Ubiquiti Networks

Name

Ubiquiti Networks

Legal name

Ubiquiti, Inc.

Website

https://ui.com

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Enterprise Networking Hardware

NAICS

Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)

SIC

Computer Communications Equipment (3576), Communications Equipment, Nec (3669)

akta.pro primary industry

Network Hardware Components (ASICs/NICs/Transceivers) (HDABAFAN)

akta.pro secondary industries

Industrial Network Redundancy & Time-Sensitive Networking (TSN/PRP/HSR/ERPS) (HDAFAJAH), Identity, Access Control & Device Authentication Infrastructure (SSO/Directory, NAC) (EDAEAHAG)

Keywords

• Enterprise networking hardware
• Wireless access points
• Network switches
• Physical security cameras
• License-free networking

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Networking Hardware Sales: Ubiquiti generates the majority of revenue through the sale of networking hardware including cloud gateways, switches, Wi-Fi access points, and related equipment. Products are sold directly through the company's online store and through distributor networks. The company emphasizes no licensing fees or subscriptions, meaning software is provided at no additional cost with hardware purchase.
2. Physical Security Hardware Sales: Sale of security cameras (UniFi Protect), Network Video Recorders (NVRs), door access systems, intercoms, and related security hardware. AI-powered analytics and recording capabilities are provided at no additional licensing cost.
3. Network Attached Storage (NAS) Hardware: Sale of UNAS and Enterprise NAS products for local storage solutions. The UNAS Pro 8, UNAS Pro 4, UNAS 4, and UNAS 2 provide various capacity options from compact desktop to rack-mount configurations.
4. Dividend Distribution: Ubiquiti declared a quarterly cash dividend of $0.80 per share, representing a $3.20 annualized payout. This indicates profit distribution to shareholders rather than a revenue-generating stream.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels9 records

Core offering

Ubiquiti designs, manufactures, and sells professional-grade networking, physical security, and IT infrastructure hardware under the UniFi brand, including cloud gateways, managed switches, WiFi 7 access points, IP security cameras, network video recorders, network attached storage, and door access systems. All software capabilities (UniFi Network, Protect, Access, Talk) are bundled with hardware purchases at no additional licensing or subscription cost, managed centrally via UniFi Site Manager or local UniFi OS applications.

Product overview

Ubiquiti's UniFi platform is a unified networking and physical security ecosystem combining hardware products with integrated software platforms. The architecture consists of UniFi OS (running on cloud gateways) powering multiple applications: UniFi Network (routing, switching, WiFi management), UniFi Protect (video surveillance with AI analytics), UniFi Access (door access control), and UniFi Talk (managed VoIP). The platform operates on a license-free model with no subscriptions, emphasizing local data processing and edge computing. Core hardware products include Cloud Gateways (ranging from compact Dream Router to enterprise 100G Firewall Core), UniFi Switching (from compact PoE switches to 100G campus core switches), WiFi 7 Access Points (U7 series in enterprise, wall, outdoor, and bridging variants), Protect Cameras (G6 and AI series with 4K imaging and on-device AI), Network Video Recorders (UNVR and Enterprise NAS), Network Attached Storage (UNAS and Enterprise NAS with ZFS), and Access Control devices. Management is handled through UniFi Site Manager (cloud), UniFi Network Application, or locally via cloud gateways. The platform integrates with Apple Wallet and Google Wallet for NFC access, and supports cloud video archiving to Google Drive, Dropbox, and OneDrive.

