What Slingshot Ventures does

Slingshot Ventures is an Amsterdam-based, entrepreneur-backed venture capital firm founded in 2014 by Tom Kist and Marco Pieters, focused exclusively on early-stage digital consumer businesses across Western Europe (Netherlands, United Kingdom, Germany, Belgium, and the Nordics). The firm operates an "Entrepreneurs-for-Entrepreneurs" model, investing in founders building "strong brands with happy customers and healthy margins" across D2C, B2C, B2B2C, and P2P business models. The legal entity Slingshot Management B.V. is registered as an Alternative Investment Fund Manager (AIFM) with the Dutch Authority for the Financial Markets (AFM), and the funds are structured as Dutch cooperatives (Slingshot Ventures II Coöperatief U.A. and Slingshot Ventures 3 Coöperatief U.A.).

Slingshot manages two fund vehicles: Slingshot Ventures II (EUR 64 million, fully invested across seed, early and growth stage deals) and Slingshot Ventures III (EUR 60 million, currently investing). Initial investment tickets range from EUR 200,000 to EUR 4 million, with follow-on capacity of up to EUR 10 million per portfolio company. The portfolio spans more than 30 companies, including notable names such as Boldking, VanMoof, Tiqets, Temper, Chronext, Wasteless, Wild, Ace & Tate, The Fabricant, 24Sessions, Wonderkind, Toothfairy, Check, KatKin, and Inbiome, with realized exits including VanMoof (April 2020), Ace & Tate (December 2018), 24Sessions (acquired by MessageBird, February 2021), Wonderkind (November 2018), and Wild (April 2025).

Beyond capital, Slingshot differentiates through hands-on portfolio support delivered across three modules: Brand (strategy, positioning, marketing), Talent (executive and team recruitment, including via Venture Partner Constance Scholten for Human Capital), and Finance (dashboarding, capital raising, and introductions to banks and international partner VCs). The operating team is intentionally lean at approximately five members based at Duivendrechtsekade 80B, Amsterdam, supported by an entrepreneur network that functions as both LPs and a deal-sourcing channel via direct outreach, founder referrals, and participation in Western European startup ecosystems.

Name

Slingshot Ventures

Legal name

Slingshot Management B.V.

Website

https://slingshot.ventures

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Slingshot Ventures is an Amsterdam-based early-stage venture capital firm backing digital consumer companies across Western Europe through two funds totaling approximately EUR 124 million, offering hands-on brand, talent, and finance support alongside equity tickets of EUR 200k to EUR 10 million.

Ownership category

akta.pro rank

Product category

Venture Capital

NAICS

Other Financial Vehicles (525990)

akta.pro primary industry

Sector-Focused Venture Capital (Vertical Specialists) (FSANAAAD)

Keywords

• Venture capital investing
• Early stage funding
• Consumer tech investment
• Seed growth capital
• Fund management services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Venture Capital Returns: Slingshot generates returns through carried interest and management fees from their investment funds. They have fully invested EUR 64 million Slingshot Ventures II fund and are currently investing from their EUR 60 million Slingshot Ventures III fund.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Slingshot Ventures provides venture capital investment services to early-stage digital consumer businesses across Western Europe, with initial tickets of EUR 200k-4m and follow-on capacity up to EUR 10m per portfolio company. The firm deploys capital through two funds (Slingshot Ventures II, EUR 64m fully invested; Slingshot Ventures III, EUR 60m currently investing) and supplements funding with hands-on support in branding, talent acquisition, and finance. Target companies are digital consumer brands with strong brands, happy customers, and healthy margins.

Product overview

Slingshot Ventures is a venture capital firm operating as a single unified investment platform with two active funds (SVII - €64m fully invested, SV3 - €60m currently investing). The firm provides equity funding and hands-on operational support to early-stage digital consumer businesses across Western Europe, focusing on companies with strong brands, happy customers, and healthy margins. Beyond capital, the firm offers three core support modules: Brand (brand strategy and positioning), Talent (recruitment and team building), and Finance (reporting, capital raising, and investor connections). Investment tickets range from €200k to €10m per company.

Differentiator

Problem solved

Functional benefit

Products and services

• Slingshot Ventures Investment Services
• Slingshot Ventures II Fund (SVII) EUR 64 million venture fund focused on seed to growth stage investments in Western European consumer brands and platforms, fully invested across the portfolio.
• Slingshot Ventures III Fund (SV3) EUR 60 million venture fund continuing Slingshot's investment thesis, focused on scalable, international, and online-focused digital consumer business models in Western Europe, currently actively investing.
• Brand Support Services Portfolio support service providing brand strategy, positioning, and marketing expertise to portfolio companies, drawing on 30+ years of combined brand experience to help build lovable and lasting brands.
• Talent Support Services Portfolio support service helping portfolio companies source the right talent to grow and professionalize their organization, including executive recruitment and broader team building.
• Finance Support Services Portfolio support service assisting portfolio companies with dashboarding, reporting tools, capital raising from banks, and connecting them with international partner VCs.

Quantifiable outcome

• Multiple successful exits including VanMoof, Ace & Tate, 24Sessions, Wonderkind, and many more

Named customers8 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Slingshot Management B.V. (AIFM)coreOthers · 29 June 2023Slingshot Management B.V. is registered by the Dutch Authority for the Financial Markets (AFM) as an AIFM, managing funds including Slingshot Ventures II Coöperatief U.A. and Slingshot Ventures 3 Coöperatief U.A.
• Tanja Kramer (joined team)coreOthers · 17 January 2022Tanja Kramer joined Slingshot Ventures to strengthen the team. She represents a team expansion rather than an external partnership.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Felix Capital: London/Paris-based early-stage VC focused on digital consumer brands and creators; similar fund size and thesis on brand-led consumer businesses in Europe, making it a close vertical competitor to Slingshot.
• Speedinvest: Vienna-based early-stage European VC with dedicated consumer and D2C funds; directly competes for Western European digital consumer deals and follows similar entrepreneur-first principles.
• Antler: Global early-stage VC with strong European presence (including Amsterdam and London) actively backing founders at pre-seed/seed in consumer and digital, comparable to Slingshot's stage and operator-support model.
• Northzone: Nordic-anchored pan-European VC with a strong consumer-tech track record across seed to growth; geographically overlapping with Slingshot's NL/UK/Nordics focus and competing for similar D2C brands.
• DN Capital: London-based early-stage VC investing across Europe and North America in consumer, fintech and SaaS at similar fund stages; comparable focus geographies and check sizes to Slingshot.
• LocalGlobe: Seed-stage UK VC investing across consumer, fintech and frontier tech with a similar mission-driven approach and pre-seed/seed ticket sizes that overlap directly with Slingshot's seed focus.
• Connect Ventures: London-based early-stage VC investing in consumer and B2B software at seed/Series A with comparable ticket sizes and a digital-consumer thesis; one of the most direct peers in stage and focus.

Broad incumbents

• Index Ventures: London/San Francisco-based dual-stage VC; active in European consumer-tech deals from seed through growth, dwarfing Slingshot in fund size but competing for the same category-leading brands.
• Atomico: London-based pan-European VC investing across stages (seed to growth) with a broader tech remit than Slingshot but overlapping consumer-tech deal flow across the same geographies.

Others

• Nota Bene (VC fund platform): European fund-of-funds and venture platform; relevant as an LP channel that may include small VCs like Slingshot, and indirectly comparable as adjacent fund-management infrastructure in the European VC ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments30 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slingshot Ventures