Soges Group

What Soges Group does

Soges Group Spa is an Italian hospitality company that acquires, repositions, and centrally manages boutique and historic hotel properties, primarily under its 'Place of Charme' umbrella brand. Founded in 2000 by Paolo Galardi in Florence and listed on Euronext Growth Milan since 2024 (ticker SOGES), the group operates 12 properties with 510+ rooms and apartments across Tuscany and Veneto, serving two customer segments: leisure travelers seeking authentic hospitality experiences in characteristic venues, and corporate clients hosting conferences and events. The company reported an average room occupancy rate above 84% in 2024 and employed over 270 staff. In August 2025 it expanded beyond Tuscany for the first time via a partnership with the Melià hotel chain at Melià Venezia Lido.

The company's core technology layer is a unified data platform built on Google BigQuery that integrates operational data across all managed properties, enabling centralized monitoring, AI-supported digitalized staff incentive policies, and AI-based automation tools configured for hotel and restaurant operations and online reputation management. This digital infrastructure was formalized in the 'Digitalizzazione Soges Group' project (March 2025–May 2026), funded by the Regione Toscana PR FESR 2021-2027 program, and is designed to deliver sub-proportional cost growth as new properties are acquired.

Soges Group's business model is asset-light hotel management rather than ownership of real estate: it acquires and centralizes the management of character properties, optimizing their economic results and brand reputation while leveraging shared overhead. Revenue is generated through per-stay transaction fees (rooms), congress and event hosting, and ancillary hospitality services (restaurant, spa), distributed via direct property websites, OTAs, and trade fair presence. The capital structure is highly concentrated, with Gala Holding S.r.l. (controlled by the Galardi family — Paolo as Chairman, Cristina as Vice Chairman, Andrea as CEO) holding 76.84% of share capital. Post-IPO strategic moves in 2025 include the merger of subsidiaries Incorsi S.r.l. and Hotel Bretagna S.r.l., multiple property openings, a capital increase subscribed at 73.48%, and the Veneto regional expansion.

Name

Soges Group

Legal name

Soges Group Spa

Website

https://www.soges-group.com/it

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Soges Group Spa is an Italian hospitality company that acquires and manages 12 boutique and historic hotel properties across Tuscany and Veneto, primarily through its Place of Charme brand. It serves leisure travelers and corporate event clients across 510+ rooms with over 84% occupancy.

Ownership category

akta.pro rank

Product category

Boutique Hotel Management

NAICS

Traveler Accommodation (7211), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Luxury Villa Resorts & Branded Villa Communities (THAMAEAI), Wellness & Spa All-Inclusive Resorts (THAGAKAE)

Keywords

• Hospitality management
• Boutique hotels
• Hotel acquisition
• Congress venues
• Leisure accommodations

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hotel Accommodation: Room rentals across 12 managed properties with over 510 rooms and apartments. Average room occupancy rate of over 84% in 2024.
2. Congress and Events: Congress and event hosting services in characteristic properties. Soges Group positions itself as a major player in the congress and hotel hospitality sector.
3. Ancillary Hospitality Services: Restaurant services and other ancillary services at managed properties. The group offers services that integrate and complete the vacation experience of guests.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Soges Group Spa is an Italian hospitality management company that acquires and operates boutique hotels and congress venues in characteristic, historic properties. The company manages 12 properties across Tuscany and Veneto through its Place of Charme brand and a Melià partnership, offering accommodation, restaurant services, and conference/event hosting to leisure travelers and corporate clients. Its business model is built on acquiring hotel management rights, optimizing operational performance, and leveraging centralized administration to improve margins.

Product overview

Soges Group Spa is a hospitality management company operating a portfolio of 12 boutique hotel properties across Tuscany and Veneto, Italy. The core product is hotel management acquisition and optimization, primarily through the Place of Charme brand which encompasses 10 of the 12 properties. The portfolio includes standalone boutique hotels (Hotel Art Atelier, Hotel Il Malaspina, Park Hotel Chianti), historic palace properties (Palazzo Alfieri), villa estates (Villa Agape, Villa Neroli, Relais Villa Olmo), resort properties (Boccioleto Resort & Spa), rural hamlet properties (Borgo di Cortefreda, Podere Mezzastrada), and a converted monastery (Certosa di Pontignano). The company also manages one property in partnership with the Melià hotel chain (Melìa Venezia Lido). The company operates a digital transformation initiative including AI-powered tools for operational automation.

Differentiator

Problem solved

Functional benefit

Brands

• Place of Charme: Primary brand of Soges Group focused on hospitality and congress services in prestigious facilities. The brand integrates and completes the vacation experience of guests through environments and services.