Differentiator

Problem solved

Functional benefit

Products and services

• UniFi Cloud Gateways (Dream Machine Pro Max, Dream Machine Special Edition, Dream Router, Cloud Gateway Fiber, Gateway Lite/Pro/Enterprise, Cloud Gateway Industrial, UDM Beast) Enterprise-grade routing and security appliances providing firewall, VPN, SD-WAN, IDS/IPS, and network segmentation. Range spans compact desktop units (Dream Router, UCG-Fiber), mid-range Dream Machine Pro Max, the rugged fanless Cloud Gateway Industrial, hyperscale-class UDM Beast (25G, 7,500+ clients), and 100G Enterprise Firewall Core (79 Gbps IDS/IPS, 22,500+ clients).
• UniFi Switching (Pro XG Switches, Switch Flex 2.5G 8 PoE, Enterprise Campus Switches, EAV Switching line) Managed Ethernet switches from compact PoE-powered desktop units (Switch Flex 2.5G 8 PoE with eight 2.5GbE PoE++ ports) to high-capacity 100G campus core switches with MC-LAG redundancy, Layer 3 switching, Etherlighting port identification, and AV over IP support. Includes Pro XG 8/10 PoE 10GbE models and a new EAV Switching line for Pro AV deployments. No licensing fees.
• UniFi WiFi Access Points (U7 Pro XGS, U7 Pro Max, U7 Pro, U7 Lite, U7 Mesh, U7 In-Wall, Cloud Gateway Industrial) Enterprise-grade WiFi 7 access points featuring Multi-Link Operation, channel puncturing, PRISM RF filtering, and dedicated spectral analyzer radios. Available in enterprise (U7 Pro XGS, U7 Pro Max, U7 Pro), wall (U7 In-Wall $149), outdoor mesh (U7 Mesh $199), lite (U7-Lite), and bridging form factors. The U7 In-Wall also functions as a 2.5Gbps Multi-Gig PoE switch with Power Forwarding.
• UniFi Protect Cameras (G6 Bullet, G6 Instant, G6 Pro Dome, G6 Pro Turret, AI Multi Sensor 4, G6 Edge, G6 Mini Dome) Professional-grade IP security cameras featuring 4K resolution, 8MP 1/1.8" sensors, on-device Edge AI analytics (face recognition, license plate detection, vehicle classification, audio classification), and license-free operation. Includes bullet (G6 Bullet $179, IP66-rated), instant indoor (G6 Instant $199), dome (G6 Pro Dome, G6 Mini Dome), turret (G6 Pro Turret), multi-sensor (AI Multi Sensor 4), and edge-series models.
• UniFi NVR (UNVR, UNVR Pro, Enterprise NVR, Network Video Recorder G2 Pro) Network video recorders providing local video storage and management for UniFi Protect. Ranges from compact desktop UNVR units to enterprise rack-mount NVR G2 Pro with integrated Edge-AI analytics, HDMI output, and 8-bay storage for 60 days of retention.
• UniFi Access Starter Kits (G3, G2, Elevator, Gate Access) and Door Hub / Door Hub Mini

Quantifiable outcome

• Gross margin improved to 47.0%, up 2.5 percentage points year-over-year
• +4 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature10 records

Partnerships

Two partnerships are on record, tiered core.

• Square (Block, Inc.)coreGTM or Marketing Partner · 17 December 2025Square partnered with Ubiquiti to provide professional-grade networking solutions to small business sellers through the Square Shop. This partnership enables Square's small business customers to access Ubiquiti's networking hardware including routers, access points, switches, and security cameras through an integrated shopping experience.
• Various DistributorscoreChannel Partner/ Reseller/ DistributorUbiquiti maintains a global network of third-party distributors and channel partners for product distribution. The company directs customers to Find a Distributor for authorized purchasing options. Note: Some distributors have been implicated in reports of shipping products to Russia through intermediary countries in potential violation of export controls.

Scale indicators11 records

Recent moves6 records

Expansion highlights7 records

Peers

• Fortinet:

Direct peers

• TP-Link: TP-Link is the largest direct competitor in SMB and consumer networking, with the Omada line targeting UniFi's cloud-managed Wi-Fi and switching segment. TP-Link's recent FCC import ban creates a market-share shift opportunity for Ubiquiti in the US SMB market.
• HPE Aruba Networking: HPE Aruba is the closest direct peer — enterprise and SMB Wi-Fi, switching, and cloud-managed networking with the Aruba Instant On line targeting the same SMB/prosumer segment Ubiquiti serves with UniFi. Both compete on centralized cloud management of Wi-Fi access points, switches, and gateways.
• Cambium Networks: Cambium is a direct peer in fixed wireless broadband, Wi-Fi, and switching for service providers and enterprises. Its cnMaestro cloud platform parallels UniFi's centralized management, and Cambium's Service Provider segment overlaps Ubiquiti's UISP offering.
• NETGEAR: NETGEAR directly overlaps Ubiquiti in consumer and SMB networking — particularly Wi-Fi access points, mesh systems, and switches. NETGEAR's prosumer Insight cloud-managed line competes with UniFi's license-free value proposition at similar price points.
• EnGenius Technologies: EnGenius is a direct peer in SMB cloud-managed Wi-Fi, switches, and outdoor wireless — explicitly positioned against UniFi in the prosumer/SMB segment with comparable form factors and cloud-first management (EnGenius Cloud / SkyKey).

Broad incumbents

• Cisco: Cisco is the dominant enterprise networking incumbent whose Meraki cloud-managed platform directly competes with UniFi in mid-market and enterprise. Cisco's broader portfolio (Catalyst, Nexus, security, collaboration) gives it incumbent advantages Ubiquiti lacks, but Ubiquiti's license-free pricing pressures Cisco's recurring license model.
• Juniper Networks: Juniper (now part of HPE) competes via its Mist AI cloud-managed networking platform in enterprise Wi-Fi and switching. Comparable to UniFi on AI-driven operations and cloud-native management, but with a focus on larger enterprises and carrier-grade routing that Ubiquiti does not address.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ubiquiti
• YouTubeyoutube.com/user/ubnt
• Facebookfacebook.com/ubiquiti
• Instagraminstagram.com/ubiquiti

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ubiquiti Networks