AGCO
AGCO Corporation is a global manufacturer of agricultural machinery and precision agriculture technology, operating brands like Fendt, Massey Ferguson, Valtra, and PTx to serve commercial and smallholder farmers across North America, EMEA, South America, and Asia-Pacific through a worldwide dealer network.
- Company typePublic
- Founded1990
- HeadquartersDuluth, United States
- Headcount5,001–10,000
- GTM typeB2B
- OfferingHardware or Manufacturing
What AGCO does
AGCO Corporation is a global manufacturer and distributor of agricultural equipment and replacement parts, founded in 1990 and headquartered in Duluth, Georgia, with shares listed on the NYSE under ticker AGCO. The company operates a multi-brand portfolio spanning four leading tractor and equipment brands (Fendt, Massey Ferguson, Valtra, and PTx) and several supporter brands (Precision Planting, PTx Trimble, Gleaner, Sunflower), supported by in-house AGCO Power engines and an AGCO Parts aftermarket network. Manufacturing is global, with major production sites in Marktoberdorf (Germany), Beauvais (France), Suolahti (Finland), Breganze (Italy), Jackson (Minnesota), Jundiaí (Brazil), and Changzhou (China), plus R&D centers in Fargo, Tremont, and Westminster.
AGCO generates revenue primarily through hardware sales of tractors, combines, hay and forage equipment, planting and tillage implements, and engines, complemented by recurring aftermarket parts and service revenue (AGCO Parts, GenuineCare, Protection). The precision agriculture portfolio (PTx, including the PTx Trimble joint venture with Trimble) is a strategic growth platform targeting $2 billion in revenue by 2029 and full farm autonomy by 2030. The PTx Trimble JV delivers brand-agnostic retrofit technologies that work on mixed fleets, addressing a structural gap in the installed base that competitors' proprietary systems cannot reach as easily. Distribution is dealer-led globally, organized under the FarmerCore customer-centric model and an Elite Dealer network that expanded from 40 to over 70 dealers.
The go-to-market combines enterprise field sales for large agricultural operations, dealer-channel sales across North America, EMEA, South America, and Asia-Pacific, and digital/parts e-commerce. Revenue is geographically diversified across more than a dozen countries and multiple customer segments (commercial farmers, smallholder farmers, agricultural contractors, and government-subsidized mechanization programs in Europe and Asia-Pacific). Pricing is quote-based and configuration-driven through dealer negotiations, with no public equipment pricing disclosed, and financing historically extended through the AGCO Finance joint ventures that were divested to Rabobank in Q1 2026 for approximately $190 million.
AGCO firmographics
Firmographics- Name
- AGCO
- Legal name
- AGCO Corporation
- Website
- https://agcocorp.com
- Company type
- Public
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AGCO Corporation is a global manufacturer of agricultural machinery and precision agriculture technology, operating brands like Fendt, Massey Ferguson, Valtra, and PTx to serve commercial and smallholder farmers across North America, EMEA, South America, and Asia-Pacific through a worldwide dealer network.
- Ownership category
- akta.pro rank
Where AGCO is headquartered
LocationHeadquarters
- HQ city
- Duluth
- HQ country
- United States
- HQ region
- North America
Offices13 records
Markets served
AGCO business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Equipment Sales: AGCO generates primary revenue through the design, manufacture, and distribution of agricultural machinery including tractors, combines, hay and forage equipment, and implements under brands Fendt, Massey Ferguson, PTx, and Valtra.
- Aftermarket Parts and Service: AGCO Parts, GenuineCare, and Protection services provide recurring revenue through parts sales, maintenance contracts, and extended warranty offerings through dealer network.
- AGCO Finance Joint Ventures: AGCO previously maintained 49% equity interests in AGCO Finance LLC and AGCO Finance Canada joint ventures, sold to Rabobank subsidiaries for approximately $190 million in Q1 2026.
- Precision Agriculture Technologies: Revenue from PTx, PTx Trimble, and Precision Planting brands providing precision ag technologies, autonomous solutions, and digital agriculture platforms.
- Engine Sales: AGCO Power engine division sells engines for off-highway applications, with the Core80 engine named Diesel Engine of the Year 2026.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-line agricultural equipment through dealer network |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
AGCO product offering
Product offeringCore offering
AGCO Corporation designs, manufactures, and distributes a full line of agricultural equipment and related replacement parts globally under brands including Fendt, Massey Ferguson, PTx, and Valtra. The company sells tractors, combines, hay and forage equipment, planting and tillage implements, and engines (AGCO Power), complemented by precision agriculture technologies, aftermarket parts and service (AGCO Parts, GenuineCare, AGCO Protection), and equipment financing. AGCO distributes through an authorized global dealer network organized under the FarmerCore model that brings sales, parts, and service directly to farms.
