Sobah Beverages Pty Ltd

What Sobah Beverages Pty Ltd does

Sobah Beverages Pty Ltd is an Australian First Nations-owned non-alcoholic craft beer producer founded in 2016 and headquartered on the Gold Coast (Burleigh Heads, Queensland). The company bills itself as Australia's first non-alcoholic craft beer company, producing preservative-free, vegan-friendly beers brewed with native Australian bush tucker ingredients such as Davidson plum, finger lime, lemon aspen, wattleseed, aniseed myrtle, strawberry gum, pepperberry, and boab using low-intervention methods. Its purpose-led positioning promotes Indigenous culture, arts, language, and history, and is reflected in product naming, brand storytelling, and apparel artwork created by Quandamooka artist Casey Coolwell.

The product portfolio spans nine core non-alcoholic beer SKUs (Tropical Lager, Finger Lime Cerveza, Lemon Aspen Pilsner, Pepperberry IPA, Davidson Plum GF Ale, Wattleseed Gold GF Ale, Aniseed Myrtle Stout, Strawberry Gum Pale, and limited Boab + Wild Ginger Lager and Wattleseed Gold special releases), supported by combo packs, a mystery subscription box, and a multi-currency Shopify direct-to-consumer storefront. Beyond beverages, the company sells branded apparel (T-shirts, hoodies, jumpers, caps, bucket hats, beach shorts) and offers Gold Coast brewery experiences across three price tiers (Brewscape Tour from approximately $45 AUD per person, Brews & Burgers Tour from $65 AUD per person, and Bush Food & Brews Showcase Tour from $105 AUD per person).

The business operates a hybrid go-to-market: DTC e-commerce with international multi-currency support; domestic Australian retail through stockists including non-alcoholic specialists Craft Zero and Sans Drinks and independent bottle shops; wholesale routed through manufacturing partner Black Hops Brewing; and on-premise experiential revenue via brewery tours. Revenue is largely transactional/unit-priced, with beer 12-packs at approximately $30 AUD, apparel between $32 and $53 AUD per item, and tours priced per attendee. The company has been recognized by IBA Indies 2021 (Silver and Bronze medals), DHNPA Trophy, RNA Royal Queensland Awards (Silver and Bronze), Hot 100 Australia (#69), and Best of Queensland BOQEP Stamp 2024, and has raised approximately $728K through a 2021 equity crowdfunding round. Leadership is founder-operated, with Clinton Schultz as Founder/Director and Lozen McDiarmid as General Manager and Founder.

Name

Sobah Beverages Pty Ltd

Legal name

Sobah Beverages Pty Ltd

Website

https://sobah.com.au

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Sobah Beverages is an Australian First Nations-owned non-alcoholic craft beer producer brewing preservative-free, vegan-friendly beer with native Australian bush tucker ingredients on the Gold Coast for sober-curious, wellness-driven, and culturally conscious adult consumers via DTC e-commerce, specialty stockists, and brewery tour experiences.

Ownership category

akta.pro rank

Product category

Non-alcoholic craft beer

NAICS

Beverage Manufacturing (3121)

SIC

Beverages (2080)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

Keywords

• Non-alcoholic craft beer
• First Nations beverages
• Australian native ingredients
• Alcohol-free beer brewing
• Bush tucker beer

Headquarters

HQ city

Tallebudgera

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Non-Alcoholic Beverage Sales: Sale of non-alcoholic craft beers in various pack sizes (4-pack, 12-pack, 24-pack) and styles including Tropical Lager, Finger Lime Cerveza, Lemon Aspen Pilsner, Pepperberry IPA, Davidson Plum GF Ale, Wattleseed Gold GF Ale, Aniseed Myrtle Stout, Strawberry Gum Pale, and special releases.
2. Merchandise and Apparel: Sale of branded merchandise including apparel items such as t-shirts, hoodies, jumpers, caps, and accessories featuring Sobah's Indigenous-inspired artwork by Quandamooka woman Casey Coolwell.
3. Brewery Tours and Experiences: Revenue from experiential offerings including Brews & Burgers Brewery Tours ($65pp minimum 4), Brewscape Brewery Tours ($45pp), and Bush Food & Brews Showcase Tours ($105pp minimum 4).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Sobah Beverages Pty Ltd produces a range of non-alcoholic craft beers brewed with native Australian bush tucker ingredients (Davidson plum, finger lime, lemon aspen, wattleseed, aniseed myrtle, strawberry gum, pepperberry, boab). Beyond its core beer range, the company sells branded apparel and merchandise, gift cards, and operates brewery tours and tasting experiences from its Gold Coast site. Manufacturing is conducted in partnership with Black Hops Brewing, and products are sold direct-to-consumer via Shopify e-commerce, through Australian retail stockists, and on-site at the brewery.

