PlaneEnglish
- Company typePrivate
- Founded2017
- HeadquartersWest Lafayette, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
PlaneEnglish firmographics
Firmographics- Name
- PlaneEnglish
- Legal name
- PlaneEnglish LLC
- Website
- https://planeenglishsim.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PlaneEnglish industry classification
Industry- Product category
- Aviation Training Software
- NAICS
- Flight Training (611512), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Industrial Instruments For Measurement, Display, And Control (3823), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Avionics Test, Simulation & Calibration Equipment (IMABAFAN)
- akta.pro secondary industries
- Avionics Software, Certification & Safety-Critical Systems (DO-178/DO-254) (IMABAFAK), Integrated Modular Avionics (IMA) & Avionics Computing Platforms (IMABAFAI)
Keywords
Where PlaneEnglish is headquartered
LocationHeadquarters
- HQ city
- West Lafayette
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PlaneEnglish business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D
Revenue model
- ARSim Subscriptions: Recurring subscription revenue from individual pilots subscribing to ARSim access tiers. Plans include VFR+IFR Access at $8/month (billed annually) providing mobile + web access with structured curriculum and FAA WINGS credit. The Simulator Integration add-on is available at $20 billed annually. Individual ARSim product purchases range from $66-$120.
- Enterprise/Institutional Licenses: Custom enterprise plans for flight schools, academies, universities, and training organizations with flexible plans, instructor dashboards, seat management, and onboarding support. Revenue generated through tailored institutional contracts.
- Training Manual Sales: One-time purchase revenue from the ARSim Manual ('The Easy Route to Aviation Radio Proficiency') priced at $20-$120 depending on format. Bundle options combining ARSim VFR+IFR Access with the companion manual are also available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | VFR + IFR Access - Best value subscription at $8/month |
| Subscription | Annual | Simulator Integration add-on at $20/year |
| Subscription | Multi-year contract | Enterprise plans for schools and programs |
| One time/ perpetual license | Annual | ARSim standalone product |
| One time/ perpetual license | — | ARSim Manual standalone |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
PlaneEnglish product offering
Product offeringCore offering
PlaneEnglish develops and sells ARSim, a mobile and web-based aviation radio simulator that trains pilots on ATC phraseology and radio procedures through realistic, scenario-based practice with instant feedback. The portfolio includes the core ARSim simulator subscription, ARSim Link (a simulator integration add-on syncing to flight simulator sessions), and the ARSim Manual companion training guide, serving individual pilots and aviation training institutions.
Product overview
PlaneEnglish offers ARSim as a unified aviation radio communication training platform available via mobile app (iOS/Android) and web (arsim.ai). The portfolio consists of the ARSim core simulator ($66-$120) as the primary product, the ARSim Link simulator-integration add-on ($20/year) for syncing to flight simulators, and the ARSim Manual ($20-$120) as a companion training guide. Individual pilots can purchase VFR+IFR access starting at $8/month, while institutions receive custom enterprise plans with dashboard, reporting, and seat management. The company also provides FAA WINGS credit-approved training.
Differentiator
Problem solved
Functional benefit
Brands
- ARSim: Aviation radio simulation platform for pilot communication training
- ARSim Link
- Comms Manual
Products and services
- ARSim
Quantifiable outcome
- FAA WINGS credit approved - pilots can earn continuing education credits through ARSim training
Companies that use PlaneEnglish
Customer profileNamed customers15 records
Segments2 records
Ideal customer profiles1 record
PlaneEnglish technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature4 records
PlaneEnglish partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Pilot Training Center HomesteadminorPlaneEnglish has partnered with Pilot Training Center Homestead to integrate its ARSim radio simulation platform into the flight school's pilot training program. The system aims to enhance radio communication skills through realistic scenario practice. This integration is intended to improve student readiness for operational flying and checkrides.
Scale indicators3 records
Recent moves5 records
Expansion highlights5 records
PlaneEnglish competitors and assessment
Company assessmentBroad incumbents
- ForeFlight: ForeFlight is the dominant electronic flight bag (EFB) app for general aviation pilots, bundling flight planning, weather, documents, and increasingly training content. It is comparable because it targets the same individual pilot and flight school buyer with mobile-first pilot workflow tools that increasingly encroach on comms training.
- Garmin Pilot: Garmin Pilot is a full EFB and flight planning app from a major avionics OEM that pilots use before and during flight. It is a peer because it serves the same individual pilot workflow, includes weather/briefing/NEXRAD, and competes for the same 'app-loaded cockpit-tablet' real estate that PlaneEnglish occupies via ARSim.