Product overview
AGCO Corporation is a global agricultural machinery and precision agriculture technology company operating a multi-brand portfolio under a platform architecture. The core offering consists of four leading brands—Fendt (premium tractors), Massey Ferguson (full-line equipment), PTx (precision agriculture platform), and Valtra (tractor brand)—supported by specialist brands including Precision Planting (planting technology), PTx Trimble (joint venture for mixed-fleet precision agriculture), Gleaner (combines), and Sunflower (tillage implements). The company provides comprehensive service and support through AGCO Parts, GenuineCare, Protection, Finance, and the FarmerCore dealer network. AGCO Power manufactures in-house engines for equipment. This portfolio enables AGCO to serve farmers across all segments from compact to high-horsepower equipment with both proprietary and brand-agnostic precision agriculture solutions.
Differentiator
Problem solved
Functional benefit
Brands
- Fendt: Premium tractor and agricultural equipment brand
- Massey Ferguson
- PTx
- Valtra
- Precision Planting
- PTx Trimble
- Gleaner
- Sunflower
- AGCO Power
- AGCO Parts
- AGCO Finance
Products and services
- Fendt Tractors and Equipment Premium tractor and agricultural equipment brand offering high-performance machinery including tractors, combines, hay tools, and implements for global commercial farming markets, with fuel-saving powertrain technologies (Vario transmission, EcoPower) independently validated by DLG PowerMix testing.
- Massey Ferguson Equipment Full-line agricultural equipment brand offering tractors (including the 8S.265 Xtra Dyna E-Power, ranked first in its category in DLG PowerMix testing), combines, hay and forage tools, planting and tillage equipment serving diverse farming operations worldwide.
- Valtra Tractors Tractor brand with presence in global markets, particularly Nordic and international, offering versatile agricultural equipment and farm solutions featuring Valtra EcoPower operating philosophy that maintains high torque at lower engine speeds for improved fuel efficiency.
- PTx Precision Agriculture Platform Precision agriculture portfolio combining brand-agnostic retrofit technologies, autonomous solutions, and digital agriculture platforms for mixed-fleet operations, targeted at $2 billion in revenue by 2029 and full farm autonomy by 2030. PTx targets measurable input reductions of up to 60% in fertilizer use and 50-90% in herbicide use.
- Precision Planting Technology Precision planting technology brand offering advanced planting solutions including SymphonyVision spot-spraying technology and other precision agriculture equipment for planting operations, based at Tremont, Illinois.
- PTx Trimble Mixed-Fleet Precision Agriculture Joint venture brand (AGCO majority-owned with Trimble) providing mixed-fleet precision agriculture solutions globally, integrating Trimble technology with AGCO equipment for brand-agnostic retrofit precision agriculture applications, including the OutRun Tillage autonomous solution (2026 Davidson Prize).
- Gleaner Combines Combine harvester brand offering harvesting equipment for grain and crop production, designed for high-efficiency harvesting operations across diverse crop types.
- Sunflower Tillage and Seeding Implements Specialty equipment brand for tillage and seeding agricultural implements serving commercial farming operations.
- AGCO Power Engines In-house engine manufacturing division producing off-highway engines for AGCO equipment, including the Core80 engine named Diesel Engine of the Year 2026 for fuel efficiency and readiness for hybrid and alternative fuel applications. Engines are also sold to third parties for off-highway applications.
- AGCO Parts Genuine parts supply division providing original equipment manufacturer parts for maintenance and repair of AGCO and other equipment brands, delivered through the global dealer network and digital platforms including parts.agco.com.
- AGCO GenuineCare Service and Maintenance Service and maintenance program offering planned care solutions and preventative maintenance for agricultural equipment through the AGCO dealer network.
- AGCO Protection Extended Warranty Equipment protection and extended warranty programs providing coverage for agricultural machinery beyond standard manufacturer warranties.
- FarmerCore Dealer Network Service Model Customer-centric dealer network model bringing the entire business to the farm with a seamless experience across sales, parts, and service through on-farm support, including the Elite Dealer network expanded from 40 to over 70 dealers.
Quantifiable outcome
- AGCO's precision technologies can reduce fertilizer use by up to 60% and herbicide use by 50-90%
- +3 more outcomes
Companies that use AGCO
Customer profileNamed customers3 records
Segments6 records
Ideal customer profiles4 records
AGCO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
AGCO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Trimble (PTx Trimble Joint Venture)coreAGCO and Trimble formed a joint venture in September 2023 to provide mixed-fleet precision agriculture solutions globally. AGCO holds majority ownership while integrating Trimble's precision agriculture technology into the PTx Trimble brand. The JV enables AGCO to offer brand-agnostic retrofit technologies and is positioned as a key innovation driver targeting $2 billion in revenue by 2029. Full farm autonomy is targeted for 2030 through PTx Trimble solutions.
- Appareo Systems LLCcoreAGCO acquired Appareo Systems LLC in December 2021 (closed January 2022), enhancing AGCO's technology portfolio with software and hardware development capabilities utilizing AI and electronics. Appareo teams in Fargo, North Dakota and Paris, France were retained. The acquisition supports AGCO's strategy to deliver advanced solutions to farmers globally.
