Chehaoduo
Chehaoduo operates Guazi, a B2B cross-border used-car export marketplace that connects Chinese vehicle sellers with international dealers across 50+ countries via standardized 200+ point inspections, sealed-bid auctions, Buy It Now sales, and integrated container/Ro-Ro shipping logistics.
- Company typePrivate
- Founded2015
- HeadquartersBeijing, China
- Headcount5,001–10,000
- GTM typeB2B
- OfferingDigital Commerce or Content
What Chehaoduo does
Chehaoduo, founded in 2015 and headquartered in Chongqing, China, operates the Guazi used-car trading platform, a B2B cross-border export marketplace that aggregates Chinese used-vehicle supply and distributes it to international dealers and importers across 50+ countries in Africa, Central Asia, the Middle East, Europe, and Latin America. The platform lists 200,000+ vehicles annually and has facilitated 300,000+ transactions over time, serving a long tail of more than 100,000 dealerships globally. Its core technology is a standardized 200+ point vehicle inspection system that produces detailed condition reports (with high-definition photos and videos), paired with daily sealed-bid auctions (where winners pay the second-highest bid), a Buy It Now instant-purchase channel, and a Direct Sourcing procurement service that hand-picks specific vehicles from individual Chinese owners on request. End-to-end export logistics, including container and Ro-Ro shipping across 4,000+ routes, customs documentation, and AIG-backed transit insurance, are bundled into the platform experience.
The business model combines marketplace commissions on vehicle sales, transaction fees on auction settlements, and recurring subscription revenue from a tiered membership program (free Guest tier plus a $249 annual Member tier with bidding rights and priority support). Customers are predominantly SMB used-car dealers and importers, with no enterprise concentration. Distribution is digital-first and self-serve, supported by localized dealer onboarding pages, multilingual content marketing across YouTube, Instagram, Facebook, LinkedIn, and TikTok, and direct WhatsApp sales support. Chehaoduo has raised approximately $3.8 billion across nine disclosed funding rounds between 2015 and 2021, led primarily by SoftBank Vision Fund alongside Sequoia Capital, IDG Capital, Tencent, and DST Global, reaching a decacorn (over $10 billion) valuation in 2021. The 2019 acquisition of Guazi Car Rental extended the company into the rental/used-car disposition value chain. Leadership comprises founder and CEO Mark Yang, Group CTO Dongbai Guo, SVP of Operations Hua Zheng, and Finance VP Ziqi Zhang.
Chehaoduo firmographics
Firmographics- Name
- Chehaoduo
- Legal name
- Chongqing Guazi Enterprise Consulting Service Co., Ltd.
- Website
- https://guazi.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Chehaoduo operates Guazi, a B2B cross-border used-car export marketplace that connects Chinese vehicle sellers with international dealers across 50+ countries via standardized 200+ point inspections, sealed-bid auctions, Buy It Now sales, and integrated container/Ro-Ro shipping logistics.
- Ownership category
- akta.pro rank
Chehaoduo industry classification
Industry- Product category
- Used Car Export Marketplace
- NAICS
- Automobile Dealers (4411), Used Car Dealers (44112)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Export & Cross-Border Fleet Resale (Compliance, Documentation) (TLABAKAJ)
- akta.pro secondary industries
- Wholesale/B2B Generalist Marketplaces (CRAFAAAF), Vehicle Inspection, Grading & Condition Reporting Services (TLABAKAE), Compliance, Risk & Supplier Due Diligence (KYC/ESG/Sanctions) (BPAAAJAK)
Keywords
Where Chehaoduo is headquartered
LocationHeadquarters
- HQ city
- Beijing
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Chehaoduo business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- Auction Transaction Fees: Revenue from facilitating sealed-bid and live vehicle auctions for international dealers. Winning bidders pay transaction fees as part of the purchase process.
- Membership Subscriptions: Premium membership tier ($249) offering access to bid without deposit, view sold auction prices, and priority customer service. Free tier available for basic access.
