Lola&Lykke®

What Lola&Lykke® does

Lola&Lykke® is a Finnish direct-to-consumer brand, founded in 2018 and headquartered in Helsinki, that designs, sells, and distributes maternity, postpartum recovery, and breastfeeding products to expecting and new mothers across Europe and North America. Its portfolio spans wearable, electric, and manual breast pumps; medical-grade pregnancy and postpartum support belts developed with Finnish maternity physiotherapists; an accessories ecosystem (breast shields in multiple sizes, milk storage bags, NaturalFlow baby bottles, nursing pads, milk collection cups, cooler bags); and baby parenting gear (changing bags, tote bags). Proprietary technology includes the Bloome wearable pump's built-in warming system with four temperature settings (35-41°C) and 10-minute auto shut-off, hospital-grade suction up to 339 mmHg across nine adjustable levels, four pumping modes, smart overflow protection, and a whisper-quiet motor (≤50 dB). The Core Relief and Core Restore support belts feature dual-layer compression straps with removable hot/cold therapy packs. Products use BPA-free, food-contact-tested, hypoallergenic, latex-free materials and are WHO Code compliant.

The company monetizes through one-time hardware and consumable sales priced €12.50 to €365 across roughly 26 SKUs, with multi-currency pricing in EUR, GBP, SEK, and USD. Its go-to-market combines a primary direct-to-consumer e-commerce storefront (lolalykke.com) with selective retail distribution through Amazon UK, Boots, John Lewis & Partners, and specialist retailer Unfabled. Marketing is executed via organic social (Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn), a content hub (Mamahood Manuals blog), email capture with a 10% welcome discount, a points-based Lola&Lykke Club loyalty program, a UGC creator program in the UK, Finland, Ireland, and Sweden, and free confidential maternity expert consultations (dietitians, midwives, lactation consultants, physiotherapists, gynecologists). The company is privately held, founder-led (Laura McGrath, CEO/co-founder; Kati Hovikari, co-founder), and has received EU funding (per the EU funded logo on its website) alongside a disclosed ~$775K funding round in October 2020. Operational scale is modest, with 11-50 employees and 900+ lifetime customer reviews averaging 4.7/5.

Recognition includes the MadeForMums Gold Award 2024 (Best Pregnancy Product, Core Relief Pregnancy Support Belt), consecutive MadeForMums Bronze Awards 2022 and 2023 (Best New Parent Product, Core Restore Postpartum Belt), Design from Finland certification, and Butterfly Mark ESG certification.

Name

Lola&Lykke®

Legal name

Lola&Lykke®

Website

https://lolalykke.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Lola&Lykke is a Finnish direct-to-consumer brand founded in 2018 that designs, sells, and distributes maternity, postpartum recovery, and breastfeeding products — including wearable, electric, and manual breast pumps plus medical-grade support belts — to expecting and new mothers across Europe and North America.

Ownership category

akta.pro rank

Product category

Maternity and Breastfeeding Products

NAICS

Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro industry

PRIMARYCRAFACAI

Baby, Kids & Maternity DTC

Consumer Products & Retail/E-commerce & Marketplaces/Direct-to-Consumer (DTC) Brand E-commerce

SECONDARYCRAFADAI

Baby, Kids & Maternity Online Retailers

Consumer Products & Retail/E-commerce & Marketplaces/Online Retailers (Inventory-led)

SECONDARYCRABAIAL

Postpartum Feminine Care

Consumer Products & Retail/Beauty & Personal Care/Feminine Care

Keywords

• Maternity care products
• Breastfeeding accessories
• Pregnancy support belts
• Postpartum recovery
• Wearable breast pumps

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Sales: Lola&Lykke sells products directly through their e-commerce platform (lolalykke.com) to consumers in Europe and North America. Products include breast pumps, support belts, breastfeeding accessories, and baby care items. The business operates on a one-time purchase model for physical products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels11 records

Core offering

Lola&Lykke designs, manufactures (via partners), and sells a coordinated portfolio of maternity, breastfeeding, and postpartum physical products direct to mothers, including wearable, electric, and manual breast pumps; medical-grade pregnancy and postpartum support belts; baby bottles, breast milk storage bags, and nursing accessories; and postpartum support underwear and changing bags. Products are sold primarily through the company's own e-commerce storefront lolalykke.com with multi-currency support (EUR, GBP, SEK, USD) and shipping across Europe and North America, supplemented by select retailers such as Amazon UK, Boots, John Lewis & Partners, and Unfabled.

