Greyp Bikes d.o.o.
Greyp Bikes was a Croatian direct-to-consumer manufacturer of premium connected e-mountain and e-SUV bicycles featuring integrated eSIM connectivity, dual cameras, and Rimac-derived battery technology, selling to EU consumers at €3,999–€13,999 before announcing brand closure.
- Company typePrivate
- Founded2013
- HeadquartersSveta Nedelja, Croatia
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Greyp Bikes d.o.o. does
Greyp Bikes d.o.o. was a Croatian designer and manufacturer of premium connected electric bicycles, headquartered in Zagreb and operating as a subsidiary of Porsche eBike Performance d.o.o. with a sister-company relationship to Rimac Automobili. Founded in 2013 and employing 51–100 people, the company produced two product lines — the ePOWER series of e-mountain bikes (G5 hardtail and G6 full-suspension families) and the eSUV series of urban/trekking bikes (T5 family) — distinguished by integrated connectivity and smart features rather than powertrain specifications alone.
The technical core of every Greyp bike is the Central Intelligence Module (CIM), an embedded computing unit paired with a T-Mobile eSIM that delivers always-online connectivity in 100+ countries, enabling remote locking, locating, and status monitoring. Bikes include dual wide-angle 1080P/30fps cameras with a 30-second retro-video rewind, a 700Wh replaceable Li-Ion battery (technology shared with Rimac), and custom MPF 6.0C/6.0s motor firmware updatable over-the-air. The companion Greyp App provides a smart dashboard with ride session tracking, fitness/heart-rate integration, terrain-based range calculation that fuses topography with battery state, and navigation/route recommendations.
Greyp operated a direct-to-consumer e-commerce model selling exclusively through greyp.com with shipping to EU member states, at price points from €3,999 (T5.0) to €13,999 (G6.X LIMITED, 100 units). The company received EU co-funding (HRK 6.5M of a HRK 14.3M project) for the Greyp Micromobility Platform (2020–2023) and disclosed approximately $1.6M in additional funding plus a prior Porsche Ventures investment in 2018. Greyp has announced the closure of its brand while retaining a service and aftersales team to honor warranty claims via [email protected] and the Help Squad platform, indicating operations are transitioning into Porsche eBike Performance's after-sales infrastructure.
Greyp Bikes d.o.o. firmographics
Firmographics- Name
- Greyp Bikes d.o.o.
- Legal name
- Porsche eBike Performance d.o.o
- Website
- https://greyp.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Closed
- Headcount range
- 51–100 employees
- Short description
- Greyp Bikes was a Croatian direct-to-consumer manufacturer of premium connected e-mountain and e-SUV bicycles featuring integrated eSIM connectivity, dual cameras, and Rimac-derived battery technology, selling to EU consumers at €3,999–€13,999 before announcing brand closure.
- Ownership category
- akta.pro rank
Greyp Bikes d.o.o. industry classification
Industry- Product category
- Connected Electric Bicycles
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- E-Bikes & Electric Bicycles (CRACASAA), E-Mobility Connectivity, Apps & Anti-Theft Tracking (consumer devices/services) (CRACASAM)
Keywords
Where Greyp Bikes d.o.o. is headquartered
LocationHeadquarters
- HQ city
- Sveta Nedelja
- HQ country
- Croatia
- HQ region
- Europe
Offices2 records
Markets served
Greyp Bikes d.o.o. business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- E-bike Hardware Sales: Primary revenue stream from selling fully connected e-bikes. Product lines include ePOWER (eMTB) and eSUV models, ranging from €3,999 to €13,999 per unit. The company has announced brand closure but continues service and aftersales support.
