Häagen-Dazs
Häagen-Dazs is a U.S. super-premium ice cream brand founded in 1960, selling pints, bars, mini bars, sorbets, and Belgian waffle cones through grocery retail, franchised Häagen-Dazs Shops, and e-commerce to affluent consumers seeking indulgent, high-quality desserts.
- Company typePrivate
- Founded1960
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Häagen-Dazs does
Häagen-Dazs is a super-premium ice cream brand founded in 1960 in the United States and headquartered in Minneapolis. The brand is legally held by HDIP, Inc. and operated under its parent Dreyer's Grand Ice Cream, Inc., with the Häagen-Dazs trademark licensed accordingly. Its core product portfolio spans packaged pints and tubs of ice cream, hand-held ice cream bars and mini bars, sorbets, and Belgian waffle cones, supplemented by a franchised Häagen-Dazs Shops retail platform offering prepared desserts including Dazzlers, Sundaes, and Milkshakes, plus e-commerce ordering and a Shop Rewards loyalty program. Recent activity shows a sustained limited-time launch cadence, including the Peppermint Bark Collection (Nov 2025), the Cherry Dark Chocolate Bar (Feb 2026), and the Dark Cherry Truffle Collection co-developed with Traverse City Whiskey Co. (Apr-Jun 2026).
The business model operates on three revenue streams: retail packaged ice cream sales through grocery and convenience distribution, franchise royalties and shop revenues from Häagen-Dazs Shops, and direct-to-consumer online ordering. GTM combines always-on retail distribution with seasonal limited-time collections and experiential event activations, exemplified by the 2026 year-long partnership with Complex's Family Style Food Festival, where the brand serves as official ice cream partner across all five events with product debuts and exclusive merchandise collaborations. The customer target is affluent, quality-oriented consumers seeking indulgent dessert experiences and gifting options, segmented horizontally rather than by industry vertical. Underlying technology is conventional premium ice cream manufacturing focused on high-quality ingredients and artisanal production; no proprietary software, AI/ML, or digital platform architecture is disclosed in the source material, and two recent voluntary recalls due to undeclared wheat highlight allergen-management as a material operational and regulatory risk.
Häagen-Dazs firmographics
Firmographics- Name
- Häagen-Dazs
- Legal name
- HDIP, Inc.
- Website
- https://haagendazs.us
- Company type
- Private
- Founded year
- 1960
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Häagen-Dazs is a U.S. super-premium ice cream brand founded in 1960, selling pints, bars, mini bars, sorbets, and Belgian waffle cones through grocery retail, franchised Häagen-Dazs Shops, and e-commerce to affluent consumers seeking indulgent, high-quality desserts.
- Ownership category
- akta.pro rank
Häagen-Dazs industry classification
Industry- Product category
- Premium Ice Cream
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520)
- SIC
- Ice Cream & Frozen Desserts (2024)
- akta.pro primary industry
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE)
- akta.pro secondary industries
- Ice Cream & Refrigerated Desserts (CRADACAE), Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Soft-Serve & Custard Stands (THAFAGAC)
Keywords
Where Häagen-Dazs is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Markets served
Häagen-Dazs business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Retail Ice Cream Sales: Sale of packaged ice cream products through retail grocery stores, convenience stores, and other third-party retail channels. Products include pints, bars, mini bars, and sorbets.
- Häagen-Dazs Shops (Franchise): Franchise model allowing entrepreneurs to open Häagen-Dazs retail shops offering Dazzlers, Sundaes, Milkshakes, and other premium ice cream desserts. The brand provides the franchise system, brand, and product供应.
- E-commerce/ Online Ordering: Direct-to-consumer online ordering for shop products and potential home delivery/ pickup services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Häagen-Dazs product offering
Product offeringCore offering
Häagen-Dazs manufactures and distributes a portfolio of super-premium ice cream products including pint/tub ice cream, hand-held chocolate-coated ice cream bars, mini bars, sorbets, and Belgian waffle cones. The brand also operates Häagen-Dazs Shops, a franchised retail concept offering prepared desserts such as Dazzlers, Sundaes, Milkshakes, and limited-time seasonal creations like Frozen Peppermint Bark Hot Chocolate.
Product overview
Häagen-Dazs is a premium ice cream brand offering a portfolio of retail products centered on ice cream in multiple formats—pint/tub containers (Ice Cream), hand-held bars (Ice Cream Bars), and mini bars—complemented by specialty offerings like Sorbets and Belgian Waffle Cones. The brand operates Häagen-Dazs Shops as a separate physical retail platform offering prepared desserts (Dazzlers, Sundaes, Milkshakes). Limited-time collections and seasonal products (Dark Cherry Truffle, Peppermint Bark) drive periodic product launches alongside permanent flavor favorites.
Differentiator
Problem solved
Functional benefit
Products and services
- Häagen-Dazs Premium Ice Cream (pints/tubs) Premium ice cream sold in pint/tub format across a broad flavor lineup including signature options such as Coffee Almond Toffee, marketed to consumers seeking high-quality, indulgent at-home ice cream.
- Häagen-Dazs Ice Cream Bars Hand-held ice cream bars coated in chocolate or other toppings, including the Cherry Dark Chocolate Bar featuring tart cherry ribbons and dark chocolate coating, marketed as an indulgent on-the-go premium dessert.
- Häagen-Dazs Mini Bars Smaller-sized ice cream bars offered for convenient, portion-controlled snacking occasions.
- Häagen-Dazs Sorbets Frozen fruit-based desserts offering a dairy-free alternative within the Häagen-Dazs premium frozen portfolio.
