Toonie

What Toonie does

Toonie is a UK-headquartered mobile payment platform operating under Quid Ecosystem Group Ltd, founded in 2020 by entrepreneur Franco and his son. The company serves individual consumers and small-to-medium merchants across the UK, Italy, Switzerland, Ireland, New Zealand, and the United States through a single mobile app that consolidates peer-to-peer money transfers, multi-currency digital wallets (EUR, GBP, USD, CHF, and EXAU Gold), merchant payment acceptance, ATM cash services, and e-commerce checkout. The platform is explicitly positioned as a community-first alternative to large e-commerce and payment networks, excluding large operators from its payment circuit to retain value within local economies.

The platform's technical foundation combines NFC-based SoftPOS (turning any Android smartphone into a contactless payment terminal), Tap-to-Pay, QR-code POS, and a JavaScript-based Pay-with-Toonie SDK for e-commerce integration. Additional features include a virtual Visa prepaid card with Apple Pay support, real-time multi-currency FX exchange, geolocated merchant offer and voucher campaigns, and an exclusive distribution arrangement for EXAU Gold digital asset tokens representing LBMA-certified physical gold stored in Switzerland. Toonie operates regulated e-money distribution entities in five jurisdictions (FCA in the UK, De Nederlandsche Bank in Ireland, SRO in Switzerland, FSP in New Zealand, and FINCEN in the US) and maintains regional offices in London, Como, and Lugano.

Toonie's business model combines a freemium consumer and merchant app, a GBP 29.99/month premium business plan, and transaction-based revenue from e-commerce gateway fees (0–3.5% by category), FX currency exchange spreads, ATM cash transaction commissions for merchants, and paid merchant offers on Android. To date the company has disclosed $800,000 in seed-stage funding across two rounds (2021 and 2022) from Ephelia Capital Sagl, and operates with a 1–10 person team. Distribution is self-serve via Google Play and the Apple App Store, supplemented by regional offices, direct merchant outreach at industry events such as the ACS Technology Showcase (where Toonie was 'highly commended' in 2024), and a community content engine across YouTube, LinkedIn, Instagram, Facebook, Twitter/X, and Telegram.

Name

Toonie

Legal name

TOONIE GLOBAL LTD

Website

https://toonieglobal.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Toonie is a UK-based mobile payment platform serving consumers and small/medium merchants with multi-currency wallets, SoftPOS, Tap-to-Pay, ATM cash services, and e-commerce checkout across the UK, Italy, Switzerland, Ireland, New Zealand, and the US.

Ownership category

akta.pro rank

Product category

Mobile Payments / Digital Wallet

NAICS

Credit Card Issuing (522210), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

POS, SoftPOS & In-Person Acceptance Infrastructure (FSAGABAO)

akta.pro secondary industries

Virtual Prepaid & Single-Use / Tokenized Cards (FSAMANAJ), QR Code Payments Wallets (FSAMAEAC), Prepaid, Gift Cards & Voucher-Based Payments (MPAEALAE), A2A Checkout & Merchant Acceptance Solutions (FSAMAFAF)

Keywords

• Mobile payments
• Digital wallet
• Contactless payments
• Peer-to-peer transfers
• Merchant services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Premium Subscription Plan: Monthly subscription at GBP 29.99 per month (billed monthly) providing unlimited merchant offers, multi-currency wallet access (EUR/CHF/GBP/USD), and all free plan features. New subscribers receive first 3 months free.
2. E-Commerce Gateway Transaction Fees: Commission-based revenue from the Pay-with-Toonie online checkout service. Rates vary by merchant category: Public Administration 0%, Charities & Parishes 0%, Merchants & Shops 0.3%, Fair Trading & Associations from 0.5% to 3.5%, E-Commerce & High-Risks from 0.5% to 3.5%. Real-time payment crediting.
3. Digital Asset Exchange Spread: Revenue generated from FX currency exchange spreads when users convert between wallets (EUR, CHF, GBP, USD). Also applies to EXAU Gold digital asset purchases and redemptions (EUR only, minimum one troy ounce).
4. Additional Merchant Offers (Android): Android users on the free plan can purchase additional offers beyond the two free monthly offers, at 2.99 per offer.
5. ATM Transaction Commissions: Merchants earn commission on every cash withdrawal and deposit transaction processed through the Toonie ATM service at their point of sale.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Toonie is a mobile-first community payment platform that lets individuals send and receive money for free in real time within the Toonie community, hold and exchange multiple currencies (EUR, GBP, USD, CHF, EXAU Gold), use a virtual Visa prepaid card, withdraw/deposit cash at participating merchants, and buy digital gold. For merchants, it provides SoftPOS and Tap-to-Pay contactless card acceptance on any NFC-enabled Android smartphone, a QR-code POS, geolocated offers/vouchers, an e-commerce checkout gateway, and ATM-as-a-service, all bundled in a single app available on Android and iOS.

Product overview

Toonie is a unified mobile payment platform combining consumer and merchant services. The core Toonie App serves as the central product enabling physical and digital payments, money transfers, multi-currency wallets, and financial services. For merchants, SoftPOS and Tap-to-Pay enable hardware-free contactless payment acceptance via smartphone. The platform includes ATM services for cash withdrawals/deposits, FX Currency Exchange for real-time multi-currency conversion, and peer-to-peer Money Transfer within the community at no cost. Merchants access marketing tools via Toonie Offers/Vouchers and Pay-by-Link for remote payments, while consumers benefit from Virtual Prepaid Cards (Apple Pay-enabled), EXAU Gold digital asset holdings, and Wallet Statements for financial management. E-commerce merchants can integrate Pay-with-Toonie or Toonie Gateway for online checkout. The platform operates on a Free plan (with limited vouchers) and Premium plan (GBP 29.99/month with unlimited vouchers) for business users.

