What Carmesi does

Carmesi is an India-based direct-to-consumer women's personal care brand operated by Manash E-Commerce Private Limited and headquartered in Mumbai. The company sells period care products (sensitive and air-feel sanitary pads, disposable period panties, menstrual cups), intimate and self-care products (panty liners, sensitive intimate wash, natural and pigmentation-care deodorants, a bra-stress relief roll-on, toilet seat sanitizer, pimple patches, underarm pigmentation spray), and grooming products (facial razors, eyebrow razors, body wax strips, reusable and disposable body razors, and complementary shaving balms and aftershaves). Its differentiation rests on formulation-led claims: plant-based corn fiber top-sheets, medical-grade silicone for the menstrual cup, dermatologist and gynaecologist certifications (including India's only 100% rash-free certified sanitary pad), and free-from ingredient positioning (parabens, aluminium, triclosan, alcohol, phthalates). Pricing spans Rs. 120 to Rs. 399 with volume bundles, free shipping above Rs. 300, and free gifts above Rs. 699, all denominated in Indian Rupees.

The business operates a digital-first go-to-market: primary sales through the owned e-commerce storefront mycarmesi.com, with an Amazon India marketplace listing for broader reach. Cash on delivery is offered across 22,000+ Indian pincodes. Marketing is content-led, anchored by the 'Flowing Thoughts' educational blog, a Judge.me-verified customer review system (13,160+ aggregate reviews, Judge.me Bronze and Silver Transparent Shop Medals), a coin-based rewards program, and a referral-a-friend mechanism. Customer segments are organized into three personas — women with period care needs, women seeking grooming solutions, and women with intimate care needs — with an India-specific design premise accounting for humid climate, heavy flow patterns, and a wide size range including plus sizing up to XXL-XXXL for period panties.

The entity operates within a multi-brand portfolio under Manash E-Commerce Private Limited, sitting alongside Faces Canada (makeup and skincare) and Good Vibes, suggesting shared back-office, distribution, and possibly marketing infrastructure across brands. No external funding rounds, M&A, leadership hires, or international expansion were disclosed in the available data, and Carmesi itself appears to be a domestic-only, founder/parent-backed consumer brand focused on organic category extension rather than capital-driven scaling.

Name

Carmesi

Legal name

Manash E-Commerce Private Limited

Website

https://mycarmesi.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Carmesi is an India-focused, direct-to-consumer women's personal care brand selling period care, intimate care, and grooming products through mycarmesi.com and Amazon India, targeting Indian women with plant-based, dermatologically certified formulations under parent Manash E-Commerce Private Limited.

Ownership category

akta.pro rank

Product category

Women's Personal Care & Feminine Hygiene

NAICS

Soap and Cleaning Compound Manufacturing (32561), Sanitary Paper Product Manufacturing (322291), Cosmetics, Beauty Supplies, and Perfume Retailers (45612)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Pantyliners (CRABAIAD), Intimate & Personal Hygiene Washes (CRABAEAF), Vaginal Moisturizers & Lubricants (CRABAIAI), Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC), Hand Sanitizers & Antibacterial Personal Care (CRADANAI)

Keywords

• Women's personal care
• Menstrual hygiene products
• Sanitary pads
• Feminine grooming
• Intimate care products

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Direct-to-consumer sales of period care and women's grooming products through owned e-commerce website and Amazon marketplace

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Carmesi designs, manufactures, and sells a portfolio of women's personal care products including rash-free plant-based sanitary pads, medical-grade silicone menstrual cups, disposable period panties, intimate hygiene products (panty liners, intimate wash, natural deodorants), and women's grooming tools (facial razors, body razors, wax strips). The brand operates through its own direct-to-consumer e-commerce platform (mycarmesi.com) and Amazon India, targeting Indian women with products formulated for sensitive skin and the Indian climate.