- Accessories and Parts: Implied revenue stream through warranty services and replacement parts for batteries, brakes, suspension, and drivetrain components covered under 24-month warranty terms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | G6.4 - Entry-level full suspension eMTB |
| One time/ perpetual license | Pay-as-you-go | G6.4 PRO - Enhanced full suspension eMTB |
| One time/ perpetual license | Pay-as-you-go | G6.5 - Mid-range full suspension eMTB with mullet setup |
| One time/ perpetual license | Pay-as-you-go | G6.6 - Advanced full suspension eMTB |
| One time/ perpetual license | Pay-as-you-go | G6.6 PRO - Pro-level full suspension eMTB |
| One time/ perpetual license | Pay-as-you-go | G6.X LIMITED - Limited edition flagship eMTB (100 units) |
| One time/ perpetual license | Pay-as-you-go | G5.1 - Entry-level hardtail eMTB |
| One time/ perpetual license | Pay-as-you-go | G5.2 - Mid-range hardtail eMTB |
| One time/ perpetual license | Pay-as-you-go | G5.3 - Hardtail eMTB |
| One time/ perpetual license | Pay-as-you-go | T5.0 - Entry-level e-SUV |
| One time/ perpetual license | Pay-as-you-go | T5.1 - Mid-range e-SUV with suspension |
| One time/ perpetual license | Pay-as-you-go | T5.2 - Advanced e-SUV |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Greyp Bikes d.o.o. product offering
Product offeringCore offering
Greyp designs, engineers and produces fully connected premium electric bicycles sold under two product lines—ePOWER (high-performance full-suspension and hardtail e-MTBs in the G5 and G6 families) and eSUV (versatile T5-series trekking/commuter e-bikes). Every bike ships with an integrated Central Intelligence Module (CIM), a T-Mobile eSIM for always-online connectivity in 100+ countries, dual 1080P wide-angle cameras, a 700Wh seconds-replaceable battery, and OTA-updateable MPF motor firmware, complemented by the Greyp App for dashboard, navigation, fitness, terrain-based range, and remote bike control.
Product overview
Greyp Bikes d.o.o. is a Croatian electric bicycle company (now closed) that produced the world's first fully connected e-bikes. The product portfolio consists of two main e-bike lines: ePOWER (high-performance e-MTBs including G5 and G6 families with full suspension and hardtail variants ranging from €4,499 to €13,999) and eSUV (T5 series trekking bikes from €3,999 to €5,499 designed for urban commuting and off-road adventures). All bikes feature integrated connectivity via T-Mobile eSIM, the CIM (Central Intelligence Module), built-in 1080P cameras, and 700Wh replaceable batteries. The Greyp App serves as the companion mobile application providing dashboard mode, navigation, terrain-based range, fitness tracking, and remote bike control. The company operated as a subsidiary under Porsche eBike Performance d.o.o.
Differentiator
Problem solved
Functional benefit
Brands
- ePOWER: e-MTB product line featuring full suspension electric mountain bikes including G6 and G5 families.
- eSUV
Products and services
- Greyp G6.4 e-MTB Full suspension e-MTB with 700Wh replaceable battery, integrated cameras, Central Intelligence Module and T-Mobile eSIM. Priced at €6,799.00, designed for trail and mountain riders seeking a connected full-suspension platform.
- Greyp G6.4 PRO e-MTB Pro-tier full suspension e-MTB priced at €7,499.00 for demanding riders targeting a professional trail experience, with upgraded suspension, brakes and tires over the G6.4.
- Greyp G6.5 e-MTB Full suspension e-MTB with a mullet wheel configuration priced at €7,999.00, delivering terrain-based navigation and HD camera recording through integrated Greyp software.
- Greyp G6.6 e-MTB Advanced full-suspension e-MTB priced at €8,499.00 with Schwalbe Eddy Current tires and Formula Cura 4 brakes, built for aggressive trail riding.
- Greyp G6.6 PRO e-MTB Premium trail-grade e-MTB priced at €9,499.00 with EXT ERA V2 fork, Hayes Dominion A4 brakes, FOX Float DPS shock and Pirelli Scorpion e-MTB S tires.
- Greyp G6.X LIMITED e-MTB Flagship limited-edition full-suspension e-MTB priced at €13,999.00, capped at 100 units worldwide, pairing top-tier Öhlins/Magura/SRAM components with the MPF 6.0s 460W/45km/h motor.
- Greyp G5.1 e-MTB Entry-level hardtail e-MTB priced at €4,499.00 with Marzocchi Bomber Z2 fork, integrated eSIM, smart dashboard connectivity and wide-angle HD cameras for cross-country and trail use.
