Veact

Automotive Marketing Softwareveact.com

Veact GmbH is a Munich-based SaaS provider of an automotive marketing platform combining a customer data platform with multichannel marketing automation, serving OEMs, NSCs, dealership groups, and local dealerships across Europe.

Company typePrivate
Founded2010
HeadquartersMunich, Germany
Headcount101–250
GTM typeB2B
OfferingSoftware

What Veact does

Veact GmbH, founded in 2010 and headquartered in Munich, operates a cloud-based automotive marketing platform that combines a customer data platform (CDP) with marketing automation for the European automotive industry. The platform's core components are the Veact Customer Hub, which performs data quality management, validation, matching, and enrichment to create 360-degree customer profiles from OEM, NSC, dealership, and third-party sources; Veact Auto Journey, a multichannel marketing automation solution with a drag-and-drop workflow and journey builder; and the Veact Partner Connect API, which enables bidirectional data exchange with certified third-party applications such as CitNow, CARDESS, SmartLoyalty, OnCall, and Global Office. The company also offers modular add-ons including Veact Insights (reporting and BI), Customer Vitality Analysis, Spotlight (GDPR opt-in automation), QuickBooking, Data Connect, and a Business Development Center for call centre support. The platform holds TISAX, ISO 9001:2015, and EcoVadis certifications, and is positioned around the thesis that OEMs and dealerships lose more than 60 percent of customer value after vehicle purchase.

Veact firmographics

Firmographics

Name: Veact
Legal name: Veact GmbH
Website: https://veact.com
Company type: Private
Founded year: 2010
Operating status: Acquired
Headcount range: 101–250 employees
Short description: Veact GmbH is a Munich-based SaaS provider of an automotive marketing platform combining a customer data platform with multichannel marketing automation, serving OEMs, NSCs, dealership groups, and local dealerships across Europe.
Ownership category
akta.pro rank

Veact industry classification

Industry

Product category: Automotive Marketing Software
NAICS: Software Publishers (513210), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)
SIC: Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)
akta.pro industry: PRIMARYBPAHAEAC
Customer Experience (CX) & Digital Experience
Business & Public Services/Professional Services (Legal, Accounting, Consulting)/Technology & Digital Consulting
SECONDARYHDAEAMAC
Embedded & OEM Analytics
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Business Intelligence (BI) Tools
SECONDARYMPAAALAH
Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research)
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Market Research & Consumer Insights

Keywords

Automotive marketing software
Customer data platform
Marketing automation tools
Automotive dealer solutions
Automotive customer journey

Where Veact is headquartered

Location

Headquarters

HQ city: Munich
HQ country: Germany
HQ region: Europe

Offices3 records

Markets served

Veact business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

SaaS Subscription (Automotive Marketing Platform): Subscription-based software-as-a-service platform providing customer data management, marketing automation, and analytics for automotive OEMs, NSCs, and dealerships. Revenue generated through software licensing and platform access fees.

Pricing tiers

Model	Billing	Price
Subscription	Annual	Quote-based enterprise pricing tailored to customer type and size

Go-to-market motion1 record

Distribution channels10 records

Marketing channels9 records

Veact product offering

Product offering

Core offering

Veact provides a cloud-based automotive marketing platform that combines customer data management with marketing automation for the automotive industry. The platform helps OEMs, national sales companies (NSCs), large dealer groups, and individual dealerships unify customer data, orchestrate customer journeys across digital and offline channels, and execute targeted marketing campaigns. Specialized AI-powered modules support customer vitality analysis, business development, and sales insights tailored to automotive retail workflows.

Product overview

Veact offers a unified Automotive Marketing Platform built around a modular architecture. The core consists of the Veact Customer Hub (for data quality management, 360-degree customer profiles, and compliance), Veact Auto Journey (for multichannel marketing automation and lifecycle management), the Veact Partner Connect API (for third-party integrations), and Data Connect (for data import and integration). On top of the platform, Veact provides Insights (analytics and reporting), Customer Vitality Analysis (business potential analysis), Spotlight (GDPR opt-in automation), QuickBooking (appointment scheduling), and a Business Development Center (call centre support). The platform unifies customer and vehicle data from OEMs, dealerships, and third-party sources to enable personalised sales, marketing, and service interactions, driving measurable revenue and maximising customer lifetime value.