Product overview

Carmesi is a women's personal care brand offering a comprehensive portfolio of period care, intimate care, and hair removal products. The product line centers on three core categories: Period Care products including sanitary pads (Sensitive and Air Feel variants), disposable period panties, and menstrual cups; Self-care/Intimate Care offerings including panty liners, intimate wash, deodorants (Natural and Glow Revive variants), toilet seat sanitizer, pimple patches, and underarm care sprays; and Grooming products encompassing facial razors, eyebrow razors, body wax strips, and body razors. The brand emphasizes rash-free, plant-based, and natural formulations with a focus on sensitive skin, positioning itself as a women-focused personal care brand operated by Manash E-Commerce Private Limited in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Carmesi Sensitive Sanitary Pads Rash-free sanitary pads made with plant-based corn fiber top-sheet, gynaecologist-certified 100% rash-free, dermatologically tested, available in L/XL/XXL sizes with absorption capacities of 80ml/100ml/120ml respectively; for women with sensitive skin.
• Carmesi Disposable Period Panties Disposable period underwear providing 360-degree leak protection with 5x absorption power of regular pads; suitable for heavy flow, overnight use, postpartum recovery; available in sizes S-M to XXL-XXXL.
• Carmesi Menstrual Cup Menstrual cup made of 100% biocompatible medical-grade silicone, available in Small (teenagers), Medium (medium to heavy flow, no childbirth), and Large (post-childbirth or extra-heavy flow) sizes; durable for 10 years of use.
• Carmesi Air Feel Pads Ultra-thin sanitary pads featuring dual airflow pores for breathability, rash-free protection, available in L/XL/XXXL+ sizes for day and night use.
• Carmesi Panty Liners Soft and ultra-thin panty liners (155mm) with individual wrappers, free from phthalates, parabens, VOCs, and fragrances; available in pack of 50.
• Carmesi Sensitive Intimate Wash Gentle feminine intimate wash with natural oats, maintains ideal vaginal pH balance of 3.5, prevents rashes; free from parabens, phthalates, mineral oil, and silicone.
• Carmesi Natural Deodorant Roll-on Natural underarm deodorant with 95% natural ingredients including Liquorice Extract, Olive Oil, and Wood Sugar; available in Floral Sunset, Fresh Blossom, and Sweet Summer fragrances; free from Aluminium, Triclosan, and Alcohol.
• Carmesi Glow Revive Deodorant Roll-On 2-in-1 pigmentation removal roll-on with 90% natural ingredients including Rice Water, Mandelic Acid, and Lactic Acid; reduces dark spots while providing odor protection; free from Aluminium, Triclosan, and Alcohol.
• Carmesi BREASE - Bra-Stress Relief Roll-on All-natural roll-on with Aloe Vera, Rose, Lavender, Ylang Ylang, Peppermint, Neem, and Liquorice to relieve discomfort and irritation caused by bras.
• Carmesi Toilet Seat Sanitizer Compact disinfectant spray that kills 99.9% of germs on toilet seats in 10 seconds, infused with lavender fragrance; suitable for travel use.
• Carmesi Pimple Patch Hydrocolloid acne patches infused with Salicylic Acid, Neem, and Cica; available in 48 patches of 8mm and 24 patches of 12mm sizes; suitable for all skin types.
• Carmesi Restore Underarm Spray Underarm pigmentation treatment spray with 5% Glycolic Acid, Ginseng Root Extract, Aloe Vera, and Olive Leaf Extract; 90% natural; reduces pigmentation and boosts skin regeneration.
• Carmesi Facial Razor for Women Reusable facial razor with stainless steel blade and zigzag pattern for painless hair removal; usable 4-5 times; for eyebrows, upper lip, forehead peach fuzz, chin, and sideburns; 5-year shelf life.
• Carmesi Eyebrow Razor Precision eyebrow shaper with narrow stainless steel blade and shielding tip; reusable 4-5 times; 5-year shelf life.
• Carmesi Facial Hair Removal Combo Pack Combo pack containing facial razor and eyebrow razor for complete facial hair removal at home; features precision blades with protective caps and stainless steel construction.
• Carmesi Deep Nourish Body Wax Strips Body wax strips enriched with White Chocolate; pack includes 20 wax strips and 4 post-wax wipes infused with Coconut Oil; free from Alcohol, Parabens, Chlorine, Phthalates, and Sulfates; suitable for arms, underarms, legs, and bikini area.
• Carmesi Disposable Body Razors for Women (Pack of 5) Disposable body razors with 3 Swedish stainless steel blades, Aloe Vera and Vitamin E moisture strip, slip-proof rubber grip, and flexible head for smooth one-stroke shaving.
• Carmesi Silk Care Body Razor for Women Reusable body razor with ultra-thick Aloe Vera and Vitamin E lubrication strip, 3 Swedish stainless steel blades, and flexible pivoting head for silky-smooth shave.

Quantifiable outcome

• 5x more absorption than regular pads for period panties
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Faces CanadaminorOthersSister brand under Manash E-Commerce Private Limited, offering makeup and skincare products. Both brands target the Indian beauty and personal care market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Nua: India-based D2C brand focused on period care (pads, menstrual cups, intimate hygiene) targeting young urban women. Directly competes with Carmesi on the same sensitive-skin, women-led positioning.
• Sirona Hygiene: India-based D2C feminine and intimate hygiene brand offering menstrual cups, intimate washes, and period care products. Highly comparable to Carmesi in target customer, product mix, and direct-to-consumer go-to-market approach.

Broad incumbents

• Whisper (Procter & Gamble): P&G's flagship Indian feminine hygiene brand and the dominant mass-market sanitary pad player. Competes with Carmesi across pad and panty liner categories but with vastly broader distribution and marketing budgets.
• Stayfree (Johnson & Johnson): J&J's Indian feminine hygiene brand spanning pads, panty liners, and tampons. Overlaps with Carmesi's core period-care portfolio but operates primarily through offline mass-market retail.
• Sofy (Unicharm): Unicharm's feminine hygiene brand competing in pads and panty liners across India. Comparable product overlap with Carmesi but driven by broad FMCG distribution rather than D2C focus.
• Kotex (Kimberly-Clark): Kimberly-Clark's feminine hygiene brand with pad and liner offerings in India. Overlaps with Carmesi in period-care functionality but competes from a global FMCG infrastructure base.
• Mamaearth (Honasa Consumer): Largest Indian D2C personal care platform (now listed) with natural/toxin-free positioning across baby, beauty, and hygiene categories. Comparable in plant-based narrative, digital-first acquisition, and SKU breadth.

Emerging players

• Plix: Indian D2C personal care brand with plant-based positioning across skincare, body care, and wellness. Comparable in clean/natural ingredient narrative and digital-first approach, though its primary categories differ.
• WOW Skin Science: Indian D2C brand selling natural and plant-based personal care across multiple categories. Comparable in ingredient philosophy and D2C scale, with overlapping female grooming/care adjacencies.
• Chemist at Play: Indian D2C personal care brand targeting active lifestyles with clean formulations. Adjacent comparable in D2C distribution, female-skewed buyer, and ingredient-led positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mycarmesi
• Facebookfacebook.com/mycarmesi
• LinkedInlinkedin.com/company/carmesi

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carmesi