- Greyp G5.2 e-MTB Mid-range hardtail e-MTB priced at €5,499.00 with FOX Float 34 Performance fork, Mavic E-Crossmax wheels and SRAM GX-e 11-speed drivetrain, integrated T-Mobile eSIM and dashboard mode.
- Greyp G5.3 e-MTB Hardtail e-MTB for weekday commutes and weekend trail adventures, priced at €5,499.00 with SRAM NX-e Eagle 12-speed shifting and Formula Cura brakes.
- Greyp T5.0 e-SUV Entry-level urban-trekking e-SUV priced at €3,999.00 with 250W MPF 6.0c motor, 700Wh battery, integrated cameras, CIM and accessories for on/off-road versatility.
- Greyp T5.1 e-SUV Mid-range e-SUV priced at €5,199.00 with Rock Shox Recon Silver RL fork, integrated lights and full connectivity for urban and trail riding.
- Greyp T5.2 e-SUV Advanced e-SUV priced at €5,499.00 with Rock Shox 35 Gold RL fork, 250W motor delivering 90Nm torque and a multifunctional Ortlieb-compatible rack.
Quantifiable outcome
- Connectivity in 100+ countries worldwide
- +3 more outcomes
Companies that use Greyp Bikes d.o.o.
Customer profileSegments2 records
Ideal customer profiles2 records
Greyp Bikes d.o.o. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature8 records
Greyp Bikes d.o.o. partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Rimac AutomobilicoreRimac Automobili is Greyp's sister company, sharing battery technology expertise. Greyp utilizes similar high-performance battery tech as Rimac, known for electric hypercars. This relationship provides Greyp with advanced battery technology including 700Wh capacity cells and proprietary battery management systems.
- T-MobilecoreT-Mobile provides eSIM solution for Greyp bikes, enabling always-online connectivity. The T-Mobile eSIM allows Greyp bikes to stay connected in 100+ countries worldwide without requiring separate SIM cards or connectivity plans.
- Porsche eBike Performance d.o.o.coreParent company that holds ownership of the Greyp brand. Porsche eBike Performance d.o.o. is the entity handling customer orders, processing personal data, and providing warranty services. Located at Ljubljana 7, 10431 Sv. Nedelja, Croatia.
Scale indicators4 records
Recent moves3 records
Expansion highlights5 records
Greyp Bikes d.o.o. competitors and assessment
Company assessmentOthers
- Bosch eBike Systems: Bosch eBike Systems is the dominant e-bike drivetrain, connectivity, and battery platform supplier powering most major European e-bike brands (including competitors of Greyp). Comparable as an enabling technology provider whose connected e-bike ecosystem (Smart System, Flow app) increasingly overlaps with Greyp's CIM and connected-platform value proposition.
- Shimano (STEPS eBike): Shimano's STEPS eBike systems provide drive units, batteries, and connectivity components to most major e-bike manufacturers including Trek, Giant, and others competing with Greyp. Comparable as an enabling supplier whose e-bike connectivity and component ecosystem shapes the competitive landscape Greyp operates in.
Direct peers
- Riese & Müller: Riese & Müller is a German premium e-bike manufacturer specializing in full-suspension trekking, cargo, and SUV e-bikes with Bosch, Shimano, and proprietary drive systems. Highly comparable to Greyp's e-SUV T5 line in product category, European premium positioning, and high pricing tiers.
- VanMoof: VanMoof was a Dutch premium connected e-bike brand (urban-focused) that pioneered app-integrated, GPS-tracked e-bikes sold primarily DTC — making it the closest direct peer to Greyp on the connected-e-bike concept. Notably, VanMoof also entered financial distress and was acquired, mirroring Greyp's brand-closure trajectory under Porsche eBike Performance.
- Cowboy: Cowboy is a Belgian connected urban e-bike startup offering an app-integrated e-bike with GPS tracking, anti-theft, and crash detection sold DTC across Europe. Closely comparable to Greyp in the connected-e-bike category, DTC model, European footprint, and tech-led differentiation, though Cowboy focuses exclusively on urban riders versus Greyp's mountain/trekking focus.