- Vehicle Sales Commission: Platform facilitates Buy It Now sales taking commission on vehicle transactions across 200,000+ vehicle inventory listings annually.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Guest - Free tier for auction browsing |
| Subscription | Annual | Member - Premium paid tier |
| Unit Pricing | Pay-as-you-go | Vehicle Purchase - FOB pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Chehaoduo product offering
Product offeringCore offering
Chehaoduo operates Guazi, a B2B used car export platform that connects international dealers and importers with Chinese used car inventory through daily sealed-bid online auctions, Buy It Now instant purchase options, and a Direct Sourcing custom procurement service. Every listed vehicle undergoes a standardized 200+ point inspection producing reports with HD photos and videos, and the platform manages end-to-end export documentation and global shipping to 50+ countries via container and Ro-Ro methods. Revenue is generated through auction transaction fees, Buy It Now commissions, and tiered membership subscriptions.
Product overview
Chehaoduo operates Guazi, a B2B used car export platform that combines an online marketplace with auction services and logistics. The core Guazi Platform connects global dealers and importers with Chinese used car inventory through two primary transaction modes: Sealed-Bid Auctions (for competitive bidding) and Buy It Now (for instant purchases). The platform is differentiated by its Guazi Inspected certification (200+ point inspections), Direct Sourcing service for custom procurement, Vehicle Finder search tools, and comprehensive Global Logistics for shipping to 50+ countries. Additional services include membership tiers, dealership registration, and multilingual customer support, all supported by major investors including SoftBank Vision Fund, Sequoia Capital, and Tencent.
Differentiator
Problem solved
Functional benefit
Products and services
- Sealed-Bid Auction Service Daily online auction where international car dealers and importers submit sealed bids on listed used vehicles; winning bidders pay the second-highest bid price with results announced after each session closes. Built into the Guazi platform for global dealers seeking competitive pricing on 200,000+ vehicles.
- Buy It Now Instant Purchase Fixed-price instant purchase channel on the Guazi platform allowing international dealers to acquire specific used vehicles at listed FOB Shanghai prices without participating in auctions. Each vehicle includes a 200+ point inspection report and full export documentation support.
- Direct Sourcing Service Custom procurement service where international dealers submit specific vehicle requirements (make, model, year, condition, quantity) and Guazi's procurement specialists source matching vehicles directly from individual owners across China, including vehicles not listed on the open marketplace.
- Global Export Logistics Service End-to-end international shipping and export documentation service covering 50+ countries via 4,000+ shipping routes using 20ft and 40ft container shipping and Ro-Ro methods, with AIG-backed insurance coverage during transit. Handles export paperwork, customs clearance, and freight forwarding from China to destination ports worldwide.
- Guazi Auction Membership Subscription Tiered membership subscription for international dealers: Guest tier (free) with browsing and limited-time bid-without-deposit trial, and Member tier ($249 annually) with full bidding access, ability to view sold auction prices, and priority multilingual customer service.
Quantifiable outcome
- 200,000+ vehicles listed annually with comprehensive inspection reports
- +2 more outcomes
Companies that use Chehaoduo
Customer profileNamed customers7 records
Segments2 records
Ideal customer profiles2 records
Chehaoduo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature3 records
Chehaoduo partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AIGcorePartnership for insurance coverage on vehicle shipments. Guazi partners with AIG to provide protection for international buyers during transit, addressing risk management concerns for cross-border auto purchases.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Chehaoduo competitors and assessment
Company assessmentBroad incumbents
- Copart: Copart is a US-based global leader in online vehicle auctions with operations spanning salvage, used, and fleet vehicles. Its online auction infrastructure and international buyer network make it a broad incumbent analog to Guazi's sealed-bid auction system, though primarily focused on salvage and US-domestic supply.
- CarGurus: CarGurus is a leading US-based online car marketplace with dealer-focused subscription tools and transparent pricing analytics. Its dealer subscription model is directly comparable to Guazi's $249/year membership tier for international dealers.
