Instadapp
Instadapp is a DeFi middleware platform founded in 2018 that enables individual users and developers to manage multiple DeFi protocols and positions across 15+ EVM chains. It serves DeFi traders and crypto users through four products: Instadapp PRO, Lite, Avocado wallet, and Fluid protocol.
- Company typePrivate
- Founded2018
- HeadquartersLewes, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What Instadapp does
Instadapp is a DeFi middleware platform founded in 2018 that enables individual users and developers to manage multiple DeFi protocols and positions across 15+ EVM blockchain networks through a unified interface. The company was co-founded by Sowmay Jain (CEO) and Samyak Jain (CTO), is headquartered in Lewes, Delaware, and operates with a small team of 11-50 employees. Instadapp launched its INST governance token in 2021 to decentralize protocol governance.
The platform offers four interconnected products. Instadapp PRO is an advanced DeFi aggregator enabling sophisticated strategies on bluechip protocols. Instadapp Lite provides simplified position management through DeFi Smart Accounts. Avocado is an account abstraction wallet with personal and multisig support that transacts across 15+ EVM chains. Fluid is a proprietary DeFi protocol positioned as a foundational base layer ("protocol 1.5") developed over 1.5 years. The underlying technology centers on DeFi Smart Accounts that aggregate protocol positions and balances, and on account abstraction primitives (account, gas, and smart contract execution) not commonly found in standard wallets.
Instadapp distributes its products through self-serve web applications on a product-led growth basis, accessible globally to individual DeFi users. Revenue is generated through transaction fees on DeFi platform services, though specific pricing is not publicly disclosed. The company has raised approximately $12.4 million across two funding rounds: a $2.4 million seed round in October 2019 with Coinbase Ventures and Pantera Capital among the investors, and a $10 million round in June 2021 led by Standard Crypto with Alliance DAO, DTC Capital, and LongHash Ventures.
Instadapp firmographics
Firmographics- Name
- Instadapp
- Website
- https://instadapp.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Instadapp is a DeFi middleware platform founded in 2018 that enables individual users and developers to manage multiple DeFi protocols and positions across 15+ EVM chains. It serves DeFi traders and crypto users through four products: Instadapp PRO, Lite, Avocado wallet, and Fluid protocol.
- Ownership category
- akta.pro rank
Instadapp industry classification
Industry- Product category
- DeFi Middleware and Smart Account Infrastructure
- NAICS
- All Other Financial Investment Activities (52399), Other Financial Vehicles (525990)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield) (FSAPAEAG)
- akta.pro secondary industries
- Yield Aggregators & Strategy Vaults (FSADAMAF), Cross-Chain Bridges & Interoperability Protocols (FSADAMAG), DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)
Keywords
Where Instadapp is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Markets served
Instadapp business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- DeFi Platform Services: Instadapp generates revenue through its DeFi platform offerings including Pro (advanced strategies), Lite (basic access), Avocado (smart wallet), and Fluid (protocol) products. The platform facilitates DeFi transactions and strategy management across multiple blockchain networks.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Instadapp product offering
Product offeringCore offering
Instadapp is a DeFi middleware platform that lets users and developers manage multiple DeFi protocols and positions across multiple blockchain networks through a unified DeFi Smart Account or the Avocado Smart Wallet. Its product suite includes Instadapp Pro (advanced DeFi strategies on a bluechip protocols aggregator), Instadapp Lite (simplified position management), Avocado (account abstraction wallet with personal and multisig support), and Fluid (an evolving base DeFi protocol).
Product overview
Instadapp is a unified DeFi platform offering four interconnected products: Instadapp PRO for advanced DeFi strategies on bluechip protocols, Instadapp Lite for simplified protocol and position management via DeFi Smart Accounts, Avocado as an account abstraction wallet supporting 15+ EVM chains with personal and multisig options, and Fluid as the foundational DeFi protocol layer. The platform supports multi-chain operations across networks including Polygon, Optimism, Arbitrum, Base, Ethereum, Avalanche, BNB, and others, with a reported Total Value Locked exceeding $80 billion.
Differentiator
Problem solved
Functional benefit
Brands
- Instadapp Pro: The ultimate platform for advanced DeFi, leveraging DeFi with advanced strategies on the best bluechip protocols aggregator
- Instadapp Lite
- Avocado
- Fluid
Products and services
- Instadapp Pro Advanced DeFi platform that enables users to leverage DeFi with advanced strategies on a bluechip protocols aggregator, targeting experienced DeFi traders and strategists.
