What ElliptiGO does

ElliptiGO Inc. is a Solana Beach, California-based manufacturer of outdoor fitness equipment founded in 2005 by Bryan Pate, a former Marine and Ironman triathlete who lost the ability to run, and Brent Teal, an ultramarathoner and mechanical engineer. The company designs, produces, and sells two proprietary product families: long-stride elliptical bicycles (3C, 8C, 11R and their electric variants e3C, e8C, e11R) that emulate running gait without joint impact, and stand-up bicycles (RSUB, MSUB and electric variants eRSUB, eMSUB) with circular pedaling and no seat. Bikes retail from $1,499 to $5,499 and are complemented by the Fluid 365 fluid-resistance stationary trainer ($599), aftermarket e-bike conversion kits ($1,399), and a broad parts and accessories catalog. More than 35,000 units have been delivered worldwide since the first commercial sale in February 2010.

The company operates a direct-to-consumer model anchored on elliptigo.com, supported by an authorized US dealer network and regional distributor websites serving 18+ countries across North America, Europe, Oceania, and South Africa. Marketing is community-driven: a 5,000+ member customer-founded Facebook Group, 1,500+ member Strava club, 300+ high school and university team integrations, the Global ElliptiGO Riders Club, the ElliptiGO Enthusiast referral program, and the annual World Championships rally at Palomar Mountain, California. Customer purchases can be financed through Bread Financial (Comenity Capital Bank) at 0% APR for up to 12 months or extended terms to 36 months, and a 30-day money-back guarantee applies to US direct purchases. University of California research validating a 33% calorie-burn advantage over traditional bicycles at the same speed underpins the company's primary performance claim.

ElliptiGO is privately held by its co-founders, employs 11-50 people, and has raised approximately $2.58M across three disclosed equity rounds (2013, 2017, and a $564K StartEngine round in March 2020). The customer base spans current and former runners, general fitness enthusiasts, and elite and collegiate athletes, with notable individual users including Olympic marathon bronze medalist Molly Seidel, Boston Marathon winner Meb Keflezighi, and celebrity users Paula Abdul, Jennifer Lopez, Malcolm Gladwell, and Google co-founder Sergei Brin. The company has not disclosed revenue and does not currently evidence any AI/ML capability in its product stack.

Name

ElliptiGO

Legal name

ElliptiGO Inc.

Website

https://elliptigo.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

ElliptiGO, founded in 2005 and based in Solana Beach, California, manufactures outdoor elliptical bicycles and stand-up bicycles sold direct-to-consumer and through dealers in 18+ countries. The company targets runners, fitness enthusiasts, and elite athletes seeking low-impact cardio hardware priced $1,499-$5,499.

Ownership category

akta.pro rank

Product category

Outdoor Elliptical Bicycles

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)

akta.pro secondary industries

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH), E-Bike Retail (CRAMAHAE), Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Outdoor elliptical bicycles
• Stand-up bicycles
• Low-impact cardio bikes
• Fitness cycling equipment
• Electric elliptical conversion kits

Headquarters

HQ city

Solana Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales (Bikes and Trainers): ElliptiGO's primary revenue comes from selling elliptical bikes, stand-up bikes, electric bikes, stationary trainers, and accessories directly to consumers. Bikes range from $1,499 to $5,499. Accessories, parts, apparel, and car racks are also sold. Financing through Bread Pay enables customers to pay over time, improving conversion rates.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

ElliptiGO designs, manufactures and sells outdoor elliptical bicycles and stand-up bicycles that combine the running-like motion of an indoor elliptical trainer with the outdoor mobility of a bicycle. The product line spans multiple gears (3C, 8C, 11R) and stand-up (RSUB, MSUB) bike models, with matching electric-assist variants and electric conversion kits, supported by the Fluid 365 stationary trainer and a parts and accessories catalog. Sales occur directly through elliptigo.com and authorized dealers with 0% APR financing via Bread Pay and a 30-day money-back guarantee.

