The New European
The New European is a UK-based digital and print publication founded in 2016 offering weekly political journalism from a pro-European stance to politically engaged UK readers, monetized via subscriptions, book sales, and gift products.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What The New European does
The New European, operating legally under The New World brand, is a UK-based digital and print publication founded in 2016 and headquartered in London. It serves politically engaged UK and European readers with a distinctive pro-EU, pro-Remain editorial stance, providing analytical coverage of Brexit, UK politics, culture, and current affairs as a counterweight to mainstream UK media where Leave-aligned perspectives have historically dominated. Its contributor roster includes prominent public figures such as Alastair Campbell, Matthew d'Ancona, John Kampfner, and Steve Anglesey, anchoring its editorial credibility.
The company's product surface centers on a weekly digital magazine with an archive spanning back to 2016 via the Page Turner PDF reader, supplemented by podcasts (The Two Matts, Touching Grass), interactive puzzles, email newsletters, and a branded bookshop selling Brexit-related titles such as 'A History of Brexit in 256 Disasters.' The underlying technology is a digital publishing platform with self-serve subscription infrastructure, PDF archive delivery, and podcast distribution, all accessed via the website at thenewworld.co.uk (with the shop at theneweuropean.co.uk).
Revenue is generated through a direct-to-consumer subscription model priced at £5/month (with introductory offers of £1 for the first month or £5 for five weeks), gift subscriptions bundled with promotional merchandise, an overseas subscription tier for international readers, and one-time book sales. The company is privately held with no disclosed parent company, no institutional venture backing beyond a 2022 Crowdcube raise of approximately $1.2M, and a lean 1-10 employee headcount, making it a niche, vertically focused media business reliant on the durability of its editorial proposition and subscriber retention.
The New European firmographics
Firmographics- Name
- The New European
- Legal name
- The New World
- Website
- https://theneweuropean.co.uk
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The New European is a UK-based digital and print publication founded in 2016 offering weekly political journalism from a pro-European stance to politically engaged UK readers, monetized via subscriptions, book sales, and gift products.
- Ownership category
- akta.pro rank
The New European industry classification
Industry- Product category
- Digital Political News and Magazine Publishing
- NAICS
- Periodical Publishers (51312), Book Publishers (513130)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- News, Politics & Current Affairs Magazines (MPAJAEAO)
- akta.pro secondary industry
- General Trade Publishing (Adult Fiction & Nonfiction) (MPAJAAAA)
Keywords
Where The New European is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
The New European business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Digital Subscriptions: Monthly recurring subscriptions providing access to digital content, ad-free experience, weekly magazine editions, PDF archives dating back to 2016, and exclusive subscriber benefits.
- Book Sales: One-time sales of published books including 'A History of Brexit in 256 Disasters' and other titles. Books are promoted through the website and shop platform.
- Gift Subscriptions: Subscription products purchased as gifts, with promotional incentives such as free bonus items (e.g., 2 free passport holders with gift subscription purchase).
- Overseas Subscriptions: Separate subscription tier for international readers outside the UK, offering the same digital content access at adjusted pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 5-week trial offer |
| Subscription | Monthly | Monthly subscription |
| Subscription | Multi-year contract | Gift subscription |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
The New European product offering
Product offeringCore offering
The New European publishes a weekly British digital newspaper covering politics, Brexit, culture, arts, and international affairs from a pro-European editorial stance, sold via direct-to-consumer monthly subscriptions (£5/month after trial). The core product is the digital magazine with full PDF archive access, supplemented by podcasts, puzzles, newsletters, and separately sold Brexit-themed books through an online shop.
Product overview
The New World (also known as The New European) is a single, unified digital newspaper and media platform offering weekly curated editions alongside on-demand content. The core offering is the digital newspaper with weekly magazine editions. Additional modules include the Page Turner PDF reader for archival access, podcasts covering politics and current affairs, interactive puzzles, email newsletters, and a branded bookshop selling Brexit-related publications. The platform operates on a subscription model offering tiered access including digital-only and premium ad-free experiences.
Differentiator
Problem solved
Functional benefit
Products and services
- The New European (The New World) Digital Newspaper Subscription A weekly British political and cultural digital newspaper covering politics, Brexit, culture, arts, international affairs, and current events with a pro-European editorial stance, sold via monthly subscription (with promotional trial pricing) to politically engaged adult readers.
- Brexit-themed Book Publications Standalone published books sold to consumers via the online shop, including 'A History of Brexit in 256 Disasters', 'The History of Brexit in 220 Disasters', and related merchandise.
Companies that use The New European
Customer profileSegments1 record
Ideal customer profiles1 record
The New European technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The New European partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights5 records
The New European competitors and assessment
Company assessmentBroad incumbents
- The Guardian:
- POLITICO Europe: Major European political journalism outlet with strong UK and EU coverage. Comparable as a subscription- and advertising-supported political news brand targeting professionals engaged in UK-EU affairs.
- The Independent: Major UK digital-first national newspaper. Comparable as a UK subscription-supported news outlet covering politics and current affairs, but operating at much larger scale and broader editorial remit.
Direct peers
- Tortoise Media: UK-based digital-first subscription news startup covering politics and current affairs. Comparable as an independent, subscriber-supported digital news brand competing for paying UK readers with a membership-driven model.
- openDemocracy: UK-based independent news outlet covering politics, democracy, and global affairs with a progressive editorial stance. Comparable as a digitally distributed independent publication serving politically engaged UK and international readers.
- Prospect Magazine: UK monthly magazine covering politics, ideas, and culture. Comparable as a subscription political/cultural publication targeting intellectually engaged UK readers, with similar book publishing and event extensions.
- The New Statesman: Long-running UK political weekly magazine covering politics, culture, and current affairs. Comparable as a subscription-based political/cultural magazine serving engaged British readers with a similar weekly magazine-plus-digital format.
- Byline Times: UK-based independent subscription news publication covering politics, media, and democracy. Closely comparable as a digitally-led, subscriber-supported outlet with a progressive editorial stance competing for politically engaged British readers.
Emerging players
- UnHerd: UK-based digital commentary platform covering politics, culture, and ideas with a contrarian editorial stance. Comparable as an independent, subscriber-supported digital publication targeting politically engaged British readers.
- Reaction: UK-based digital publication covering politics, culture, and ideas. Comparable as a smaller independent commentary outlet targeting politically engaged UK readers with subscription support.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
The New European social profiles
Digital presenceThe New European financial estimates
Financial estimateRevenue estimate
Valuation estimate
The New European leadership team
Management profileNumber of profiles
The New European funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The New European M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The New European
What does The New European do?
The New European publishes a weekly British digital newspaper covering politics, Brexit, culture, arts, and international affairs from a pro-European editorial stance, sold via direct-to-consumer monthly subscriptions (£5/month after trial). The core product is the digital magazine with full PDF archive access, supplemented by podcasts, puzzles, newsletters, and separately sold Brexit-themed books through an online shop.
Is The New European a public or private company?
The New European is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The New European founded?
The New European was founded in 2016. It employs 1 to 10 people.
Where is The New European based?
The New European is headquartered in London, United Kingdom, in the Europe region.
How does The New European make money?
Four revenue lines are on record. Digital Subscriptions are the primary driver. The others are book Sales, gift Subscriptions and overseas Subscriptions.
Who are The New European's main competitors?
Broad incumbents on record are The Guardian, POLITICO Europe and The Independent. Direct peers are Tortoise Media, openDemocracy, Prospect Magazine, The New Statesman and Byline Times. Emerging players are UnHerd and Reaction.
Does The New European have an API?
No public API is recorded for The New European.
What industry is The New European in?
The New European's product category is Digital Political News and Magazine Publishing. Its primary akta.pro industry code is MPAJAEAO, News, Politics & Current Affairs Magazines, with a secondary code of MPAJAAAA, General Trade Publishing (Adult Fiction & Nonfiction). Its NAICS code is 51312 and its SIC code is 2721.