What eobuwie.pl does

eobuwie.pl is a Poland-based online footwear and accessories retailer that operates the eobuwie.com.pl storefront within the broader MODIVO platform, owned by parent CCC Group. The legal entity is MODIVO.COM S.A., headquartered in Zielona Góra (registered address: ul. Nowy Kisielin – Naukowa 15, 66-002). Founded in 1998, the company employs 1,001–5,000 staff and serves a multi-country customer base across Poland, the Czech Republic, Romania, Latvia, and Slovakia through both online channels and a 49-store omnichannel network spanning 15 markets. The catalog offers over 90,000 SKUs from more than 700 brands including adidas, Nike, New Balance, Birkenstock, Reebok, Vans, Converse, Tommy Hilfiger, Calvin Klein, Guess, Gino Rossi, Beverly Hills Polo Club, and premium labels such as Michael Kors, Valentino, Karl Lagerfeld, Boss, Polo Ralph Lauren, and Versace Jeans Couture. Categories span women's, men's, and children's footwear; sport-specific shoes; bags and handbags; and accessories, with a price range of roughly 65 PLN to over 2,700 PLN depending on brand and product line.

The platform is built around an integrated omnichannel technology stack: a web storefront, a dedicated iOS and Android mobile application, and physical retail stores that double as return points (including returns to sister CCC Group stores). The MODIVOclub loyalty program, including a GOLD premium tier offering 30-day returns versus a 14-day standard window and 10% cashback, drives repeat engagement. Distribution is direct-to-consumer across own digital storefronts and physical stores; marketing runs through the website, mobile app, email newsletter, blog content, and promotional discount codes.

Revenue is generated through one-time product sales (no subscription), with promotional pricing supported by seasonal sales up to 60% off and brand-specific discount codes. The company received an approximately €110.9M investment from SoftBank Vision Fund 2 in July 2021 via convertible bonds intended to convert into shares ahead of a planned stock exchange debut, with proceeds earmarked for launching logistics centers outside Poland and developing a marketplace offering. The CEO is Damian Zaplata; the CTO is Michał Śpiewak; the Chief People Officer is Marta Krukowska.

Name

eobuwie.pl

Legal name

MODIVO.COM S.A.

Website

https://eobuwie.com.pl

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

eobuwie.pl is a Poland-headquartered online and omnichannel footwear and accessories retailer operating under CCC Group's MODIVO platform. It serves consumers across 15 markets via 90,000+ SKUs from 700+ brands, supported by 49 physical stores and a mobile app, with distribution across Poland, Czech Republic, Romania, Latvia, and Slovakia.

Ownership category

akta.pro rank

Product category

Online Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Specialty Footwear Retail (Dance, Skate, Cleats, Bowling, etc.) (CRAAADAJ)

akta.pro secondary industry

Luxury & Designer Footwear (CRAAACAI)

Keywords

• Online footwear retail
• Fashion accessories e-commerce
• Omnichannel shoe shopping
• Multi-brand fashion platform
• Consumer apparel marketplace

Headquarters

HQ city

Zielona

HQ country

Poland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of footwear, bags, and accessories through online platform and physical stores. Revenue generated from one-time product transactions with no subscription component.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

eobuwie.pl is an online retailer of footwear and fashion accessories offering a broad multi-brand assortment of around 90,000 products from more than 700 brands. The company combines its digital storefront with a network of physical stores across Central and Eastern European markets, providing consumers with a multichannel shoe and accessories shopping experience integrated within the wider MODIVO platform of parent group CCC.

Product overview

eobuwie.pl is a Polish multibrand e-commerce platform operating as a leading European online retailer of footwear and accessories. The platform offers over 90,000 products from more than 700 brands including adidas, Birkenstock, Converse, New Balance, Nike, Reebok, and Vans, organized into key categories: women's, men's, and children's footwear; sport-specific shoes; bags/torebki; and accessories. The offering spans sport, outdoor, casual, and premium/luxury segments. The company operates an omnichannel model with 49 physical stores across 15 markets (Poland, Czech Republic, Romania, Latvia, Slovakia), supported by a loyalty program (MODIVOclub) with GOLD tier benefits including extended returns and cashback. Key brands include Gino Rossi, Guess, Guess Jeans, Beverly Hills Polo Club, and Nine West, alongside international labels like adidas, Puma, Salomon, and Under Armour for sport categories.

