Conto Pay
Conto Pay (Conto LATAM) is a Mexico-based, mobile-first SaaS platform that enables micro-entrepreneurs and PYMES across Latin America to register sales, issue invoices, send payment links, and track business finances from a smartphone.
- Company typePrivate
- Founded2024
- HeadquartersGuadalajara, Mexico
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Conto Pay does
Conto LATAM is a Mexican financial-technology company operating under the consumer-facing brand Conto Pay, headquartered in Guadalajara, Jalisco. The company sells a mobile-first financial management and collections platform aimed at micro-entrepreneurs and PYMES across Latin America, enabling users to register sales, issue invoices (facturación), generate payment links, and view a real-time business dashboard from a smartphone. The company explicitly positions itself as a technology integrator — not a payment processor or fund custodian — implying it relies on third-party rails for any underlying payment or banking functionality rather than holding its own money-transmission or e-money licenses.
The product is cloud-based and mobile-optimized, with the website and product interface demonstrating transaction-level features such as per-sale tracking, payment-link status, and a daily sales comparison metric (+12.4% vs. previous day in a demo screen). The company describes a broader Conto ecosystem in which Conto Pay is the first released module, with planned future modules for administration, tax compliance, and business growth, following a 'Conto + function' naming convention. The company's own communications emphasize simplicity, automation, and self-serve onboarding via mobile devices as core differentiators.
Commercially, Conto Pay is distributed via product-led growth on a self-serve website (contopay.lat) with inside-sales support through WhatsApp (+52 33 3920 6723) and email ([email protected]). The firm has 1–10 employees, was founded around 2022–2024 (note: firmographics list 2022 and a 2022-03-16 seed round appear in the data, while the company's own narrative places founding and product launch in 2024 — likely reflecting entity formation versus product/brand launch), and reports no institutional investors, partnerships, or revenue figures. No public pricing tiers or subscription amounts are disclosed; customers are directed to contact the company directly.
Conto Pay firmographics
Firmographics- Name
- Conto Pay
- Legal name
- Conto LATAM
- Website
- https://conto.lat
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Conto Pay (Conto LATAM) is a Mexico-based, mobile-first SaaS platform that enables micro-entrepreneurs and PYMES across Latin America to register sales, issue invoices, send payment links, and track business finances from a smartphone.
- Ownership category
- akta.pro rank
Conto Pay industry classification
Industry- Product category
- Mobile Financial Management Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management) (FSAMABAF)
- akta.pro secondary industry
- Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)
Keywords
Where Conto Pay is headquartered
LocationHeadquarters
- HQ city
- Guadalajara
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Conto Pay business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Financial Management Platform: Platform providing financial management, invoicing, and collections tools for micro-entrepreneurs. Specific pricing model not publicly disclosed.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Conto Pay product offering
Product offeringCore offering
Conto Pay is a mobile financial management and collections platform for micro-entrepreneurs and PYMES that converts any mobile device into a point-of-sale terminal. It enables users to register sales and collections, generate invoices in minutes without fiscal complexity, send payment links for remote collection, and view real-time business performance through a clear financial dashboard. The platform is the first launched solution within the Conto LATAM ecosystem of digital financial tools for Latin American small businesses.
Product overview
Conto LATAM operates as an ecosystem of digital financial management tools designed for PYMES and micro-entrepreneurs across Latin America. The portfolio currently centers on Conto Pay as the core product, which provides sales tracking, collections management, and invoicing capabilities accessible via mobile devices. The ecosystem architecture follows a modular approach—Conto serves as the parent brand, with each new solution following a 'Conto + function' naming convention. Planned expansions include solutions for administration, compliance, and business growth phases.
Differentiator
Problem solved
Functional benefit
Brands
- Conto Pay: The first solution in the Conto ecosystem — a mobile financial management and payments platform for micro-entrepreneurs enabling sales tracking, invoicing, and business insights.
Products and services
- Conto Pay A mobile financial management and collections platform for micro-entrepreneurs and PYMES that turns any mobile device into a complete sales terminal. It enables users to register sales and collections, generate invoices in minutes without fiscal complexity, send payment links for remote collections, and view real-time business performance through a clear financial dashboard. Targeted at individual entrepreneurs with business activity and growing formal small businesses across Latin America.
Quantifiable outcome
- 12.4% increase in daily sales demonstrated in product interface showing comparison vs. previous day
Companies that use Conto Pay
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Conto Pay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Conto Pay partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Conto Pay competitors and assessment
Company assessmentMarket position
Competitive moat1 record
Key risks7 records
Key highlights6 records
Customer concentration
Conto Pay social profiles
Digital presenceConto Pay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Conto Pay leadership team
Management profileNumber of profiles
Conto Pay funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Conto Pay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Conto Pay
What does Conto Pay do?
Conto Pay is a mobile financial management and collections platform for micro-entrepreneurs and PYMES that converts any mobile device into a point-of-sale terminal. It enables users to register sales and collections, generate invoices in minutes without fiscal complexity, send payment links for remote collection, and view real-time business performance through a clear financial dashboard. The platform is the first launched solution within the Conto LATAM ecosystem of digital financial tools for Latin American small businesses.
Is Conto Pay a public or private company?
Conto Pay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Conto Pay founded?
Conto Pay was founded in 2024. It employs 1 to 10 people.
Where is Conto Pay based?
Conto Pay is headquartered in Guadalajara, Mexico, in the Latin America region.
How does Conto Pay make money?
One revenue line is on record: financial Management Platform.
Does Conto Pay have an API?
No public API is recorded for Conto Pay.
What industry is Conto Pay in?
Conto Pay's product category is Mobile Financial Management Software. Its primary akta.pro industry code is FSAMABAF, Marketplace / Platform Acquiring (PayFac & Sub-Merchant Management), with a secondary code of FSAGABAE, Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure. Its NAICS code is 52232 and its SIC code is 7372.