- Manheim (Cox Automotive): Manheim is the largest US auto auction operator under Cox Automotive, running physical and digital auctions for fleet, dealer, and rental vehicle remarketing. It represents the established Western benchmark for vehicle inspection and auction infrastructure that Guazi is replicating in the Chinese export context.
- AutoTrader (UK): AutoTrader is the UK's leading digital automotive marketplace connecting buyers and sellers. While primarily consumer-facing rather than B2B export, it represents the canonical used car marketplace model that Guazi's auction platform aspires to at scale.
Regional players
- Mobile.de: Mobile.de is Germany's largest online vehicle marketplace, now part of Adevinta. It serves a regional European dealer base with vehicle listings and dealer tools, representing a comparable marketplace model in a different geography with less direct cross-border export emphasis.
Direct peers
- Kavak: Kavak is a Mexico-based used car marketplace that has expanded across Latin America and the Middle East. It operates a similar B2B/B2C hybrid model with vehicle inspection, financing, and cross-border ambitions, making it the closest geographic and business model peer to Guazi's emerging market dealer strategy.
- Carro: Carro is a Southeast Asian used car marketplace with operations in Singapore, Indonesia, Thailand, and India. It shares Guazi's online inspection-led marketplace model with vertical integration into financing and cross-border sourcing, competing for similar international dealer segments.
- Droom: Droom is one of India's largest online used vehicle marketplaces with inspection services, financing, and dealer tools. It serves a comparable B2B/B2C dealer base in an emerging market and competes for similar international used car sourcing flows.
- OLX Autos: OLX Autos (formerly Frontier Car Group) operates used car marketplaces across emerging markets including India, Indonesia, Mexico, and Pakistan. It shares Guazi's emerging market focus and B2B dealer ecosystem model with comparable inspection and marketplace services.
- BCAR (Renrenche, Youxin Pengche): Renrenche and Youxin Pengche are direct Chinese domestic competitors that also attempted cross-border used car exports. They represent the closest domestic peers competing for the same Chinese used car inventory pool that Guazi supplies to its international dealer base.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chehaoduo social profiles
Digital presenceChehaoduo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chehaoduo leadership team
Management profileNumber of profiles
Profiles4 records
Chehaoduo subsidiaries and ownership
Company hierarchySubsidiaries1 record
Chehaoduo funding detail
Funding detailFunding overview
Funding rounds9 records
Investors27 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chehaoduo M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chehaoduo
What does Chehaoduo do?
Chehaoduo operates Guazi, a B2B used car export platform that connects international dealers and importers with Chinese used car inventory through daily sealed-bid online auctions, Buy It Now instant purchase options, and a Direct Sourcing custom procurement service. Every listed vehicle undergoes a standardized 200+ point inspection producing reports with HD photos and videos, and the platform manages end-to-end export documentation and global shipping to 50+ countries via container and Ro-Ro methods. Revenue is generated through auction transaction fees, Buy It Now commissions, and tiered membership subscriptions.
Is Chehaoduo a public or private company?
Chehaoduo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Chehaoduo founded?
Chehaoduo was founded in 2015. It employs 5,001 to 10,000 people.
Where is Chehaoduo based?
Chehaoduo is headquartered in Beijing, China, in the Asia region.
How does Chehaoduo make money?
Three revenue lines are on record. Auction Transaction Fees are the primary driver. The others are membership Subscriptions and vehicle Sales Commission.
Who are Chehaoduo's main competitors?
Broad incumbents on record are Copart, CarGurus, Manheim (Cox Automotive) and AutoTrader (UK). Mobile.de is listed as a regional player. Direct peers are Kavak, Carro, Droom, OLX Autos and BCAR (Renrenche, Youxin Pengche).
Does Chehaoduo have an API?
No public API is recorded for Chehaoduo.
What industry is Chehaoduo in?
Chehaoduo's product category is Used Car Export Marketplace. Its primary akta.pro industry code is TLABAKAJ, Export & Cross-Border Fleet Resale (Compliance, Documentation), with a secondary code of CRAFAAAF, Wholesale/B2B Generalist Marketplaces. Its NAICS code is 4411 and its SIC code is 5010.