Instadapp

DeFi Middleware and Smart Account Infrastructureinstadapp.io

Instadapp is a DeFi middleware platform founded in 2018 that enables individual users and developers to manage multiple DeFi protocols and positions across 15+ EVM chains. It serves DeFi traders and crypto users through four products: Instadapp PRO, Lite, Avocado wallet, and Fluid protocol.

Company typePrivate
Founded2019
HeadquartersLewes, United States
Headcount11–50
GTM typeB2C
OfferingSoftware

What Instadapp does

Instadapp is a DeFi middleware platform founded in 2018 that enables individual users and developers to manage multiple DeFi protocols and positions across 15+ EVM blockchain networks through a unified interface. The company was co-founded by Sowmay Jain (CEO) and Samyak Jain (CTO), is headquartered in Lewes, Delaware, and operates with a small team of 11-50 employees. Instadapp launched its INST governance token in 2021 to decentralize protocol governance.

The platform offers four interconnected products. Instadapp PRO is an advanced DeFi aggregator enabling sophisticated strategies on bluechip protocols. Instadapp Lite provides simplified position management through DeFi Smart Accounts. Avocado is an account abstraction wallet with personal and multisig support that transacts across 15+ EVM chains. Fluid is a proprietary DeFi protocol positioned as a foundational base layer ("protocol 1.5") developed over 1.5 years. The underlying technology centers on DeFi Smart Accounts that aggregate protocol positions and balances, and on account abstraction primitives (account, gas, and smart contract execution) not commonly found in standard wallets.

Instadapp distributes its products through self-serve web applications on a product-led growth basis, accessible globally to individual DeFi users. Revenue is generated through transaction fees on DeFi platform services, though specific pricing is not publicly disclosed. The company has raised approximately $12.4 million across two funding rounds: a $2.4 million seed round in October 2019 with Coinbase Ventures and Pantera Capital among the investors, and a $10 million round in June 2021 led by Standard Crypto with Alliance DAO, DTC Capital, and LongHash Ventures.

Instadapp firmographics

Firmographics

Name: Instadapp
Website: https://instadapp.io
Company type: Private
Founded year: 2019
Operating status: Operating
Headcount range: 11–50 employees
Short description: Instadapp is a DeFi middleware platform founded in 2018 that enables individual users and developers to manage multiple DeFi protocols and positions across 15+ EVM chains. It serves DeFi traders and crypto users through four products: Instadapp PRO, Lite, Avocado wallet, and Fluid protocol.
Ownership category
akta.pro rank

Instadapp industry classification

Industry

Product category: DeFi Middleware and Smart Account Infrastructure
NAICS: All Other Financial Investment Activities (52399), Other Financial Vehicles (525990)
SIC: Finance Services (6199)
akta.pro industry: PRIMARYFSAPAEAG
Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield)
Financial & Insurance/Blockchain & Web3/DeFi & On-Chain Financial Services (lending, derivatives, stablecoins, payments)
SECONDARYFSADAMAF
Yield Aggregators & Strategy Vaults
Financial & Insurance/Crypto & Digital Assets/Decentralized Finance (DeFi) Platforms
SECONDARYFSADAMAG
Cross-Chain Bridges & Interoperability Protocols
Financial & Insurance/Crypto & Digital Assets/Decentralized Finance (DeFi) Platforms
SECONDARYFSAPAEAD
DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading)
Financial & Insurance/Blockchain & Web3/DeFi & On-Chain Financial Services (lending, derivatives, stablecoins, payments)

Keywords

DeFi middleware
Smart account platform
Cross-chain wallet
DeFi aggregator
Liquidity protocol

Where Instadapp is headquartered

Location

Headquarters

HQ city: Lewes
HQ country: United States
HQ region: North America

Markets served

Instadapp business model

Business model

GTM type: B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

DeFi Platform Services: Instadapp generates revenue through its DeFi platform offerings including Pro (advanced strategies), Lite (basic access), Avocado (smart wallet), and Fluid (protocol) products. The platform facilitates DeFi transactions and strategy management across multiple blockchain networks.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Instadapp product offering

Product offering

Core offering

Instadapp is a DeFi middleware platform that lets users and developers manage multiple DeFi protocols and positions across multiple blockchain networks through a unified DeFi Smart Account or the Avocado Smart Wallet. Its product suite includes Instadapp Pro (advanced DeFi strategies on a bluechip protocols aggregator), Instadapp Lite (simplified position management), Avocado (account abstraction wallet with personal and multisig support), and Fluid (an evolving base DeFi protocol).