Differentiator

Problem solved

Functional benefit

Brands

• MODIVOclub: Loyalty program offering promotions, extended return periods, and cashback rewards for members
• MODIVOclub GOLD

Products and services

• eobuwie.pl online store Online retail platform selling branded footwear and fashion accessories to individual consumers in 15 markets, offering roughly 90,000 products from over 700 brands.
• eobuwie.pl physical retail stores Network of approximately 49 brick-and-mortar stores across 6 countries offering branded footwear and accessories in physical retail locations for individual consumers.

Quantifiable outcome

• 14-day online returns or free return to physical stores eobuwie and CCC
• +2 more outcomes

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• MODIVO PlatformcoreOtherseobuwie.pl operates as part of MODIVO platform, a European e-commerce platform for footwear and accessories. The platform provides advertising services, career opportunities, and unified customer loyalty program (MODIVOclub).
• 700+ Brand PartnerscoreOtherseobuwie.pl offers products from over 700 brands including adidas, Birkenstock, Beverly Hills Polo Club, Converse, DC Shoes, Gino Rossi, Guess, Lasocki, Hunter, New Balance, Nike, Reebok, Rieker, UGG, Vans, and premium brands like Michael Kors, Valentino, Karl Lagerfeld.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Answear: Polish-headquartered online fashion and footwear retailer expanding across CEE and select Western European markets. Highly comparable in origin, customer base, brand mix, and growth trajectory to eobuwie.pl.
• Spartoo: French online specialty footwear retailer offering hundreds of brands across women's, men's, and children's categories with a similar multi-brand, multi-country DTC model. Closest pure-play peer to eobuwie.pl in terms of product focus and store-within-store physical extensions.
• About You: Hamburg-based online fashion and footwear retailer operating across more than 20 European markets with a similar assortment of global brands and a comparable mobile-first, content-driven shopping experience.
• Sarenza: France-based online footwear specialist (acquired by Monoprix) carrying 500+ brands with a focus on women's, men's, and children's shoes and accessories. Closely mirrors eobuwie.pl's positioning as a multi-brand footwear pure-play.
• Limango: European online fashion and family-oriented shopping club selling branded footwear, apparel, and accessories via flash sales. Overlaps with eobuwie.pl on multi-brand footwear and on a discount-driven customer proposition.

Broad incumbents

• Zalando: Europe's largest online fashion and footwear platform, operating in 25+ markets with a multi-brand assortment, own fulfillment network, and a growing premium offering. Comparable to eobuwie.pl as a pan-European multibrand destination with significant footwear share.
• Deichmann: Europe's largest brick-and-mortar footwear retailer with thousands of stores across the continent and a growing e-commerce channel. Comparable to eobuwie.pl in category focus (mid-market multi-brand footwear) and as a long-standing CEE retail presence.

Emerging players

• Mytheresa: Publicly listed luxury fashion e-commerce platform with a curated premium and luxury assortment including many of the same designer houses eobuwie.pl carries in its Premium Collection, but with a higher ASP and lower volume profile.

Regional players

• Footasylum: UK-based specialty footwear retailer with both physical stores and a strong e-commerce channel focused on athletic and streetwear footwear. Comparable in assortment mix and youth/sneaker-led positioning, though geographically focused on the British market.

Others

• CCC Group: Polish footwear and accessories conglomerate and majority parent of eobuwie.pl. Operates a 1,000+ store physical network across Europe that supports eobuwie.pl's omnichannel returns and pickup infrastructure.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/eobuwie_pl

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eobuwie.pl