Product overview

Lola&Lykke® is a maternity and breastfeeding product company offering a coordinated portfolio of products designed for pregnancy, postpartum recovery, and breastfeeding. The core product lines include wearable and electric breast pumps (Bloome, Smart Electric, Manual), pregnancy and postpartum support belts (Core Relief, Core Restore), breastfeeding accessories (bottles, storage bags, nursing pads, milk collection cups), and parenting essentials (changing bags, tote bags). Products are designed in Finland with physiotherapist input and feature medical-grade quality materials. The portfolio includes standalone products as well as value bundles combining complementary items for complete feeding and support solutions across the motherhood journey.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Smart Electric Breast Pump designed to express up to 20% more milk
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Medela: Global leader in breast pumps and breastfeeding accessories with deep hospital-channel and clinical heritage. Competes with Lola&Lykke's Smart Electric and Manual pumps on performance, but is far broader in scale and SKU breadth.
• Frida: US-based maternal and baby care brand with broad portfolio including Frida Mom postpartum recovery products and baby care. Comparable to Lola&Lykke's pregnancy/postpartum support belts and changing bag categories, though with much larger scale.
• Philips Avent: Established maternal/infant brand owned by Philips, offering electric and manual breast pumps plus baby feeding accessories. Targets the same end consumer as Lola&Lykke but at mass-market price points and global scale.
• Tommee Tippee: Mass-market baby feeding and maternal care brand (owned by Mayborn Group) sold globally through retailers including Boots and John Lewis. Overlaps with Lola&Lykke's bottles, breast pumps, and accessories, with much broader distribution.

Emerging players

• Momcozy: Fast-scaling wearable breast pump and maternal accessory brand competing aggressively on price (typically 40-60% below Lola&Lykke's Bloome) via Amazon and DTC. Most disruptive new entrant in the category Lola&Lykke plays in.
• Kindred Bravely: US-based DTC brand for maternity and nursing apparel, postpartum recovery, and breastfeeding accessories. Comparable DTC motion and target customer (expectant/new mothers) with overlap in postpartum support underwear category.

Direct peers

• Elvie: Direct competitor in the wearable breast pump category (Elvie Pump, Elvie Stride), both targeting design-conscious new mothers via premium DTC and retail. Competes head-to-head with Lola&Lykke's Bloome pump on the same in-bra wearable positioning.
• Willow: Premium wearable/in-bra breast pump brand (Willow 3.0) targeting US-centric new mothers. Direct overlap with Lola&Lykke's Bloome wearable pump positioning and similar premium-pricing strategy.
• Haakaa: Silicone manual breast pump and nursing accessories brand originating from New Zealand with strong DTC presence. Direct overlap with Lola&Lykke's Manual Breast Pump and milk collection cup offerings at a similar price point.
• Spectra Baby: Hospital-grade electric breast pump brand popular among breastfeeding mothers globally. Direct competition to Lola&Lykke's Smart Electric Breast Pump with strong community reviews and similar premium positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/LolaLykke
• Facebookfacebook.com/lolalykkeformums
• LinkedInlinkedin.com/company/lola-lykke
• Instagraminstagram.com/lolalykke_formums
• Pinterestin.pinterest.com/LolaLykke_formums
• TikToktiktok.com/@lolalykke
• Xx.com/lolalykke

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lola&Lykke®