Yota Devices
Yota Devices is a Russian-founded private company whose yotadevices.com domain now hosts Reddy Book, a mobile-first, India-focused online sports betting and live casino platform serving individual consumers with cricket (especially IPL), football, and casino gaming offerings.
- Company typePrivate
- Founded2007
- HeadquartersMoscow, Russia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Yota Devices does
Yota Devices is a private company founded in 2007 and headquartered in Moscow, Russian Federation, originally focused on developing and producing high-tech consumer LTE electronics including smartphones, phablets, and routers. The firmographic record lists 1,001-5,000 employees, and the company raised $100 million in funding from REX Global Entertainment in October 2015. The current corporate website at yotadevices.com now hosts "Reddy Book," an India-focused online sports betting and live casino platform, indicating a substantial pivot or domain repurposing from the original Russian hardware business.
Reddy Book is a mobile-first, cricket-centric betting platform serving Indian consumers through web, Android, and iOS applications. Core products include pre-match and live/in-play betting markets across cricket (IPL, ICC tournaments, Asia Cup, bilateral series), football (Premier League, La Liga, Champions League), tennis, kabaddi, and a live casino vertical featuring Roulette, Blackjack, Baccarat, Teen Patti, and Andar Bahar with professional dealers. The platform is built around a Cricket ID and Football ID account-credential system and a multi-tier operational infrastructure (the "All Panel" platform) supporting Player, Agent, Reseller, Admin, Finance, Trading, KYC, Marketing, Reporting, Support, CMS, and API panels.
The business operates on a transaction-fee revenue model, capturing margins on each wager placed, supplemented by bonus and promotional activity (10% first-deposit welcome bonus, 2% refill bonus, IPL cashback). Distribution combines direct digital channels (official website, app stores, WhatsApp-based ID activation) with a multi-tier agent/reseller network that creates sub-accounts under agent codes. Payments are processed through Indian rails including UPI, Paytm, PhonePe, Google Pay, net banking, and cards, with a minimum deposit of INR 100. The platform claims 100,000+ registered bettors, 1M+ active users, and 100+ games, but is restricted in ten Indian states where online betting is prohibited.
Yota Devices firmographics
Firmographics- Name
- Yota Devices
- Legal name
- Reddy Book
- Website
- https://yotadevices.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Yota Devices is a Russian-founded private company whose yotadevices.com domain now hosts Reddy Book, a mobile-first, India-focused online sports betting and live casino platform serving individual consumers with cricket (especially IPL), football, and casino gaming offerings.
- Ownership category
- akta.pro rank
Yota Devices industry classification
Industry- Product category
- Consumer Electronics
- NAICS
- Telephone Apparatus Manufacturing (33421), Communications Equipment Manufacturing (3342)
- SIC
- Telephone & Telegraph Apparatus (3661), Radio & Tv Broadcasting & Communications Equipment (3663)
- akta.pro primary industry
- Consumer Tablets (HDACAMAA)
- akta.pro secondary industries
- Consumer Electronics & Gadgets DTC (CRAFACAF), Rugged & Specialized Smartphones/Feature Phones (Industrial, Outdoor, Secure) (CRACALAJ)
Keywords
Where Yota Devices is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Markets served
Yota Devices business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Betting Transaction Fees: Platform generates revenue through take rates on betting transactions. Users place bets on various sports and casino games, with the platform capturing a margin on each wager.
- Bonus and Promotion Revenue: Platform offers welcome bonuses (10% on first deposit), refill bonuses (2% on top-ups), and seasonal promotions like IPL cashback, which drive user deposits and betting activity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard User Account |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Yota Devices product offering
Product offeringCore offering
Yota Devices designs, develops, and manufactures high-tech consumer LTE electronics, including smartphones, phablets, and mobile routers. Its flagship product line is built around a proprietary dual-screen smartphone platform that pairs a primary color LCD with a secondary always-on e-ink display, targeting consumers seeking differentiated LTE-connected mobile hardware.
