RoofandFloor
RoofandFloor is an Indian real estate portal enabling property search, purchase, rental, and listing across South Indian metros and tier-2/3 cities. It aggregates builder and developer listings and serves individual homebuyers, sellers, renters, and investors through a free self-serve website.
- Company typePrivate
- Founded2014
- HeadquartersBengaluru, India
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What RoofandFloor does
RoofandFloor is an India-focused online real estate portal that enables property search, purchase, rental, and listing across South Indian cities. Founded in 2014 and headquartered in Bengaluru (with primary market emphasis on Chennai), the platform serves individual homebuyers, sellers, renters, and property investors through a self-serve consumer website at roofandfloor.thehindu.com. The company's product portfolio includes a unified property search portal covering apartments (5000+ projects), villas (1000+ projects), plots (1500+ projects), and commercial properties (50+ projects), with deep coverage in four primary metros — Chennai (2000+), Bengaluru (1500+), Hyderabad (1500+), and Coimbatore (300+) — and lighter presence in Madurai, Trichy, and Tirunelveli (50+ each). Supporting services include Buy A Home, Sell A Home, Rent A Home, Post Property Free, a New Projects directory, and specialized retirement home listings.
The platform's underlying technology is a listing-aggregation portal that sources project information from builder marketing collateral and public data, indexed for search by city, property type, budget, BHK configuration, and amenities. The platform has no public API, no SDK, and no native mobile app; consumer access is entirely web-based. Marketing is driven by SEO-optimized city and property-type landing pages, a blog with educational content, customer testimonials, and reciprocal referral partnerships (notably with ChennaiProperties.com). The platform has no disclosed AI/ML capabilities, no patents, and no API integrations.
RoofandFloor's revenue model is two-sided: free for consumers on the demand side, and monetized on the supply side through builder/developer listing arrangements (advertising) and lead generation from buyer traffic (marketplace commission). Pricing for builder listings is not publicly disclosed. The company has raised approximately $7.1 million across two rounds — a 2014 seed/early round of $4.13M and a 2016 round of $2.98M from The Hindu — with no subsequent funding events in the source data. The company operates with 51-100 employees and is privately held.
RoofandFloor firmographics
Firmographics- Name
- RoofandFloor
- Legal name
- RoofandFloor
- Website
- https://roofandfloor.thehindu.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RoofandFloor is an Indian real estate portal enabling property search, purchase, rental, and listing across South Indian metros and tier-2/3 cities. It aggregates builder and developer listings and serves individual homebuyers, sellers, renters, and investors through a free self-serve website.
- Ownership category
- akta.pro rank
RoofandFloor industry classification
Industry- Product category
- Online Real Estate Marketplace
- NAICS
- Web Search Portals and All Other Information Services (51929)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)
Keywords
Where RoofandFloor is headquartered
LocationHeadquarters
- HQ city
- Bengaluru
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
RoofandFloor business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Builder/Developer Listings: Real estate developers and builders list projects on the platform, likely through paid listings or advertising arrangements. The platform aggregates information from builder marketing collateral and public sources.
- Lead Generation: The platform generates leads for builders and developers by driving buyer traffic to property listings, monetizing through premium placement or lead fees.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
RoofandFloor product offering
Product offeringCore offering
RoofandFloor operates a consumer-facing online real estate portal that aggregates residential and commercial property listings across major Indian cities including Chennai, Bengaluru, Hyderabad, and Coimbatore. The platform enables individual users to search, buy, rent, and sell properties, and offers builders and developers a channel to list projects and reach qualified buyers. It functions as a self-serve listing aggregator with free posting for property owners and paid placements for builders.
Product overview
RoofandFloor operates as a unified real estate portal platform for the Indian market, offering property search, buying, selling, and rental services through a single consumer-facing website. The core platform integrates multiple property categories including Apartments (5000+ projects), Villas (1000+ projects), Plots (1500+ projects), and Commercial properties (50+ projects), alongside supporting services for Buy A Home, Sell A Home, Rent A Home, and free property posting. The platform covers major Indian cities including Chennai (2000+ projects), Bengaluru (1500+ projects), Hyderabad (1500+ projects), and Coimbatore (300+ projects), with additional coverage in tier-2/3 cities like Madurai, Trichy, and Tirunelveli. The product portfolio also includes specialized retirement home listings and a new projects directory.
Differentiator
Problem solved
Functional benefit
Products and services
- Property Search Platform
Quantifiable outcome
- 5000+ apartment projects listed on the platform
- +2 more outcomes
Companies that use RoofandFloor
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles2 records
RoofandFloor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
RoofandFloor partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chennai PropertiesminorChennai Properties (chennaiproperties.com) is listed as a partner site, providing cross-referral traffic between complementary real estate portals focused on the Chennai market.
Scale indicators9 records
Recent moves6 records
Expansion highlights4 records
RoofandFloor competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key highlights6 records
Customer concentration
RoofandFloor social profiles
Digital presenceRoofandFloor financial estimates
Financial estimateRevenue estimate
Valuation estimate
RoofandFloor leadership team
Management profileNumber of profiles
Profiles2 records
RoofandFloor funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RoofandFloor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RoofandFloor
What does RoofandFloor do?
RoofandFloor operates a consumer-facing online real estate portal that aggregates residential and commercial property listings across major Indian cities including Chennai, Bengaluru, Hyderabad, and Coimbatore. The platform enables individual users to search, buy, rent, and sell properties, and offers builders and developers a channel to list projects and reach qualified buyers. It functions as a self-serve listing aggregator with free posting for property owners and paid placements for builders.
Is RoofandFloor a public or private company?
RoofandFloor is a private company. It is classified as corporate owned and is currently operating.
When was RoofandFloor founded?
RoofandFloor was founded in 2014. It employs 51 to 100 people.
Where is RoofandFloor based?
RoofandFloor is headquartered in Bengaluru, India, in the Asia region.
How does RoofandFloor make money?
Two revenue lines are on record. Builder/Developer Listings are the primary driver. The others are lead Generation.
Does RoofandFloor have an API?
No public API is recorded for RoofandFloor.
What industry is RoofandFloor in?
RoofandFloor's product category is Online Real Estate Marketplace. Its primary akta.pro industry code is BPAMAAAD, Vertical/Specialty Search (e.g., jobs, real estate, travel, products). Its NAICS code is 51929 and its SIC code is 6531.