Granulate
Granulate was an AI-powered optimization software company that automated real-time compute infrastructure performance tuning for enterprise applications, founded in 2018 in Tel Aviv, Israel, and acquired by Intel in 2022 before being shut down in November 2024.
- Company typePrivate
- Founded2018
- HeadquartersTel Aviv, Israel
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Granulate does
Granulate was an AI-powered optimization software company that developed real-time continuous optimization solutions for compute infrastructure, automating the tuning of resource allocation and application performance without human intervention. Founded in 2018 and headquartered in Tel Aviv, Israel, the company targeted enterprise customers running large-scale, containerized compute workloads, applying machine learning to optimize CPU, memory, and throughput characteristics in production environments. The technology was positioned as an autonomous optimization layer that could be deployed alongside customer applications to reduce compute cost and improve performance without manual configuration.
Granulate scaled from its founding through a sequence of venture rounds totaling approximately $45.6 million, including a $3.6M seed in 2019, a $12M Series A in April 2020 led by Insight Venture Management with Hetz Ventures and TLV Partners, and a $30M Series B in February 2021 led by Red Dot Capital Partners. The company built a 101–250-person organization and participated in Intel Ignite, Intel's startup accelerator, in late 2020 — establishing early corporate alignment that culminated in Intel Corporation acquiring Granulate for $650 million in 2022. The company did not publicly disclose its pricing model, customer concentration, or revenue figures during its operating history.
Following the acquisition, Granulate operated as a subsidiary of Intel for less than three years. In November 2024, Intel shut down Granulate as part of broader corporate restructuring and workforce reductions, terminating its independent product footprint and operations entirely.
Granulate firmographics
Firmographics- Name
- Granulate
- Website
- https://granulate.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Closed
- Headcount range
- 101–250 employees
- Short description
- Granulate was an AI-powered optimization software company that automated real-time compute infrastructure performance tuning for enterprise applications, founded in 2018 in Tel Aviv, Israel, and acquired by Intel in 2022 before being shut down in November 2024.
- Ownership category
- akta.pro rank
Granulate industry classification
Industry- Product category
- Cloud Infrastructure Optimization
- NAICS
- Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Compute Resource Management & Scheduling (Cluster/Workload Managers) (HDABADAK)
- akta.pro secondary industries
- AI Compute Virtualization & Scheduling (GPU virtualization, cluster schedulers) (HDAAAAAG), End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
Keywords
Where Granulate is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Markets served
Granulate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Granulate product offering
Product offeringCore offering
Granulate developed AI-powered, real-time continuous optimization software for compute infrastructure. The software automated the optimization of compute resource allocation and application performance across server environments, eliminating the need for manual tuning. The product was targeted at enterprises running compute-intensive workloads and was acquired by Intel in 2022 for $650 million before being shut down in November 2024.
Differentiator
Problem solved
Functional benefit
Products and services
- Granulate Real-Time Compute Optimization Software
Companies that use Granulate
Customer profileIdeal customer profiles1 record
Granulate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Granulate partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Granulate competitors and assessment
Company assessmentBroad incumbents
- Apptio: Apptio (acquired by IBM) offers IT financial management and cloud cost optimization across enterprise estates. It addresses overlapping needs in infrastructure spend visibility and utilization governance.
- IBM Turbonomic: IBM Turbonomic (now part of IBM's automation and Instana portfolio) provides application resource management and hybrid cloud cost optimization. It is the broad incumbent addressing the same category Granulate was built for.
- Morpheus (BMC): Morpheus, BMC's hybrid cloud management platform, automates self-service provisioning and resource orchestration across private and public clouds. It targets the same enterprise compute-resource-management problem Granulate addressed.
- CloudHealth by Broadcom: CloudHealth (now part of VMware/Broadcom) is a leading multi-cloud cost management and governance platform. Its optimization capabilities overlap materially with Granulate's value proposition.
- VMware Aria Operations: VMware Aria Operations (formerly vRealize Operations, now part of Broadcom) handles cloud infrastructure performance, capacity, and cost optimization across hybrid environments. It competes with Granulate as a broad incumbent with autonomous optimization features.
- Harness: Harness offers Continuous Delivery, Continuous Integration, and a Cloud Cost Management module. Its CCM product directly competes with Granulate on cloud cost and resource optimization across Kubernetes and mainframes.
Direct peers
- Densify: Densify provides automated compute and container resource optimization for hybrid cloud environments. It is the closest direct peer to Granulate in autonomous optimization of compute infrastructure at runtime.
- Spot by NetApp: Spot (formerly Spot.io, acquired by NetApp) delivers automated cloud infrastructure optimization and cost management, directly overlapping with Granulate's autonomous compute and workload optimization play.
Emerging players
- CAST AI: CAST AI provides AI-driven Kubernetes cost and performance optimization. It targets the same autonomous optimization category as Granulate with a sharper focus on Kubernetes-native workloads.
- StormForge: StormForge optimizes cloud-native application performance and cost using machine learning. It is comparable as an emerging competitor in autonomous cloud resource optimization for containerized environments.
Market position
Strengths2 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
Granulate social profiles
Digital presenceGranulate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Granulate leadership team
Management profileNumber of profiles
Granulate funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Granulate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Granulate
What does Granulate do?
Granulate developed AI-powered, real-time continuous optimization software for compute infrastructure. The software automated the optimization of compute resource allocation and application performance across server environments, eliminating the need for manual tuning. The product was targeted at enterprises running compute-intensive workloads and was acquired by Intel in 2022 for $650 million before being shut down in November 2024.
Is Granulate a public or private company?
Granulate is a private company. It is classified as corporate owned and is currently closed.
When was Granulate founded?
Granulate was founded in 2018. It employs 101 to 250 people.
Where is Granulate based?
Granulate is headquartered in Tel Aviv, Israel, in the Middle East region.
Who are Granulate's main competitors?
Broad incumbents on record are Apptio, IBM Turbonomic, Morpheus (BMC), CloudHealth by Broadcom, VMware Aria Operations and Harness. Direct peers are Densify and Spot by NetApp. Emerging players are CAST AI and StormForge.
Does Granulate have an API?
No public API is recorded for Granulate.
What industry is Granulate in?
Granulate's product category is Cloud Infrastructure Optimization. Its primary akta.pro industry code is HDABADAK, Compute Resource Management & Scheduling (Cluster/Workload Managers), with a secondary code of HDAAAAAG, AI Compute Virtualization & Scheduling (GPU virtualization, cluster schedulers). Its NAICS code is 541512 and its SIC code is 7372.