Product overview
Reddy Book is a unified online sports betting and gaming platform consisting of a core platform with integrated sub-products including Cricket ID and Football ID for sport-specific account access. The platform features a multi-tier operational infrastructure (All Panel Platform) supporting Player, Agent, Reseller, Admin, Finance, Trading, KYC/Compliance, Marketing, Reporting, Support, CMS, and API panels for complete platform management. Core offerings include cricket and football betting markets, live casino games (Teen Patti, Blackjack, Roulette, Baccarat, Andar Bahar), real-time odds, wallet management with multiple payment methods, and 24/7 customer support across mobile and desktop devices.
Differentiator
Problem solved
Functional benefit
Products and services
- YotaPhone (dual-screen LTE smartphone)
- Yota Phablet
Quantifiable outcome
- Platform serves 100,000+ registered bettors and 1M+ active users with 100+ games available
Companies that use Yota Devices
Customer profileSegments4 records
Ideal customer profiles1 record
Yota Devices technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Yota Devices partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Yota Devices competitors and assessment
Company assessmentBroad incumbents
- Samsung Electronics (Mobile): Samsung is the world's largest smartphone manufacturer by volume and a key proponent of dual-display/foldable form factors (Galaxy Z Fold/Flip). Directly comparable as a vertically integrated smartphone OEM with the scale Yota lacks.
- Apple (iPhone): Apple's iPhone is the global benchmark for premium consumer smartphones. Comparable to Yota Devices as the dominant force shaping category economics, design expectations, and component pricing that any niche smartphone maker must contend with.
- Google (Pixel): Google's Pixel line is a software-driven consumer smartphone brand leveraging ecosystem integration rather than hardware scale. Comparable to Yota as a differentiated, design-led smartphone brand competing outside the Chinese value-segment.
Direct peers
- Xiaomi: Xiaomi is a Chinese consumer electronics company producing smartphones, tablets, and routers under a similar multi-device portfolio to Yota's. Comparable as a hardware-first OEM competing on price-performance across the same device categories.
- Huawei (Consumer Business):
Emerging players
- Microsoft (Surface Duo): Surface Duo is Microsoft's dual-screen smartphone/tablet device — the closest direct conceptual parallel to YotaPhone's e-ink dual-screen concept. Comparable as a high-profile attempt to commercialize multi-display mobile computing.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Yota Devices social profiles
Digital presenceYota Devices financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yota Devices leadership team
Management profileNumber of profiles
Profiles1 record
Yota Devices funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yota Devices M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yota Devices
What does Yota Devices do?
Yota Devices designs, develops, and manufactures high-tech consumer LTE electronics, including smartphones, phablets, and mobile routers. Its flagship product line is built around a proprietary dual-screen smartphone platform that pairs a primary color LCD with a secondary always-on e-ink display, targeting consumers seeking differentiated LTE-connected mobile hardware.
Is Yota Devices a public or private company?
Yota Devices is a private company. It is classified as venture growth investor backed and is currently operating.
When was Yota Devices founded?
Yota Devices was founded in 2007. It employs 1,001 to 5,000 people.
Where is Yota Devices based?
Yota Devices is headquartered in Moscow, Russia, in the Europe region.
How does Yota Devices make money?
Two revenue lines are on record. Betting Transaction Fees are the primary driver. The others are bonus and Promotion Revenue.
Who are Yota Devices's main competitors?
Broad incumbents on record are Samsung Electronics (Mobile), Apple (iPhone) and Google (Pixel). Direct peers are Xiaomi and Huawei (Consumer Business). Microsoft (Surface Duo) is listed as an emerging player.
Does Yota Devices have an API?
No public API is recorded for Yota Devices.
What industry is Yota Devices in?
Yota Devices's product category is Consumer Electronics. Its primary akta.pro industry code is HDACAMAA, Consumer Tablets, with a secondary code of CRAFACAF, Consumer Electronics & Gadgets DTC. Its NAICS code is 33421 and its SIC code is 3661.