- Häagen-Dazs Belgian Waffle Cones Specialty waffle cones sold as a premium serving accompaniment to Häagen-Dazs ice cream.
- Häagen-Dazs Shops (franchise retail concept) Franchised retail shops offering prepared premium ice cream desserts such as Dazzlers, Sundaes, and Milkshakes, with franchise opportunities available to entrepreneurs.
- Dark Cherry Truffle Ice Cream (Limited-time Collection) Limited-time seasonal ice cream blending cherries with cherry ribbons and soft cocoa truffles, sold as part of a seasonal collection at Häagen-Dazs Shop locations.
- Peppermint Bark Collection (including Frozen Peppermint Bark Hot Chocolate) Limited-time holiday collection offering seasonal Peppermint Bark flavors plus the Frozen Peppermint Bark Hot Chocolate shop beverage combining hot chocolate with Peppermint Bark ice cream elements.
Companies that use Häagen-Dazs
Customer profileSegments1 record
Ideal customer profiles2 records
Häagen-Dazs technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Häagen-Dazs partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Traverse City Whiskey Co.minorIngredient sourcing partnership for the Limited-time Dark Cherry Truffle Collection. Traverse City Whiskey Co. provides ingredients for the collaboration, combining whiskey notes with dark cherry and chocolate flavors in seasonal dessert items.
- Complex (Family Style Food Festival)coreYear-long partnership making Häagen-Dazs the official ice cream partner for all five 2026 Family Style events. Activations include debut of new products (Cherry Dark Chocolate Bar) and exclusive merchandise collections (Häagen-Dazs x Champion). Positions brand across Complex's ecosystem reaching audiences at intersection of food, fashion, and street culture.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Häagen-Dazs competitors and assessment
Company assessmentDirect peers
- Ben & Jerry's: Premium ice cream brand owned by Unilever, offering pints and novelties with strong values-based positioning. Closest direct competitor to Häagen-Dazs in the super-premium pint category.
- Baskin-Robbins: Global franchise ice cream specialty shop chain. Directly comparable as a franchise scoop shop concept serving prepared ice cream desserts to consumers.
- Van Leeuwen Ice Cream: Premium ice cream brand (pints and scoop shops) with a strong cultural/lifestyle brand identity. Comparable premium positioning and channel mix including grocery and own retail.
- Cold Stone Creamery: U.S. franchise ice cream shop chain offering customized prepared desserts. Comparable franchise retail model for Häagen-Dazs Shops.
- Talenti: Premium gelato and sorbetto brand owned by Unilever, sold through grocery in clear packaging. Directly comparable as a super-premium frozen dessert competitor with similar price points and retail distribution.
- Jeni's Splendid Ice Creams: Premium craft ice cream brand operating scoop shops and grocery pints with distinctive flavor innovation. Comparable as a super-premium competitor targeting the same affluent consumer seeking unique flavors and quality ingredients.
- Salt & Straw: Premium craft ice cream brand with strong scoop-shop presence and grocery expansion. Directly competes for the super-premium, flavor-forward consumer occasion.
Broad incumbents
- Breyers: Mainstream ice cream brand owned by Unilever with broad grocery distribution. Adjacent incumbent providing mass-market competition that brackets Häagen-Dazs's super-premium pricing tier.
- Magnum Ice Cream: Global premium ice cream bar brand owned by Unilever. Comparable premium novelty positioning with chocolate-coated bars, directly competing with Häagen-Dazs's bar portfolio.
- Blue Bunny: Established U.S. ice cream brand owned by Wells Enterprises with broad retail distribution. Comparable mass-to-mid-tier competitor with overlapping grocery channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Häagen-Dazs social profiles
Digital presenceHäagen-Dazs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Häagen-Dazs leadership team
Management profileNumber of profiles
Profiles3 records
Häagen-Dazs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Häagen-Dazs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Häagen-Dazs
What does Häagen-Dazs do?
Häagen-Dazs manufactures and distributes a portfolio of super-premium ice cream products including pint/tub ice cream, hand-held chocolate-coated ice cream bars, mini bars, sorbets, and Belgian waffle cones. The brand also operates Häagen-Dazs Shops, a franchised retail concept offering prepared desserts such as Dazzlers, Sundaes, Milkshakes, and limited-time seasonal creations like Frozen Peppermint Bark Hot Chocolate.
Is Häagen-Dazs a public or private company?
Häagen-Dazs is a private company. It is classified as corporate owned and is currently operating.
When was Häagen-Dazs founded?
Häagen-Dazs was founded in 1960. It employs 11 to 50 people.
Where is Häagen-Dazs based?
Häagen-Dazs is headquartered in Minneapolis, United States, in the North America region.
How does Häagen-Dazs make money?
Three revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are Häagen-Dazs Shops (Franchise) and E-commerce/ Online Ordering.
Who are Häagen-Dazs's main competitors?
Direct peers on record are Ben & Jerry's, Baskin-Robbins, Van Leeuwen Ice Cream, Cold Stone Creamery, Talenti, Jeni's Splendid Ice Creams and Salt & Straw. Broad incumbents are Breyers, Magnum Ice Cream and Blue Bunny.
Does Häagen-Dazs have an API?
No public API is recorded for Häagen-Dazs.
What industry is Häagen-Dazs in?
Häagen-Dazs's product category is Premium Ice Cream. Its primary akta.pro industry code is AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing, with a secondary code of CRADACAE, Ice Cream & Refrigerated Desserts. Its NAICS code is 311520 and its SIC code is 2024.