- FaromaticsminorAGCO acquired Faromatics, a company specializing in precision livestock farming. The acquisition indicates AGCO's strategic move into advanced agricultural technology sectors beyond traditional crop equipment.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
AGCO competitors and assessment
Company assessmentDirect peers
- Deere & Company: Deere is the global market leader in agricultural equipment with the iconic John Deere brand, competing head-to-head with AGCO across tractors, combines, and precision agriculture. AGCO's $10.1B revenue is dwarfed by Deere's scale, making it the primary competitive benchmark referenced in the input data.
- CNH Industrial: CNH Industrial owns Case IH and New Holland Agriculture, directly competing with AGCO's Fendt, Massey Ferguson, and Valtra across tractors, combines, and hay/forage equipment globally. CNH also owns Raven Industries, making it a direct competitor in precision agriculture where AGCO's PTx operates.
- Mahindra & Mahindra (Farm Equipment): Mahindra is the world's largest tractor manufacturer by volume and competes with AGCO in compact and utility tractors globally, particularly in emerging markets. TAFE, a related Indian tractor group, is also a major AGCO shareholder, making Mahindra/TAFE a strategically important peer.
- Yanmar Agribusiness: Yanmar is a Japanese manufacturer of tractors, combines, and other agricultural equipment, competing with AGCO particularly in the compact and specialty tractor segments across Asia and Europe. Yanmar's presence in rice and Asian crop machinery makes it relevant to AGCO's Asia-Pacific farmer segment.
- SDF Group (Same Deutz-Fahr): SDF Group manufactures tractors and harvesters under the DEUTZ-FAHR, SAME, Lamborghini, and Hürlimann brands, directly competing with AGCO's mid-range tractor and specialty equipment offerings primarily in Europe and emerging markets.
- CLAAS KGaA: CLAAS is a German family-owned agricultural machinery manufacturer, particularly strong in combine harvesters, forage harvesters, and tractors, directly overlapping AGCO's Gleaner and Fendt product lines. CLAAS is one of the most relevant European peers to AGCO.
- Kubota Corporation: Kubota is a leading Japanese manufacturer of tractors and compact equipment, directly competing with AGCO in compact and utility tractors as well as in the broader agricultural machinery market. Kubota has been expanding globally and is a key peer in the Asia-Pacific farmer segment.
Emerging players
- Trimble Inc. Trimble is AGCO's joint venture partner in PTx Trimble, providing the core precision agriculture and mixed-fleet retrofit technology. As a JV partner it is also a partial competitor in standalone precision ag, but the relationship makes it a unique hybrid peer rather than a pure direct competitor.
- Raven Industries (CNH): Raven Industries, now owned by CNH Industrial, is a precision agriculture technology provider competing with AGCO's PTx portfolio in guidance, sprayer control, and autonomy solutions. Its ownership by CNH makes it a strategically significant peer in the precision ag arms race.
Broad incumbents
- Caterpillar Inc. Caterpillar is a much larger industrial and construction equipment manufacturer with an agricultural equipment segment (legacy Cat Challenger tracked tractors) that overlaps with AGCO's high-horsepower equipment. Cat is not a focused ag peer but competes in the largest-scale ag machinery categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights8 records
Customer concentration
AGCO social profiles
Digital presenceAGCO compliance and trust
Trust signalCompliance5 records
AGCO financial estimates
Financial estimateRevenue estimate
Valuation estimate
AGCO leadership team
Management profileNumber of profiles
Profiles5 records
AGCO subsidiaries and ownership
Company hierarchySubsidiaries10 records
AGCO funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AGCO M&A and investment
M&A and investmentM&A12 records
Investments3 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AGCO
What does AGCO do?
AGCO Corporation designs, manufactures, and distributes a full line of agricultural equipment and related replacement parts globally under brands including Fendt, Massey Ferguson, PTx, and Valtra. The company sells tractors, combines, hay and forage equipment, planting and tillage implements, and engines (AGCO Power), complemented by precision agriculture technologies, aftermarket parts and service (AGCO Parts, GenuineCare, AGCO Protection), and equipment financing. AGCO distributes through an authorized global dealer network organized under the FarmerCore model that brings sales, parts, and service directly to farms.
Is AGCO a public or private company?
AGCO is a public company. It is classified as public and is currently operating.
When was AGCO founded?
AGCO was founded in 1990. It employs 5,001 to 10,000 people.
Where is AGCO based?
AGCO is headquartered in Duluth, United States, in the North America region.
How does AGCO make money?
Five revenue lines are on record. Agricultural Equipment Sales are the primary driver. The others are aftermarket Parts and Service, AGCO Finance Joint Ventures, precision Agriculture Technologies and engine Sales.
Who are AGCO's main competitors?
Direct peers on record are Deere & Company, CNH Industrial, Mahindra & Mahindra (Farm Equipment), Yanmar Agribusiness, SDF Group (Same Deutz-Fahr), CLAAS KGaA and Kubota Corporation. Emerging players are Trimble Inc. and Raven Industries (CNH). Caterpillar Inc. is listed as a broad incumbent.
Does AGCO have an API?
No public API is recorded for AGCO.