Kuvings
Kuvings is a South Korea-founded premium kitchen appliance manufacturer selling cold-press slow juicers and vacuum blenders globally to health-conscious consumers, families, premium appliance buyers, and commercial juice bars through regional e-commerce sites and trade show distribution.
- Company typePrivate
- Founded1977
- HeadquartersDaegu, South Korea
- Headcount251–500
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Kuvings does
Kuvings is a South Korea-based premium kitchen appliance manufacturer founded circa 1977-1978 and headquartered in Daegu, operating globally with regional e-commerce sites in the United States, Germany, Japan, and the Philippines. The company specializes in cold-press slow juicers that operate at 50-60 RPM to preserve nutrients and natural taste, alongside vacuum blenders that mitigate oxidation during blending. Its product portfolio spans hands-free auto-feeding juicers (AUTO 10 Plus, AUTO 10, AUTO 8, AUTO 6), whole slow juicers (REVO830, EVO820, E7000, B6000, B1700), professional commercial-grade units (Master Chef CS700, Chef CS600, Pro CS520), and vacuum and professional blenders (SV-500, CB1000, CB980, CB850), with adjacent offerings including a Body Fat Analyzer, Greek Yogurt & Cheese Maker, Multi Electric Grill, Multi Air Oven, and Electric Pressure Cooker.
Kuvings makes money through one-time hardware sales via its direct-to-consumer e-commerce platforms, regional localized storefronts, retail store finder network, and trade show presence (Ambiente Frankfurt, The Inspired Home Show Chicago, Canton Fair Guangzhou, FHA). Pricing is quote-based with regional promotional campaigns (Black Friday 25-30%, Easter up to 25%, Christmas 20%). The company serves four primary segments: health-conscious consumers (primary), families seeking user-friendly batch juicing, premium appliance buyers, and business/commercial users such as juice bars and restaurants.
The company's competitive position rests on proprietary slow juicing technology, vacuum blending IP, and a 3-liter auto hopper design, validated by Red Dot Design Award, iF Design Award, IDEA, and Kitchen Innovation Awards, plus media recognition in The New York Times, Business Insider, British GQ, The Guardian, Men's Health, Mumsnet, and woman&home. The firm is privately held with no disclosed funding rounds, parent company, or institutional investors, and employs 251-500 people.
Kuvings firmographics
Firmographics- Name
- Kuvings
- Legal name
- Kuvings
- Website
- https://kuvings.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Kuvings is a South Korea-founded premium kitchen appliance manufacturer selling cold-press slow juicers and vacuum blenders globally to health-conscious consumers, families, premium appliance buyers, and commercial juice bars through regional e-commerce sites and trade show distribution.
- Ownership category
- akta.pro rank
Where Kuvings is headquartered
LocationHeadquarters
- HQ city
- Daegu
- HQ country
- South Korea
- HQ region
- Asia
Offices5 records
Markets served
Kuvings business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Kitchen Appliance Sales: Primary revenue from selling slow juicers, blenders, and related kitchen appliances directly to consumers through e-commerce platforms and retail stores. Products are sold as one-time purchases with various models ranging from entry-level to premium.
- Business/Commercial Appliances: Revenue from selling appliances targeted at business customers, including commercial-grade juicers and blenders for restaurants, juice bars, and health-focused establishments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AUTO10S Hands-Free Slow Juicer - Philippines promotional price |
| One time/ perpetual license | Pay-as-you-go | Black Friday 2025 promotional discounts |
| One time/ perpetual license | Pay-as-you-go | Easter 2026 campaign discounts - Germany |
| One time/ perpetual license | Pay-as-you-go | Christmas 2025 campaign - Netherlands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Kuvings product offering
Product offeringCore offering
Kuvings manufactures and sells premium slow juicers and blenders for home and commercial use. Its juicers use proprietary cold-press slow juicing technology at 50–60 RPM to preserve nutrients, with hands-free auto-feeding hoppers up to 3 liters, while its blenders feature vacuum technology to prevent oxidation. The company sells directly to consumers through its e-commerce platforms and retail partners, and to commercial customers via a dedicated business product line.
Product overview
Kuvings is a premium kitchen appliance brand offering a diverse portfolio of slow juicers and blenders. The product lineup centers on hands-free slow juicers (AUTO series: AUTO10 Plus, AUTO10, AUTO8, AUTO6) featuring auto-feeding hopper technology, and whole slow juicers (REVO830, EVO820, E7000, C7000, B6000, B1700, Master Chef CS700, Chef CS600, Pro CS520) operating at 50-60 RPM for cold-pressed juice preservation. The blender range includes professional auto vacuum blenders (CB1000, CB980, CB850) and vacuum blenders (SV-500, SV-400) that address oxidation through vacuum technology. Additional products span healthcare devices (Body Fat Analyzer), specialty appliances (Greek Yogurt & Cheese Maker, Multi Electric Grill, Multi Air Oven, Electric Pressure Cooker), and accessories. The company emphasizes health-conscious living through innovative juicing and blending technology.
