RoofandFloor

What RoofandFloor does

RoofandFloor is an India-focused online real estate portal that enables property search, purchase, rental, and listing across South Indian cities. Founded in 2014 and headquartered in Bengaluru (with primary market emphasis on Chennai), the platform serves individual homebuyers, sellers, renters, and property investors through a self-serve consumer website at roofandfloor.thehindu.com. The company's product portfolio includes a unified property search portal covering apartments (5000+ projects), villas (1000+ projects), plots (1500+ projects), and commercial properties (50+ projects), with deep coverage in four primary metros — Chennai (2000+), Bengaluru (1500+), Hyderabad (1500+), and Coimbatore (300+) — and lighter presence in Madurai, Trichy, and Tirunelveli (50+ each). Supporting services include Buy A Home, Sell A Home, Rent A Home, Post Property Free, a New Projects directory, and specialized retirement home listings.

The platform's underlying technology is a listing-aggregation portal that sources project information from builder marketing collateral and public data, indexed for search by city, property type, budget, BHK configuration, and amenities. The platform has no public API, no SDK, and no native mobile app; consumer access is entirely web-based. Marketing is driven by SEO-optimized city and property-type landing pages, a blog with educational content, customer testimonials, and reciprocal referral partnerships (notably with ChennaiProperties.com). The platform has no disclosed AI/ML capabilities, no patents, and no API integrations.

RoofandFloor's revenue model is two-sided: free for consumers on the demand side, and monetized on the supply side through builder/developer listing arrangements (advertising) and lead generation from buyer traffic (marketplace commission). Pricing for builder listings is not publicly disclosed. The company has raised approximately $7.1 million across two rounds — a 2014 seed/early round of $4.13M and a 2016 round of $2.98M from The Hindu — with no subsequent funding events in the source data. The company operates with 51-100 employees and is privately held.

Name

RoofandFloor

Legal name

RoofandFloor

Website

https://roofandfloor.thehindu.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

51–100 employees

Short description

RoofandFloor is an Indian real estate portal enabling property search, purchase, rental, and listing across South Indian metros and tier-2/3 cities. It aggregates builder and developer listings and serves individual homebuyers, sellers, renters, and investors through a free self-serve website.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Web Search Portals and All Other Information Services (51929)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vertical/Specialty Search (e.g., jobs, real estate, travel, products) (BPAMAAAD)

Keywords

• Online real estate portal
• Property search platform
• Residential property listings
• Commercial property listings
• Property rental marketplace

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Builder/Developer Listings: Real estate developers and builders list projects on the platform, likely through paid listings or advertising arrangements. The platform aggregates information from builder marketing collateral and public sources.
2. Lead Generation: The platform generates leads for builders and developers by driving buyer traffic to property listings, monetizing through premium placement or lead fees.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

RoofandFloor operates a consumer-facing online real estate portal that aggregates residential and commercial property listings across major Indian cities including Chennai, Bengaluru, Hyderabad, and Coimbatore. The platform enables individual users to search, buy, rent, and sell properties, and offers builders and developers a channel to list projects and reach qualified buyers. It functions as a self-serve listing aggregator with free posting for property owners and paid placements for builders.

Product overview

RoofandFloor operates as a unified real estate portal platform for the Indian market, offering property search, buying, selling, and rental services through a single consumer-facing website. The core platform integrates multiple property categories including Apartments (5000+ projects), Villas (1000+ projects), Plots (1500+ projects), and Commercial properties (50+ projects), alongside supporting services for Buy A Home, Sell A Home, Rent A Home, and free property posting. The platform covers major Indian cities including Chennai (2000+ projects), Bengaluru (1500+ projects), Hyderabad (1500+ projects), and Coimbatore (300+ projects), with additional coverage in tier-2/3 cities like Madurai, Trichy, and Tirunelveli. The product portfolio also includes specialized retirement home listings and a new projects directory.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Search Platform

Quantifiable outcome

• 5000+ apartment projects listed on the platform
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Chennai PropertiesminorGTM or Marketing PartnerChennai Properties (chennaiproperties.com) is listed as a partner site, providing cross-referral traffic between complementary real estate portals focused on the Chennai market.

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/RoofandFloor
• Facebookfacebook.com/roofandfloor
• LinkedInlinkedin.com/company/roofandfloor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoofandFloor