SOMA Analytics
SOMA Analytics operates an editorial content platform that publishes in-depth reviews of nootropic supplements, adaptogens, sleep products, and cognitive enhancement brands for health-conscious consumers, monetizing through affiliate referral partnerships with third-party supplement retailers.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What SOMA Analytics does
SOMA Analytics operates an editorial content and review platform focused on nootropics, sleep supplements, and adaptogenic products, publishing in-depth written reviews of over 50 third-party supplement brands including Mind Lab Pro, NooCube, Alpha Brain, Hunter Focus, Braini, VyvaMind, and others. Content extends across ingredient guides covering L-theanine, Ashwagandha, Bacopa Monnieri, Lion's Mane, and adaptogens, plus category roundups addressing ADHD alternatives, anxiety, sleep, mood, and cognitive enhancement. The site targets health-conscious consumers interested in biohacking and supplementation, with a horizontal segmentation approach rather than enterprise focus.
The business model is content-led and monetized exclusively through affiliate referral commissions earned when readers click through to purchase reviewed supplements on third-party retailer sites. SOMA Analytics states explicitly that editorial content is not influenced by affiliate economics and that the platform only covers brands deemed ethically sound and ingredient-transparent. The underlying technology is a WordPress-based CMS (evident from wp-content URL paths) supporting a multi-layered editorial process involving real-world product testing and fact-checking. Distribution is owned-channel: organic search to the website, a YouTube channel (@somaanalytics) for video reviews, an Instagram presence (@somanootropics), and an email newsletter for mid-funnel engagement and exclusive discount distribution. No mobile app exists.
The editorial team is led by founder Jason M, who completed neuroscience and biohacking coursework through Emory University, and includes nutritionist and published author James Dixon, mental health editor Isobel Davies, full-time writer Alex Whybrow, and holistic health coach Phillippa Quigley. The platform has been featured in BBC, TechCrunch, Wired, The Telegraph, and CB Insights. Note on data conflict: firmographic records describe the entity as a London-based B2B employee well-being company founded in 2011 with historical funding from Healthbox, SBRI Healthcare, and EIT Digital — these details conflict with the current first-party website positioning as a San Francisco-based consumer supplement review platform and may reflect a prior incarnation, acquisition, or parallel entity sharing the name.
SOMA Analytics firmographics
Firmographics- Name
- SOMA Analytics
- Legal name
- SOMA Analytics
- Website
- https://soma-analytics.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SOMA Analytics operates an editorial content platform that publishes in-depth reviews of nootropic supplements, adaptogens, sleep products, and cognitive enhancement brands for health-conscious consumers, monetizing through affiliate referral partnerships with third-party supplement retailers.
- Ownership category
- akta.pro rank
SOMA Analytics industry classification
Industry- Product category
- Health and Wellness Editorial Content
- NAICS
- Marketing Research and Public Opinion Polling (541910), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Market Research, Analytics & Consumer Insights (BPAFAAAM)
- akta.pro secondary industry
- Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)
Keywords
Where SOMA Analytics is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SOMA Analytics business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Affiliate Marketing: SOMA Analytics monetizes content through affiliate advertising programs. They earn fees from qualifying purchases made through their affiliate links. The company explicitly states their content is never influenced by monetary gain from affiliate partnerships, and they only work with companies that are ethically sound, transparent in ingredients, and have been tried and tested by the team.
Distribution channels1 record
Marketing channels5 records
SOMA Analytics product offering
Product offeringCore offering
SOMA Analytics operates an editorial content website that publishes detailed reviews, ingredient guides, and comparison articles for third-party nootropic supplements, adaptogenic drinks, sleep products, and brain-health ingredients. The platform does not manufacture or sell supplements; instead, it earns affiliate commissions when readers click through to purchase reviewed products at third-party retailers. Coverage spans 50+ branded products and a wide library of ingredient explainers focused on cognitive enhancement, stress management, and focus.
Product overview
SOMA Analytics is a content publishing and editorial review platform that provides expert analysis and reviews of nootropic supplements, adaptogenic products, and sleep-related supplements. The company operates a review website featuring detailed assessments of third-party branded products including NooCube, Mind Lab Pro, VyvaMind, Hunter Focus, Braini, Kaged Mindset, CentraPeak, Alpha Brain, and Nooceptin. SOMA Analytics does not manufacture or sell its own proprietary supplement products; instead, it serves as an independent review and testing resource for the cognitive enhancement and nootropics market.
Differentiator
Problem solved
Functional benefit
Companies that use SOMA Analytics
Customer profileSegments1 record
Ideal customer profiles1 record
SOMA Analytics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SOMA Analytics partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor.
- BBCminorSOMA Analytics content has been featured in BBC media coverage, increasing brand visibility and credibility among mainstream audiences interested in wellness and cognitive enhancement.
- TechCrunchminorSOMA Analytics has been featured in TechCrunch, a leading technology media outlet, indicating recognition beyond the health supplement niche into broader tech/startup audiences.
- WiredminorSOMA Analytics has been featured in Wired magazine, a prominent technology and science publication, lending credibility and cross-audience reach.
- The TelegraphminorSOMA Analytics editorial content has been featured in The Telegraph, a major UK news publication, demonstrating international reach and mainstream media credibility.
- CB InsightsminorSOMA Analytics has been featured by CB Insights, a business intelligence and market research firm, indicating recognition in the business and investment communities around health and wellness startups.
Scale indicators3 records
Recent moves5 records
Expansion highlights3 records
SOMA Analytics competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights5 records
Customer concentration
SOMA Analytics social profiles
Digital presenceSOMA Analytics financial estimates
Financial estimateRevenue estimate
Valuation estimate
SOMA Analytics leadership team
Management profileNumber of profiles
Profiles5 records
SOMA Analytics funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SOMA Analytics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SOMA Analytics
What does SOMA Analytics do?
SOMA Analytics operates an editorial content website that publishes detailed reviews, ingredient guides, and comparison articles for third-party nootropic supplements, adaptogenic drinks, sleep products, and brain-health ingredients. The platform does not manufacture or sell supplements; instead, it earns affiliate commissions when readers click through to purchase reviewed products at third-party retailers. Coverage spans 50+ branded products and a wide library of ingredient explainers focused on cognitive enhancement, stress management, and focus.
Is SOMA Analytics a public or private company?
SOMA Analytics is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SOMA Analytics founded?
SOMA Analytics was founded in 2011. It employs 11 to 50 people.
Where is SOMA Analytics based?
SOMA Analytics is headquartered in London, United Kingdom, in the Europe region.
How does SOMA Analytics make money?
One revenue line is on record: affiliate Marketing.
Does SOMA Analytics have an API?
No public API is recorded for SOMA Analytics.
What industry is SOMA Analytics in?
SOMA Analytics's product category is Health and Wellness Editorial Content. Its primary akta.pro industry code is BPAFAAAM, Market Research, Analytics & Consumer Insights, with a secondary code of MPAAALAL, Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM). Its NAICS code is 541910 and its SIC code is 7311.