Product overview

Instadapp is a unified DeFi platform offering four interconnected products: Instadapp PRO for advanced DeFi strategies on bluechip protocols, Instadapp Lite for simplified protocol and position management via DeFi Smart Accounts, Avocado as an account abstraction wallet supporting 15+ EVM chains with personal and multisig options, and Fluid as the foundational DeFi protocol layer. The platform supports multi-chain operations across networks including Polygon, Optimism, Arbitrum, Base, Ethereum, Avalanche, BNB, and others, with a reported Total Value Locked exceeding $80 billion.

Differentiator

Problem solved

Functional benefit

Brands

Instadapp Pro: The ultimate platform for advanced DeFi, leveraging DeFi with advanced strategies on the best bluechip protocols aggregator
Instadapp Lite
Avocado
Fluid

Products and services

Instadapp Pro Advanced DeFi platform that enables users to leverage DeFi with advanced strategies on a bluechip protocols aggregator, targeting experienced DeFi traders and strategists.
Instadapp Lite A simplified interface for managing multiple DeFi protocols and positions through a DeFi Smart Account, designed for users who want easier access to multi-protocol DeFi management.
Avocado An account abstraction smart wallet with personal and multisig support that enables secure crypto transactions across more than 15 EVM chains, including Ethereum, Polygon, Optimism, Avalanche, BNB, Arbitrum, Base, and others.
Fluid An ever-evolving DeFi protocol developed over 1.5 years, described as a Protocol 1.5 and positioned as the foundational base layer for future financial systems within the Instadapp ecosystem.

Quantifiable outcome

Total Value Locked across platform (specific figure available on dashboard)
+1 more outcomes

Companies that use Instadapp

Customer profile

Segments2 records

Ideal customer profiles2 records

Instadapp technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature4 records

Instadapp partnerships and signals

Strategic signal

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Instadapp competitors and assessment

Company assessment

Direct peers

DeBank: DeFi portfolio tracker and multi-chain inbox that competes with Instadapp for power-user wallet/dashboard share across EVM networks.
ParaSwap: DEX aggregator with decentralized governance (PSP token); overlaps with Instadapp on cross-chain swap routing and strategy execution.
Zapper: DeFi dashboard and router that lets users manage positions across protocols and chains; closest direct competitor to Instadapp's smart-account aggregation UX.
Zerion: DeFi portfolio tracker and aggregator wallet supporting multiple EVM chains, directly competing with Instadapp Lite/Pro for DeFi power users who want a unified view and execution layer.
Safe (formerly Gnosis Safe): Multisig and smart-account wallet infra that is the dominant institutional account-abstraction wallet; directly competes with Avocado in the AA-wallet segment while complementing it elsewhere.

Emerging players

LI.FI: Cross-chain bridge and swap aggregator; comparable to Instadapp on multi-chain interoperability and DEX/bridge routing layer.
Socket: Cross-chain interoperability and intent-based execution protocol; competes for routing infrastructure that Instadapp Pro builds on top of.
Etherspot: Account-abstraction infrastructure for EVM chains; competes with Avocado at the wallet/AA middleware layer used by dApps and aggregators.

Broad incumbents

Matcha (0x): DEX-aggregator consumer front-end from 0x; overlaps with Instadapp Pro on routing and swap aggregation rather than full portfolio management.
1inch: Largest DEX aggregator by volume with a wallet product; broader and better-capitalized than Instadapp, but overlaps on cross-chain execution and aggregation strategies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Instadapp financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Instadapp leadership team

Management profile

Number of profiles

Profiles2 records

Instadapp funding detail

Funding detail

Funding overview

Funding rounds2 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Instadapp M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instadapp

What does Instadapp do?

Is Instadapp a public or private company?

Instadapp is a private company. It is classified as venture growth investor backed and is currently operating.

When was Instadapp founded?

Instadapp was founded in 2019. It employs 11 to 50 people.

Where is Instadapp based?

Instadapp is headquartered in Lewes, United States, in the North America region.

How does Instadapp make money?

One revenue line is on record: deFi Platform Services.

Who are Instadapp's main competitors?

Direct peers on record are DeBank, ParaSwap, Zapper, Zerion and Safe (formerly Gnosis Safe). Emerging players are LI.FI, Socket and Etherspot. Broad incumbents are Matcha (0x) and 1inch.

Does Instadapp have an API?

No public API is recorded for Instadapp.

What industry is Instadapp in?

Instadapp's product category is DeFi Middleware and Smart Account Infrastructure. Its primary akta.pro industry code is FSAPAEAG, Yield, Vaults & Asset Management (vault strategies, robo-vaults, structured yield), with a secondary code of FSADAMAF, Yield Aggregators & Strategy Vaults. Its NAICS code is 52399 and its SIC code is 6199.