Jeju Air
Jeju Air is South Korea's leading low-cost carrier, providing scheduled domestic and international passenger flights on a Boeing 737 fleet to budget-conscious travelers across East Asia, Southeast Asia, and Central Asia.
- Company typePrivate
- Founded2005
- HeadquartersJeju, South Korea
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Jeju Air does
Jeju Air is South Korea's leading low-cost carrier, founded in 2005 and headquartered in Seoul with the airline's principal operational base at Incheon International Airport. The company operates scheduled domestic routes — most notably the high-volume Jeju-Gimpo corridor — alongside international services to Japan (including Kobe), Southeast Asia (Bangkok, Singapore, Vietnam), Indonesia, Central Asia, and Saipan. Its core product is passenger air transportation on a single, unified low-cost service, delivered using a Boeing 737 fleet that is being modernized with 40 new Boeing 737-8 aircraft ordered in 2022 to improve fuel efficiency, range, and route economics.
The business model is a direct-to-consumer, transaction-fee model: tickets are sold predominantly through Jeju Air's own website (jejuair.net) and airport counters, with ancillary revenue from optional paid services such as baggage, meals, and seat selection. Customer engagement is supported by digital channels including email, push notifications, and a J-points rewards program. Pricing is unit-based per ticket, with fuel surcharges layered on top and adjusted for oil price moves — international fuel surcharges recently rose to a $52-$126 range amid Middle East tensions and a weak Korean won.
Jeju Air is publicly listed (KRX: 089590) and operates with 1,001-5,000 employees. The company is in a defensive posture as of 2025: revenue has stepped down from a 2023 peak of roughly 1.33 trillion KRW to approximately 1.09 trillion KRW in 2025, the company reported an operating loss of 110.9 billion won, and it has cut 187 round-trip international flights while implementing unpaid leave. These pressures compound the reputational and regulatory fallout from the December 29, 2024 crash of Flight 2216 at Muan International Airport, which killed 179 of 181 people on board and triggered police, parliamentary, and audit investigations as well as a Boeing lawsuit.
Jeju Air firmographics
Firmographics- Name
- Jeju Air
- Legal name
- Jeju Air Co., Ltd.
- Website
- https://jejuair.net
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Jeju Air is South Korea's leading low-cost carrier, providing scheduled domestic and international passenger flights on a Boeing 737 fleet to budget-conscious travelers across East Asia, Southeast Asia, and Central Asia.
- Ownership category
- akta.pro rank
Jeju Air industry classification
Industry- Product category
- Low-Cost Air Transportation
- NAICS
- Scheduled Air Transportation (48111), Scheduled Passenger Air Transportation (481111), Scheduled Air Transportation (4811)
- SIC
- Air Transportation, Scheduled (4512)
- akta.pro primary industry
- Low-Cost Regional/Short-Haul Carriers (THABABAF)
- akta.pro secondary industry
- Network Airlines (Full-Service, Flag & Regional) (TLAFAAAA)
Keywords
Where Jeju Air is headquartered
LocationHeadquarters
- HQ city
- Jeju
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Jeju Air business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Passenger Ticket Sales: Primary revenue from selling airline tickets to passengers for domestic and international flights on budget routes across Asia.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard economy airline tickets with optional add-ons |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Jeju Air product offering
Product offeringCore offering
Jeju Air operates scheduled passenger air transportation as a low-cost carrier, serving domestic South Korean routes (including Jeju-Gimpo) and international routes across East Asia, Southeast Asia, and Central Asia. It operates a modern fleet of Boeing 737-8 aircraft, with plans to expand to 40 aircraft, providing no-frills budget travel services with optional paid add-ons such as baggage, meals, and seat selection.
