Ubiquiti Networks
- Company typePublic
- Founded2005
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingHardware or Manufacturing
Ubiquiti Networks firmographics
Firmographics- Name
- Ubiquiti Networks
- Legal name
- Ubiquiti, Inc.
- Website
- https://ui.com
- Company type
- Public
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Ubiquiti Networks industry classification
Industry- Product category
- Enterprise Networking Hardware
- NAICS
- Computer and Peripheral Equipment Manufacturing (33411), Other Communications Equipment Manufacturing (33429), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220)
- SIC
- Computer Communications Equipment (3576), Communications Equipment, Nec (3669)
- akta.pro primary industry
- Network Hardware Components (ASICs/NICs/Transceivers) (HDABAFAN)
- akta.pro secondary industries
- Industrial Network Redundancy & Time-Sensitive Networking (TSN/PRP/HSR/ERPS) (HDAFAJAH), Identity, Access Control & Device Authentication Infrastructure (SSO/Directory, NAC) (EDAEAHAG)
Keywords
Where Ubiquiti Networks is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ubiquiti Networks business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Networking Hardware Sales: Ubiquiti generates the majority of revenue through the sale of networking hardware including cloud gateways, switches, Wi-Fi access points, and related equipment. Products are sold directly through the company's online store and through distributor networks. The company emphasizes no licensing fees or subscriptions, meaning software is provided at no additional cost with hardware purchase.
- Physical Security Hardware Sales: Sale of security cameras (UniFi Protect), Network Video Recorders (NVRs), door access systems, intercoms, and related security hardware. AI-powered analytics and recording capabilities are provided at no additional licensing cost.
- Network Attached Storage (NAS) Hardware: Sale of UNAS and Enterprise NAS products for local storage solutions. The UNAS Pro 8, UNAS Pro 4, UNAS 4, and UNAS 2 provide various capacity options from compact desktop to rack-mount configurations.
- Dividend Distribution: Ubiquiti declared a quarterly cash dividend of $0.80 per share, representing a $3.20 annualized payout. This indicates profit distribution to shareholders rather than a revenue-generating stream.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Hardware products with included software - no licensing fees |
| Unit Pricing | Pay-as-you-go | U7 In-Wall (U7-IW) - $149 |
| Unit Pricing | Pay-as-you-go | U7 Mesh - $199 |
| Unit Pricing | Pay-as-you-go | UniFi Switch Flex 2.5G 8 PoE - $199 |
| Unit Pricing | Pay-as-you-go | UniFi 5G Max - $399 |
| Unit Pricing | Pay-as-you-go | Enterprise-grade 48-port switch - up to $3,499 plus memory surcharge |
| Unit Pricing | Pay-as-you-go | UniFi Cloud Gateway Fiber (UCG-Fiber) - $279 |
| Other | Annual | Quarterly dividend - $0.80 per share |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Ubiquiti Networks product offering
Product offeringCore offering
Ubiquiti designs, manufactures, and sells professional-grade networking, physical security, and IT infrastructure hardware under the UniFi brand, including cloud gateways, managed switches, WiFi 7 access points, IP security cameras, network video recorders, network attached storage, and door access systems. All software capabilities (UniFi Network, Protect, Access, Talk) are bundled with hardware purchases at no additional licensing or subscription cost, managed centrally via UniFi Site Manager or local UniFi OS applications.
Product overview
Ubiquiti's UniFi platform is a unified networking and physical security ecosystem combining hardware products with integrated software platforms. The architecture consists of UniFi OS (running on cloud gateways) powering multiple applications: UniFi Network (routing, switching, WiFi management), UniFi Protect (video surveillance with AI analytics), UniFi Access (door access control), and UniFi Talk (managed VoIP). The platform operates on a license-free model with no subscriptions, emphasizing local data processing and edge computing. Core hardware products include Cloud Gateways (ranging from compact Dream Router to enterprise 100G Firewall Core), UniFi Switching (from compact PoE switches to 100G campus core switches), WiFi 7 Access Points (U7 series in enterprise, wall, outdoor, and bridging variants), Protect Cameras (G6 and AI series with 4K imaging and on-device AI), Network Video Recorders (UNVR and Enterprise NAS), Network Attached Storage (UNAS and Enterprise NAS with ZFS), and Access Control devices. Management is handled through UniFi Site Manager (cloud), UniFi Network Application, or locally via cloud gateways. The platform integrates with Apple Wallet and Google Wallet for NFC access, and supports cloud video archiving to Google Drive, Dropbox, and OneDrive.
