AVL
AVL is a privately held Austrian mobility technology company providing powertrain, e-mobility, battery, fuel cell, and ADAS simulation and testing solutions for global automotive, aerospace, energy, and motorsport customers across 30+ countries.
- Company typePrivate
- Founded1948
- HeadquartersGraz, Austria
- Headcount5,001–10,000
- GTM typeB2B
- OfferingServices
What AVL does
AVL List GmbH is a privately held Austrian mobility technology company founded in 1948 and headquartered in Graz, Austria. With 12,000 employees operating across 30+ countries through 50+ tech and engineering centers, AVL provides development, simulation, and testing solutions for the complete mobility stack — from internal combustion and hybrid propulsion through electric drivetrains, battery systems, fuel cells, and automated and connected mobility — serving automotive OEMs and Tier-1s, commercial and off-highway vehicle makers, aviation/eVTOL developers, energy companies, motorsport teams, and government/space programs. Core offerings are organized around the Virtual Twin concept that links simulation with physical testing: a proprietary simulation software portfolio (AVL CRUISE M, EXCITE M, VSM, PreonLab, Scenario Designer/Simulator, Model.CONNECT) delivered via the AVL SIMcloud SaaS platform; a hardware test system automation and measurement portfolio (PUMA 2, iGEM 2, H2D, HyTron, AzanTron, FuelExact); and complete certification testbeds and turnkey facility solutions anchored by 4,000+ installed testbeds worldwide. Recent capital investments include a new Hydrogen and Fuel Cell Test Center (20 high-performance testbeds) and a 1,600 m² Battery Innovation Center at Graz.
AVL firmographics
Firmographics- Name
- AVL
- Legal name
- AVL List GmbH
- Website
- https://avl.com
- Company type
- Private
- Founded year
- 1948
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- AVL is a privately held Austrian mobility technology company providing powertrain, e-mobility, battery, fuel cell, and ADAS simulation and testing solutions for global automotive, aerospace, energy, and motorsport customers across 30+ countries.
- Ownership category
- akta.pro rank
AVL industry classification
Industry- Product category
- Mobility Engineering Services and Powertrain Technology
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Computer Systems Design and Related Services (54151)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Avionics Test, Simulation & Calibration Equipment (IMABAFAN)
Keywords
Where AVL is headquartered
LocationHeadquarters
- HQ city
- Graz
- HQ country
- Austria
- HQ region
- Europe
Offices6 records
Markets served
AVL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Supply Chain, Marketing or Sales
Revenue model
- Engineering Services: Comprehensive engineering services for mobility technology development including e-mobility engineering, automated and connected mobility, vehicle engineering, hybrid propulsion engineering, and industrial energy engineering. Services include consulting, development support, and integration.
- Simulation Software: Proprietary simulation software portfolio including AVL CRUISE M, AVL EXCITE M, Model.CONNECT, PreonLab, and scenario-based tools. Sold as licenses and SaaS subscriptions through AVL SIMcloud platform.
- Testing Solutions: Complete testing solutions including battery testing, e-mobility testing, hydrogen testing solutions, ICE/hybrid propulsion testing, and emission certification testing. Includes turnkey facility solutions and tech center consultancy.
- Testing Products and Software: Standalone testing products and software including emission analysis and measurement solutions, battery test and emulation products, advanced measurement technologies, electric dynos and drives, and test system automation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Enterprise engineering and testing services - customized project-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
AVL product offering
Product offeringCore offering
AVL provides integrated mobility technology development, simulation, and testing solutions for automotive, commercial vehicle, aviation, marine, energy, and motorsport customers. The core offering combines engineering services (e-mobility, hybrid propulsion, ADAS/AD, fuel cells, vehicle systems), proprietary simulation software (CRUISE M, EXCITE M, VSM, PreonLab), and complete testing infrastructure including testbed automation, emission certification systems, battery and hydrogen test centers, and ADAS/AD validation platforms. AVL also delivers turnkey tech center consultancy and digital battery passport solutions.
Product overview
AVL is a mobility technology company offering a comprehensive platform-plus-modules architecture for vehicle development, simulation, and testing. The core offering consists of integrated simulation software (AVL CRUISE M, AVL EXCITE M, PreonLab, AVL VSM, AVL Scenario Designer/Simulator, Model.CONNECT) combined with cloud-based services (AVL SIMcloud, AVL SIMpulse). Testing solutions span hardware-in-the-loop platforms (AVL DRIVINGCUBE, AVL SCENIUS, AVL Smart ADAS Analyzer, AVL Integration Core, AVL Dynamic Ground Truth System), test system automation (AVL PUMA 2, AVL iGEM 2), specialized measurement products (AVL H2D, AVL HyTron, AVL AzanTron, AVL FuelExact, AVL PLUtron, AVL FuelTron), and complete certification test systems (AVL Vehicle Chassis Dyno TS, AVL Engine TS). The portfolio includes connectivity solutions (Data.CONNECT, Testbed.CONNECT, Device.CONNECT) and specialized autonomous platforms (GOAS). AVL RACETECH serves the motorsport segment with go_RACE driving simulator and AVL VSM Race software. All solutions are supported by a global network of over 50 tech centers.
