Apostera
Apostera is a Munich-based automotive software company that developed a hardware-agnostic mixed-reality platform combining AR, ML, computer vision, and sensor fusion for in-cabin automotive experiences, sold to OEMs and Tier 1 suppliers and acquired by HARMAN (Samsung) in 2022.
- Company typePrivate
- Founded2017
- HeadquartersMunich, Germany
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Apostera does
Apostera is a Munich-based automotive software company founded in 2017 that developed a mixed-reality (AR/MR) software platform for in-cabin vehicle experiences. Its core product combines Augmented Reality, Machine Learning, Computer Vision, and sensor fusion in a hardware-agnostic software stack designed to overlay contextual digital information onto the physical driving environment through automotive displays and head-up systems.
The company's go-to-market was B2B enterprise sales to automotive OEMs and Tier 1 suppliers, with a software licensing/royalty revenue model. No publicly disclosed pricing or named customer logos are available in the source data, and the company was small (51-100 employees) with limited disclosed funding — a $1M round from SMRK VC Fund in December 2017 and an undisclosed investment from ICU Ventures in April 2019.
On February 10, 2022, Apostera was acquired by HARMAN International, a wholly-owned subsidiary of Samsung Electronics, and its employees (including CEO Andrey Golubinskiy and co-founder Victor Samoylenko) were absorbed into HARMAN's Automotive division. Post-acquisition, Apostera's AR/MR technology has been integrated into HARMAN's digital cockpit portfolio, including the HARMAN Ready Vision AR HUD and AR Software product lines, giving the technology access to HARMAN/Samsung's global Tier 1 automotive distribution.
Apostera firmographics
Firmographics- Name
- Apostera
- Legal name
- Apostera
- Website
- https://apostera.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Apostera is a Munich-based automotive software company that developed a hardware-agnostic mixed-reality platform combining AR, ML, computer vision, and sensor fusion for in-cabin automotive experiences, sold to OEMs and Tier 1 suppliers and acquired by HARMAN (Samsung) in 2022.
- Ownership category
- akta.pro rank
Apostera industry classification
Industry- Product category
- Automotive AR/MR Software
- NAICS
- Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Autonomous Driving & ADAS Perception (HDAAAEAI)
- akta.pro secondary industry
- Transit, Traffic & Mobility Data Platforms (BPAMANAH)
Keywords
Where Apostera is headquartered
LocationHeadquarters
- HQ city
- Munich
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Apostera business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Automotive AR/MR Software Licensing: Enterprise software solutions sold to automotive manufacturers and Tier 1 suppliers for integration into digital cockpit and in-cabin experience platforms
Go-to-market motion1 record
Distribution channels1 record
Apostera product offering
Product offeringCore offering
Apostera developed a hardware-agnostic mixed reality software platform for the automotive industry that combines Augmented Reality, Machine Learning, Computer Vision, and sensor fusion to create contextual in-cabin experiences. The platform transforms vehicle displays into richly contextual interfaces that blend digital content with the physical driving environment and is targeted at automotive OEMs and Tier 1 suppliers for integration into digital cockpit systems. Following the February 2022 acquisition by HARMAN International, the technology has been integrated into HARMAN's automotive product portfolio.
Product overview
Apostera offers a unified mixed reality software platform for the automotive industry. The core product is an AR/MR solution that blends digital content with the physical driving environment. This hardware-agnostic platform combines augmented reality, machine learning, computer vision, and sensor fusion technologies to transform vehicle displays into richly contextual experiences. The technology was acquired by HARMAN International in February 2022 and is being integrated into HARMAN's digital cockpit product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Apostera Mixed Reality Solution A mixed reality software platform that combines Augmented Reality, Machine Learning, Computer Vision, and sensor fusion to create hardware-agnostic in-cabin AR/MR experiences for automotive applications. Designed for automotive OEMs and Tier 1 suppliers to integrate into digital cockpit systems, transforming vehicle displays into richly contextual interfaces that blend digital information with the physical driving environment.
Companies that use Apostera
Customer profileSegments2 records
Ideal customer profiles2 records
Apostera technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature2 records
Apostera partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HARMAN International (Samsung subsidiary)coreHARMAN acquired Apostera on February 10, 2022. Apostera's AR/MR software solutions were integrated into HARMAN's automotive product portfolio. Apostera's employees joined HARMAN's Automotive division. This acquisition positioned HARMAN at the forefront of automotive AR/MR experience design and expanded their digital cockpit offerings.
Recent moves5 records
Expansion highlights5 records
Apostera competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Apostera social profiles
Digital presenceApostera financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apostera leadership team
Management profileNumber of profiles
Apostera funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apostera M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apostera
What does Apostera do?
Apostera developed a hardware-agnostic mixed reality software platform for the automotive industry that combines Augmented Reality, Machine Learning, Computer Vision, and sensor fusion to create contextual in-cabin experiences. The platform transforms vehicle displays into richly contextual interfaces that blend digital content with the physical driving environment and is targeted at automotive OEMs and Tier 1 suppliers for integration into digital cockpit systems. Following the February 2022 acquisition by HARMAN International, the technology has been integrated into HARMAN's automotive product portfolio.
Is Apostera a public or private company?
Apostera is a private company. It is classified as corporate owned and is currently acquired.
When was Apostera founded?
Apostera was founded in 2017. It employs 51 to 100 people.
Where is Apostera based?
Apostera is headquartered in Munich, Germany, in the Europe region.
How does Apostera make money?
One revenue line is on record: automotive AR/MR Software Licensing.
Does Apostera have an API?
No public API is recorded for Apostera.
What industry is Apostera in?
Apostera's product category is Automotive AR/MR Software. Its primary akta.pro industry code is HDAAAEAI, Autonomous Driving & ADAS Perception, with a secondary code of BPAMANAH, Transit, Traffic & Mobility Data Platforms. Its NAICS code is 336320 and its SIC code is 7373.