Differentiator
Problem solved
Functional benefit
Products and services
- UniFi Cloud Gateways (Dream Machine Pro Max, Dream Machine Special Edition, Dream Router, Cloud Gateway Fiber, Gateway Lite/Pro/Enterprise, Cloud Gateway Industrial, UDM Beast) Enterprise-grade routing and security appliances providing firewall, VPN, SD-WAN, IDS/IPS, and network segmentation. Range spans compact desktop units (Dream Router, UCG-Fiber), mid-range Dream Machine Pro Max, the rugged fanless Cloud Gateway Industrial, hyperscale-class UDM Beast (25G, 7,500+ clients), and 100G Enterprise Firewall Core (79 Gbps IDS/IPS, 22,500+ clients).
- UniFi Switching (Pro XG Switches, Switch Flex 2.5G 8 PoE, Enterprise Campus Switches, EAV Switching line) Managed Ethernet switches from compact PoE-powered desktop units (Switch Flex 2.5G 8 PoE with eight 2.5GbE PoE++ ports) to high-capacity 100G campus core switches with MC-LAG redundancy, Layer 3 switching, Etherlighting port identification, and AV over IP support. Includes Pro XG 8/10 PoE 10GbE models and a new EAV Switching line for Pro AV deployments. No licensing fees.
- UniFi WiFi Access Points (U7 Pro XGS, U7 Pro Max, U7 Pro, U7 Lite, U7 Mesh, U7 In-Wall, Cloud Gateway Industrial) Enterprise-grade WiFi 7 access points featuring Multi-Link Operation, channel puncturing, PRISM RF filtering, and dedicated spectral analyzer radios. Available in enterprise (U7 Pro XGS, U7 Pro Max, U7 Pro), wall (U7 In-Wall $149), outdoor mesh (U7 Mesh $199), lite (U7-Lite), and bridging form factors. The U7 In-Wall also functions as a 2.5Gbps Multi-Gig PoE switch with Power Forwarding.
- UniFi Protect Cameras (G6 Bullet, G6 Instant, G6 Pro Dome, G6 Pro Turret, AI Multi Sensor 4, G6 Edge, G6 Mini Dome) Professional-grade IP security cameras featuring 4K resolution, 8MP 1/1.8" sensors, on-device Edge AI analytics (face recognition, license plate detection, vehicle classification, audio classification), and license-free operation. Includes bullet (G6 Bullet $179, IP66-rated), instant indoor (G6 Instant $199), dome (G6 Pro Dome, G6 Mini Dome), turret (G6 Pro Turret), multi-sensor (AI Multi Sensor 4), and edge-series models.
- UniFi NVR (UNVR, UNVR Pro, Enterprise NVR, Network Video Recorder G2 Pro) Network video recorders providing local video storage and management for UniFi Protect. Ranges from compact desktop UNVR units to enterprise rack-mount NVR G2 Pro with integrated Edge-AI analytics, HDMI output, and 8-bay storage for 60 days of retention.
- UniFi Access Starter Kits (G3, G2, Elevator, Gate Access) and Door Hub / Door Hub Mini
Quantifiable outcome
- Gross margin improved to 47.0%, up 2.5 percentage points year-over-year
- +4 more outcomes
Companies that use Ubiquiti Networks
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles5 records
Ubiquiti Networks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability6 records
Feature10 records
Ubiquiti Networks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Square (Block, Inc.)coreSquare partnered with Ubiquiti to provide professional-grade networking solutions to small business sellers through the Square Shop. This partnership enables Square's small business customers to access Ubiquiti's networking hardware including routers, access points, switches, and security cameras through an integrated shopping experience.
- Various DistributorscoreUbiquiti maintains a global network of third-party distributors and channel partners for product distribution. The company directs customers to Find a Distributor for authorized purchasing options. Note: Some distributors have been implicated in reports of shipping products to Russia through intermediary countries in potential violation of export controls.