Product overview

Sobah Beverages Pty Ltd is an Australian First Nations-owned non-alcoholic craft beer company offering a diverse portfolio of beverages and merchandise. The core product line consists of non-alcoholic craft beers brewed with native Australian ingredients including finger lime, lemon aspen, Davidson plum, wattleseed, pepperberry, strawberry gum, and aniseed myrtle. Products are sold in various pack sizes (4-pack, 12-pack, 24-pack) and include the Tropical Lager, Finger Lime Cerveza, Lemon Aspen Pilsner, Pepperberry IPA, and special release seasonal varieties. The company also operates brewery tours and experiences, and sells branded apparel including t-shirts, hoodies, and accessories featuring indigenous artwork designs.

Differentiator

Problem solved

Functional benefit

Products and services

• Tropical Lager A non-alcoholic craft lager in Sobah's core beer range, brewed as part of the company's Aboriginal-owned non-alcoholic beer portfolio and sold direct-to-consumer via the Shopify store and through Australian retail stockists. Targeted at health-conscious and sober-curious Australian adult drinkers seeking a clean-label, alcohol-free alternative to mainstream lager.
• Finger Lime Cerveza A non-alcoholic craft cerveza-style beer brewed with native Australian finger lime, part of Sobah's bush tucker non-alcoholic range. Sold to individual consumers and stockists seeking a citrus-driven, alcohol-free craft beer with native-ingredient provenance.
• Lemon Aspen Pilsner A non-alcoholic craft pilsner brewed with native Australian lemon aspen, delivering a citrus character within Sobah's core non-alcoholic beer portfolio. Sold via the Sobah Shopify store, retail stockists, and brewery taproom.
• Pepperberry IPA A non-alcoholic craft IPA brewed with native Australian pepperberry, providing hop-and-spice character in Sobah's non-alcoholic range. Targeted at craft beer drinkers who want an alcohol-free IPA option with native ingredient provenance.
• Davidson Plum GF Ale A non-alcoholic gluten-free ale brewed with native Australian Davidson plum in Sobah's core range. Targeted at gluten-intolerant and health-conscious consumers seeking a clean-label, alcohol-free, gluten-free craft beer option.
• Wattleseed Gold GF Ale A non-alcoholic gluten-free ale brewed with native Australian wattleseed, part of Sobah's gluten-free range within the broader non-alcoholic portfolio. Sold via direct e-commerce and Australian retail stockists.
• Aniseed Myrtle Stout A non-alcoholic craft stout brewed with native Australian aniseed myrtle, offering a darker, more roasty style within Sobah's alcohol-free range. Sold through the Sobah Shopify store and retail stockists.
• Strawberry Gum Pale A non-alcoholic pale ale brewed with native Australian strawberry gum, providing a fruity, aromatic profile within Sobah's core alcohol-free beer portfolio. Distributed via the Shopify website and Australian retail stockists.
• Boab + Wild Ginger Lager (Special Release) A special release non-alcoholic lager brewed with native Australian boab and wild ginger, sold as a limited-run extension of Sobah's core non-alcoholic craft beer range. Targeted at adventurous craft beer drinkers and existing Sobah customers seeking limited native-ingredient variants.
• Brews & Burgers Brewery Tour A ticketed brewery tour and tasting experience at the Sobah brewery on the Gold Coast that pairs Sobah's non-alcoholic craft beers with food (burgers). Targeted at tourists, small groups, and event bookers seeking a combined food-and-beer experience at an Aboriginal-owned brewery.
• Brewscape Brewery Tour A ticketed brewery tour format at the Sobah brewery on the Gold Coast offering a guided tasting experience of Sobah's non-alcoholic craft beer range. Targeted at visitors and small groups wanting a focused beer-tasting experience at an Aboriginal-owned brewery.
• Bush Food & Brews Showcase Brewery Tour A ticketed brewery tour and showcase experience at the Sobah brewery on the Gold Coast that pairs Sobah's non-alcoholic craft beers with native Australian bush food ingredients. Targeted at cultural tourists, food-and-beverage enthusiasts, and event bookers seeking an Aboriginal-led bush tucker tasting experience.
• Sobah Apparel & Merchandise Branded apparel and merchandise sold alongside Sobah's non-alcoholic craft beer range via the Shopify store and at the brewery. Targeted at existing Sobah customers, brand supporters, and tourists wanting Aboriginal-owned branded merchandise.
• Sobah Gift Card A stored-value gift card usable on Sobah products via the Shopify store, including non-alcoholic craft beer, apparel, and merchandise. Targeted at gift buyers and existing customers wanting a flexible gift option for the brand.