Differentiator

Problem solved

Functional benefit

Brands

• EXAU Gold: Digital gold asset feature allowing users to purchase digital tokens backed by physical gold (99.99% purity LBMA certified) stored in secure vaults in Switzerland.
• Toonie SoftPOS
• Toonie Tap-to-Pay
• Toonie Gateway

Products and services

• Toonie App Mobile application (Android and iOS) for individuals and merchants that combines physical and digital payments, free peer-to-peer money transfers within the Toonie community, multi-currency digital wallets (EUR, GBP, USD, CHF, EXAU Gold), FX currency exchange, virtual prepaid card, ATM cash services, offers/vouchers, and digital gold holdings.
• SoftPOS (Software Point of Sale) Software Point of Sale feature that transforms any NFC-enabled Android smartphone into a payment terminal, enabling merchants to accept contactless credit/debit card payments in EUR, GBP, USD and CHF without additional hardware.
• Tap-to-Pay for Android Contactless payment acceptance technology allowing merchants to accept in-person payments on an Android smartphone by having customers tap debit/prepaid cards or digital wallets (Apple Pay, Google Pay, Samsung Pay). Available in the UK, Italy, Switzerland and Ireland.
• Toonie ATM Service Cash deposit and withdrawal service operated at participating merchants' points of sale, enabling Toonie users to withdraw or deposit cash via the app while merchants earn commission on each transaction.
• Toonie Offers / Vouchers Geolocated digital promotional platform that lets merchants create and publish exclusive discount offers and vouchers visible to nearby Toonie users, who discover and redeem them in-store via QR code.
• Toonie Virtual Prepaid Card Instantly activatable virtual Visa prepaid card rechargeable from the Toonie wallet, available on Apple and Android with no monthly fee, for online and in-store purchases wherever Visa is accepted (addable to Apple Wallet).
• Pay-with-Toonie (E-Commerce Gateway) Multi-currency online checkout solution for e-commerce websites, enabling merchants to accept online payments via a JavaScript SDK with real-time acquiring, instant crediting, and category-based commission rates from 0% to 3.5%.
• EXAU Gold Digital Asset Digital gold asset available within the Toonie app, representing physical gold (99.99% purity, LBMA certified) stored in a secure Swiss vault; users can purchase EXAU Gold tokens by exchanging EUR from their Toonie wallet (minimum one troy ounce).

Quantifiable outcome

• Tap-to-Pay single transaction limit: maximum 300 (any currency)
• +5 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature10 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Ephelia GroupminorOthers · 18 May 2024Ephelia Group co-participated with Toonie Global at the Football vs Cancer charity event held at Bolton Wanderers Stadium on 18 May 2024, supporting the cancer charity cause and spreading awareness of the Toonie brand.
• Streamable FinanceminorStrategic or Co-development Partner · 1 June 2023Toonie announced an expansion into blockchain by supporting Streamable Finance's STREAM digital rewards project. Toonie serves as the exclusive worldwide partner for this integration, enabling Streamable Finance to provide direct access to digital asset acquisition for their users through the Toonie Wallet.
• EXAU Gold (EXAU)coreTechnology or IntegrationEXAU Gold is a third-party digital asset issuer whose Gold tokens (each representing one troy ounce of 99.99% purity LBMA-certified physical gold stored in a Swiss vault) are available for purchase and redemption within the Toonie app via the Exchange feature. Toonie only facilitates the purchase/redemption as a service; EXAU Gold is subject to EXAU's own rules and legalities. Toonie is the exclusive app distribution channel for EXAU Gold.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Peers

• myPOS:

Others

• Revolut: European multi-currency wallet, P2P transfers, and merchant payment acceptance app. Overlaps directly with Toonie's multi-currency wallet, FX exchange, and Tap-to-Pay offerings.

Direct peers

• SumUp: European mobile POS and SoftPOS provider offering card readers and Tap-to-Pay on smartphones for SMB merchants. Closest direct competitor to Toonie's SoftPOS and Tap-to-Pay in the same European geographies.
• Zettle by PayPal: PayPal-owned mobile POS and Tap-to-Pay on iPhone solution serving small merchants across Europe. Direct overlap with Toonie's contactless acceptance offering and SMB target market.

Broad incumbents

• Apple Pay: Default contactless wallet on iOS, into which Toonie's virtual prepaid card can be tokenized. A platform incumbent rather than direct competitor, but defines the user expectation against which Toonie must compete.
• Square (Block): Global mobile payments and POS leader with hardware and software payment acceptance for SMBs, plus banking and merchant services. Competes broadly with Toonie's merchant acceptance suite.
• Stripe (Stripe Terminal): Global payments infrastructure provider with Stripe Terminal offering Tap-to-Pay on iPhone and Android for SMBs and online merchants. Comparable to Toonie Gateway/Pay-with-Toonie and SoftPOS capability.
• Cash App (Block): Consumer P2P payment and prepaid card app with merchant acceptance. Comparable to Toonie's free P2P transfers, virtual prepaid VISA card, and consumer wallet.
• Wise: Cross-border money transfer and multi-currency account specialist with low-cost FX. Directly comparable to Toonie's free P2P transfers and FX exchange features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ToonieGlobal
• YouTubeyoutube.com/channel/UCugFxppXUhhTBP_jfVIV-ng
• Facebookfacebook.com/toonieglobal
• LinkedInlinkedin.com/company/toonieglobal
• Instagraminstagram.com/toonie_uk

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries5 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toonie