GeeTest make money?
One revenue line is on record: saaS Subscription (CAPTCHA & Bot Management).
Does GeeTest have an API?
Yes. GeeTest provides developer APIs and SDKs for integration. Developers can register an account and integrate GeeTest-provided Software Development Kits (SDKs) into websites or applications under their account system. APIs enable access to behavior verification, device fingerprinting, and business rules decision engine capabilities. Documentation available for GeeTest CAPTCHA v4, Device Fingerprinting, and Business Rules Engine through developer portal at docs.geetest.com. Developer documentation is at docs.geetest.com/en.
What industry is GeeTest in?
GeeTest's product category is Bot Management Software. Its primary akta.pro industry code is BPAMAEAI, Fraud Prevention & Identity Verification (IDV/KYC), with a secondary code of FSAPAJAM, Privacy, Data Protection & Compliance (zk compliance, GDPR/PII handling). Its NAICS code is 5132 and its SIC code is 7371.