Differentiator
Problem solved
Functional benefit
Brands
- AVL RACETECH: Motorsport-focused vehicle simulation software and technical partnerships division providing AVL VSM Race simulation tools to racing teams including INDYCAR, NASCAR, and MissionH24 hydrogen racing programs.
- AVL SIMpulse
- AVL CRUISE M
- AVL EXCITE M
- AVL CONCERTO
- go_RACE
Products and services
- AVL CRUISE M Vehicle and powertrain simulation software for modeling complete vehicle systems including drivetrain, energy management, and performance analysis. Used by automotive engineers for virtual vehicle development.
- AVL EXCITE M Multibody dynamics simulation software for analyzing powertrain, driveline, and vehicle dynamics including NVH (Noise, Vibration, Harshness) characteristics. Used by automotive engineering teams for dynamic simulation.
- PreonLab Computational Fluid Dynamics (CFD) simulation software for analyzing fluid flow, thermal management, and aerodynamic behavior in vehicle systems. Used by automotive and aerospace engineers.
- AVL VSM Vehicle System Model simulation environment for virtual vehicle development and testing across multiple domains including powertrain and vehicle dynamics.
- AVL Scenario Designer Scenario creation and management tool for ADAS and autonomous driving simulation testing. Used by automotive engineers developing autonomous vehicle functions.
- AVL Scenario Simulator Simulation execution platform for running scenario-based ADAS/AD testing scenarios in virtual environments.
- AVL SIMcloud Cloud-based simulation platform providing scalable product development and validation capabilities as a service. Enables customers to run simulations without on-premise infrastructure.
- AVL DRIVINGCUBE Hardware-in-the-loop testing platform for ADAS and autonomous driving function development and validation. Used by automotive OEMs and Tier 1 suppliers for ADAS/AD testing.
- AVL SCENIUS Comprehensive toolchain for calibration, verification, and validation of ADAS and autonomous driving features.
- AVL PUMA 2 Global industry standard testbed automation platform suitable for electrified testbed types as well as conventional test environments. Used by automotive test labs worldwide.
- AVL iGEM 2 Cutting-edge test automation solution for energy and emission testing needs, delivering high-quality data for certification and R&D testing.
- AVL H2D High-end hydrogen mass spectrometer for fuel cell and H2 internal combustion engine development, measuring H2 and optionally N2, O2, H2O and CO2.
- AVL AzanTron Integrated solution for safe supply and precise measurement of both gaseous and liquid ammonia consumption with advanced media conditioning.
- AVL FuelExact High accuracy fuel consumption measurement combining precise measurement principles (PLU or Mass Flow) with world-class fuel temperature control for engine and vehicle testing.
- AVL EMCON 6 Market-leading testbed monitoring and control system for various propulsion systems used by automotive test facilities worldwide.
- go_RACE Professional driving simulator software solution for motorsport teams and drivers, providing accessible vehicle dynamics simulation for engineering purposes rather than gaming.
- AVL GOAS (Generic Off-Road Automation System) Modular powertrain-agnostic platform for delivering autonomous operation across various vehicle types in demanding environments. Developed in collaboration with ARTO-Robots and demonstrated in electric prototype tractor and retrofitted conventional tractor.
- Battery Lifetime Prediction Predictive analytics service for electric vehicle fleets using AI/ML to forecast battery degradation and remaining useful life.
- AVL SIMpulse Integrated simulation suite accelerating innovation through comprehensive simulation capabilities across multiple domains including aviation electrification.
- AVL Vehicle Chassis Dyno TS Complete emissions certification system for light-duty vehicles including load systems, emissions measurement, vehicle fans, and climate control.
- Model.CONNECT Integration middleware that enables co-simulation and data exchange between different simulation tools and models across the development environment.
- Testbed.CONNECT Solution for bringing simulation to the testbed, enabling seamless integration between virtual and physical testing environments.
- Device.CONNECT IoT connectivity solution for integrating devices and sensors into the development and testing ecosystem.
- AVL Digital Battery Passport Cloud-based digital battery passport solution compliant with EU Regulation 2023/1542 for EV battery supply chain traceability.