- Jeppesen (a Boeing Company): Jeppesen provides pilot training materials, charts, and performance software to commercial and general aviation operators worldwide. It is a broad incumbent covering pilot training content and operational tools, often used by airlines and academies that are also PlaneEnglish enterprise prospects.
Direct peers
- Sporty's Pilot Shop (Training): Sporty's offers Pilot Training, Learn to Fly, and instrument rating courses that combine ground school with online training apps for student pilots. It is a direct peer because it sells structured curriculum subscriptions to individual pilots and flight schools, overlapping with ARSim's VFR-to-IFR training mission.
- Gleim Aviation: Gleim provides pilot training materials, test prep, and online ground schools used by individual pilots and flight schools. It is a direct peer in the recurring-subscription pilot training content category and competes for the same institutional seat licenses that PlaneEnglish targets via enterprise plans.
- King Schools: King Schools delivers online pilot ground school and continuing education video courses via subscription. It is a direct peer selling pilot proficiency curriculum that pilots layer alongside simulator and comms training, putting it in overlap with PlaneEnglish on individual and school-based training purchases.
- PilotWorkshops: PilotWorkshops produces scenario-based online training (e.g., IFR Mastery, VFR Mastery) targeting proficient pilots seeking continuing education. It is a direct peer in scenario-based, self-paced pilot communication and decision-making training, similar in audience and recurring-subscription model to ARSim.
- PilotEdge: PilotEdge is a network-connected ATC simulator that lets pilots practice real radio communications with human controllers. It is a close functional peer to ARSim as it specifically trains pilot-ATC radio phraseology and integrates with sim hardware, addressing the same problem of realistic radio practice.
Emerging players
- SayIntentions.ai: SayIntentions.ai offers AI-driven ATC voice simulation integrated with flight simulators. It is an emerging peer overlapping with ARSim on the AI/speech-enabled pilot-ATC training use case, and competes for the sim-lab and individual pilot radio-practice slot.
Regional players
- ATP Flight School: ATP is a large US-based multi-ATP/CTP flight training chain operating its own standardized curriculum. It is comparable as a buyer and adjacent player since flight schools like ATP are prime enterprise customers for ARSim's institutional seat licenses and dashboard/reporting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
PlaneEnglish social profiles
Digital presencePlaneEnglish compliance and trust
Trust signalCompliance1 record
PlaneEnglish financial estimates
Financial estimateRevenue estimate
Valuation estimate
PlaneEnglish leadership team
Management profileNumber of profiles
Profiles1 record
PlaneEnglish funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PlaneEnglish M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PlaneEnglish
What does PlaneEnglish do?
PlaneEnglish develops and sells ARSim, a mobile and web-based aviation radio simulator that trains pilots on ATC phraseology and radio procedures through realistic, scenario-based practice with instant feedback. The portfolio includes the core ARSim simulator subscription, ARSim Link (a simulator integration add-on syncing to flight simulator sessions), and the ARSim Manual companion training guide, serving individual pilots and aviation training institutions.
Is PlaneEnglish a public or private company?
PlaneEnglish is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PlaneEnglish founded?
PlaneEnglish was founded in 2017. It employs 1 to 10 people.
Where is PlaneEnglish based?
PlaneEnglish is headquartered in West Lafayette, United States, in the North America region.
How does PlaneEnglish make money?
Three revenue lines are on record. ARSim Subscriptions are the primary driver. The others are enterprise/Institutional Licenses and training Manual Sales.
Who are PlaneEnglish's main competitors?
Broad incumbents on record are ForeFlight, Garmin Pilot and Jeppesen (a Boeing Company). Direct peers are Sporty's Pilot Shop (Training), Gleim Aviation, King Schools, PilotWorkshops and PilotEdge. SayIntentions.ai is listed as an emerging player. ATP Flight School is listed as a regional player.
Does PlaneEnglish have an API?
No public API is recorded for PlaneEnglish.
What industry is PlaneEnglish in?
PlaneEnglish's product category is Aviation Training Software. Its primary akta.pro industry code is IMABAFAN, Avionics Test, Simulation & Calibration Equipment, with a secondary code of IMABAFAK, Avionics Software, Certification & Safety-Critical Systems (DO-178/DO-254). Its NAICS code is 611512 and its SIC code is 3823.