Differentiator

Problem solved

Functional benefit

Products and services

Veact Automotive Marketing Platform
Veact Customer Hub
Veact Auto Journey
Veact Partner Connect
Veact Insights
Veact Customer Vitality Analysis
Veact Business Development Center

Quantifiable outcome

EUR 2.5 billion in focus revenue generated for OEMs and dealerships through Veact campaigns
+11 more outcomes

Companies that use Veact

Customer profile

Named customers25 records

Segments3 records

Ideal customer profiles3 records

Veact technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability5 records

Feature6 records

Veact partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

InfomediaflagshipStrategic or Co-development Partner · 9 June 2026Global leader in automotive aftersales technology acquired Veact GmbH. Partnership creates seamless customer journey for automotive industry, combining Veact's customer data activation with Infomedia's vehicle, service, and parts data expertise. Combined platform unifies insights across vehicle, customer lifecycle, and dealership systems (DMS).
CitNowcoreTechnology or IntegrationApp-based platform covering every stage of the customer journey, providing transparent and simple car buying and ownership experience. Smart Video Communication integration enhancing customer engagement through visual content.
CARDESScoreTechnology or IntegrationLead Management solution ranging from identifying sales and service opportunities to creating targeted marketing campaigns from customer data, digitized customer communication, and online appointment bookings.
SmartLoyaltycoreTechnology or IntegrationCustomer loyalty systems and innovative marketing ideas to increase loyalty of existing clients and acquire new customers through efficient and individualized loyalty programs.
IntellegamcoreTechnology or IntegrationMunich-based AI company partly owned by Infomedia providing advanced AI capabilities. Supports acceleration of innovation in predictive analytics, automation, and customer engagement for the combined Veact-Infomedia platform.
4GCminorOthersM&A advisor serving as financial advisor to the shareholders of Veact during the acquisition by Infomedia.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Veact competitors and assessment

Company assessment

Direct peers

Selligent: Selligent is a B2B customer engagement and marketing automation platform with a strong European footprint, serving brands with CDP-style features. It overlaps directly with Veact in mid-market enterprise marketing automation use cases.
Emarsys (SAP): Emarsys is a customer engagement platform owned by SAP that provides AI-driven personalization, lifecycle marketing, and loyalty. It competes with Veact for marketing-automation budgets in retail and adjacent verticals including automotive.
Actito: Actito is a European SaaS customer data and marketing automation platform. Its CDP + activation model and pan-European customer base make it one of the closest direct comparables to Veact.
AutoLeadStar: AutoLeadStar is an automotive-specific marketing automation and CDP platform serving dealerships and dealer groups in North America. Its vertical specialization in dealership marketing directly mirrors Veact's positioning.
DealerSocket (Solera / Reynolds): DealerSocket provides CRM and marketing automation tightly integrated with dealership management systems. It is the leading US-headquartered counterpart to Veact for dealer-tier marketing technology.

Broad incumbents

CDK Global: CDK Global is a dominant dealer management system (DMS) and broader auto-retail software incumbent. Its DMS-embedded marketing and CRM suites represent the incumbent alternative Veact must displace at OEM and dealer-group accounts.
Salesforce Marketing Cloud: Salesforce's Marketing Cloud is a generalist CDP and marketing automation suite used by large enterprises including automotive players. Veact's automotive-specific positioning competes against Salesforce for the marketing technology budget at large OEMs.
Adobe Marketo Engage: Marketo Engage is Adobe's B2B marketing automation and engagement platform. It represents the incumbent stack Veact displaces or integrates alongside at OEM enterprise accounts.

Emerging players

Impel: Impel provides AI-driven customer lifecycle and merchandising tools for automotive dealers. It is a partial-overlap emerging competitor focused on AI-based engagement in the same dealer ecosystem Veact serves.
Elula: Elula is an AI-driven customer engagement and retention platform for automotive OEMs and dealers. It competes with Veact on AI-led personalization, particularly in aftersales, but with a narrower product surface area.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

Veact compliance and trust

Trust signal

Compliance4 records

Veact financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Veact leadership team

Management profile

Number of profiles

Profiles6 records

Veact funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Veact M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Veact

What does Veact do?

Is Veact a public or private company?

Veact is a private company. It is classified as private equity controlled and is currently acquired.

When was Veact founded?

Veact was founded in 2010. It employs 101 to 250 people.

Where is Veact based?

Veact is headquartered in Munich, Germany, in the Europe region.

How does Veact make money?

One revenue line is on record: saaS Subscription (Automotive Marketing Platform).

Who are Veact's main competitors?

Direct peers on record are Selligent, Emarsys (SAP), Actito, AutoLeadStar and DealerSocket (Solera / Reynolds). Broad incumbents are CDK Global, Salesforce Marketing Cloud and Adobe Marketo Engage. Emerging players are Impel and Elula.

Does Veact have an API?

Yes. Veact offers a Partner Connect API that enables certified third-party applications (such as loyalty, service, and communication solutions) to connect to the Veact platform. The API supports bidirectional data exchange, allowing partners to access customer profiles and securely exchange data with the Veact Customer Hub while maintaining strict data privacy and security measures.

What industry is Veact in?

Veact's product category is Automotive Marketing Software. Its primary akta.pro industry code is BPAHAEAC, Customer Experience (CX) & Digital Experience, with a secondary code of HDAEAMAC, Embedded & OEM Analytics. Its NAICS code is 513210 and its SIC code is 7372.