Differentiator
Problem solved
Functional benefit
Products and services
- AUTO 10 PLUS Hands-Free Slow Juicer Premium hands-free slow juicer with auto-feeding hopper and advanced technology for large-batch juice preparation. Features a removable hopper and multiple strainers for producing juice, smoothies, sorbets, and nut milks. Targeted at consumers seeking convenient, nutrient-preserving juicing.
- AUTO10S Hands-Free Slow Juicer Hands-free slow juicer with 3-liter auto hopper design and multi-functionality for juicing, nut milk, sorbets, and ice cream. Earned Red Dot Design Award and Kitchen Innovation Award.
- AUTO 8 Hands-Free Slow Juicer Hands-free slow juicer from the Hands-Free Hopper Series designed for convenience and efficiency with auto-feeding technology.
- AUTO 6 Hands-Free Slow Juicer
Quantifiable outcome
- Preserves nutrients through cold-pressed slow juicing at 50-60 RPM
- +2 more outcomes
Companies that use Kuvings
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Kuvings technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature5 records
Kuvings partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Chie AndominorRaw food expert Chie Ando collaborated with Kuvings to introduce a Halloween-themed raw dessert recipe using Kuvings Blender. The collaboration involved a layered mango and pitaya cake that emphasizes natural ingredients and no baking, highlighting the blender's performance and health benefits of raw foods.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Kuvings competitors and assessment
Company assessmentDirect peers
- Hurom: South Korean pioneer of slow/masticating juicers with overlapping proprietary cold-press technology and global premium positioning. Closest direct competitor to Kuvings in core slow juicer category.
- Tribest: US-based maker of slow juicers (Greenstar) and blenders, comparable in technology focus (masticating/cold-press) and customer overlap with health-conscious premium buyers.
- Omega: Long-standing US slow/masticating juicer brand with extensive commercial and consumer lines, directly overlapping Kuvings' Whole Slow Juicer and Master Chef CS series.
- Blendtec: US premium blender brand with strong foodservice and consumer presence. Direct comparable to Kuvings' Professional Power Blender line and overlapping commercial customer base.
- Vitamix: US premium high-performance blender leader. Competes with Kuvings' SV/CB vacuum and professional blender lines for the same premium health-conscious buyer and foodservice accounts.
- Breville: Premium Australian kitchen appliance maker with strong juicer (Sage/Breville Juice Fountain) and blender (Super Q, 3X Bluicer) lines competing for the same health-conscious, design-led consumer.
Emerging players
- Smeg: Italian premium design-led small appliance maker expanding into juicers, blenders, and kitchen ecosystem. Competes for the same premium design-conscious buyer that Kuvings targets.
Broad incumbents
- Cuisinart: Iconic US kitchen appliance brand offering juicers, blenders, and food processors. Broadly overlaps Kuvings' category footprint but at a wider price band and lower premium positioning.
- Hamilton Beach: Large US small-appliance manufacturer with mass-market juicers and blenders. Indirect overlap with Kuvings' entry-level and family segments.
- Ninja: Mass-market kitchen appliance powerhouse (SharkNinja) with broad juicer and blender portfolio. Competes with Kuvings for the same end user but at lower price points and broader distribution.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kuvings social profiles
Digital presenceKuvings financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kuvings leadership team
Management profileNumber of profiles
Kuvings funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kuvings M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kuvings
What does Kuvings do?
Kuvings manufactures and sells premium slow juicers and blenders for home and commercial use. Its juicers use proprietary cold-press slow juicing technology at 50–60 RPM to preserve nutrients, with hands-free auto-feeding hoppers up to 3 liters, while its blenders feature vacuum technology to prevent oxidation. The company sells directly to consumers through its e-commerce platforms and retail partners, and to commercial customers via a dedicated business product line.
Is Kuvings a public or private company?
Kuvings is a private company. It is classified as unknown and is currently operating.
When was Kuvings founded?
Kuvings was founded in 1977. It employs 251 to 500 people.
Where is Kuvings based?
Kuvings is headquartered in Daegu, South Korea, in the Asia region.
How does Kuvings make money?
Two revenue lines are on record. Kitchen Appliance Sales are the primary driver. The others are business/Commercial Appliances.
Who are Kuvings's main competitors?
Direct peers on record are Hurom, Tribest, Omega, Blendtec, Vitamix and Breville. Smeg is listed as an emerging player. Broad incumbents are Cuisinart, Hamilton Beach and Ninja.
Does Kuvings have an API?
No public API is recorded for Kuvings.