Quantifiable outcome

• Featured in over 20 major Australian media outlets including ABC News, Sydney Morning Herald, The Age, and Lonely Planet
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Black Hops BrewingcoreStrategic or Co-development PartnerBlack Hops Brewing serves as the manufacturing partner for Sobah Beverages, brewing Sobah's non-alcoholic craft beers. They handle sales inquiries and stockist information for wholesale relationships. The partnership enables Sobah to leverage Black Hops' brewing infrastructure and expertise while maintaining the Sobah brand and Indigenous focus.
• Peking DukminorGTM or Marketing PartnerAustralian music duo Peking Duk partnered with Sobah to create a non-alcoholic lager to combat music industry's alcohol culture. This collaboration represents a marketing partnership targeting the music festival and entertainment crowd.
• Craft ZerominorChannel Partner/ Reseller/ DistributorCraft Zero is a stockist of Sobah beverages, specializing in non-alcoholic craft beer and beverages.
• Sans DrinksminorChannel Partner/ Reseller/ DistributorSans Drinks is a stockist partner for Sobah non-alcoholic beverages, offering their products to consumers.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Heaps Normal: Australian independent craft non-alcoholic beer brand. Closest direct competitor in the Australian NA craft beer space, sharing the same target customer (sober-curious adults), craft positioning, and indie distribution model through independent stockists.
• Athletic Brewing Company: Largest dedicated non-alcoholic craft brewer in the US with multiple styles (IPA, lager, stout, pilsner). Most established direct peer in the craft NA category globally, with the scale and funding Sobah aspires to, validating the category model.
• Big Drop Brewing Co: UK-based dedicated non-alcoholic craft brewery producing a range of beer styles. Direct peer operating in the same craft NA beer niche, with similar product breadth and quality awards positioning.
• Surreal Brewing Company: US non-alcoholic craft brewery with multiple styles. Emerging craft NA peer with similar size profile to Sobah and overlapping customer use cases (social drinking without alcohol).
• Bravus Brewing Company: US craft non-alcoholic beer brand with multiple styles including IPAs, blondes, and lagers. Comparable craft positioning and target demographic, although focused on gluten-removed vs Sobah's gluten-free offerings.

Broad incumbents

• BrewDog (Alcohol-Free Line): Large global craft brewer with a dedicated alcohol-free lineup (Nanny State, Hazy AF, Punk AF). Established brand entering the NA category with massive distribution leverage, representing the most direct competitive threat at the craft-adjacent tier.
• Heineken 0.0: Global brewing giant's flagship non-alcoholic beer. Competes for the same sober-curious consumer at mainstream price points and on-premise venues, leveraging unmatched distribution and marketing scale.
• Carlton & United Breweries (CUB): Australian brewer of mainstream non-alcoholic offerings (Carlton Zero, VB Zero) and part of Asahi Group. Direct incumbent competitor in the Australian NA beer market with dominant on-premise and retail distribution.

Emerging players

• Two Bay Brewing: Small Australian independent non-alcoholic craft brewery with growing retail presence. Emerging peer in the same local craft NA segment, competing for similar stockist and consumer mindshare.
• Better Beer: Australian lower-carb/lighter beer brand (some NA-adjacent offerings) founded by media personalities. Comparable premium indie positioning and Australian distribution, although broader category overlap than pure NA peers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCxeT4m1aTvZzwn7OGi-PfDQ
• Facebookfacebook.com/sobahbeverages
• Instagraminstagram.com/sobahbeverages
• LinkedInlinkedin.com/company/sobah-non-alcoholic-beverages

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sobah Beverages Pty Ltd