Scale indicators11 records
Recent moves6 records
Expansion highlights7 records
Ubiquiti Networks competitors and assessment
Company assessmentPeers
Direct peers
- TP-Link: TP-Link is the largest direct competitor in SMB and consumer networking, with the Omada line targeting UniFi's cloud-managed Wi-Fi and switching segment. TP-Link's recent FCC import ban creates a market-share shift opportunity for Ubiquiti in the US SMB market.
- HPE Aruba Networking: HPE Aruba is the closest direct peer — enterprise and SMB Wi-Fi, switching, and cloud-managed networking with the Aruba Instant On line targeting the same SMB/prosumer segment Ubiquiti serves with UniFi. Both compete on centralized cloud management of Wi-Fi access points, switches, and gateways.
- Cambium Networks: Cambium is a direct peer in fixed wireless broadband, Wi-Fi, and switching for service providers and enterprises. Its cnMaestro cloud platform parallels UniFi's centralized management, and Cambium's Service Provider segment overlaps Ubiquiti's UISP offering.
- NETGEAR: NETGEAR directly overlaps Ubiquiti in consumer and SMB networking — particularly Wi-Fi access points, mesh systems, and switches. NETGEAR's prosumer Insight cloud-managed line competes with UniFi's license-free value proposition at similar price points.
- EnGenius Technologies: EnGenius is a direct peer in SMB cloud-managed Wi-Fi, switches, and outdoor wireless — explicitly positioned against UniFi in the prosumer/SMB segment with comparable form factors and cloud-first management (EnGenius Cloud / SkyKey).
Broad incumbents
- Cisco: Cisco is the dominant enterprise networking incumbent whose Meraki cloud-managed platform directly competes with UniFi in mid-market and enterprise. Cisco's broader portfolio (Catalyst, Nexus, security, collaboration) gives it incumbent advantages Ubiquiti lacks, but Ubiquiti's license-free pricing pressures Cisco's recurring license model.
- Juniper Networks: Juniper (now part of HPE) competes via its Mist AI cloud-managed networking platform in enterprise Wi-Fi and switching. Comparable to UniFi on AI-driven operations and cloud-native management, but with a focus on larger enterprises and carrier-grade routing that Ubiquiti does not address.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Ubiquiti Networks social profiles
Digital presenceUbiquiti Networks compliance and trust
Trust signalCompliance1 record
Ubiquiti Networks financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ubiquiti Networks leadership team
Management profileNumber of profiles
Profiles1 record
Ubiquiti Networks funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ubiquiti Networks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ubiquiti Networks
What does Ubiquiti Networks do?
Ubiquiti designs, manufactures, and sells professional-grade networking, physical security, and IT infrastructure hardware under the UniFi brand, including cloud gateways, managed switches, WiFi 7 access points, IP security cameras, network video recorders, network attached storage, and door access systems. All software capabilities (UniFi Network, Protect, Access, Talk) are bundled with hardware purchases at no additional licensing or subscription cost, managed centrally via UniFi Site Manager or local UniFi OS applications.
Is Ubiquiti Networks a public or private company?
Ubiquiti Networks is a public company. It is classified as public and is currently operating.
When was Ubiquiti Networks founded?
Ubiquiti Networks was founded in 2005. It employs 1,001 to 5,000 people.
Where is Ubiquiti Networks based?
Ubiquiti Networks is headquartered in New York, United States, in the North America region.
How does Ubiquiti Networks make money?
Four revenue lines are on record. Networking Hardware Sales are the primary driver. The others are physical Security Hardware Sales, network Attached Storage (NAS) Hardware and dividend Distribution.
Who are Ubiquiti Networks's main competitors?
Fortinet is listed as a peer. Direct peers are TP-Link, HPE Aruba Networking, Cambium Networks, NETGEAR and EnGenius Technologies. Broad incumbents are Cisco and Juniper Networks.
Does Ubiquiti Networks have an API?
No public API is recorded for Ubiquiti Networks.
What industry is Ubiquiti Networks in?
Ubiquiti Networks's product category is Enterprise Networking Hardware. Its primary akta.pro industry code is HDABAFAN, Network Hardware Components (ASICs/NICs/Transceivers), with a secondary code of HDAFAJAH, Industrial Network Redundancy & Time-Sensitive Networking (TSN/PRP/HSR/ERPS). Its NAICS code is 33411 and its SIC code is 3576.