retraced
Retraced is an AI-first SaaS platform that connects fashion brands with textile suppliers to trace multi-tier supply chains, automate compliance documentation, and meet EU regulations including Digital Product Passport and CSDDD.
- Company typePrivate
- Founded2019
- HeadquartersDüsseldorf, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What retraced does
Retraced is an AI-first SaaS platform that enables fashion brands and textile suppliers to trace, manage compliance across, and collaborate on multi-tier supply chains. Founded in 2019 and headquartered in Düsseldorf, Germany, the platform connects 150+ brands with 30,000+ suppliers across 80,000+ validated connections, providing end-to-end traceability from raw fiber to finished product alongside pre-built compliance modules for the EU Digital Product Passport (ESPR), CSDDD, Germany's LKSG, France's Loi AGEC, ESG law, and Anti-Slavery Acts.
The product architecture centers on a unified Supply Chain Transparency & Compliance platform augmented by specialized modules: Certified Materials Management (AI-driven certificate/order/shipment reconciliation), AI-verified Traceability, a Risk Management module with anomaly detection, a Retraced AI document validation layer, and a Network Effect module that turns validated supplier data into a shared asset across buyers. AI is applied to supplier data standardization, document validation, and risk/bottleneck detection, with ISO 27001 certification supporting enterprise procurement requirements.
Retraced operates a quote-based enterprise SaaS model sold primarily through direct field sales and a demo-driven conversion funnel, targeting sourcing managers, compliance officers, IT teams, and sustainability personas at fashion brands and their textile suppliers. The company has raised approximately $24.5M across four rounds through September 2024, with Partech leading the most recent Series A and Samaipata participating as an existing investor from the earliest rounds. Named customers include Tom Tailor, Calzedonia, Galeria, Marc O'Polo, S.Oliver Group, Samsoe Samsoe, Skims, Pangaia, Artistic Milliners, DAWN Denim, and Décor Global.
retraced firmographics
Firmographics- Name
- retraced
- Legal name
- Retraced
- Website
- https://retraced.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Retraced is an AI-first SaaS platform that connects fashion brands with textile suppliers to trace multi-tier supply chains, automate compliance documentation, and meet EU regulations including Digital Product Passport and CSDDD.
- Ownership category
- akta.pro rank
retraced industry classification
Industry- Product category
- Supply Chain Compliance Software
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Refurbishment, Remanufacturing & Recommerce Enablement (TLAIAHAC)
Keywords
Where retraced is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
retraced business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Subscription-based access to the Retraced platform providing supply chain transparency, compliance management, traceability, and risk management capabilities for fashion brands and textile suppliers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform with quote-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
retraced product offering
Product offeringCore offering
Retraced is an AI-first SaaS platform for fashion and textile supply chain compliance, traceability, and supplier lifecycle collaboration. It enables multi-tier supply chain mapping from fiber to finish, automates certified materials validation, and provides pre-built modules for EU regulations such as the Digital Product Passport and CSDDD. The platform connects 150+ fashion brands and 30,000+ suppliers through a shared network for compliance documentation, risk management, and ESG reporting.
Product overview
Retraced is an AI-first platform for fashion and textile supply chain compliance and collaboration, built as a unified platform architecture combining core modules with specialized compliance add-ons. The platform centers on Supply Chain Transparency & Compliance, enhanced by AI-powered Certified Materials Management, Traceability, Risk Management, Retraced AI, and Network Effect modules. Compliance-specific offerings include Digital Product Passport, CSDDD Compliance, ESG Law, Anti Slavery Acts, LKSG Law, and Loi AGEC modules. The platform serves Fashion Brands and Textile Suppliers through a connected ecosystem of 150+ brands, 30,000+ suppliers, and 80,000+ connections.
