What Captain Zack does

Captain Zack is an India-based direct-to-consumer pet care brand founded in 2017 and headquartered in Mumbai. The company formulates and sells grooming and wellness products for dogs and cats, built around natural, vegan, paraben-free, and cruelty-free ingredient philosophies. Core products include anti-microbial shampoos (Barking Up The Tea Tree, Excuse Me Fleas!, Shea Pleasure Sniffing You), waterless shampoos and sprays (Bling On The Shine, Tick'et To Fleadom), leave-in conditioners (My Coat Can Gloat), paw butter (Pawsitively Smooth), wet wipes, alcohol-free colognes, coat detangling serums (including cat-specific Zoey sub-brand), and complementary accessories such as crochet toys and pet mats. The technical foundation is botanical-actives formulation using ingredients like Tea Tree Oil, Shea Butter, Jojoba Oil, Lemongrass, and Citronella to address specific pet concerns — tick/flea protection, paw cracking, skin irritation, and coat maintenance.

Captain Zack operates a D2C-first go-to-market, with its primary storefront at captainzack.in supplemented by an Amazon India marketplace presence that has earned Amazon Choice badges on multiple bestsellers. Pricing is positioned in Indian Rupees across unit and bundle tiers (₹99-₹5,040), with combo packs offering value discounts and a 10% new-customer registration incentive. Marketing relies on the company's own SEO-optimized e-commerce site, newsletter capture, and verified-review social proof via the Judge.me platform (5,612+ reviews, Platinum Verified Reviews badge, Top 5% Shops Medal). The customer base is a long tail of Indian pet parents — dog and cat owners seeking natural alternatives to chemical-laden grooming products.

In March 2023, Captain Zack was acquired by Wiggles, another India-based D2C pet care company, to broaden Wiggles' product range and strengthen its position in the Indian pet market. Captain Zack continues to operate as a brand under the Wiggles umbrella. Capital-raise history includes 2019 funding events with Roots Ventures participation and a $1.5M round recorded in October 2019. The company is private with 11-50 employees and no disclosed revenue.

Name

Captain Zack

Legal name

Captain Zack

Website

https://captainzack.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Captain Zack is an India-based D2C pet care brand founded in 2017, selling natural, vegan, and cruelty-free grooming products — shampoos, conditioners, paw butter, wet wipes, and serums — for dogs and cats through its own e-commerce site and Amazon India, and now operating under Wiggles following its March 2023 acquisition.

Ownership category

akta.pro rank

Product category

Pet Grooming Products

NAICS

Pet and Pet Supplies Retailers (45991), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Pet Health & Wellness Retail (Supplements, OTC, Flea/Tick) (CRALAHAC)

akta.pro secondary industry

Skin & Coat Therapy (Medicated/Hypoallergenic Shampoos) (HSANAAAL)

Keywords

• Pet grooming products
• Natural pet care
• Dog shampoo
• Tick flea treatment
• Paw butter

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct E-commerce Sales: Captain Zack generates revenue through direct sales of pet care products via its e-commerce website captainzack.in, selling grooming products, accessories, and combo packs to pet parents in India.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Captain Zack manufactures and sells its own branded natural pet grooming and care products for dogs and cats through a direct-to-consumer e-commerce website and Amazon India. The product range spans shampoos, waterless shampoos and sprays, conditioners, paw butter, antibacterial wet wipes, colognes, coat serums, and accessories such as crochet toys and pet mats, marketed as vegan, paraben-free, and cruelty-free formulations using botanical actives and essential oils.

Product overview

Captain Zack is a direct-to-consumer pet care brand offering a comprehensive portfolio of grooming and wellness products for dogs and cats. The product line centers on core grooming essentials including shampoos (Barking Up The Tea Tree, Excuse Me Fleas!, Shea Pleasure Sniffing You), waterless shampoos (Bling On The Shine, Tick'et To Fleadom), conditioners (My Coat Can Gloat), paw care (Pawsitively Smooth Paw Butter), wet wipes (Wipe Right), fragrances (Scent'sationally Yours), and coat serums (Don't Call Me Knotty for dogs, Zoey for cats). The portfolio also includes cat-specific products like Zoey Shiny & Mew kitten shampoo and Zoey Hurray! waterless spray. Complementary accessories include crochet toys and Lazy Matzzz pet mats. Products are sold individually or in bundled combo packs. The brand emphasizes natural, vegan, paraben-free, and cruelty-free formulations with plant-based botanical ingredients. Captain Zack operates as an Indian e-commerce platform and was acquired by Wiggles in March 2023.

Differentiator

Problem solved

Functional benefit

Products and services

• Barking Up The Tea Tree Shampoo

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WigglescoreStrategic or Co-development Partner · 1 March 2023In March 2023, India-based direct-to-consumer pet care company Wiggles acquired Captain Zack, a D2C pet supply firm. The acquisition was intended to broaden Wiggles' product range and strengthen its presence in India's pet market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supertails: India-focused D2C pet retail platform offering grooming, food, and wellness products with home delivery. Directly comparable as a D2C-first pet care brand targeting urban Indian pet parents with a curated product assortment.
• Earthbath: US-based natural pet grooming brand specializing in botanical shampoos, conditioners, and wipes. Closest international analog to Captain Zack's natural-ingredient, vegan, and cruelty-free product philosophy and SKU mix.
• Wild One: D2C pet brand offering design-forward grooming, walking, and play products with a modern, natural-leaning brand identity. Comparable as a digitally native, brand-led pet care company targeting younger pet parents.
• Heads Up For Tails (HUFT): One of India's largest D2C and omnichannel pet care brands. Competes head-on with Captain Zack in grooming, treats, and accessories for dogs and cats, with broader offline retail footprint and similar premium positioning.
• Petsutra: Indian D2C pet care and accessory brand with grooming and lifestyle products. Similar mid-priced positioning, India-only distribution, and shared target customer of urban first-time pet owners.
• Wiggles: India-based D2C pet care platform and parent of Captain Zack (acquired March 2023). Overlapping grooming, wellness, and pet care product lines with similar natural-ingredient positioning and identical target audience of Indian pet parents.

Regional players

• Drools: India-headquartered pet food and care brand with growing grooming/wellness lines. Comparable as an India-centric pet brand moving into adjacent categories, though currently stronger in food than grooming.

Broad incumbents

• Pedigree (Mars Petcare): Global pet care leader under Mars, offering grooming and nutrition products. Competes with Captain Zack in mass-market Indian retail, though without Captain Zack's natural/botanical niche.
• Himalaya Pet Care: Himalaya Wellness' pet care line extends the company's herbal/personal-care formulation expertise into pet grooming and wellness. Competitor to Captain Zack's natural-ingredient positioning, with far greater scale, pharmacy distribution, and brand trust in India.
• Burt's Bees for Pets: Natural-ingredient pet care line from Burt's Bees (Clorox). Competes in the same botanical shampoo and grooming space as Captain Zack, with greater scale and retail distribution globally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Zack