- Stromer (myStromer AG): Stromer is a Swiss premium speed-pedelec e-bike manufacturer known for integrated connectivity (Omni Connect app), anti-theft GPS, and high-end urban e-bikes. Directly comparable to Greyp's T5 eSUV line in premium positioning, connectivity features, and European distribution.
Broad incumbents
- Trek Bicycle Corporation (eBike): Trek is a major global bicycle and e-bike manufacturer with its e-MTB lineup (Rail, Powerfly) targeting mountain bikers and outdoor enthusiasts. Competes with Greyp's ePOWER line in the premium e-MTB segment, with broader distribution, dealer network, and B2B partnerships (Bosch, TQ).
- Specialized Bicycle Components (Turbo eBikes): Specialized is a global premium bike and e-bike manufacturer with its Turbo e-bike line, offering high-performance e-MTBs (Levo, Kenevo) priced in the €5k-€15k range. Directly comparable to Greyp's ePOWER line in product category, target customer (serious mountain bikers), and premium positioning, though Specialized operates at far greater scale with a global dealer network.
- Giant Bicycles (e-bike division): Giant is the world's largest bicycle manufacturer with a substantial e-MTB and e-trekking line (Trance E+, Explore E+, Reign E+) offering competitive pricing and broad distribution. Comparable to Greyp in product category and target customer, but at vastly larger scale with global dealer networks.
Emerging players
- Aventon (eMobility): Aventon is a US-based e-bike brand that has expanded into connected, app-integrated e-bikes (with GPS, anti-theft, and ride telemetry) at more accessible price points. Comparable to Greyp in the connected DTC e-bike model and tech-led positioning, though focused on the US market versus Greyp's EU footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Greyp Bikes d.o.o. social profiles
Digital presenceGreyp Bikes d.o.o. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greyp Bikes d.o.o. leadership team
Management profileNumber of profiles
Profiles2 records
Greyp Bikes d.o.o. funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greyp Bikes d.o.o. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greyp Bikes d.o.o.
What does Greyp Bikes d.o.o. do?
Greyp designs, engineers and produces fully connected premium electric bicycles sold under two product lines—ePOWER (high-performance full-suspension and hardtail e-MTBs in the G5 and G6 families) and eSUV (versatile T5-series trekking/commuter e-bikes). Every bike ships with an integrated Central Intelligence Module (CIM), a T-Mobile eSIM for always-online connectivity in 100+ countries, dual 1080P wide-angle cameras, a 700Wh seconds-replaceable battery, and OTA-updateable MPF motor firmware, complemented by the Greyp App for dashboard, navigation, fitness, terrain-based range, and remote bike control.
Is Greyp Bikes d.o.o. a public or private company?
Greyp Bikes d.o.o. is a private company. It is classified as corporate owned and is currently closed.
When was Greyp Bikes d.o.o. founded?
Greyp Bikes d.o.o. was founded in 2013. It employs 51 to 100 people.
Where is Greyp Bikes d.o.o. based?
Greyp Bikes d.o.o. is headquartered in Sveta Nedelja, Croatia, in the Europe region.
How does Greyp Bikes d.o.o. make money?
Two revenue lines are on record. E-bike Hardware Sales are the primary driver. The others are accessories and Parts.
Who are Greyp Bikes d.o.o.'s main competitors?
Others on record are Bosch eBike Systems and Shimano (STEPS eBike). Direct peers are Riese & Müller, VanMoof, Cowboy and Stromer (myStromer AG). Broad incumbents are Trek Bicycle Corporation (eBike), Specialized Bicycle Components (Turbo eBikes) and Giant Bicycles (e-bike division). Aventon (eMobility) is listed as an emerging player.
Does Greyp Bikes d.o.o. have an API?
No public API is recorded for Greyp Bikes d.o.o..
What industry is Greyp Bikes d.o.o. in?
Greyp Bikes d.o.o.'s product category is Connected Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of CRACASAA, E-Bikes & Electric Bicycles. Its NAICS code is 336991 and its SIC code is 3751.