Differentiator
Problem solved
Functional benefit
Products and services
- Supply Chain Transparency and Compliance Platform
- Certified Materials Management with AI
- Traceability Module
- Risk Management Module
- Retraced AI
- Digital Product Passport
- CSDDD Compliance Module
- ESG Law Compliance Module
- Anti-Slavery Acts Compliance Module
- LKSG Law Compliance Module
- Loi AGEC Compliance Module
Quantifiable outcome
- Trace every product across supply chain from fiber to finish
- +1 more outcomes
Companies that use retraced
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
retraced technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature8 records
retraced partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
retraced competitors and assessment
Company assessmentDirect peers
- TrusTrace: Swedish SaaS platform offering traceability, compliance, and supply chain transparency for fashion and textile brands. Direct competitor with similar AI-powered features for certified materials and supply chain mapping.
- Textile Genesis: US-based platform providing blockchain-based traceability and Digital Product Passport solutions for the textile and fashion industry. Directly competes with Retraced for fiber-to-finish traceability and compliance modules.
- EON: US-based Digital Product Passport platform for fashion brands. Competes directly with Retraced's DPP module and circular economy compliance offerings across global fashion brands.
- Sedex: UK-based supplier compliance and ethical sourcing platform serving fashion and consumer goods brands with supplier data, audits, and risk management - overlapping significantly with Retraced's compliance modules.
Broad incumbents
- Avery Dennison atma.io: Connected product cloud platform from global label and materials science leader Avery Dennison. Provides traceability and DPP capabilities for fashion brands, backed by substantial corporate resources and enterprise relationships.
- SAP: Enterprise software giant with fashion industry supply chain solutions and ERP/PLM capabilities. Could bundle supply chain compliance into existing fashion customer relationships, posing competitive risk.
Emerging players
- Applied Blockchain: UK-based blockchain solutions company with fashion traceability offerings. Provides similar blockchain-based supply chain transparency to Retraced's early positioning, though with broader industry coverage.
- QIMA: Hong Kong-based supply chain compliance and quality control provider serving fashion brands. Overlaps with Retraced on supplier compliance and risk management, with more emphasis on inspections and testing.
- Bluesign: Swiss sustainable textile certification and supply chain platform. Serves fashion brands with chemical management and sustainability verification, partially overlapping with Retraced's certified materials management.
- Oritain: New Zealand-based provenance verification company using forensic science to verify product origin. Offers supply chain authentication services that complement but don't fully overlap with Retraced's digital traceability platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
retraced social profiles
Digital presenceretraced compliance and trust
Trust signalCompliance1 record
retraced financial estimates
Financial estimateRevenue estimate
Valuation estimate
retraced leadership team
Management profileNumber of profiles
Profiles4 records
retraced funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
retraced M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about retraced
What does retraced do?
Retraced is an AI-first SaaS platform for fashion and textile supply chain compliance, traceability, and supplier lifecycle collaboration. It enables multi-tier supply chain mapping from fiber to finish, automates certified materials validation, and provides pre-built modules for EU regulations such as the Digital Product Passport and CSDDD. The platform connects 150+ fashion brands and 30,000+ suppliers through a shared network for compliance documentation, risk management, and ESG reporting.
Is retraced a public or private company?
retraced is a private company. It is classified as venture growth investor backed and is currently operating.
When was retraced founded?
retraced was founded in 2019. It employs 51 to 100 people.
Where is retraced based?
retraced is headquartered in Düsseldorf, Germany, in the Europe region.
How does retraced make money?
One revenue line is on record: saaS Platform Subscription.
Who are retraced's main competitors?
Direct peers on record are TrusTrace, Textile Genesis, EON and Sedex. Broad incumbents are Avery Dennison atma.io and SAP. Emerging players are Applied Blockchain, QIMA, Bluesign and Oritain.
Does retraced have an API?
No public API is recorded for retraced.
What industry is retraced in?
retraced's product category is Supply Chain Compliance Software. Its primary akta.pro industry code is TLAIAHAC, Refurbishment, Remanufacturing & Recommerce Enablement. Its SIC code is 7370.