Product overview

ElliptiGO is a fitness company offering two distinct product families of innovative stand-up and elliptical bicycles: Elliptical Bikes (3C, 8C, 11R and their electric variants e3C, e8C, e11R) with gentle long-stride motion simulating running, and Stand Up Bikes (RSUB, MSUB, and their electric variants eRSUB, eMSUB) with circular pedaling motion. Both families deliver low-impact, full-body cardio workouts that burn 33% more calories than traditional bikes. The product line is complemented by the Fluid 365 Stationary Trainer for indoor use, Electric Bike Conversion Kits for electrifying non-electric models, and a comprehensive Parts & Accessories catalog. Founded in 2005, the company has delivered over 35,000 bikes worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• ElliptiGO Elliptical Bikes (3C, 8C, 11R) Long-stride outdoor elliptical bicycles delivering a gentle, running-like motion for low-impact, full-body cardio. Three models at increasing price/performance points: 3C entry-level (3 gears), 8C mid-range (8 gears), and 11R flagship with the longest stride and most balanced muscle activation. Designed for runners, former runners, and fitness enthusiasts who want to cross-train, recover from injury, or extend their running career without joint impact.
• ElliptiGO Stand Up Bikes (RSUB, MSUB) Seatless upright stand-up bicycles using circular pedaling motion for off-road and road riding. RSUB is the road-oriented model; MSUB adds off-road capability with components suited to dirt trails, fire roads, and single-track. Both eliminate seat, back, and neck pain associated with traditional cycling and provide a superior workout, targeted at fitness enthusiasts who want upright outdoor cardio.
• Electric ElliptiGO Bikes (e3C, e8C, e11R) Electric-assist versions of the long-stride elliptical bike lineup with integrated pedal assist and throttle, providing extended range and easier hill climbing for riders seeking the benefits of the elliptical motion plus motorized assistance.
• Electric Stand Up Bikes (eRSUB, eMSUB) Electric-assist versions of the RSUB road stand-up bike and MSUB mountain stand-up bike with 0-5 pedal assist plus throttle, enabling longer rides and hillier terrain in the seatless upright position.
• Fluid 365 Stationary Trainer Fluid-resistance indoor trainer designed for all ElliptiGO bikes that converts any model into a stationary exercise machine, with adjustable resistance via gear shifting for year-round indoor training regardless of weather. Compatible with optional Wahoo BlueSC speed and cadence sensors.
• Electric Bike Conversion Kits (for 11R/8S/8C/3C, MSUB, RSUB) Aftermarket electric-assist conversion kits that add 5 pedal-assist levels plus throttle to existing non-electric ElliptiGO bikes, including the 11R/8S/8C/3C elliptical bikes and MSUB and RSUB stand-up bikes. Includes spare battery ($599) and spare charger ($79.99) accessories.
• Parts and Accessories Catalog of parts and accessories for ElliptiGO bikes, including helmets, gloves, grips, water bottles, lights, bike covers, cleaners, car racks, tires, tubes, chains, brakes, pumps, locks, mirrors, bags, and clothing, supporting the installed base of more than 35,000 bikes worldwide.

Quantifiable outcome

• Riding an ElliptiGO burns 33% more calories than riding a traditional bike at the same speed (University of California research)
• +4 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• Stand Up To Cancer (SU2C)minorStrategic or Co-development Partner · 1 July 2022In July 2022, ElliptiGO partnered with Stand Up To Cancer to launch limited-edition SU2C-branded 11R and RSUB models. From August 1, 2022 through August 1, 2024, ElliptiGO donated 20% of the purchase price of each SU2C-branded bike sold on elliptigo.com to SU2C, with a minimum guaranteed donation of $25,000 to support cancer research.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=hI8Npnmi_2E
• Facebookfacebook.com/elliptigo
• Xx.com/elliptigo

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ElliptiGO