- Instadapp Lite A simplified interface for managing multiple DeFi protocols and positions through a DeFi Smart Account, designed for users who want easier access to multi-protocol DeFi management.
- Avocado An account abstraction smart wallet with personal and multisig support that enables secure crypto transactions across more than 15 EVM chains, including Ethereum, Polygon, Optimism, Avalanche, BNB, Arbitrum, Base, and others.
- Fluid An ever-evolving DeFi protocol developed over 1.5 years, described as a Protocol 1.5 and positioned as the foundational base layer for future financial systems within the Instadapp ecosystem.
Quantifiable outcome
- Total Value Locked across platform (specific figure available on dashboard)
- +1 more outcomes
Companies that use Instadapp
Customer profileSegments2 records
Ideal customer profiles2 records
Instadapp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Instadapp partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Instadapp competitors and assessment
Company assessmentDirect peers
- DeBank: DeFi portfolio tracker and multi-chain inbox that competes with Instadapp for power-user wallet/dashboard share across EVM networks.
- ParaSwap: DEX aggregator with decentralized governance (PSP token); overlaps with Instadapp on cross-chain swap routing and strategy execution.
- Zapper: DeFi dashboard and router that lets users manage positions across protocols and chains; closest direct competitor to Instadapp's smart-account aggregation UX.
- Zerion: DeFi portfolio tracker and aggregator wallet supporting multiple EVM chains, directly competing with Instadapp Lite/Pro for DeFi power users who want a unified view and execution layer.
- Safe (formerly Gnosis Safe): Multisig and smart-account wallet infra that is the dominant institutional account-abstraction wallet; directly competes with Avocado in the AA-wallet segment while complementing it elsewhere.
Emerging players
- LI.FI: Cross-chain bridge and swap aggregator; comparable to Instadapp on multi-chain interoperability and DEX/bridge routing layer.
- Socket: Cross-chain interoperability and intent-based execution protocol; competes for routing infrastructure that Instadapp Pro builds on top of.
- Etherspot: Account-abstraction infrastructure for EVM chains; competes with Avocado at the wallet/AA middleware layer used by dApps and aggregators.
Broad incumbents
- Matcha (0x): DEX-aggregator consumer front-end from 0x; overlaps with Instadapp Pro on routing and swap aggregation rather than full portfolio management.
- 1inch: Largest DEX aggregator by volume with a wallet product; broader and better-capitalized than Instadapp, but overlaps on cross-chain execution and aggregation strategies.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Instadapp social profiles
Digital presenceInstadapp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Instadapp leadership team
Management profileNumber of profiles
Profiles2 records
Instadapp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Instadapp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Instadapp
What does Instadapp do?
Instadapp is a DeFi middleware platform that lets users and developers manage multiple DeFi protocols and positions across multiple blockchain networks through a unified DeFi Smart Account or the Avocado Smart Wallet. Its product suite includes Instadapp Pro (advanced DeFi strategies on a bluechip protocols aggregator), Instadapp Lite (simplified position management), Avocado (account abstraction wallet with personal and multisig support), and Fluid (an evolving base DeFi protocol).
Is Instadapp a public or private company?
Instadapp is a private company. It is classified as venture growth investor backed and is currently operating.
When was Instadapp founded?
Instadapp was founded in 2018. It employs 11 to 50 people.
Where is Instadapp based?
Instadapp is headquartered in Lewes, United States, in the North America region.
How does Instadapp make money?
One revenue line is on record: deFi Platform Services.
Who are Instadapp's main competitors?
Direct peers on record are DeBank, ParaSwap, Zapper, Zerion and Safe (formerly Gnosis Safe). Emerging players are LI.FI, Socket and Etherspot. Broad incumbents are Matcha (0x) and 1inch.
Does Instadapp have an API?
No public API is recorded for Instadapp.
What industry is Instadapp in?
Instadapp's product category is DeFi Middleware and Smart Account Infrastructure. Its primary akta.pro industry code is FSAPAEAG, Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield), with a secondary code of FSADAMAF, Yield Aggregators & Strategy Vaults. Its NAICS code is 52399 and its SIC code is 6199.