Quantifiable outcome
- Prototype and testing efforts reduced by up to 30% in SOP vehicle derivative projects through virtualization and model-based simulation
- +4 more outcomes
Companies that use AVL
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
AVL technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature10 records
AVL partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship and core.
- MAN Truck & BusflagshipMAN Truck & Bus and AVL in NEFTON 3000 funded project achieved 3,000-ampere charging milestone for megawatt charging technology. Testing at Technical University of Munich and Fraunhofer ISE in Freiburg generated data on thermal behavior, cooling systems, and safety architecture for 3 MW charging.
- DatabrickscoreAVL replaced legacy on-premise platform with Impulse, an open-source Databricks Labs framework. Impulse provides declarative Time Series Analytics Language enabling complex sensor data analysis without Spark expertise, processing hundreds of terabytes across distributed Spark execution.
- BoeingflagshipBoeing partnered with AVL in the NASA RACER (Moon Reusable Autonomous Crewed Exploration Rover) project alongside Northrop Grumman and Michelin. RACER featured a rugged off-road vehicle design standing 8.5 feet tall with modular payload capacity of up to 1,110 pounds.
- Northrop GrummanflagshipNorthrop Grumman partnered with AVL in the NASA RACER Moon Rover project alongside Boeing and Michelin. The rover was developed as a competing design for NASA's Artemis Lunar Terrain Vehicle program.
- MichelinflagshipMichelin partnered with AVL in the NASA RACER Moon Rover project alongside Boeing and Northrop Grumman, providing tire solutions for the lunar terrain vehicle.
- SuzukiflagshipSuzuki developed hydrogen-powered Swift prototype jointly with AVL, featuring hydrogen internal combustion engine with dual-mode combustion capability delivering approximately 136 PS and 220 Nm. Part of Suzuki's multi-pathway carbon neutrality strategy.
- QuanchaicoreAVL partnered with Quanchai on joint development of V38N heavy-duty agricultural engine. Quanchai is a leading Chinese manufacturer of small- and medium-power internal combustion engines with expansion to over 100 countries.
- TECO Fuel Cell Technology ASflagshipTECO Fuel Cell Technology partnered with Advait Energy Transitions and AVL List GmbH to establish hydrogen fuel cell manufacturing in India. AVL provides jointly developed 400 kW module and 100 kW stack technology. Production targets stationary power and data centers by Q1 2027, heavy-duty transport by Q1 2028.
- Blue SolutionscoreAVL and Blue Solutions completed joint evaluation program assessing safety behaviors of solid-state battery cells under demanding operational and regulatory conditions. Results confirmed GB 38031-2025 compliance with 25% higher volumetric energy density.
- MUBILcoreAVL supported MUBIL in establishing state-of-the-art PEM fuel cell system laboratory for next-generation hydrogen mobility. The test environment enables reliable, reproducible, and flexible PEM fuel cell system testing under fully controlled ambient temperatures.
- Technical University of MunichcoreAVL conducts testing at Technical University of Munich as part of NEFTON 3000 project for megawatt charging technology development.
- Fraunhofer ISEcoreAVL conducts testing at Fraunhofer ISE in Freiburg for megawatt charging technology, generating comprehensive data on thermal behavior, cooling systems, and safety architecture.
- Detroit Engineered Products (DEP)coreAVL became authorized distributor of DEP's MeshWorks CAE platform across United States and Europe. The integrated toolchain combines MeshWorks with AVL EXCITE enabling parametric finite element models and shape/topology optimization for dynamic and acoustic simulations.
- NTU SingaporecoreAVL collaborated with NTU Singapore on eVTOL aircraft prototype debuting at Singapore Airshow 2026. The full-sized prototype features 8-meter wingspan with eight lift rotors and rear proprotor. AVL supported alongside DLR, Eaton Aerospace, and A*STAR.
- MissionH24flagshipAVL Racetech joined MissionH24 as technical partner providing AVL VSM Race simulation software for H24EVO hydrogen-powered racing prototype. Three-year partnership with H24Project and Automobile Club de l'Ouest advancing hydrogen powertrain for 24 Hours of Le Mans.
- ARTO-RobotscoreAVL developed Generic Off-Road Automation System (GOAS) in collaboration with ARTO-Robots. GOAS is a modular powertrain-agnostic platform for autonomous operation successfully demonstrated in both electric prototype tractor and retrofitted conventional tractor.
- FIFTY2 TechnologycoreAVL acquired 70% stake in FIFTY2 Technology in July 2024 to enhance LiDAR simulation capabilities. This acquisition strengthens AVL's simulation portfolio for automated and connected mobility testing.
- PowerCo SEflagshipAVL commissioned by PowerCo SE (Volkswagen Group battery company) to design battery-cell testing laboratory in Germany. This is a significant strategic engagement for AVL's battery testing business.