Product overview
Jeju Air operates as a single unified budget airline service offering air passenger transportation. The airline provides scheduled domestic routes (including Incheon-Jeju) and international routes to destinations including Japan (Kobe), Southeast Asia (Bangkok, Singapore, Vietnam), Indonesia, Central Asia, and Saipan. The company is implementing fleet modernization with plans to add 40 Boeing B737-8 aircraft to expand route capacity and improve operational efficiency.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Fleet modernization with 40 new Boeing B737-8 aircraft will improve operational efficiency and expand route network
Companies that use Jeju Air
Customer profileSegments1 record
Ideal customer profiles1 record
Jeju Air technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Jeju Air partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- BoeingcoreJeju Air partnered with Boeing to acquire 40 Boeing B737-8 aircraft as part of a fleet modernization plan. The new aircraft will enhance operational efficiency and expand route capabilities to Indonesia and Central Asia.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Jeju Air competitors and assessment
Company assessmentDirect peers
- T'way Air: South Korean low-cost carrier competing head-to-head with Jeju Air on domestic and short-haul international routes across Asia, with a similar Boeing 737 fleet and budget model.
- Scoot: Singapore-based low-cost carrier (subsidiary of Singapore Airlines) operating medium-haul international routes from North Asia to SE Asia, competing in the same regional budget travel market as Jeju Air.
- Eastar Jet: South Korean low-cost carrier with overlapping domestic and regional international routes from Korea on a Boeing 737 fleet.
- Jin Air: Korean LCC subsidiary of Korean Air that operates overlapping domestic and regional international routes from Korea to Japan and Southeast Asia on Boeing 737 aircraft.
- Cebu Pacific: Philippine LCC operating a large Airbus/budget fleet across SE Asia; directly comparable as a major Asian low-cost carrier with dense short-haul international networks.
- VietJet Air: Vietnamese LCC serving a similar Southeast Asian budget air-travel market with an Airbus narrowbody fleet and aggressive pricing model overlapping with Jeju Air's SE Asia routes.
- Air Busan: Korean low-cost carrier with overlapping network of domestic and regional international routes, sponsored by Asiana Airlines, directly competing with Jeju Air's budget offerings.
- AirAsia X: Longer-haul Asian LCC focused on medium- and long-range budget routes from Korea/SE Asia to secondary international destinations, comparable in low-cost positioning and narrowbody fleet strategy.
Broad incumbents
- Ryanair: European ultra-low-cost carrier benchmark for the LCC operating model; provides a reference for unit-cost structure, ancillary revenue strategy, and Boeing 737 fleet economics relevant to Jeju Air's modernization plan.
Emerging players
- Spring Airlines Japan: Japan-based low-cost carrier backed by Spring Group operating short-haul Asian routes; competes with Jeju Air on Korea-Japan budget corridors and emerging regional expansion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Jeju Air social profiles
Digital presenceJeju Air financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jeju Air leadership team
Management profileNumber of profiles
Profiles1 record
Jeju Air funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jeju Air M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jeju Air
What does Jeju Air do?
Jeju Air operates scheduled passenger air transportation as a low-cost carrier, serving domestic South Korean routes (including Jeju-Gimpo) and international routes across East Asia, Southeast Asia, and Central Asia. It operates a modern fleet of Boeing 737-8 aircraft, with plans to expand to 40 aircraft, providing no-frills budget travel services with optional paid add-ons such as baggage, meals, and seat selection.
Is Jeju Air a public or private company?
Jeju Air is a private company. It is classified as public and is currently operating.
When was Jeju Air founded?
Jeju Air was founded in 2005. It employs 1,001 to 5,000 people.
Where is Jeju Air based?
Jeju Air is headquartered in Jeju, South Korea, in the Asia region.
How does Jeju Air make money?
One revenue line is on record: passenger Ticket Sales.
Who are Jeju Air's main competitors?
Direct peers on record are T'way Air, Scoot, Eastar Jet, Jin Air, Cebu Pacific, VietJet Air, Air Busan and AirAsia X. Ryanair is listed as a broad incumbent. Spring Airlines Japan is listed as an emerging player.
Does Jeju Air have an API?
No public API is recorded for Jeju Air.
What industry is Jeju Air in?
Jeju Air's product category is Low-Cost Air Transportation. Its primary akta.pro industry code is THABABAF, Low-Cost Regional/Short-Haul Carriers, with a secondary code of TLAFAAAA, Network Airlines (Full-Service, Flag & Regional). Its NAICS code is 48111 and its SIC code is 4512.