Products and services

• Hotel Art Atelier Boutique hotel in Florence under the Place of Charme brand, offering accommodation to leisure and business travelers.
• Hotel Il Malaspina Boutique hotel in Florence under the Place of Charme brand, opened November 2025, offering accommodation to leisure and business travelers.
• Palazzo Alfieri Historic palace hotel in the Alfieri Collection operated by Soges Group, offering premium accommodation and event hosting.
• Villa Agape Art Hotel Villa Agape, a villa property in the Florence area under the Place of Charme brand, offering premium accommodation.
• Villa Neroli Villa property in Florence under the Place of Charme brand, offering premium accommodation.
• Boccioleto Resort & Spa Resort and spa property in Montaione (FI) under the Place of Charme brand, offering accommodation, wellness, and spa services.
• Borgo di Cortefreda Traditional hamlet resort property in Tavarnelle Val di Pesa (FI) under the Place of Charme brand, offering accommodation in a characteristic rural setting.
• Certosa di Pontignano Historic monastery property converted to boutique accommodation in Siena under the Place of Charme brand, offering accommodation and congress/event hosting.
• Podere Mezzastrada Farm estate property in Certaldo (FI) under the Place of Charme brand, offering accommodation in a characteristic rural Tuscan setting.
• Relais Villa Olmo Relais property in Impruneta (FI) under the Place of Charme brand, opened in 2025, offering premium accommodation.
• Park Hotel Chianti Hotel property in the Chianti region under the Place of Charme brand, offering accommodation in a characteristic Tuscan location.
• Melià Venezia Lido Hotel property in Lido di Venezia (VE), the first Soges Group property outside Tuscany, operated in collaboration with the Melià hotel chain and inaugurated in August 2025.
• Place of Charme Brand Primary brand of Soges Group encompassing 10 of the 12 managed properties, focused on hospitality and congress services in prestigious historic facilities across Tuscany and Veneto.
• Congress and Events Hosting Congress and event hosting services in characteristic properties. Soges Group positions itself as a major player in the congress and hotel hospitality sector, offering business meetings, conferences, corporate events, and weddings at its distinctive venues.

Quantifiable outcome

• Average room occupancy rate >84% in 2024
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Melià Hotels InternationalcoreChannel Partner/ Reseller/ DistributorStrategic partnership for management of Melià Venezia Lido property. First Soges Group property operating outside Tuscany under the Melià brand. Inaugurated August 2025.
• CDR CommunicationminorOthersInvestor Relations and media communication advisor for Soges Group. Contact: Vincenza Colucci and Marika Martinciglio.
• LCAminorOthersLegal counsel among IPO advisors for Soges Group's Euronext Growth Milan admission.
• BDO Italia S.p.A.minorOthersStatutory auditor appointed for fiscal years 2023, 2024, and 2025. Also serves as financial auditor.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Meliá Hotels International: Global Spanish hotel chain and Soges' core strategic partner for the Meliá Venezia Lido property. Comparable as a large-scale hospitality operator and brand licensor in the European upscale and resort segments, with overlapping presence in Italy.
• Rocco Forte Hotels: European luxury hotel group operating distinctive five-star properties in historic buildings across Italy and other countries. Comparable to Soges in the luxury historic-property segment and in the integration of premium hospitality with cultural/heritage settings.
• NH Hotel Group (Minor Hotels Europe & Americas): Large European urban and leisure hotel group with material presence in Italy. Comparable as a broader incumbent that competes for both corporate and leisure demand and that Soges' properties benchmark against in the Italian market.

Direct peers

• Gruppo UNA (UNA Esperienze): Italian hotel group managing a multi-property portfolio of hotels and resorts across Italy under the UNA brand. Highly comparable to Soges as a domestic operator acquiring, managing, and repositioning hotel assets in distinctive Italian locations.
• Bluserena: Italian hotel company operating resort villages and vacation properties across Italy, with significant presence in Tuscany. Comparable as a domestically focused operator managing multi-property leisure accommodation portfolios.
• Baglioni Hotels & Resorts: Italian luxury hotel group operating boutique and resort properties in historic Italian locations, including Tuscany. Comparable as a multi-property Italian luxury operator with a similar brand-portfolio model.
• VOI Hotels: Italian hospitality group operating resort and village-format hotels across Italy, including Tuscany. Comparable to Soges in the domestic resort/boutique segment and shared focus on integrating vacation experiences with on-site amenities.
• TH Resorts (TH Group): Italian hotel and resort operator with a portfolio of properties in distinctive destinations across Italy. Comparable to Soges in managing a multi-property leisure/resort portfolio and targeting both leisure and event demand.
• Italian Hotel Collection: Collection of upscale boutique hotels in historic Italian buildings across Tuscany, Veneto, and other regions. Closely mirrors Soges' Place of Charme model of curating premium, character-rich properties in prestigious Italian destinations.

Others

• Small Luxury Hotels of the World: Global collection/brand of independent luxury boutique hotels. Comparable as a brand-and-distribution model that Soges' Place of Charme could emulate to gain international visibility for its member properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soges Group