Scale indicators12 records
Recent moves7 records
Expansion highlights6 records
AVL competitors and assessment
Company assessmentBroad incumbents
- Dassault Systèmes: Dassault Systèmes' 3DEXPERIENCE platform provides PLM, CAD, and system-level simulation used across automotive and aerospace — competing with AVL in vehicle systems engineering and digital twin domains as part of a much broader industrial design software portfolio.
- Siemens (Simcenter): Siemens Digital Industries Software's Simcenter portfolio offers multiphysics simulation, CAE tools, and testing solutions that overlap significantly with AVL's simulation and testing offerings — but as part of a much broader industrial software portfolio rather than a mobility-specialist focus.
Emerging players
- Vector Informatik: Vector Informatik is a German specialist in automotive embedded software, ECU testing, network communication tools, and calibration — providing focused solutions that overlap with parts of AVL's testing and software development portfolio for automotive customers.
- ANSYS: ANSYS provides multiphysics simulation software widely used by automotive and aerospace engineers for structural, fluid, thermal, and electromagnetic analysis — a high-margin pure-software competitor that complements AVL's services but threatens to commoditize simulation layers.
- Keysight Technologies: Keysight provides electronic test and measurement instruments used across automotive electronics, EV powertrain testing, and aerospace — overlapping with AVL's advanced measurement technologies and electrical testing instrumentation product lines.
- Altair Engineering: Altair provides simulation, HPC, and AI-driven design software widely used in automotive/aerospace engineering — competing with AVL in simulation software layers and increasingly in digital twin, battery simulation, and lightweight design workflows.
Direct peers
- FEV Group: FEV is a German-headquartered, privately held engineering services firm specializing in powertrain and vehicle development — offering nearly identical services to AVL across ICE, hybrid, electric, battery, and autonomous driving. FEV is widely viewed as AVL's closest direct competitor with comparable global presence, testbed infrastructure, and customer overlap.
- Horiba: Horiba is a Japan-based global supplier of automotive test and measurement equipment, emission analyzers, and powertrain testing systems — competing directly with AVL in testbed instrumentation, emission certification hardware, and vehicle/fuel cell test systems for automotive OEMs.
- Ricardo plc: Ricardo is a UK-based engineering consultancy and powertrain/vehicle systems specialist offering overlapping services with AVL — including engine and drivetrain engineering, hybrid/electric powertrain development, and emissions certification testing — with comparable blue-chip automotive customer base.
- dSPACE: dSPACE is a German specialist in hardware-in-the-loop (HIL) simulation, ADAS/autonomous driving development tools, and embedded software for automotive ECU testing — directly competing with AVL's DRIVINGCUBE and SCENIUS platforms for ADAS/AD validation and powertrain HIL.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
AVL social profiles
Digital presenceAVL financial estimates
Financial estimateRevenue estimate
Valuation estimate
AVL leadership team
Management profileNumber of profiles
Profiles13 records
AVL subsidiaries and ownership
Company hierarchySubsidiaries4 records
AVL funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AVL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AVL
What does AVL do?
AVL provides integrated mobility technology development, simulation, and testing solutions for automotive, commercial vehicle, aviation, marine, energy, and motorsport customers. The core offering combines engineering services (e-mobility, hybrid propulsion, ADAS/AD, fuel cells, vehicle systems), proprietary simulation software (CRUISE M, EXCITE M, VSM, PreonLab), and complete testing infrastructure including testbed automation, emission certification systems, battery and hydrogen test centers, and ADAS/AD validation platforms. AVL also delivers turnkey tech center consultancy and digital battery passport solutions.
Is AVL a public or private company?
AVL is a private company. It is classified as family owned and is currently operating.
When was AVL founded?
AVL was founded in 1948. It employs 5,001 to 10,000 people.
Where is AVL based?
AVL is headquartered in Graz, Austria, in the Europe region.
How does AVL make money?
Four revenue lines are on record. Engineering Services are the primary driver. The others are simulation Software, testing Solutions and testing Products and Software.
Who are AVL's main competitors?
Broad incumbents on record are Dassault Systèmes and Siemens (Simcenter). Emerging players are Vector Informatik, ANSYS, Keysight Technologies and Altair Engineering. Direct peers are FEV Group, Horiba, Ricardo plc and dSPACE.
Does AVL have an API?
No public API is recorded for AVL.
What industry is AVL in?
AVL's product category is Mobility Engineering Services and Powertrain Technology. Its primary akta.pro industry code is IMABAFAN, Avionics Test, Simulation & Calibration Equipment. Its NAICS code is 3345 and its SIC code is 3823.