Purely Capital
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Purely Capital firmographics
Firmographics- Name
- Purely Capital
- Website
- https://purely.capital
- Company type
- Private
- Founded year
- 2018
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Purely Capital industry classification
Industry- Product category
- Media and Entertainment Financing
- NAICS
- Other Financial Investment Activities (5239), Motion Picture and Sound Recording Industries (512)
- SIC
- Miscellaneous Business Credit Institution (6159), Investors, Nec (6799)
- akta.pro primary industry
- Financing & Investment (Equity, Debt, Gap, Slate) (MPADAAAB)
- akta.pro secondary industries
- Media, Entertainment & Gaming Growth Equity (FSANACAI), Private Capital Introducers (PE/VC/Private Credit) (FSAEAMAE)
Keywords
Where Purely Capital is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Purely Capital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
Purely Capital product offering
Product offeringCore offering
Purely Capital is a media and entertainment financing company that provides funding solutions to producers, rights owners, and other participants in the media industry. The firm deploys capital against media and entertainment projects, enabling content creation and rights transactions for industry counterparties.
Differentiator
Problem solved
Functional benefit
Products and services
- Media and Entertainment Financing
Companies that use Purely Capital
Customer profileIdeal customer profiles1 record
Purely Capital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Purely Capital partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Purely Capital competitors and assessment
Company assessmentDirect peers
- BondIt Media Capital: BondIt is a specialist media and entertainment financier providing debt financing, slate funding, and gap financing to producers and rights owners — directly comparable to Purely Capital's stated focus on financing producers and rights owners.
- Ingenious Media: Ingenious Media is a London-based media and entertainment investment and financing group active in film, TV, and music — a direct geographic and product peer for a UK-based M&E financier.
- Film Finances Limited: Film Finances is a long-established specialist provider of completion guarantees and production financing support — directly comparable as an M&E-focused financial intermediary serving producers.
- Slated: Slated operates an online platform connecting filmmakers and financiers, combining curated deal flow with structured investment in film projects — directly comparable to a tech-enabled M&E financing intermediary.
- Vine Alternative Investments: Vine Alternative Investments provides structured debt and equity capital to the entertainment industry, including film and music — a direct peer in entertainment-focused specialty finance.
- Slate Capital Group: Slate Capital Group arranges debt and equity financing for film, television, and media projects — a direct competitor for producer-side M&E financing mandates.
Emerging players
- Cavalry Media: Cavalry Media finances independent film and media projects with a focus on platform-driven deal sourcing — comparable as a smaller, tech-forward M&E financier overlapping Purely Capital's niche.
Broad incumbents
- Lakeshore Entertainment: Lakeshore Entertainment is an established production and financing company with both studio-grade production capability and selective project financing — comparable as a broader incumbent in M&E financing.
- Kew Media Group: Kew Media Group was a publicly listed M&E group combining production, distribution, and financing operations — comparable as a broader incumbent with overlapping financing activity for producers and rights owners.
- Creative Artists Agency (CAA): CAA is a global talent and entertainment services agency that also operates media finance and advisory activities for high-profile clients — a broader incumbent with M&E financing capabilities adjacent to Purely Capital's niche.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
Purely Capital social profiles
Digital presencePurely Capital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Purely Capital leadership team
Management profileNumber of profiles
Profiles5 records
Purely Capital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Purely Capital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Purely Capital
What does Purely Capital do?
Purely Capital is a media and entertainment financing company that provides funding solutions to producers, rights owners, and other participants in the media industry. The firm deploys capital against media and entertainment projects, enabling content creation and rights transactions for industry counterparties.
When was Purely Capital founded?
Purely Capital was founded in 2018. It employs 1 to 10 people.
Where is Purely Capital based?
Purely Capital is headquartered in London, United Kingdom, in the Europe region.
Who are Purely Capital's main competitors?
Direct peers on record are BondIt Media Capital, Ingenious Media, Film Finances Limited, Slated, Vine Alternative Investments and Slate Capital Group. Cavalry Media is listed as an emerging player. Broad incumbents are Lakeshore Entertainment, Kew Media Group and Creative Artists Agency (CAA).
Does Purely Capital have an API?
No public API is recorded for Purely Capital.
What industry is Purely Capital in?
Purely Capital's product category is Media and Entertainment Financing. Its primary akta.pro industry code is MPADAAAB, Financing & Investment (Equity, Debt, Gap, Slate), with a secondary code of FSANACAI, Media, Entertainment & Gaming Growth Equity. Its NAICS code is 5239 and its SIC code is 6159.